- Benchmark ASINB0GTHNJ682
- MarketplaceDE
- Category ID355007011
- Analyzed Products
- Keywordbaby keepsake book, baby memory book
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-19
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不值得进入，已经是低利润、强价格战的红海，小品牌和大品牌都不该把它当成正常机会。 现有样本里，新品牌只有 KEMLA 一个，且新发布产品盈利率是 0%，市场最近入场也没有跑出可复制的盈利样本，说明现在不是“努力一点就能赢”，而是“进去就被成本和竞争压住”。
证据很直接：KEMLA 的 B0GTHNJ682 售价 €24.94，单品早期投入约 €3,555.82，利润率只有 12.32%，但仍然判定为非盈利，且销量处于不活跃状态；Pearhead 作为老品牌，样本中的 6 个产品全部非盈利，像 B06Y4GC7B1、B0F8KWSGXF、B084K19S54 这些产品利润率分别只有 12.43%、5.92%、5.13%，都落在你定义的价格战区。更关键的是，产品失败原因高度一致，都是“同质化强、竞争极端、利润太薄”，说明这个类目不是靠简单换外观就能翻盘的市场。如果硬进，小商家还会被迫走高投放、低价冲量的路径，明显不健康。
- 对大品牌：Pearhead 这种老牌也没把市场做成赚钱机器，说明即使有品牌资源，也只是勉强守盘，不是好机会。
- 对小商家：没有任何真实小品牌成功案例可参考，KEMLA 这类新品牌样本已经失败，且不值得作为入场模板。
- 对预算现实：你有 50 万人民币，理论上能覆盖单个 ASIN 的前期投放和备货，但这不包括研发、品牌和认证；即便预算够，也不是值得花的钱。
短结论：不要进入。 这个市场没有健康利润，也没有足够的新品牌成功证据；若一定要做，只能把它当成高风险试错，而不是可复制生意。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很直接：这个市场不值得进入，你的50万人民币也不该投。 这不是一个还能靠普通差异化切入的市场，而是已经被价格战和同质化压到几乎没有利润空间的市场。
Early sourcing + logistics + marketing budget (EUR)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?0.00%New listing success rate (new brands):0.00%Alternatives- 数字化宝宝纪念应用/相册类App：用手机直接记录成长里程碑、照片和视频，几乎零门槛，成本通常低于购买实体纪念书，且可随时补录、检索和分享。
- 可打印的免费宝宝里程碑模板：从网上下载月龄卡、成长记录表、手足印模板，自己打印装订，比成品纪念书更便宜，也更适合只想做基础记录的家庭。
- 普通活页夹/档案夹+分隔页：用现成文件夹收纳B超单、出生证复印件、卡片、照片和手写便签，采购容易、扩展性强，且后续可按需增减内容。
- 照片打印机/拍立得相册方案：直接用小型照片打印机或即时成像相机，把关键瞬间打印出来贴入普通相册，比专门的baby memory book更灵活，也更适合喜欢“看得见实物”的用户。
- 家庭共享云盘/相册订阅：用Google Photos、iCloud或Amazon Photos建立共享相册，亲友可共同上传宝宝照片和视频，适合不想维护实体本、但仍想长期保存的人。
- 简易手工纪念盒：用收纳盒集中保存脐带夹、第一件小衣服、医院手环等实物纪念，比纪念书更直观，准备成本低，适合只需要“物件留存”的家庭。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入：整体已经进入低利润、低成功率的高风险区，不适合大品牌也不适合小品牌。 现有数据里，可识别利润的产品盈利率是0%，新品牌新上架产品盈利率也是0%，而且已经出现新品牌KEMLA的失败案例，说明不是“谁更会做”就能轻松赢，而是市场本身把利润压没了。
证据很直接：KEMLA 这类新品牌样本只有1个新上架产品，ASIN B0GTHNJ682，售价€24.94，单品早期预算无法公开，但按成本拆分后利润率只有12.32%，还没算长期品牌、研发和认证成本，最终仍被判定为非盈利；Pearhead 作为老品牌，样本里6个产品全部非盈利，代表老牌也没有把这个类目做成赚钱机器。更糟的是，市场里多数可识别产品都落在10%上下甚至更低的利润带，B0F8KWSGXF 只有5.92%，B084K19S54 只有5.13%，这已经是典型的价格战区。唯一能拿来看的成功/接近成功点，也只是“卖得像样”的老牌产品形态：Pearhead 的 B06Y4GC7B1（€26.59）和 B0F8KWSGXF（€19.99）都走的是常见宝宝纪念册+手脚印组合，说明这个市场靠复制基础功能并不能带来利润；KEMLA 的 B0GTHNJ682 则是自然木色、免打孔、附3M胶贴和收纳袋的身高尺路线，证明“做出一点差异”仍然没能转化成盈利。按你给的风控标准，这里不是可进场市场：不是高胜率，不是高利润，也看不到足够多的真实小品牌成功案例。
结论很简单：别进。 如果硬要研究，只能把 Pearhead 的 B06Y4GC7B1 当作老牌卖法样本，把 KEMLA 的 B0GTHNJ682 当作失败样本；但它们都不适合作为可复制的入场模板，小品牌没有明显胜算，老品牌也只是靠存量和渠道硬撑，不是健康机会。
Most investment in new productsNew products with Highest revenueLeast investment in new productsKEMLA
Recent Monthly Revenue (EUR):-(-)B0GTHNJ682 (4.7/5 (8 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQOld brand with the most profitable new productsPearhead
Recent Monthly Revenue (EUR):-(-)B06Y4GC7B1 (4.5/5 (5 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (EUR):-(-)B0F8KWSGXF (4.5/5 (34 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (EUR):-(-)B084K19S54 (4.6/5 (19 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 自然木色，婴儿房里更醒目
- |
- 拼接木质造型有差异感，适合一眼注意到
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- 免打孔安装，挂墙展示更方便
B0GTHNJ682 (4.7/5 (8 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
Differentiation:- 粉色+金色女宝配色，视觉更抓眼
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- 封面照片位突出，容易促成点击
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- 题材明确，送新生女宝宝更有礼物感
B084K15Q46 (4.3/5 (10 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不适合进入，属于明显的低利润红海。新品牌入场后没有任何盈利样本，且已出现“价格战+同质化”特征；对小商家和大品牌都不是好机会，大品牌即便硬进也要靠更高预算和品牌力，小商家若没有差异化和强营销，基本打不赢。
Profitability difficultyHigh Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Non-Profitable Products
Products with negative profitability ranked by lowest profit value. Only includes products classified as non-profitable regardless of release date.
B06Y4GC7B1Pearhead2017-04-09No€26.59-pcs€-12.43%€-B0F8KWSGXFPearhead2025-05-16No€19.99-pcs€-5.92%€-B084K19S54Pearhead2020-02-08No€16.99-pcs€-5.13%€-B084K15Q46Pearhead2020-02-08No€16.99-pcs€-4.41%€-
B084K11PVKPearhead2020-02-08No€16.99-pcs€-5.02%€-B0GTHNJ682KEMLA2026-03-22No€24.94-pcs€-12.32%€-B07DQ3J2S4-2019-06-18No€--pcs€--%€-B082JKR3LWPearhead2019-12-09No€--pcs€--%€-Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0GTHNJ682KEMLA2026-03-22No€24.94-pcs€-12.32%€-#New Product Success Rates
Listing这个市场不适合进入，而且已经明显接近价格战/饱和区。当前样本里，KEMLA 作为新品牌切入后，核心新品 B0GTHNJ682 只做到 12.3% 的利润率、销量又处于不活跃状态，单品早期投入约 3,555.82 欧元，其中广告就占 947.98 欧元，但仍然没有跑通利润；同时，市场里的新品牌新品盈利率是 0%，新品牌新品非盈利率是 100%，这说明新品牌想靠正常打法成功的概率极低。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
KEMLA#Success Rate by Entry Time
Listing这个市场不值得进入，已经是明显的高风险甚至偏失血市场：新品牌几乎没有成功样本，整体可见利润率为0%，而最近入场的KEMLA也以12.3%利润率却仍被判定为非盈利、且销量不达标，说明现在不是“能不能做”，而是“进去就被价格和投放成本拖死”。 对于大品牌和小生意，这都不是好机会；如果硬进，小生意还会被迫走高投放、低价冲量的路径，风险极高。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 0 2026 0 0 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 1 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases