
这个市场不值得进入,结论很明确:已进入高压竞争区,对大品牌和小商家都不友好。 现有新发布产品里只有33.33%能盈利,66.67%失败;更关键的是,失败产品普遍不是因为没人做,而是因为同质化太强、价格压得太狠,市场已经明显在往价格战走。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
结论很明确:这个市场不适合现在进入。 新品牌新发布产品只有33.33%盈利,整体可盈利产品仅16.67%,而且多数产品已经落在低利润、强价格竞争的区间;这不是一个给小商家轻松切入的市场,更不是值得继续加码的市场。
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不值得进入,已经明显走向价格战区,且对小商家尤其不友好。 现有数据里,能赚钱的产品只占16.67%,新上架产品里只有33.33%能盈利,但样本里大量新品已经转向无利润或直接失败;同时,2025年9月和10月出现了连续的新品牌/新品集中涌入,说明竞争在加速,而不是变得更好做。
这个市场不适合进入:利润看起来不是全面崩坏,但新品牌与新产品的结果已经很明显——只有33.33%的新发布产品是盈利的,而且能跑出来的核心案例几乎都不是低投入的小卖家,而是靠产品差异化和较强资源堆出来的。对你来说,500000 CNY预算虽然够碰到门槛,但不足以把“创新+品牌+长期投放”一起做满,所以小 бизнес 直接进场胜率低。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B0FL1WC68F | TAILBB | 2025-09-15 | Yes | $46.99 | 800pcs | $37592.0 | 26.08% | $9804.0 |
![]() | B0FL1WBXRP | TAILBB | 2025-09-15 | Yes | $44.56 | 800pcs | $35648.0 | 24.31% | $8666.03 |
![]() | B0GGZ1DCXG | DAIERTEK | 2026-03-10 | Yes | $66.08 | 50pcs | $3304.0 | 32.38% | $1069.84 |
![]() | B0DTDFHZ54 | Mwin | 2025-01-18 | Yes | $25.99 | 100pcs | $2599.0 | 28.66% | $744.88 |
![]() | B0DQTSCKHH | Freechangku | 2025-01-27 | Yes | $40.58 | 50pcs | $2029.0 | 21.99% | $446.18 |
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
![]() | B0FL1WC68F | TAILBB | 2025-09-15 | Yes | $46.99 | 800pcs | $37592.0 | 26.08% | $9804.0 |
![]() | B0FL1WBXRP | TAILBB | 2025-09-15 | Yes | $44.56 | 800pcs | $35648.0 | 24.31% | $8666.03 |
![]() | B0GGZ1DCXG | DAIERTEK | 2026-03-10 | Yes | $66.08 | 50pcs | $3304.0 | 32.38% | $1069.84 |
这个市场不适合进入,结论是直接放弃。 目前新产品成功率只有33.33%,但更关键的是新品牌里真正跑出来的只有DAIERTEK和TAILBB,失败面占到66.67%;再看品牌层面,TAILBB这类新入场品牌已经出现2个盈利、2个亏损,说明竞争不是“谁都能做”,而是要高投入、强运营才能活下来。
What is the ratio of profitable products
What is the ratio of different brands owning all profitable new products
What is the ratio of different brands owning all nonprofitable new products
这个市场不值得进入,已经明显偏向高压竞争区,不适合大品牌或小商家贸然切入。 最近的新品牌入场里,只有33.33%能做成可盈利新品,66.67%失败;而且最近两年的趋势是“有新进者,但赚钱更难”,不是在变宽松。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 0 | 0 | 2 | 0 | 0 | 5 |
| 2026 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 1 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/9 | 0 | 0 | 0 | 0 | 2 | 0 | 0 | 1 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |