- Benchmark ASINB0DZX83JPV
- MarketplaceUK
- Category ID3146281
- Analyzed Products
- Keywordsteamer basket, stainless steel steamer basket, vegetable steamer basket, expandable steamer basket
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-24
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不值得进入，已经是低利润、低成功率的价格战区，不适合大品牌也不适合小卖家。 现在的新上架产品盈利率是0%，新品牌新上架盈利率也是0%，而且最近一段时间新增产品的利润区间集中在-21.59%到-5.32%，不是“还有机会”，而是已经在亏损竞争。
证据上，市场里可见的新品牌只有6个，虽然还没到30~100+品牌的典型超饱和阈值，但利润已经先塌了；这比单纯“品牌数量多”更危险。Amazon Basics 作为新进入者，ASIN B0DZX83JPV，售价 £7.22，月销 50，月营收 £361，但利润率是 -16.12%，前期投入约 2512.56 美元，说明大品牌进场都没转正。BangShou 这种老品牌也没有优势，B07874V8F3 利润率 -0.23%，B078753JVW 也只有 -5.79%；MFSKJELF 的新款 B0GZ8BMBZM 更差，利润率 -24.77%，几乎没有有效验证。当前所有能看到的新品牌样本，成功率都是 0%，且样本里没有任何真正可复制的“小商家成功案例”——<300 reviews/年的真成功卖家不存在，反而是大量同质化、低差异化的产品互相压价。
从玩法看，这个类目就是标准的通用款硬拼：花瓣式不锈钢蒸篮、可折叠、可伸缩、外形和功能都高度相似，失败原因高度一致，都是“缺乏差异化 + 市场小/竞争极端 + 利润太薄”。BangShou 的多个款虽然有 20~30 的月销和 210~320 英镑月营收，但还是不赚钱；Amazon Basics 也只是把销量做起来，利润仍是负的。对你来说，500000 CNY 只能勉强覆盖单品前期试水，但连这些样本都没跑通，后面还要额外算品牌、研发、认证和持续投放，预算并不安全。短结论：别进；大品牌进来也只能打资金战，小卖家要么被挤压，要么得靠强营销硬扛，风险太高。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很明确：这个市场不值得进入。 用户预算500,000 CNY虽然能覆盖少数低价单品的前期试水，但市场已经进入高压价格战，且新品牌几乎没有成功空间，继续做只会把钱花在低利润、低成功率的赛道里。
Early sourcing + logistics + marketing budget (GBP)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?12.50%New listing success rate (old brands):0.00%New listing success rate (new brands):0.00%Alternatives- 微波炉专用蒸汽盒/蒸汽盘：通常比不锈钢蒸篮更便宜，适合没有合适锅具或想直接用微波炉加热蔬菜的人，入门门槛低且收纳更轻便。
- 电蒸锅的替代方案：如果用户原本只是想蒸菜，便携式单层电蒸锅往往更省心，不用反复匹配锅径，定时更直观，适合不想手动看火的人。
- 带蒸格的可叠放保鲜盒/饭盒：对于少量蔬菜或便当加热，这类容器兼具存储与蒸热功能，购买成本和使用复杂度都更低。
- 硅胶蒸笼垫/蒸盘垫：如果用户只是偶尔蒸点心、蔬菜或鱼，硅胶垫可以直接铺在现有锅内，通常更便宜、占空间更小，也更容易清洗。
- 一次性蒸笼纸/蒸垫：对短期、低频使用者更友好，几乎不需要额外清洁，也不必专门购买金属蒸篮，适合临时替代。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing结论很直接：这个市场不值得进入，已经是价格战高风险区。 目前可见样本里，整体盈利率是0%，新上架产品盈利率也是0%，而且近一年新品牌进入只有6个，已经接近饱和警戒线；更关键的是，当前代表性新品几乎都在亏，说明大牌和小卖家都很难做出正向回报。
证据很清楚。Amazon Basics 的新上架 ASIN B0DZX83JPV，售价 £7.22，近月卖 50 单、月营收 £361，但利润率是 -16.1%，早期投入约 2512.56 美元，这不是“能不能卖”的问题，而是“卖得越多亏得越多”。BangShou 作为老品牌，ASIN B07874V8F3 售价 £10.50、月销 20 单、月营收 £210，但利润率只有 -0.23%；B078753JVW 也只有 -5.79%。新品牌 MFSKJELF 的 ASIN B0GZ8BMBZM 售价 £8.37，利润率 -24.77%，几乎没有有效市场验证。样本里的失败原因高度一致：缺乏差异化、市场太小/竞争极端、利润空间太薄。近几个月新上架里，2026年1月到6月不断出现新品牌新品，但新增的都是亏损款，没有看到任何真正跑通的小品牌成功案例；同时你要求的“真·小卖家成功”标准（<300 reviews/年）在当前样本里也没有出现可用的正向案例。
所以我不会建议你现在进入。对大品牌来说，即便有资源，进入也要准备至少对标 Amazon Basics 这种 2500美元级别的单品启动投入，但仍然未必能转正；对小卖家来说，这里没有可复制的低评论成功样本，反而更像是必须靠强营销、低价和高周转硬扛的市场，风险太高。短结论：不要做；如果硬做，只能把它当作大品牌的资金战，不适合小卖家。
New products with Highest revenueAmazon Basics
Recent Monthly Revenue (GBP):£361.00(50pcs/month)B0DZX83JPV (4.3/5 (226 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Old brand with the most profitable new productsBangShou
Recent Monthly Revenue (GBP):-(-)B07BFTVWG2Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (GBP):£210.00(20pcs/month)B07874V8F3 (4.3/5 (2713 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%
Recent Monthly Revenue (GBP):£319.80(30pcs/month)B078753JVW (4.3/5 (2714 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQMost investment in new productsLeast profitable new productsLeast investment in new productsMFSKJELF
Recent Monthly Revenue (GBP):-(-)B0GZ8BMBZM (4/5 (1 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 外观与常见蒸篮差异最小，通用花瓣式折叠造型
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- 银色金属网面，适合喜欢基础厨房工具的用户
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- 尺寸偏大，和其他款在规格上有明显区分
B0FF1KF23G (3.9/5 (4 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQSales & BSR
Differentiation:- 折叠手柄+深桶式结构，和花瓣式蒸篮外形差异明显
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- 圆桶型更像专用蒸篮，识别度高，图片更容易吸引点击
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- 适合需要盖锅、蒸菜和沥水一体的家庭用户
B0GZ8BMBZM (4/5 (1 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，结论很明确：已经是严重低利润、低成功率的价格战市场。 新品里可见利润数据的产品几乎全军覆没，利润分布里新产品有62.5%落在亏损区，且没有任何新产品进入10%以上利润带；整体可识别利润样本里，盈利率是0%，新上架产品盈利率也是0%。
证据很直接：Amazon Basics 的新产品 B0DZX83JPV 虽然有活跃销量，但最近月销50、月营收361英镑，利润率却是-16.1%，前3个月平均销量116件，早期投入约2512.56美元，其中广告564.82美元，说明想靠正常投放进入都已经亏损。老牌 Judge 的 B0B9WWW5BW 也同样非盈利且销量不活跃；BangShou 4个产品全部不盈利，品牌成功率0%。从品牌结构看，17个品牌里新品牌只有6个，远不到你给出的30~100+新品牌“超饱和”阈值，但市场已经先一步落入利润塌陷：Top非盈利产品里大量ASIN利润率在-5%到-31%之间，像 B0FF1KF23G -31.75%、B0G586Q55Q -25.03%、B0GZ8BMBZM -24.77%、B0H17PG1KX -23.84%，这不是健康竞争，而是明显的低价硬拼。并且可见的新品牌案例里，没有任何“<300 reviews/year 还能稳定赚钱”的真小商家样本，反而出现了 Amazon Basics 这类大品牌新入局也亏钱的情况，说明新品牌若想打进去，大概率需要更重的广告、品牌和创新预算，500000 CNY 也只能覆盖起步，不够支撑长期硬仗。
结论：不要进入。 对大品牌来说，这里也不是好市场；对小商家来说更不适合，因为没有可复制的真小商家成功样本，且价格战已把多数产品打到10%以下甚至负利润。可跟随的对象只剩“亏损中的大品牌新入局样本”如 Amazon Basics 的 B0DZX83JPV，但它不是成功案例，不能作为进入模板；BangShou 的 B01LEZ17HE、B078753JVW、B07874V8F3 以及 Judge 的 B0B9WWW5BW 都只能作为失败/高风险参照。
Profitability difficultyHigh Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Non-Profitable Products
Products with negative profitability ranked by lowest profit value. Only includes products classified as non-profitable regardless of release date.
B0BPNTF9F9Aomig2022-12-10No£6.75100pcs£675.0-15.28%£-103.14
B00022BNKMJudge2011-04-10No£9.1450pcs£457.0-16.15%£-73.8B0DZX83JPVAmazon Basics2025-11-24No£7.2250pcs£361.0-16.12%£-58.19
B0F4N4C1NYABOHU2025-04-12No£7.8850pcs£394.0-11.46%£-45.15
B0DZPG2KL8SYPHIHY2025-03-25No£8.9950pcs£449.5-8.2%£-36.85
B01LEZ17HEBangShou2016-10-16No£8.9950pcs£449.5-6.03%£-27.1B078753JVWBangShou2018-04-11No£10.6630pcs£319.8-5.79%£-18.51
B0001IWW4IKitchenCraft2011-03-24No£8.9920pcs£179.8-8.12%£-14.59
B0DSML95C1Aleker2025-03-18No£6.9610pcs£69.6-20.25%£-14.09
B0DSDRB96MSVUPUE2025-03-07No£10.6720pcs£213.4-6.11%£-13.03
B0DSDP6YCCSVUPUE2025-02-17No£11.7320pcs£234.6-4.83%£-11.33
B0DQTVLGT9Faderr2025-02-02No£6.2110pcs£62.1-9.52%£-5.91
B0FFMJP3RKMegcdtr2025-07-18No£7.6310pcs£76.3-7.46%£-5.69B07874V8F3BangShou2018-03-19No£10.520pcs£210.0-0.23%£-0.48B0GZ8BMBZMMFSKJELF2026-05-01No£8.37-pcs£--24.77%£-
B0H17PG1KXGeneric2026-05-29No£7.26-pcs£--23.84%£-B0FF1KF23GZODKSNO2025-07-18No£5.89-pcs£--31.75%£-B0F4N55W68ABOHU2025-04-12No£8.84-pcs£--10.44%£-
B0G586Q55QFdcLixuvol2026-01-20No£4.67-pcs£--25.03%£-
B0GJ5H6PSNLotsdonxia2026-01-29No£7.92-pcs£--17.66%£-Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0DZX83JPVAmazon Basics2025-11-24No£7.2250pcs£361.0-16.12%£-58.19B0GZ8BMBZMMFSKJELF2026-05-01No£8.37-pcs£--24.77%£-B0H17PG1KXGeneric2026-05-29No£7.26-pcs£--23.84%£-B0G586Q55QFdcLixuvol2026-01-20No£4.67-pcs£--25.03%£-B0GJ5H6PSNLotsdonxia2026-01-29No£7.92-pcs£--17.66%£-
B0H4VD6Y4MCUISITOOL2026-06-11No£--pcs£--%£-#New Product Success Rates
Listing结论很明确：这个市场不适合进入，已经进入价格战/饱和区。 近期开新品牌几乎全部失败，新品牌新上架成功率是0%，整体新上架成功率也是0%，而且新产品利润区间集中在-21.59%到-5.32%，说明不是“还有机会”，而是已经在亏损竞争。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
MFSKJELFGenericFdcLixuvolLotsdonxiaAmazon BasicsCUISITOOL#Success Rate by Entry Time
Listing这个市场不适合进入，已经处在明显的失血和拥挤状态。 近一年新进入品牌几乎没有任何成功样本：新品牌新上架 6 个，盈利 0%，失败 100%；同时最近的新增产品几乎都落在 0%以下或 0%~10% 以下的低利润区间，说明这里不是增长市场，而是价格战市场。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 1 0 0 0 0 0 0 0 2026 0 0 0 0 0 0 0 7 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 1 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 2 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 2 2026/6 0 0 0 0 0 0 0 2 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases