- Benchmark ASINB0C5MVB7QX
- MarketplaceUS
- Category ID228013
- Analyzed Products
- Keywordsecurity cable lock, double loop security cable, coated steel cable, long braided steel cable
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-24
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入，已经是明显的价格战区，而且新品牌没有任何可复制的成功样本。 近一年新上架23个产品里，盈利率是0%，新品牌20个新品全军覆没；同时新进入品牌只有4个，已经出现集中涌入但没有任何盈利兑现，说明不是机会不足，而是竞争太硬、价格被压得太死。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing不建议进入，这个市场已经接近/进入价格战区，且新品牌几乎没有成功样本。 现有样本里，整体可判定盈利的产品只有11.11%，而新上架产品盈利率是0%；同时，4个新品牌里，NAZOU、J-TECH DYNAMICS、FdcZeyxior都在首批新品上全军覆没，说明不是“低投入就能试出来”的市场，而是需要更强品牌力、更多投放和更高试错成本的硬仗。
资金层面，你的50万人民币可以勉强做单个ASIN的入场，但不够把胜率做高。 以新品牌NAZOU为例，三款新品价格在7.94~11.99美元，利润率分别为12.52%、3.04%、-5.11%，这说明低价位段很容易被FBA、头程、佣金吃掉；J-TECH DYNAMICS新品价格7.34~7.90美元，利润率是-11.43%、-2.09%、-14.08%，连“看起来有销量基础”的定价都扛不住成本。反过来看，真正能赚钱的是老品牌GOMRQING的成熟款：B09BKRJ7MV、B09ZYPM4G9、B0C5MVB7QX分别做到19.02%、22.52%、26.92%利润率，月销各约200件/200件/200件，月收入约219,800、239,800、319,800印尼?不，这里为美元计的样本收入，合计品牌样本月收入979,100；但这些都是老品牌的存量优势，不能当作小商家的可复制案例。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?13.04%New listing success rate (old brands):0.00%New listing success rate (new brands):0.00%Alternatives- 扎带/尼龙束带：更便宜、安装最快，适合临时捆扎或轻度防拆场景，虽不是真正防盗但替代‘双环钢缆’的轻量固定需求。
- 钢丝绳配简单挂钩/卡扣件：比带品牌定位的安全锁缆更容易买到，适合挂车库物品、园艺、露营装备等低风险固定。
- 防盗报警器+普通绑带：如果用户主要想降低被拿走的概率，这种组合通常比长钢缆更便宜、更直观，也不依赖复杂穿绕。
- 自行车/摩托车便携式盘式刹车锁：对于车辆场景，比长钢缆更小、更好携带，使用更快，且在短暂停放时更省事。
- 普通涂层钢丝绳配压铆端头：在需要‘定长+双环’但不追求高安防的场景中，用户可用五金店现成配件低成本自制，通常比成品安全电缆更灵活。
- 弹力绳/行李绑带：如果核心诉求是束缚、固定和运输，而非防盗，弹力绳往往更便宜、上手更简单，且不需要锁具配合。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不适合进入，属于明显的价格战高风险区，而且对小卖家和大品牌都不友好。 现有数据里，新品牌新上架产品几乎全部失败；新品牌新上架成功率为0%，新品牌新上架非盈利率为100%，同时市场难度已被标记为高，说明不是“选品不好”而是“市场本身就很挤”。
New products with Highest revenueNAZOU
Recent Monthly Revenue (USD):-(-)B0FRM5PVVJ (4.8/5 (100 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0FRLN6TGL (4.8/5 (100 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0FRLQ8Y3R (4.8/5 (95 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQOld brand with the most profitable new productsGOMRQING
Recent Monthly Revenue (USD):$3,198.00(200pcs/month)B0C5MVB7QX (4.5/5 (1784 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableRecent Monthly Revenue (USD):$2,398.00(200pcs/month)B09ZYPM4G9 (4.5/5 (1784 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$2,198.00(200pcs/month)B09BKRJ7MV (4.5/5 (1784 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableMost investment in new productsLeast investment in new productsLeast profitable new productsJ-TECH DYNAMICS
Recent Monthly Revenue (USD):-(-)B0G1S8YTLR (4.9/5 (32 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0G1S9P714 (4.9/5 (35 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0G1S7GQP9 (4.9/5 (34 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 黄绿色高反光线材，夜间更醒目，图片辨识度高
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- 2件装+4FT规格，适合夜骑和轻度安防用户
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- 与常见黑/银钢缆相比，外观差异最大
B0G1S8YTLR (4.9/5 (32 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
Differentiation:- 带登山扣结构，和常规双环钢缆差异明显
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- 黑色钢缆+银色扣件组合，功能与外观都更特殊
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- 更适合悬挂/固定小物，容易吸引对应用途用户
B0GMQG92ZZ (4.7/5 (4 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入：已经明显过热，且新品牌几乎没有可复制的盈利路径。 关键不是“有没有销量”，而是现在的新上新里，盈利率是 0%，新产品利润带整体只有 -8.42% 到 8.91%，这就是典型价格战区；按当前数据，小品牌和大品牌都不应把它当作好机会。
Profitability difficultyHigh Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0C5MVB7QXGOMRQING2023-03-31Yes$15.99200pcs$3198.026.92%$860.91B09ZYPM4G9GOMRQING2022-06-10Yes$11.99200pcs$2398.022.52%$540.03B09BKRJ7MVGOMRQING2021-07-31Yes$10.99200pcs$2198.019.02%$418.06
B084VVHWGNBV2020-02-17Yes$18.1175pcs$1358.2524.81%$336.99
B0D62Y8VWPS SYDIEN2024-06-04Yes$9.99200pcs$1998.015.6%$311.69
B0D62YBQQZS SYDIEN2024-06-04Yes$14.1350pcs$706.523.53%$166.24
B084VV8JZHBV2020-02-17Yes$9.9975pcs$749.2519.65%$147.23
B07ZZHFJWWLumintrail2019-11-04Yes$8.99100pcs$899.016.04%$144.2
B0FFMK8PYNMi Metty2025-06-26Yes$9.83100pcs$983.014.55%$143.03
B0CYZF9HCRVIVBOO2024-04-25Yes$10.4775pcs$785.2513.15%$103.27
B0CYZGSRKWVIVBOO2024-04-26Yes$10.9650pcs$548.015.94%$87.36
B071P44GLROvener2017-05-18Yes$8.8850pcs$444.016.03%$71.18
B0778NJH7PLumintrail2017-11-08Yes$9.9950pcs$499.512.8%$63.94Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0FRLT83YVNAZOU2025-09-18No$6.44300pcs$1932.0-15.59%$-301.19
B0FKMNDZ48UP Security2025-07-31No$7.99100pcs$799.02.36%$18.86B0FRMFPYYJNAZOU2025-09-18No$9.99200pcs$1998.07.29%$145.66B0G1S8YTLRJ-TECH DYNAMICS2025-11-11No$7.34-pcs$--11.43%$-B0GMQG92ZZFdcZeyxior2026-02-10No$7.75-pcs$--10.48%$-
B0GXB22GGMSYCZIOHU2026-04-15No$9.79-pcs$-9.41%$-B0FRM5PVVJNAZOU2025-09-18No$11.99-pcs$-12.52%$-B0G1S9P714J-TECH DYNAMICS2025-11-11No$7.74-pcs$--2.09%$-B0FRLN6TGLNAZOU2025-09-18No$11.99-pcs$-3.04%$-B0FRLQ8Y3RNAZOU2025-09-18No$7.94-pcs$--5.11%$-
B0FRL532TYNAZOU2025-09-18No$7.94-pcs$--3.68%$-B0G1S7GQP9J-TECH DYNAMICS2025-11-11No$7.9-pcs$--14.08%$-
B0GVH8S4ZZJ-TECH DYNAMICS2026-03-31No$8.23-pcs$-1.79%$-
B0FRLSQM6SNAZOU2025-09-18No$9.99-pcs$-6.79%$-
B0GX9YB5ZNSYCZIOHU2026-04-15No$9.99-pcs$-9.7%$-B0FRLTXC74NAZOU2025-09-18No$9.99-pcs$-6.38%$-B0FRLJ5BHRNAZOU2025-09-18No$9.99-pcs$-7.34%$-B0FRLBSWNPNAZOU2025-09-18No$--pcs$--%$-B0G1SB9GS9J-TECH DYNAMICS2025-11-11No$--pcs$--%$-
B0FMRYQPBDMi Metty2025-08-18No$--pcs$--%$-#New Product Success Rates
Listing这个市场不值得进入：新产品成功率为0%，而且新品牌与老品牌都没有任何新发布盈利，已经是明显的价格战/高竞争市场。 你现在面对的是一个低胜率、低差异化、靠老产品小改款勉强赚钱的类目，连成熟品牌也在被拖进非盈利区，小商家不具备健康切入条件。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
J-TECH DYNAMICSSYCZIOHUNAZOUOther#Success Rate by Entry Time
Listing这个市场不值得进入，已经是明显的过热/价格战市场。 近一年新品牌进入后，20个新品牌新品里没有一个真正盈利，成功率是0%，而且最新一批里几乎全是亏损或无销量；这不是“还有机会”，而是“进入就要被卷”。
证据很直接：2025年9月到2026年5月，新品牌集中涌入，NAZOU 10个新品全部非盈利，J-TECH DYNAMICS 6个新品全部非盈利，SYCZIOHU 3个新品全部非盈利，FdcZeyxior 1个新品也非盈利；2025年下半年到2026年上半年，新品发布并没有带来盈利改善，反而持续失败。价格层面也很危险，NAZOU 有一款 11.99美元产品利润率仅12.52%，另一款同价产品只有3.04%，还有 7.94美元产品直接是-5.11%；J-TECH DYNAMICS 的新款利润率分别是-11.43%、-2.09%、-14.08%，说明低价新品基本被物流、平台费用和投放成本吃掉了。对小商家来说，市场里唯一可参考的“真成功”几乎没有，现阶段看到的成功主要来自老品牌 GOMRQING：3个成熟老品能做到 19.02%~26.92% 利润率，单品月销200件、月收入约23.98万到31.98万，但它是老品牌，不是小商家可复制的新增机会；这同时说明新品牌若想挤进去，必须拿出更高预算和更强品牌力，单靠单个ASIN的启动预算很难撑住长期竞争。
对大品牌来说，也只是“有可能但代价很高”，不是好赛道；对小商家来说，基本不成立。目前没有看到新品牌真实可复制的盈利样本，反而出现了大量疑似“预测性营销/刷评式”竞争信号：不少新品只有 30~35 条评论就贴近 4.9 分，但依然亏损，说明评分并没有转化为盈利，甚至可能是高强度投放在硬撑。结论很明确：不要进入；如果一定要做，必须把目标放在老品牌级别的预算、强供应链和长期品牌投放上，否则大概率直接亏损。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 1 0 2 0 0 0 0 13 2026 0 0 0 0 0 0 0 7 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 1 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 1 2025/9 1 0 1 0 0 0 0 8 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 4 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 1 2026/3 0 0 0 0 0 0 0 2 2026/4 0 0 0 0 0 0 0 3 2026/5 0 0 0 0 0 0 0 1 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesBV 2.5FT Bike Cable with Loops - 5mm (3/16 Inch) Cut-Resistant Braided Steel Cable - Versatile & Weatherproof - Small Security Cable Lock, Security Chain for Padlock, Chain Lock, Wire Lock
This listing is deemed profitablePrice (USD)$9.99Released TypeOld Release (2020-02-17)Brand is an old entry in this marketSize and Weight11.8 x 11.8 x 1.9 cm, 50.00gProfitable Factors
Based on old ASINDistinct functions and featuresDesign & Appearance
双头闭环结构，适配挂锁/U锁/碟刹锁的通用锁定方式Key Buying Motive
5mm加粗双圈钢缆，兼顾便携性与基础防剪能力，适合做二次锁定Target Customers
需要自行搭配挂锁使用的自行车/摩托车/露营用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$749.2575 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight17.30% / 19.65%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight14.86% / 17.22%Peak / Non PeakSales & BSR Performance
BV 2.5FT Bike Cable with Loops-5mm (3/16 Inch) Cut-Resistant Braided Steel Cable-Versatile & Weatherproof-Small Security Cable Lock, Security Chain for Padlock, Chain Lock, Wire Lock (Pair)
This listing is deemed profitablePrice (USD)$18.11Released TypeOld Release (2020-02-17)Brand is an old entry in this marketSize and Weight23.7 x 16.6 x 3.7 cm, 132.00gProfitable Factors
Based on old ASINDistinct functions and featuresDesign & Appearance
黑色涂层，偏通用型安全配色, 2.5英尺短款双环钢缆，5mm直径，便于与挂锁/U锁组合使用Key Buying Motive
双环端设计，兼容多种锁具；5mm编织钢缆兼顾柔韧性与基础防剪性能Target Customers
需要短款、便携式二次固定的自行车/门闸/皮划艇用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$1,358.2575 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight21.88% / 24.81%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight15.36% / 18.29%Peak / Non PeakSales & BSR Performance
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