
结论很直接:这个市场不该进,已经是明显的价格战高风险区,对大品牌和小商家都不友好。 当前可识别的新发布产品里,盈利率是0%,可辨识的新品利润区间只有-13.51%到4.69%,整体就是“越新越难赚”,不是还有机会的早期市场。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
结论很明确:这个市场不值得进,且以你现在的 50万人民币预算,也不够做出有把握的单个ASIN切入。 市场已经进入明显的低利润、低成功率状态,新品牌几乎没有正向样本,真正能跑出来的主要还是老品牌靠品牌力吃量,普通小商家不该进场。
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不适合进入,已经是明显的价格战高风险区,而且对新品牌几乎没有正向空间。数据里只有 5.88% 的产品能盈利,新发布产品盈利率是 0%,说明最近的新入场基本都没跑通;同时新品牌新发布失败率是 100%,旧品牌新发布也同样是 100% 失败,市场不是在给新人机会,而是在筛选资金更厚、能扛更久的玩家。
结论很明确:这个市场不值得进入。 新品牌新产品的盈利率是0%,新上架产品里没有任何真正跑通利润的案例,而且近两年新入场几乎全是亏损或低利润,已经是明显的价格战+接近饱和状态。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B0BYPFNCJH | BLACK + BLUM | 2023-03-16 | Yes | £19.41 | 100pcs | £1941.0 | 12.8% | £248.45 |
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
![]() | B0FWRDB8LR | LEKABIN | 2025-10-17 | No | £9.51 | 10pcs | £95.1 | -20.56% | £-19.55 |
B0G2MT9X3D | ComSaf | 2025-12-04 | No | £25.3 | 20pcs | £506.0 | 4.18% | £21.16 | |
![]() | B0GKSMSF38 | Zenvilo | 2026-01-31 | No | £22.94 | 100pcs | £2294.0 | 4.49% | £103.01 |
![]() | B0G9CJMKXM | XHSBBB | 2025-12-20 | No | £12.99 | -pcs | £- | -9.46% | £- |
![]() | B0FR4339FF | Punorric | 2025-09-15 | No | £11.99 | -pcs | £- | -5.2% | £- |
![]() | B0GF25XMFX | PENGSHU | 2026-01-07 | No | £19.99 | -pcs | £- | 1.15% | £- |
![]() | B0GF1ZQJCN | PENGSHU | 2026-01-07 | No | £17.99 | -pcs | £- | 1.02% | £- |
![]() | B0FQ69J424 | Lydlrum | 2025-09-08 | No | £17.48 | -pcs | £- | -5.43% | £- |
![]() | B0FK9VYZ62 | Gzsekken | 2025-07-29 | No | £- | -pcs | £- | -% | £- |
![]() | B0GW8F3ZX8 | Zenvilo | 2026-04-06 | No | £- | -pcs | £- | -% | £- |
![]() | B0H2393G83 | Lydlrum | 2026-05-17 | No | £- | -pcs | £- | -% | £- |
![]() | B0G1SXCB2K | Punorric | 2025-11-11 | No | £- | -pcs | £- | -% | £- |
![]() | B0H6G665TL | BLACK + BLUM | 2026-06-24 | No | £- | -pcs | £- | -% | £- |
这个市场不适合进入,结论很直接:新品几乎全军覆没,已经是价格战重灾区。 新品牌这边,12个新发布产品里盈利率是0%,而且所有新发布产品都是非盈利;老品牌这边,新发布也同样是0%盈利,说明不是“新手没做对”,而是整个新品赛道都被压扁了。
What is the ratio of profitable products
What is the ratio of different brands owning all nonprofitable new products
这个市场不适合进入,已经明显处在高风险、价格战环境。 近期开新品牌很多,但新品牌新上架的盈利率是0%,整体可识别盈利率只有5.88%,而新上架产品利润区间只有-13.51%到4.69%,说明不是“还能试试”的市场,而是“进去就很容易被压价”的市场。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 6 |
| 2026 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 5 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/12 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 1 |
| 2026/1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 2 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |