
这个市场不值得进入:数据已经把它定义成低利润、强同质化、几乎没有新品牌成功样本的价格战区。用户预算 50万人民币表面上够做单个 ASIN,但这不是钱够不够的问题,而是投入后大概率还是赚不到钱的问题。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
结论很明确:这个市场不适合进入,用户预算可以覆盖入场,但市场本身已经是高风险的价格战区。 目前样本里可判断的产品盈利率是0%,新品牌新上架产品盈利率也是0%,而且核心新品牌 AJKQNMA 的新款 B0G4R7N335 只有€9售价、月销50、月营收€450,却仍然不盈利,说明低客单、同质化打法已经打不出健康利润。
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不适合进入:同质化严重、利润被压到低位,而且新品牌几乎没有成功样本。 你这条线里,能赚钱的空间非常小,按现在的数据看,不管是大品牌还是小商家,都不是好赛道。
这个市场不值得进入:新品牌几乎没有成功样本,当前看到的唯一新品牌 AJKQNMA 直接失败,市场对新进入者的容错很低。 从现有数据看,新上架产品的盈利率是 0%,新产品利润率分布里 100% 都落在 0%~10% 低毛利区,属于典型的低利润挤压市场;同时,市场里能看到的老品牌 Sophie la girafe 也没有形成可复制的盈利案例,说明这不是靠普通铺货就能赚钱的赛道。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Products with negative profitability ranked by lowest profit value. Only includes products classified as non-profitable regardless of release date.
![]() | B0G4R7N335 | AJKQNMA | 2025-12-01 | No | €9.0 | 50pcs | €450.0 | 4.02% | €18.09 |
![]() | B01BD46L0O | Sophie la girafe | 2016-03-08 | No | €21.43 | -pcs | €- | 17.3% | €- |
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
![]() | B0G4R7N335 | AJKQNMA | 2025-12-01 | No | €9.0 | 50pcs | €450.0 | 4.02% | €18.09 |
这个市场不适合进入,结论很直接:新品牌几乎没有可复制的合法成功样本,且利润率已经掉到价格战区。 目前可见样本里,盈利产品占比为0%,新上架产品盈利占比也为0%;同时,核心新品牌 AJKQNMA 的唯一新产品 B0G4R7N335 只有 4.0% 利润率、月销约50件、月营收约450欧元,却被判定为非盈利,说明这个赛道不是“少量优化就能赚钱”,而是低毛利、强同质化、竞争挤压严重。
What is the ratio of profitable products
What is the ratio of different brands owning all nonprofitable new products
这个市场不适合进入:当前数据只有1个新品牌样本,却是100%失败、0%盈利,且新品牌新产品盈利率同样是0%,已经是明显的高风险信号。更关键的是,最近新增几乎停滞,2025年只有1个新释放产品、之后月度新增也基本为0,市场不是在扩张,而是在冷却。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 |
| 2026 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/12 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 |
| 2026/1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |