
这个市场不值得进入,结论非常明确:新品几乎全军覆没,价格战已经把利润打穿。 近一批新上架 7 个产品里 0 个盈利,新品牌新品盈利率也是 0%,当前新产品利润区间只有 -6.43% 到 7.95%,这已经是明显的低利润、强竞争市场,不适合大品牌或小品牌贸然入场。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
结论很明确:这个市场不值得进入。 新品牌与老品牌都在赚不到钱,市场已经是高难度、低利润、强价格战状态;你现有 50万 CNY 可以覆盖单个 ASIN 的前期投入,但不足以改变这个市场的结构性失败概率。
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不值得进入,结论很明确:新品牌和老品牌的新上架都全军覆没,已经是明显的价格战市场。 目前可见的新上架利润率区间只有 -6.43% 到 7.95%,新上架盈利率是 0%,而新品牌新上架盈利率同样是 0%;这不是可复制的增长市场,而是一个靠压价和高投入硬撑的市场,大小品牌都不该贸然进入。
这个市场不值得进入,结论很明确:已进入价格战区,而且新品牌几乎没有真实成功样本。 以当前核心商品 B0FX3ZFQ7C 所在的同类市场看,已识别的可判定利润产品里,40.00% 处于 0%~10% 利润,26.67% 低于 0%,只有 13.33% 落在 10%~20%,而新上架产品里 0% 能证明盈利,等于新品牌入场后基本全军覆没。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Products with negative profitability ranked by lowest profit value. Only includes products classified as non-profitable regardless of release date.
![]() | B0FRSQNZYS | ZOCONE | 2025-09-19 | No | €21.69 | 10pcs | €216.9 | -5.47% | €-11.86 |
![]() | B00PGXLA7I | Pearhead | 2014-12-01 | No | €9.99 | 10pcs | €99.9 | -4.25% | €-4.24 |
![]() | B0D7HRGG4N | Zemiu | 2024-06-19 | No | €8.78 | 20pcs | €175.6 | 5.34% | €9.38 |
![]() | B0FX3ZFQ7C | NADSSJL | 2025-06-22 | No | €20.28 | 50pcs | €1014.0 | 3.88% | €39.35 |
![]() | B0FYCLXP9V | Dermalyx | 2025-10-29 | No | €15.39 | -pcs | €- | 10.61% | €- |
![]() | B01MRAEE0N | Pearhead | 2017-08-08 | No | €19.89 | -pcs | €- | 6.06% | €- |
![]() | B073S9KW74 | Pearhead | 2017-11-10 | No | €19.99 | -pcs | €- | -2.73% | €- |
![]() | B07QPVV6YY | Pearhead | 2020-02-10 | No | €19.99 | -pcs | €- | 0.45% | €- |
![]() | B084K19S54 | Pearhead | 2020-02-08 | No | €16.99 | -pcs | €- | 5.13% | €- |
![]() | B0FX56CZHQ | CECOMBINE | 2025-10-21 | No | €12.29 | -pcs | €- | -8.57% | €- |
![]() | B0846M3D4D | Pearhead | 2020-05-12 | No | €18.64 | -pcs | €- | 12.28% | €- |
![]() | B0FLC6RXW1 | YiliYa | 2025-08-06 | No | €10.99 | -pcs | €- | -13.43% | €- |
![]() | B0GWR7F874 | Tidelit | 2026-04-13 | No | €16.74 | -pcs | €- | 0.61% | €- |
![]() | B0H41X5D96 | Tidelit | 2026-06-04 | No | €- | -pcs | €- | -% | €- |
![]() | B0GC711PR4 | NADSSJL | 2025-12-23 | No | €- | -pcs | €- | -% | €- |
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
![]() | B0FRSQNZYS | ZOCONE | 2025-09-19 | No | €21.69 | 10pcs | €216.9 | -5.47% | €-11.86 |
![]() | B0FYCLXP9V | Dermalyx | 2025-10-29 | No | €15.39 | -pcs | €- | 10.61% | €- |
![]() | B0FX56CZHQ | CECOMBINE | 2025-10-21 | No | €12.29 | -pcs | €- | -8.57% | €- |
![]() | B0FLC6RXW1 | YiliYa | 2025-08-06 | No | €10.99 | -pcs | €- | -13.43% | €- |
![]() | B0GWR7F874 | Tidelit | 2026-04-13 | No | €16.74 | -pcs | €- | 0.61% | €- |
![]() | B0H41X5D96 | Tidelit | 2026-06-04 | No | €- | -pcs | €- | -% | €- |
![]() | B0GC711PR4 | NADSSJL | 2025-12-23 | No | €- | -pcs | €- | -% | €- |
这个市场不适合进入,已经明显过热且接近价格战区。数据里新品牌进入后几乎全军覆没:新品牌新品成功率是0%,全部6个新品牌新品都不赚钱;全市场新品成功率也是0%,7个新品里没有一个能跑通,说明不是个别品牌失手,而是新品赛道整体失效。
What is the ratio of profitable products
What is the ratio of different brands owning all nonprofitable new products
结论很明确:这个市场不值得进入,已经是高风险价格战区,且新品牌几乎没有可复制的成功案例。 近期开品的结果是:7个新发布里0个盈利,最近一年和最近几个月的新增也都在走弱,说明不是“还有机会”的市场,而是“越来越难”的市场。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 5 |
| 2026 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |