BLACK + BLUM Lunch Box | Microwave Safe Stainless Steel | 1.2L
Lunch Boxes - 产品分析报告
  • Benchmark ASIN
    B0BYPFNCJH
  • Marketplace
    UK
  • Category ID
    3313547031
  • Analyzed Products
  • Keyword
    kitchen organizer
  • Price Range
    -
  • Minimum Net Profit Margin
    10.00%
  • MOQ
    100
  • Est. Purchasing Cost
    No price data
  • Data Date
    2026-07-24
  • Your Budget (for new listing) (CNY)
    ¥500,000.00
Profitability Difficulty
Low
High Risk Due to Price Competition
Newly Released Counts (All Brands)
13
New Brand (12)
Old Brand (1)
Success rate (all brands)
0.00%
New Brand (0.00%)
Old Brand (0.00%)
Most products net profit margin range
-13.51% - 4.69%
Listing

Report summary from Keble AI Agent: Listing

结论很直接:这个市场不该进,已经是明显的价格战高风险区,对大品牌和小商家都不友好。 当前可识别的新发布产品里,盈利率是0%,可辨识的新品利润区间只有-13.51%到4.69%,整体就是“越新越难赚”,不是还有机会的早期市场。

Recommended Products Features Direction
B0BYPFNCJH
Why do customers choose it?
  • 不锈钢单层圆角盒身,整体更像高端便当盒而非普通塑料收纳盒
  • 支持微波加热的不锈钢便当盒,且同时具备密封防漏、可进烤箱/洗碗机/冷冻的综合使用场景
  • 更适合通勤上班族、户外携带午餐、以及希望用金属材质替代塑料饭盒的健康消费人群
  • Sales
    Avg. price: £19.41|Latest price: £19.50|Approx. recent monthly revenue: £1,941.00 (100 pcs)|Net profit margin: 12.80%
    B0G9CJMKXM
    Why do customers choose it?
  • 棕色半透明外壳,主打避光保鲜
  • 1700ml 方形密封罐,带一键开合上盖与专用奶粉勺位
  • 单手按压开盖,附带勺子、勺架和刮平器,强调奶粉定量取用
  • 主要面向婴幼儿奶粉家庭,需要避光、防潮、定量取粉的用户
  • Sales
    Avg. price: £12.99|Latest price: £12.99|Approx. recent monthly revenue: - (- pcs)|Net profit margin: -9.46%

    These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.

    New Brands
    VS
    Old Brands
    8 new brands3 old brands
    8 brands have new listings1 brands have new listings
    12 new listings1 new listings
    0 succeeded
    0 succeeded
    12 failed
    1 failed

    Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.

    New Brands
    ...
    Old Brands

      How much did others invest?

      Collapse
    • #Budget Requirement

      Listing

      结论很明确:这个市场不值得进,且以你现在的 50万人民币预算,也不够做出有把握的单个ASIN切入。 市场已经进入明显的低利润、低成功率状态,新品牌几乎没有正向样本,真正能跑出来的主要还是老品牌靠品牌力吃量,普通小商家不该进场。

      Early sourcing + logistics + marketing budget (GBP)
      N/A
      Explains the budget

      With all these investments, who has profitable new releases

      How many new listings are released by old brands?
      7.69%
      New listing success rate (old brands):
      0.00%
      New listing success rate (new brands):
      0.00%
      Alternatives
      1. 一次性/可回收密封袋(如拉链保鲜袋、站立袋):成本更低、购买门槛低,适合临时分装干货、奶粉或零食。
      2. 药店/超市常见的通用塑料储物罐或保鲜盒:无需专门购买“厨房收纳”品牌款,价格通常更低,规格也更容易就近买到。
      3. 原包装+夹子/密封夹方案:保留食材原包装,配合密封夹或橡皮筋使用,几乎零学习成本,适合预算敏感或短期使用。
      4. 玻璃果酱瓶/咖啡罐/食品罐再利用:利用家中现成容器,成本最低且易获得,适合少量干货、调味料和零散收纳。
      5. 小号乐扣/通用分隔盒:比专用奶粉罐或意面罐更通用,可兼顾厨房、办公和餐桌收纳,减少为单一用途单独购买的必要。

      Alternative solutions may pose a risk to your investment in certain markets.

    • #Brands Investment Analysis

      Listing

      这个市场不适合进入,已经是明显的价格战高风险区,而且对新品牌几乎没有正向空间。数据里只有 5.88% 的产品能盈利,新发布产品盈利率是 0%,说明最近的新入场基本都没跑通;同时新品牌新发布失败率是 100%,旧品牌新发布也同样是 100% 失败,市场不是在给新人机会,而是在筛选资金更厚、能扛更久的玩家。

      Zenvilo
      New products with Highest revenue
      Zenvilo 5 PCS Fresh Food Storage Containers
      Recent Monthly Revenue (GBP):-(-)
      B0GW8F3ZX8Brand is a new entry in this market
      New ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
      Zenvilo 5 PCS Fresh Food Storage Containers with Lids Airtight,Fridge Containers Organizers For Microwave Dishwasher Safe, Keep Fruits Veggie Food berries Fresh Leakproof Kitchen Organisers
      Recent Monthly Revenue (GBP):£2,294.00(100pcs/month)
      B0GKSMSF38 (4.3/5 (33 Reviews))Brand is a new entry in this market
      New ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%
      BLACK + BLUM
      Old brand with the most profitable new products
      BLACK + BLUM Lunch Box | Microwave Safe Stainless Steel | 1.2L
      Recent Monthly Revenue (GBP):£1,941.00(100pcs/month)
      B0BYPFNCJH (4.5/5 (108 Reviews))Brand is an old entry in this market
      Old ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
      XHSBBB
      Least investment in new productsLeast profitable new productsMost investment in new products
      XHSBBB Milk Powder Containers Airtight Food Storage Container Formula Dispenser Pantry Kitchen Organizers for Flour Cereal Snacks
      Recent Monthly Revenue (GBP):-(-)
      B0G9CJMKXM (5/5 (2 Reviews))Brand is a new entry in this market
      New ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
    • #Differentiations

      Unique productsCommon products
      BLACK + BLUM Lunch Box | Microwave Safe Stainless Steel | 1.2L
      Differentiation:
      1. 不锈钢金属质感,和常见塑料收纳盒差异明显
      2. 可微波且防漏,适合通勤午餐人群,点击吸引力强
      3. 圆角扁平便当盒外形更精致,产品图更像高端餐盒
      B0BYPFNCJH (4.5/5 (108 Reviews))Brand is an old entry in this market
      Old ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
      XHSBBB Milk Powder Containers Airtight Food Storage Container Formula Dispenser Pantry Kitchen Organizers for Flour Cereal Snacks
      Differentiation:
      1. 棕色半透明避光外观,和透明收纳罐区分很大
      2. 一键开合+奶粉勺位,功能场景非常明确
      3. 方形大容量奶粉罐,面向母婴用户,辨识度高
      B0G9CJMKXM (5/5 (2 Reviews))Brand is a new entry in this market
      New ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
    • What net profit margin are others making?

      Collapse
    • #Net Profit Margins: All vs New

      Listing

      结论很明确:这个市场不值得进入。 新品牌新产品的盈利率是0%,新上架产品里没有任何真正跑通利润的案例,而且近两年新入场几乎全是亏损或低利润,已经是明显的价格战+接近饱和状态。

      Profitability difficulty
      High Risk Due to Price Competition

      All products distribution on different profit levels

      All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.

      x < -10.0%
      -10.0% <= x < 0.0%
      0.0% <= x < 10.0%
      10.0% <= x < 20.0%
      20.0% <= x < 30.0%
      30.0% <= x < 40.0%
      x >= 40.0%
      other

      New products distribution on different profit levels

      This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'

      x < -10.0%
      -10.0% <= x < 0.0%
      0.0% <= x < 10.0%
      10.0% <= x < 20.0%
      20.0% <= x < 30.0%
      30.0% <= x < 40.0%
      x >= 40.0%
      other
    • #Top Products by Net Profit Margin

      Top 20 Profitable Products

      Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.

      B0BYPFNCJH
      B0BYPFNCJH
      BLACK + BLUM
      2023-03-16
      Yes
      £19.41
      100pcs
      £1941.0
      12.8%
      £248.45

      Top 20 Non-Profitable New Products

      New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.

      B0FWRDB8LR
      B0FWRDB8LR
      LEKABIN
      2025-10-17
      No
      £9.51
      10pcs
      £95.1
      -20.56%
      £-19.55
      B0G2MT9X3D
      ComSaf
      2025-12-04
      No
      £25.3
      20pcs
      £506.0
      4.18%
      £21.16
      B0GKSMSF38
      B0GKSMSF38
      Zenvilo
      2026-01-31
      No
      £22.94
      100pcs
      £2294.0
      4.49%
      £103.01
      B0G9CJMKXM
      B0G9CJMKXM
      XHSBBB
      2025-12-20
      No
      £12.99
      -pcs
      £-
      -9.46%
      £-
      B0FR4339FF
      B0FR4339FF
      Punorric
      2025-09-15
      No
      £11.99
      -pcs
      £-
      -5.2%
      £-
      B0GF25XMFX
      B0GF25XMFX
      PENGSHU
      2026-01-07
      No
      £19.99
      -pcs
      £-
      1.15%
      £-
      B0GF1ZQJCN
      B0GF1ZQJCN
      PENGSHU
      2026-01-07
      No
      £17.99
      -pcs
      £-
      1.02%
      £-
      B0FQ69J424
      B0FQ69J424
      Lydlrum
      2025-09-08
      No
      £17.48
      -pcs
      £-
      -5.43%
      £-
      B0FK9VYZ62
      B0FK9VYZ62
      Gzsekken
      2025-07-29
      No
      £-
      -pcs
      £-
      -%
      £-
      B0GW8F3ZX8
      B0GW8F3ZX8
      Zenvilo
      2026-04-06
      No
      £-
      -pcs
      £-
      -%
      £-
      B0H2393G83
      B0H2393G83
      Lydlrum
      2026-05-17
      No
      £-
      -pcs
      £-
      -%
      £-
      B0G1SXCB2K
      B0G1SXCB2K
      Punorric
      2025-11-11
      No
      £-
      -pcs
      £-
      -%
      £-
      B0H6G665TL
      B0H6G665TL
      BLACK + BLUM
      2026-06-24
      No
      £-
      -pcs
      £-
      -%
      £-
    • Is this a good time to enter the market?

      Collapse
    • #New Product Success Rates

      Listing

      这个市场不适合进入,结论很直接:新品几乎全军覆没,已经是价格战重灾区。 新品牌这边,12个新发布产品里盈利率是0%,而且所有新发布产品都是非盈利;老品牌这边,新发布也同样是0%盈利,说明不是“新手没做对”,而是整个新品赛道都被压扁了。

      New products success rate.

      What is the ratio of profitable products

      Profitable (Unidentifiable released date)
      Profitable (Old product)
      Profitable (New product)
      Profitable (New product on old listing)
      New products but non profitable
      No data available

      Nonprofitable new products divide by brands

      What is the ratio of different brands owning all nonprofitable new products

      Punorric
      PENGSHU
      Lydlrum
      Zenvilo
      Other
    • #Success Rate by Entry Time

      Listing

      这个市场不适合进入,已经明显处在高风险、价格战环境。 近期开新品牌很多,但新品牌新上架的盈利率是0%,整体可识别盈利率只有5.88%,而新上架产品利润区间只有-13.51%到4.69%,说明不是“还能试试”的市场,而是“进去就很容易被压价”的市场。

      How many products released each year

      Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing

      How many products released each month

      Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing

    • #Net Profit Margins by Entry Time

      Different profit ratios of products released in year

      Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.

      Time/Profit%x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other
      202200000000
      202300000000
      202400000000
      202500100006
      202600100005
      ≥ 10% Profitable
      < 10% Unprofitable
      Unidentifiable

      Different profit ratios of products released in month

      Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.

      Time/Profit%x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other
      2025/700000001
      2025/800000000
      2025/900000002
      2025/1000000001
      2025/1100000001
      2025/1200100001
      2026/100100002
      2026/200000000
      2026/300000000
      2026/400000001
      2026/500000001
      2026/600000001
      ≥ 10% Profitable
      < 10% Unprofitable
      Unidentifiable
    • What factors contribute to success or failure?

      Collapse
    • #Case Study

      Success Cases
      BLACK + BLUM Lunch Box | Microwave Safe Stainless Steel | 1.2L
      Price (GBP)
      £19.41
      Released Type
      Old Release (2023-03-16)
      Brand is an old entry in this market
      Size and Weight
      20.1 x 16.0 x 7.9 cm, 310.00g

      Profitable Factors

      Established brand with longevityBased on old ASINDistinct functions and features

      Design & Appearance

      不锈钢单层圆角盒身,整体更像高端便当盒而非普通塑料收纳盒

      Key Buying Motive

      支持微波加热的不锈钢便当盒,且同时具备密封防漏、可进烤箱/洗碗机/冷冻的综合使用场景

      Target Customers

      更适合通勤上班族、户外携带午餐、以及希望用金属材质替代塑料饭盒的健康消费人群

      Early Investment

      Investment

      Monthly Revenue (Recent) (GBP)
      £1,941.00
      100 sold in the past 30 days · as of 2026年7月

      Net Profit Margin

      Sea Freight
      12.21% / 12.80%
      Peak / Non Peak
      Rail Freight
      3.28% / 3.87%
      Peak / Non Peak
      Air Freight
      3.28% / 3.87%
      Peak / Non Peak

      Sales & BSR Performance

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