
这个市场不值得进入,已经处在明显的价格战和拥挤区。 现有数据里,新品牌只有21个,但新上架产品里仅20.00%能赚钱,78.26%亏损;整体可见盈利率24.59%,而新产品利润区间只在7.73%~22.88%,说明大多数新品已经被压到低毛利,继续做只会更卷。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
不建议进入,这个市场已经偏拥挤,而且对小卖家不友好。 现有数据里,整体可见盈利率只有24.59%,新品盈利率只有20.00%;同时利润区间下限只到7.73%,说明很多新品已经落入低毛利区,属于价格竞争很重的市场。用户预算50万人民币能覆盖部分单品前期投入,但不足以支撑长期研发、品牌和认证投入,直接做并不稳。
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不值得进入,已经是明显的价格战/过度拥挤市场。 新品牌进入不少,但盈利率只有20%,非盈利率高达73.91%;老品牌新上架商品的盈利率为0%,说明连成熟玩家也很难靠新款赚钱。
这个市场不值得进,已经明显进入高强度价格战区,而且新品牌失败率高,不适合小商家硬闯。 目前可识别的新品牌只有21个,已经触发饱和风险;按已识别利润看,整体可盈利产品只占24.59%,新上架产品里只有20.00%盈利,说明大多数新入局都在亏或接近不赚。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B0GY47SGQ1 | Pyfhy | 2026-04-22 | Yes | $17.2 | 1000pcs | $17200.0 | 22.39% | $3851.08 |
![]() | B09JWNKDB5 | Wasserstein | 2021-10-20 | Yes | $12.76 | 500pcs | $6380.0 | 26.39% | $1683.69 |
![]() | B0GS1WYM7Q | wochel | 2026-03-10 | Yes | $20.04 | 200pcs | $4008.0 | 24.55% | $983.97 |
![]() | B0FMR76356 | CaGuan | 2025-08-18 | Yes | $10.02 | 200pcs | $2004.0 | 19.24% | $385.57 |
![]() | B0FPLZLZGT | KTCEFE | 2025-10-26 | Yes | $15.9 | 100pcs | $1590.0 | 20.7% | $329.13 |
![]() | B0GLGFW2WQ | Aaeytby | 2026-02-10 | Yes | $15.9 | 100pcs | $1590.0 | 20.19% | $321.03 |
![]() | B0DGH47532 | Hidden River Lab | 2024-09-09 | Yes | $19.99 | 50pcs | $999.5 | 30.85% | $308.35 |
![]() | B0FPFW75VF | KTCEFE | 2025-10-04 | Yes | $12.5 | 200pcs | $2500.0 | 11.74% | $293.5 |
![]() | B0D9LFWFVB | Borcorz | 2024-07-16 | Yes | $20.99 | 50pcs | $1049.5 | 27.73% | $291.03 |
![]() | B0FFMGW3V3 | Tizomi | 2025-06-26 | Yes | $12.43 | 200pcs | $2486.0 | 11.14% | $276.95 |
![]() | B0FNR65J7K | Fieybirt | 2025-08-26 | Yes | $13.99 | 100pcs | $1399.0 | 17.45% | $244.13 |
![]() | B0FP4849L3 | HomeMount | 2025-09-20 | Yes | $16.58 | 50pcs | $829.0 | 25.12% | $208.25 |
![]() | B09T2YSBXM | Wasserstein | 2022-02-22 | Yes | $14.14 | 50pcs | $707.0 | 29.15% | $206.1 |
![]() | B0GTPB4ZCF | CaGuan | 2026-04-11 | Yes | $12.78 | 100pcs | $1278.0 | 14.04% | $179.44 |
![]() | B0FL2GHNT7 | KTCEFE | 2025-10-26 | Yes | $15.99 | 50pcs | $799.5 | 21.33% | $170.54 |
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
![]() | B0GY47SGQ1 | Pyfhy | 2026-04-22 | Yes | $17.2 | 1000pcs | $17200.0 | 22.39% | $3851.08 |
![]() | B0GS1WYM7Q | wochel | 2026-03-10 | Yes | $20.04 | 200pcs | $4008.0 | 24.55% | $983.97 |
![]() | B0FMR76356 | CaGuan | 2025-08-18 | Yes | $10.02 | 200pcs | $2004.0 | 19.24% | $385.57 |
![]() | B0FPLZLZGT | KTCEFE | 2025-10-26 | Yes | $15.9 | 100pcs | $1590.0 | 20.7% | $329.13 |
![]() | B0GLGFW2WQ | Aaeytby | 2026-02-10 | Yes | $15.9 | 100pcs | $1590.0 | 20.19% | $321.03 |
![]() | B0FPFW75VF | KTCEFE | 2025-10-04 | Yes | $12.5 | 200pcs | $2500.0 | 11.74% | $293.5 |
![]() | B0FNR65J7K | Fieybirt | 2025-08-26 | Yes | $13.99 | 100pcs | $1399.0 | 17.45% | $244.13 |
![]() | B0FP4849L3 | HomeMount | 2025-09-20 | Yes | $16.58 | 50pcs | $829.0 | 25.12% | $208.25 |
![]() | B0GTPB4ZCF | CaGuan | 2026-04-11 | Yes | $12.78 | 100pcs | $1278.0 | 14.04% | $179.44 |
![]() | B0FL2GHNT7 | KTCEFE | 2025-10-26 | Yes | $15.99 | 50pcs | $799.5 | 21.33% | $170.54 |
这个市场不值得进入,已经明显偏向价格战和高竞争区。 新品牌新产品盈利率只有20.00%,但非盈利率高达78.26%;更关键的是,旧品牌新产品盈利率是0%,新品牌里真正可复制的成功主要来自少数几个品牌,说明新人不是靠普遍机会赢,而是靠极强差异化和持续投放硬撑。
What is the ratio of profitable products
What is the ratio of different brands owning all profitable new products
What is the ratio of different brands owning all nonprofitable new products
这个市场不适合进入,已经接近/进入过度拥挤状态,继续做只会卷进低利润价格战。 近两年新品牌新发产品的成功率只有21.74%和22.73%,失败率高达78.26%和77.27%;而且最近一批新品牌新发里,2026年6月的9个新上架产品全部未达盈利,说明竞争在加速恶化,不是变容易。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 1 | 3 | 3 | 0 | 0 | 16 |
| 2026 | 0 | 0 | 0 | 1 | 3 | 0 | 0 | 23 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2025/8 | 0 | 0 | 0 | 2 | 0 | 0 | 0 | 4 |
| 2025/9 | 0 | 0 | 1 | 0 | 1 | 0 | 0 | 4 |
| 2025/10 | 0 | 0 | 0 | 1 | 2 | 0 | 0 | 1 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 4 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/2 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 2 |
| 2026/3 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 2 |
| 2026/4 | 0 | 0 | 0 | 1 | 1 | 0 | 0 | 2 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 9 |