
结论很明确:这个市场不值得进入,已经是明显的价格战市场,新品牌几乎没有真实成功样本。 目前新品牌新品盈利率是0%,新增产品里100%都不赚钱,且新产品利润区间集中在-5.92%到11.79%,多数都低于10%,对小商家和大品牌都不友好。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
这个市场不适合进入,直接判定为高风险且偏价格战环境。 用户预算 500,000 CNY 只能勉强覆盖少数入场样品的前期采购/物流/推广,但市场里新品牌新品盈利率为 0%,整体可识别盈利产品仅 5%,而新上架产品几乎全部在亏,说明不是“有钱就能做”的市场,而是被低差异化和竞争压价拖成了高风险市场。
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不值得进入:已经明显价格战化,而且新品牌几乎没有成功样本。 目前新发布产品的盈利率是0%,新品牌新上架产品盈利率也是0%,市场里大多数新进入者都在亏损;同时已出现6个新品牌、6个老品牌参与新发布,竞争已经很挤,但还没到30+新品牌的极端超饱和。
这个市场不值得进入,已经接近/处于过度拥挤和价格战状态。 新产品里没有任何盈利样本,已知新品牌新上架盈利率为0%,而且近一年新进场的品牌几乎都在亏损,说明不是“有机会的竞争”,而是“谁进来谁先烧钱”。
证据很直接:已知利润分布里,全部产品有55%落在10%以下或亏损区间,新增产品里更差——8.33%亏损、33.33%在-10%到0%、25%在0%到10%,也就是76.66% 的新产品利润率低于10%,只有25%达到10%~20%,没有任何新产品超过20%。同时,市场里可见的新进品牌几乎全部失败:JEAWIWI 4个产品全亏,成功率0%;Novabright、Zonon、TUESMEILL、Bamboo's Grocery LoKii、ULTECHNOVO 这些新品牌的新上架也都没有跑出盈利;反过来,唯一明确赚钱的样本是老品牌 GOMRQING 的 B0C5MVB7QX,售价 $15.99,月销200,月利润率26.92%,但这是老品牌借旧链接/成熟打法,不是小商家可复制的低门槛成功案例。市场节奏也在恶化:2025年到2026年新产品密集出现,但亏损新品持续堆积,说明竞争在加剧而不是变好。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B0C5MVB7QX | GOMRQING | 2023-03-31 | Yes | $15.99 | 200pcs | $3198.0 | 26.92% | $860.91 |
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
![]() | B0GV411RFD | JEAWIWI | 2026-03-27 | No | $13.99 | -pcs | $- | -2.41% | $- |
![]() | B0GQ5159S1 | TUESMEILL | 2026-02-25 | No | $11.83 | -pcs | $- | 1.65% | $- |
![]() | B0GR98C4DT | G.CORE | 2026-04-20 | No | $11.58 | -pcs | $- | 2.38% | $- |
![]() | B0GJJJHKZF | ULTECHNOVO | 2026-01-24 | No | $11.04 | -pcs | $- | 5.04% | $- |
![]() | B0G5YW2DK1 | Novabright | 2025-12-09 | No | $8.72 | -pcs | $- | -1.25% | $- |
![]() | B0GJZGYW4R | Bamboo's Grocery LoKii | 2026-01-27 | No | $12.99 | -pcs | $- | -2.98% | $- |
![]() | B0GV47NHWQ | JEAWIWI | 2026-03-27 | No | $9.4 | -pcs | $- | -14.58% | $- |
![]() | B0G6KPNSPX | Novabright | 2025-12-12 | No | $11.8 | -pcs | $- | 14.05% | $- |
![]() | B0GV42HPFG | JEAWIWI | 2026-03-27 | No | $12.99 | -pcs | $- | -1.07% | $- |
![]() | B0G6DK76QR | Zonon | 2025-12-11 | No | $12.99 | -pcs | $- | 16.56% | $- |
![]() | B0G6KYZT55 | Novabright | 2025-12-12 | No | $13.66 | -pcs | $- | 14.91% | $- |
![]() | B0H5J2BQTR | JEAWIWI | 2026-06-16 | No | $- | -pcs | $- | -% | $- |
这个市场不适合现在进入,已经是明显的过度拥挤市场。 新品牌几乎没有真实成功案例:新品牌样本里新上架产品的盈利率是0%,而整体新上架产品盈利率也是0%;同时在可见的新品牌失败样本里,JEAWIWI 4个新产品全部亏损,Novabright 3个全部亏损,说明新进入者基本是在打价格战和同质化消耗战。
What is the ratio of profitable products
What is the ratio of different brands owning all nonprofitable new products
这个市场不值得进入,结论很明确:已经进入价格战区,而且新品牌几乎没有成功样本。 当前只有12个新发布里出现6个新品牌,但新品牌新发布的盈利率是0%,整体可辨识的盈利产品占比也只有5%,说明不是机会市场,而是高竞争、低回报市场。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 4 |
| 2026 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 8 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 4 |
| 2026/1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |