- Benchmark ASINB0GY47DDMC
- MarketplaceUS
- Category ID228013
- Analyzed Products
- Keywordvideo doorbell, wireless video doorbell, smart doorbell camera
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-24
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不适合进入，已经接近价格战高压区。 新品牌里只有36.84%做出可验证的盈利，但最近一个月的新品几乎全军覆没，6月5个新产品全部不赚钱，说明竞争正在加剧而不是变好；如果你要做，必须靠明显功能差异和更强投放，不然大品牌和小商家都很难赢。
证据很直接。 市场里新品牌只有8个，但新发布产品有19个，说明不是空白市场，而是新品牌持续涌入；利润上，整体新品盈利区间只在19.08%~27.13%，看起来不是纯低毛利，但大量失败款已经把市场推向拥挤。近月数据更差：2026年6月出现5个新产品全都不盈利，2026年4月还有2个盈利，说明后进者明显更难；再看品牌分布，Qwwia拿走了4个盈利新品、同时也有3个亏损新品，是当前最强的新品牌样本，Aaeytby只有1个盈利、2个亏损，Koroao则是0盈利、1个亏损，真正能跑出来的新品牌非常少。代表性成功款包括 Qwwia 的 B0GY7927CB（$16.75，利润率21.61%，月销1000，约167.5万/月收入）、B0FNM7PDNP（$19.24，27.9%，月销500，约96.2万/月）、B0GY47DDMC（$18.11，26.95%，月销300，约54.33万/月）和 Aaeytby 的 B0G6JQ6HP7（$17.75，26.24%，月销500，约88.75万/月）；但失败样本也很清晰，Qwwia 的 B0H5CHRCDW、B0H679XD7Q、B0H5QPQ1NG，以及 Aaeytby 的 B0G2S13HTH、B0G6JXWKH3 都没有跑通。老品牌 KIMILAR 仍然占着强势位置，B09KY2RRN2 月销8000、B0CQ1Z47R4 月销200，说明大品牌有资源和渠道优势，小商家不能拿老品牌当成功模板，也不能指望靠同质化低价突围。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很明确：这个市场可以进入，但只能按“大预算品牌打法”进入；对小商家来说不值得做，因为新品牌盈利率不够稳定，且已有老品牌持续占位。 你当前预算 50万CNY 只能覆盖单个新ASIN的前期启动，够做“试水”，但不够支撑长期研发、品牌和认证成本；如果你想打进来，必须选对产品和对标对象，否则很容易被低价和流量成本拖死。
证据上，市场不是空白，而是有明显竞争，但还没到彻底失控的“全线价格战”程度。 当前市场整体可识别盈利率是47.54%，新上架产品盈利率只有33.33%，说明新产品成功门槛高于平均水平；新品牌新上架盈利率36.84%，非盈利率47.37%，而老品牌新上架非盈利率高达60.00%，说明“老品牌更容易靠资源和品牌力打新款”，小商家不应拿老品牌当自己的成功模板。更关键的是，真正能跑出来的新品集中在少数高效率款：Qwwia 的 B0GY7927CB（售价$16.75，利润率21.61%，月销1000，约167.5万/月收入）、B0FNM7PDNP（$19.24，27.9%，月销500，约96.2万/月）、B0GY47DDMC（$18.11，26.95%，月销300，约54.33万/月）和 Aaeytby 的 B0G6JQ6HP7（$17.75，26.24%，月销500，约88.75万/月）都属于能赚钱的新品牌案例；但失败样本也很直接，Qwwia 的 B0H5CHRCDW、B0H679XD7Q、B0H5QPQ1NG，以及 Koroao 的 B0FVRSDGGZ 都是新品牌新品却没跑起来。市场所需的新品推荐启动预算约为4351.48美元，折合约3.1万CNY，你的50万CNY远高于单ASIN启动门槛，但这只是前几个月的 sourcing/物流/投放，不含研发、认证和品牌建设。
如果你要做，大品牌该跟 KIMILAR / QIBOX 的思路走，小商家只能跟真正的新品牌赢家学，且必须避开“伪小商家”式重投放。 大品牌可参考 KIMILAR 的 B09KY2RRN2（$18.43，25.04%，月销8000，约1474.4万/月）和 B0CQ1Z47R4（$22.42，29.9%，月销200，约44.84万/月），以及 QIBOX 的 B0G37KLVS1（$12.28，盈利，预算约4351.48美元，月销500，约61.4万/月）和 B0DK3RDC6W（$10.85，盈利，月销500，约54.25万/月）。小商家应优先对标 Aaeytby 的 B0G6JQ6HP7 和 Qwwia 的 B0FNM7PDNP / B0GY47DDMC，而不是 KIMILAR 这类老品牌；这些成功新品的共同点是免打孔、防盗、适配明确门铃型号、定价集中在$17–$19、利润率稳定在26%上下。最终判断：大品牌“可进”，小商家“谨慎但可做”；但如果你没有明确差异化和投放预算，这个市场不适合硬闯。
Early sourcing + logistics + marketing budget (USD)$4,351.48 - $4,351.48Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?20.83%New listing success rate (old brands):20.00%New listing success rate (new brands):36.84%Which new brands have these successful new listings?...Which old brands have these successful new listings?Alternatives- 普通门铃按钮 + 现有手机摄像头方案：保留原有门铃，只在门口附近用旧手机/低价手机搭配免电源监控应用做临时看护，成本更低，安装也更简单。
- 电池供电的独立小型安全摄像头：如果用户主要想看门口动态而不是“门铃交互”，可用更便宜的室外电池摄像头替代，避免门框兼容、门厚限制和防盗支架安装问题。
- 有线门铃 + 低价室内显示器/铃声套件：对只需要听到来访提醒的用户，传统有线门铃加便宜的响铃器或插电接收器比视频门铃更省钱，也不依赖 Wi‑Fi 稳定性。
- 门缝/门镜式简易观察配件：对于租房或不想打孔的用户，门镜增强器、门缝窥视镜或廉价门外观察配件比完整视频门铃更轻量，不需要账号绑定和复杂配置。
- 低价 Wi‑Fi 监控摄像头放置在门内侧朝外：如果用户只是想看门外走廊/门前区域，放在室内窗边或门内侧的通用摄像头通常更通用，且比专用门铃系统更容易复用。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不该进，已经接近价格战/拥挤区间：新品牌有利润的新发布占36.84%，但新品牌新发布里不赚钱的比例高达47.37%，而且近几个月新发布明显在变多、6月单月就出现4个新品牌不赚钱的新款。 结论很直接：大品牌和小商家都不是好时机，尤其不适合照着低价通用款硬冲。
New products with Highest revenueQwwia
Recent Monthly Revenue (USD):$16,750.00(1000pcs/month)B0GY7927CB (4.4/5 (76 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable
Recent Monthly Revenue (USD):$9,620.00(500pcs/month)B0FNM7PDNP (4.1/5 (111 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableRecent Monthly Revenue (USD):$5,433.00(300pcs/month)B0GY47DDMC (4.3/5 (184 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsKIMILAR
Recent Monthly Revenue (USD):$147,440.00(8000pcs/month)B09KY2RRN2 (4.5/5 (12835 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$4,484.00(200pcs/month)B0CQ1Z47R4 (4.5/5 (12846 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$4,478.00(200pcs/month)B0CZQ3L855 (4.5/5 (12835 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableMost investment in new productsLeast investment in new productsAaeytby
Recent Monthly Revenue (USD):$8,875.00(500pcs/month)B0G6JQ6HP7 (4.4/5 (114 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableLeast profitable new productsKoroao
Recent Monthly Revenue (USD):-(-)B0FVRSDGGZ (4.3/5 (14 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 金属雨棚式外壳，外形最独特
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- 主打遮雨、遮阳、防眩光，图片卖点直观
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- 适合已装门铃、想提升画质和耐候性的用户
B0G6BBNBG1 (4.5/5 (13 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 黑色极简外观，最容易与门框融为一体
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- T型免打孔粘贴结构，功能差异明显
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- 适合租房用户，安装场景清晰且吸引点击
B0DK3RDC6W (4.4/5 (696 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不该进，已经接近价格战区，而且新品牌并没有形成足够好的成功面。 现有数据里，整体可识别利润产品只有47.54%，但新品只有33.33%盈利；更关键的是，新品里20%~30%利润段占到41.67%，10%~20%只有16.67%，说明能赚钱的新品大多只是中等利润，离“好做”还很远。
Profitability difficultyPotential high net profit marginAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B09KY2RRN2KIMILAR2021-11-27Yes$18.438000pcs$147440.025.04%$36918.98B0BJ2G9SWZZHANDEYUA2022-10-13Yes$15.232000pcs$30460.019.65%$5985.39B0GY7927CBQwwia2026-04-23Yes$16.751000pcs$16750.021.61%$3619.68B0BF5P7NB1BFYTN2022-09-13Yes$11.152000pcs$22300.012.28%$2738.44B0FNM7PDNPQwwia2025-09-12Yes$19.24500pcs$9620.027.9%$2683.98B0G6JQ6HP7Aaeytby2026-01-18Yes$17.75500pcs$8875.026.24%$2328.81
B0BZHKBKRYSENLEG2023-03-24Yes$16.9500pcs$8450.022.09%$1866.61B0GY47DDMCQwwia2026-04-24Yes$18.11300pcs$5433.026.95%$1464.2B0CZQ3L855KIMILAR2024-04-24Yes$22.39200pcs$4478.032.62%$1460.73
B0CZQ48N4TKIMILAR2024-05-08Yes$22.29200pcs$4458.032.53%$1450.19B0CQ1Z47R4KIMILAR2023-12-12Yes$22.42200pcs$4484.029.9%$1340.72
B0FNMK5119Qwwia2025-09-16Yes$19.92200pcs$3984.028.69%$1143.01
B0CQZQJ4HXKMOUANTS2023-12-27Yes$15.91400pcs$6364.015.81%$1006.15
B0G37KLVS1QIBOX2026-01-06Yes$12.28500pcs$6140.013.52%$830.13
B0DP2PV84XTagRecove2024-12-31Yes$11.46500pcs$5730.012.91%$739.75
B0CQ1VK4MRKIMILAR2023-12-12Yes$22.72100pcs$2272.030.19%$685.92
B07FYPXRQ9Ring2019-09-23Yes$19.99100pcs$1999.032.32%$646.08
B0B8D1W2G3ALERTCAM2022-08-02Yes$10.04500pcs$5020.012.72%$638.55
B09ZYGFV5MALERTCAM2022-05-10Yes$10.02500pcs$5010.012.68%$635.27B0DK3RDC6WQIBOX2024-11-13Yes$10.85500pcs$5425.011.14%$604.35Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0GY7927CBQwwia2026-04-23Yes$16.751000pcs$16750.021.61%$3619.68B0FNM7PDNPQwwia2025-09-12Yes$19.24500pcs$9620.027.9%$2683.98B0G6JQ6HP7Aaeytby2026-01-18Yes$17.75500pcs$8875.026.24%$2328.81B0GY47DDMCQwwia2026-04-24Yes$18.11300pcs$5433.026.95%$1464.2B0FNMK5119Qwwia2025-09-16Yes$19.92200pcs$3984.028.69%$1143.01B0G37KLVS1QIBOX2026-01-06Yes$12.28500pcs$6140.013.52%$830.13
B0FPLRZSCMBaaletc2025-09-08Yes$9.88300pcs$2964.019.37%$574.13B0G6BBNBG1caqeaus2026-01-18Yes$16.9950pcs$849.519.58%$166.34#New Product Success Rates
Listing这个市场不值得进入，已经是价格战高压区。虽然新品牌里确实有人做出结果，但胜利主要集中在少数能做强功能差异化、且投入明显高于普通单品预算的产品上；以你的单个ASIN预算 50万 CNY（约 6.9万 USD）来看，表面够进场，但真正要复制成功，往往还要额外的研发、品牌和推广投入，普通小卖家很难稳住。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
AaeytbyQIBOXQwwiacaqeausBaaletcNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
AaeytbyQwwiaOther#Success Rate by Entry Time
Listing这个市场不适合进入，已经明显偏向过度拥挤和价格战。最近一年新品牌里，真正盈利的只有7个新发布产品，对应盈利率43.75%，但非盈利的有9个，对应56.25%；而最近几个月更差，2026年6月出现5个新产品全部落在未成功区，说明竞争是在加剧，不是在变好。第二个信号更直接：市场里新品牌并不少，但能站稳的主要是少数几个，Qwwia拿走了新品牌盈利产品里的57.14%，Aaeytby、caqeaus、Baaletc各只有14.29%；同时 Qwwia 的新产品里，已确认盈利4个、非盈利3个，另外还有3个连盈利都还看不清，说明新品牌成功高度集中、门槛高，且很依赖持续投放和运营。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 1 2 0 0 7 2026 0 0 0 2 3 0 0 9 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 2 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 1 2 0 0 0 2025/10 0 0 0 0 0 0 0 2 2025/11 0 0 0 0 0 0 0 2 2025/12 0 0 0 0 0 0 0 1 2026/1 0 0 0 2 1 0 0 1 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 2 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 5 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesKIMILAR Anti-Theft Video Doorbell Mount Compatible with Ring/Blink Wireless Video Doorbell, Adjustable Mounting Bracket Accessories for Houses, Apartments, Businesses, Not for Security Door
This listing is deemed profitablePrice (USD)$22.72Released TypeOld Release (2023-12-12)Brand is an old entry in this marketSize and Weight15.1 x 8.2 x 8.1 cm, 308.00gProfitable Factors
Established brand with longevityBased on old ASINDistinct functions and featuresDesign & Appearance
银灰色金属外壳，偏工具化和防盗器件风格, 盒式包覆结构，门铃被整体罩住并可沿支架滑动调节距离Key Buying Motive
支持多代 Ring 和 Blink 无线门铃，且带可滑动调距的防盗安装结构Target Customers
面向公寓、租房、商铺等不方便打孔且担心门铃被偷的用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$2,272.00100 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight28.20% / 30.19%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight21.60% / 23.59%Peak / Non PeakSales & BSR Performance
QIBOX No Drill Adhesive Video Doorbell Mount, Compatible with Ring/Blink Wireless Video Doorbell, Anti-Theft, Black Aluminum Steel, Wall Mount
This listing is deemed profitablePrice (USD)$10.85Released TypeOld Release (2024-11-13)Brand is an old entry in this marketSize and Weight14.6 x 7.8 x 5.2 cm, 159.00gProfitable Factors
Based on old ASINLow pricing strategyDesign & Appearance
黑色金属外观更偏通用、偏隐蔽，适合与门框/门板融为一体, T型无钻粘贴式结构，主打不遮挡摄像头和人体感应区域Key Buying Motive
3M强力粘贴+可补螺丝安装，适配平滑表面并强调免打孔安装Target Customers
租房用户、希望避免打孔破坏门体的门禁/公寓住户Early Investment
Investment
Monthly Revenue (Recent) (USD)$5,425.00500 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight7.81% / 11.14%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight0.67% / 4.01%Peak / Non PeakSales & BSR Performance
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