- Benchmark ASINB0DPZMLRQX
- MarketplaceUS
- Category ID228013
- Analyzed Products
- Keywordsmart plug outlet, wifi plug adapter, plug extender outlet
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-24
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入，已经是明显的价格战红海。 新品牌只有1个，且新品牌新品成功率是0%；整体新发布产品里真正赚钱的只有35%，但最近一年新增里失败明显多于成功，说明竞争正在变热而不是变轻松。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing不能进场。这个市场对新卖家不友好，利润并不差，但新品牌几乎没有成功样本，且老品牌与少数强势卖家已经把高位利润和销量吃掉了。 你的预算 50万CNY（约7.6万美元）只能覆盖早期备货、物流和投放；对照市场新产品建议预算中位数约7604美元，你的资金表面上够入场，但这只够启动，不够支撑研发、品牌和长期投放竞争。
Early sourcing + logistics + marketing budget (USD)$543.25 - $12,844.89Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?95.00%New listing success rate (old brands):36.84%New listing success rate (new brands):0.00%Which old brands have these successful new listings?Alternatives- 带独立开关的普通墙插转换器：比带Wi‑Fi/智能控制的版本更便宜、安装即用，适合只想扩展插口但不需要远程控制的人群。
- 无智能功能的机械定时插座：如果用户的核心需求只是按时通断电，机械定时器通常更便宜、更容易设置，也不依赖App或网络。
- 基础款电源插排/接线板：当用户只是想增加更多插孔时，基础插排通常比智能插座更便宜，且兼容性更高、使用门槛更低。
- USB充电器直插式多口充电头：对多数手机、平板等低功率设备，直接用多口USB充电器可替代“智能插座+充电器”的组合，更省空间也更简单。
- 带物理拨片的节能插座/开关插座：如果用户主要目的是控制单个电器断电，物理开关型产品比智能插座更直观、故障点更少。
- 简单的插座延长/转接头（非智能、非联网）：在需要解决插头干涉、插位不够或墙插空间不足时，普通转接头往往比智能插座更轻便且更便宜。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不适合进入：已经是价格战红海，且没有给小品牌留出真实空间。 结果很明确：新品牌几乎没有成功样本，老品牌在这里靠的是资源、老链接和功能微创新，小品牌如果硬进，只会被低利润和强竞争挤压。
Least investment in new productsMost investment in new productsNew products with Highest revenueDEWENWILS
Recent Monthly Revenue (USD):-(-)B0GQ2BD1SF (4.9/5 (23 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQOld brand with the most profitable new productsOne Beat
Recent Monthly Revenue (USD):$36,660.00(2000pcs/month)B0CJJ36W8V (4.7/5 (1839 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$9,195.00(500pcs/month)B0BX9KNM18 (4.7/5 (19277 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableRecent Monthly Revenue (USD):$3,855.00(300pcs/month)B0DGLN5K2Z (4.7/5 (668 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable#Differentiations
Unique productsCommon productsDifferentiation:- 黑色外观更低调，适合插座后方或家具背后
- |
- 三面梯形出孔，能同时容纳大插头且不互相遮挡
- |
- 无浪涌、无电线设计，便于旅行和邮轮使用
B0D3KX4TH8 (4.7/5 (5609 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
Differentiation:- 9个AC口，功能最强，和其他产品差异最大
- |
- 180°旋转插头，适配横竖插座和狭小空间
- |
- 带1800J浪涌保护，适合重视安全防护的用户
B0DGLN5K2Z (4.7/5 (668 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，已经明显进入低利润价格战区，不适合大品牌也不适合小品牌。 新品牌里真正赚钱的只有 35%，而且大多数新产品都集中在 20%~30% 利润带，说明不是高质量蓝海，而是靠老品牌打法、功能微创新和营销硬推在抢份额。
Profitability difficultyModerate Risk only for Old Products, but worse for New ProductsAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B09725WZ8YTESSAN2021-06-11Yes$16.053000pcs$48150.024.3%$11700.45
B0CWLL5Y33TROND2024-05-27Yes$14.813000pcs$44430.024.79%$11014.2B0CJJ36W8VOne Beat2023-09-21Yes$18.332000pcs$36660.024.59%$9014.7
B092QT9KSMTESSAN2021-04-17Yes$16.982000pcs$33960.025.75%$8744.7
B092SB6PNZTESSAN2021-04-17Yes$16.952000pcs$33900.025.62%$8685.18B0DPZMLRQXTROND2025-03-06Yes$18.631100pcs$20493.027.1%$5553.61
B0CHYY6NSBTROND2023-12-29Yes$14.881100pcs$16368.025.48%$4170.57
B0CHYYBL5MTROND2023-12-19Yes$14.851100pcs$16335.024.49%$4000.45
B0DPX5VC87TROND2025-03-06Yes$10.113000pcs$30330.012.04%$3651.74
B0FWB4WZFXVINTAR2025-11-01Yes$16.99600pcs$10194.028.12%$2866.56B0BX9KNM18One Beat2023-03-09Yes$18.39500pcs$9195.028.55%$2625.18
B0CZHRS1N5TROND2024-07-01Yes$20.98200pcs$4196.030.3%$1271.39
B0BXW8ZWNMTESSAN2023-10-25Yes$19.65200pcs$3930.029.49%$1158.96B0D3KX4TH8TROND2024-10-07Yes$14.99300pcs$4497.025.65%$1153.49
B09FDXFNJCTESSAN2021-10-23Yes$15.52300pcs$4656.023.17%$1078.8
B0B497WTJNTROND2022-10-29Yes$14.97250pcs$3742.525.65%$959.96
B0FWB1Q1MZVINTAR2025-12-15Yes$10.11600pcs$6066.013.43%$814.67
B0013P4A70GE2015-09-25Yes$16.35200pcs$3270.023.27%$760.93
B0FNWRXZ95TROND2025-11-29Yes$12.99250pcs$3247.521.7%$704.71B0DGLN5K2ZOne Beat2024-09-10Yes$12.85300pcs$3855.016.53%$637.24Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0FWB4WZFXVINTAR2025-11-01Yes$16.99600pcs$10194.028.12%$2866.56B0FWB1Q1MZVINTAR2025-12-15Yes$10.11600pcs$6066.013.43%$814.67B0FNWRXZ95TROND2025-11-29Yes$12.99250pcs$3247.521.7%$704.71
B0GGGLH69MOne Beat2026-01-13Yes$14.56200pcs$2912.021.82%$635.4B0GC4CFWCCOne Beat2025-12-23Yes$23.86100pcs$2386.023.97%$571.93
B0GBWBYW5XOne Beat2025-12-22Yes$16.49100pcs$1649.024.18%$398.73
B0GGH7BRK9One Beat2026-01-13Yes$22.6950pcs$1134.529.74%$337.41#New Product Success Rates
Listing这个市场不值得进入：已经明显走向过度拥挤，且新品牌成功率低、失败占主导。 现有数据里，新产品总成功率只有30%，新品牌自己的新品成功率更是0%（样本里仅见DEWENWILS 1个新品牌新品，且失败），而2026年新增新品里失败明显加速，说明竞争在变热而不是变轻松。
证据很直接：市场里“能赚钱”的主要还是老牌大户。 One Beat 作为老品牌，11个可判定产品里7个盈利，成功率63.64%，其中 B0CJJ36W8V 月收入约36.66万CNY、B0BX9KNM18 约9.20万CNY、B0DGLN5K2Z 约3.86万CNY，且对应利润率分别为24.59%、28.55%、16.53%；TROND 的 B0DPZMLRQX 也能做到27.1%利润率、月收入约20,493 USD，但它是老品牌老链路，不是小商家可直接复制的低门槛案例。反过来，真正的新品牌 DEWENWILS 的新品 B0GQ2BD1SF 只有11.69%利润率、但销量不足以过MOQ，属于“看起来有利润、实际上卖不动”，不能算小商家可行样本。再看时间趋势，2026年新产品新增里，失败7个、成功2个；而2025年还能看到5胜4负，说明市场正在变差。
结论：大品牌可以靠资金和老链接继续抢份额，但小商家不应进入，除非愿意打高预算、强营销、甚至接近掠夺式推广。 当前要复制的只能是 One Beat、TROND 这类老品牌的成熟款和差异化结构，起步预算至少要对标已验证产品的早期投入：如 TROND 的 B0DPZMLRQX 早期投入约5,824.79 USD，单品总预算约1,490.25 USD；而市场新品推荐预算中位数约7,604 USD，最高可到12,844.89 USD，你的50万CNY预算虽然够单SKU启动，但在这个市场里不是优势，更多只是“入场券”。所以：不要进。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
TRONDOne BeatVINTARNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
TRONDOne BeatNUTICTOther#Success Rate by Entry Time
Listing这个市场已经进入明显的过热期，不适合现在进入。 新品牌几乎没有形成可复制的成功样本，最近新增里成功率只有35%，而且近一年里新发布产品的盈利表现是在走弱的；更关键的是，2026年新发布里失败数已经明显高于成功数，说明竞争正在加剧。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 1 4 0 0 4 2026 0 0 1 0 2 0 0 8 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 1 2025/10 0 0 0 0 0 0 0 1 2025/11 0 0 0 0 2 0 0 0 2025/12 0 0 0 1 2 0 0 2 2026/1 0 0 0 0 2 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 1 0 0 0 0 3 2026/4 0 0 0 0 0 0 0 1 2026/5 0 0 0 0 0 0 0 2 2026/6 0 0 0 0 0 0 0 2 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesGE 3-Outlet Flat Extension Cord 8 Ft Grounded Extension Cord with Multiple Outlets 3 Prong Outlet Extender Flat Plug Indoor Power Strip 16 Gauge UL Listed Gray 43027
This listing is deemed profitablePrice (USD)$16.35Released TypeOld Release (2015-09-25)Brand is an old entry in this marketSize and Weight23.0 x 5.8 x 3.7 cm, 240.00gDesign & Appearance
灰色低调配色，偏传统家居/办公风格, 8英尺扁平线缆+低背平头插头，适合贴墙和家具后方走线Key Buying Motive
三孔延长线把一个接地插座扩展为3个三孔插口，兼顾长距离供电与贴墙收纳Target Customers
需要固定布线、桌面/媒体中心/宿舍等场景的家庭与办公用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$3,270.00200 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight21.04% / 23.27%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight13.89% / 16.12%Peak / Non PeakSales & BSR Performance
TROND Black Outlet Extender 2 Pack, 3 Plug Outlet Adapter
This listing is deemed profitablePrice (USD)$14.99Released TypeOld Release (2024-10-07)Brand is an old entry in this marketSize and Weight11.3 x 9.2 x 4.1 cm, 68.00gProfitable Factors
Based on old ASINDistinct functions and featuresLow pricing strategyDesign & Appearance
黑色外观更适合隐藏在插座、家具背后，视觉存在感更低, 三面梯形分布插孔，外形像“奶酪块”，可同时容纳较大插头且互不遮挡Key Buying Motive
无浪涌保护、无电线设计，满足邮轮可用需求；三面分布插孔提升大插头兼容性Target Customers
经常出差、旅行、邮轮场景使用者，以及需要在狭小空间同时接多台设备的用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$4,497.00300 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight23.56% / 25.65%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight21.26% / 23.34%Peak / Non PeakSales & BSR Performance
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