
不建议进入:这是明显的价格战/饱和市场,新卖家和大品牌都不值得硬冲。 现有数据里,新上架产品30个,盈利成功率0%;新品牌15个、老品牌28个,但没有任何新发布产品跑到可持续盈利,且最近几个月的新品几乎全部落在亏损区,市场不是“还能不能做”,而是“进来大概率亏”。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
不建议进入,这个市场已经是价格战重灾区,且对小卖家和大品牌都不友好。 用户预算50万人民币表面上足够覆盖单个新品前期投入,但市场里新品整体盈利率是0%,新品牌新品盈利率也是0%,说明不是“钱不够”,而是“进场后大概率亏”。
证据很直接:新品推荐预算中位数只有约789.18英镑,用户50万人民币远高于单个ASIN起步成本;但代表性新品里,Lifewit 的 B0F8HFLNQG 售价9.06英镑,利润率-7.56%,虽然月销1000、月收入约9060英镑,却仍然亏损;老品牌 Addis 的 B09RQYMPKV 售价7.01英镑,利润率-34.96%,月销50、月收入约350.5英镑,同样明显亏损;新品牌 YDYxieji 的 B0FMDZPNQG 售价10.99英镑,利润率-22.63%,按其已投入约789.18英镑看,仍然没有跑通。更关键的是,市场里可识别产品的整体盈利率0%,新品盈利率0%,说明不是少数失败,而是普遍失败;再加上新品高频由新品牌进入,且出现多品牌同质化抽屉收纳,差异化很弱,属于典型的高竞争、低利润结构。
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不值得进入,结论很直接:已进入价格战区,而且没有真实的小品牌成功样本。 现有数据里,新品整体盈利率是0%,新品利润率区间也落在-38.67%到-10.72%,说明不是“能不能赚”,而是“几乎都在亏”。
**证据很硬:Lifewit 这类已进入市场的新品牌,单个成功样本都没有,B0F8HFLNQG 还卖到每月约£9,060却亏损-7.6%,早期投入约£9,050.94,其中广告就占£1,828.29;YDYxieji 的 B0FMDZPNQG 预算约£789.18,月销只有10件,利润率-22.63%;JRHSLCXLT 的 B0GD7XQG1V 甚至只有1条评价、还没跑起来,利润率-24.81%。老品牌 Addis 也没有盈利产品,代表这个类目连存量玩家都在被挤压。更关键的是,市场里新发布产品全部落在新品牌阵营,且高相似、通用款非常多,像 B0G1JMW4P5 这种透明通用抽屉托盘几乎没有差异化,说明同质化极强;如果想靠常规款硬打,基本就是被价格和投放成本吞掉。
这个市场不值得进入:新品几乎全线亏损,已经是明显的价格战/饱和市场。 新品牌想靠正常打法赚钱几乎不可能;大品牌也只能靠更大投入和品牌势能硬挤,不能把它当成健康机会。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Products with negative profitability ranked by lowest profit value. Only includes products classified as non-profitable regardless of release date.
![]() | B0009K4HUA | Addis | 2011-05-05 | No | £3.75 | 700pcs | £2625.0 | -172.97% | £-4540.46 |
![]() | B0F8HFLNQG | Lifewit | 2025-08-09 | No | £9.06 | 1000pcs | £9060.0 | -7.56% | £-684.93 |
![]() | B0DGM81ZGF | G4GADGET | 2024-09-10 | No | £4.99 | 100pcs | £499.0 | -65.2% | £-325.34 |
![]() | B0DF7SNYHZ | ASelected | 2024-08-26 | No | £9.99 | 100pcs | £999.0 | -30.41% | £-303.79 |
![]() | B09RQY4QQK | Addis | 2022-02-03 | No | £6.08 | 100pcs | £608.0 | -33.32% | £-202.58 |
![]() | B0064KJL1Y | Premier | 2011-06-16 | No | £10.54 | 100pcs | £1054.0 | -16.21% | £-170.85 |
![]() | B0FHDQCZNB | ErShiPing | 2025-09-26 | No | £5.83 | 50pcs | £291.5 | -48.17% | £-140.41 |
![]() | B09RQYMPKV | Addis | 2022-02-03 | No | £7.01 | 50pcs | £350.5 | -34.96% | £-122.53 |
![]() | B09RQXHVS8 | Addis | 2022-02-03 | No | £9.01 | 50pcs | £450.5 | -26.75% | £-120.5 |
![]() | B0D2ZLY8W1 | Tomoyuki | 2024-07-04 | No | £7.45 | 50pcs | £372.5 | -26.86% | £-100.05 |
![]() | B0D6RM3T9V | ASelected | 2024-06-11 | No | £9.03 | 50pcs | £451.5 | -21.12% | £-95.35 |
![]() | B0CR7G1T64 | TIWIHON | 2024-02-01 | No | £9.44 | 100pcs | £944.0 | -9.55% | £-90.15 |
![]() | B09G33NB1G | plastific | 2021-05-28 | No | £6.99 | 50pcs | £349.5 | -25.63% | £-89.57 |
![]() | B0CR7HB9CK | TIWIHON | 2024-02-01 | No | £9.43 | 100pcs | £943.0 | -9.34% | £-88.07 |
![]() | B0FG7YZW5B | Dongnesi | 2025-07-01 | No | £6.59 | 50pcs | £329.5 | -22.65% | £-74.63 |
![]() | B0FJ8B7HWB | Yyyuluo | 2025-07-21 | No | £6.99 | 50pcs | £349.5 | -21.22% | £-74.16 |
![]() | B0FYSS7H1W | G4GADGET | 2025-10-31 | No | £7.99 | 30pcs | £239.7 | -28.23% | £-67.66 |
![]() | B09G31R3LB | plastific | 2021-05-28 | No | £7.99 | 50pcs | £399.5 | -14.86% | £-59.36 |
![]() | B08HVGZ6HK | plastific | 2019-02-20 | No | £7.99 | 50pcs | £399.5 | -14.8% | £-59.12 |
![]() | B09G2YZZVR | plastific | 2021-05-28 | No | £7.99 | 50pcs | £399.5 | -14.69% | £-58.68 |
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
![]() | B0F8HFLNQG | Lifewit | 2025-08-09 | No | £9.06 | 1000pcs | £9060.0 | -7.56% | £-684.93 |
![]() | B0FHDQCZNB | ErShiPing | 2025-09-26 | No | £5.83 | 50pcs | £291.5 | -48.17% | £-140.41 |
![]() | B0FYSS7H1W | G4GADGET | 2025-10-31 | No | £7.99 | 30pcs | £239.7 | -28.23% | £-67.66 |
![]() | B0FR97DWZK | YANCAIYUNL | 2025-09-16 | No | £7.32 | 30pcs | £219.6 | -17.87% | £-39.24 |
![]() | B0FZQWMCD2 | shungran | 2025-11-05 | No | £6.64 | 10pcs | £66.4 | -52.49% | £-34.85 |
![]() | B0FMDZPNQG | YDYxieji | 2025-10-09 | No | £10.99 | 10pcs | £109.9 | -22.63% | £-24.87 |
![]() | B0G1JMVJ41 | SCHUMAOYI | 2025-11-09 | No | £6.61 | 10pcs | £66.1 | -36.04% | £-23.82 |
![]() | B0FKBVW9HL | shaojian | 2025-07-29 | No | £13.27 | 10pcs | £132.7 | -8.17% | £-10.84 |
![]() | B0GD7XQG1V | JRHSLCXLT | 2025-12-30 | No | £7.72 | -pcs | £- | -24.81% | £- |
![]() | B0G1JMW4P5 | SCHUMAOYI | 2025-11-09 | No | £9.5 | -pcs | £- | -25.0% | £- |
![]() | B0FMF32GZQ | YDYxieji | 2025-10-09 | No | £10.79 | -pcs | £- | -23.59% | £- |
![]() | B0GD277DZV | DDUP | 2025-12-29 | No | £7.49 | -pcs | £- | -46.17% | £- |
![]() | B0G5LFH1CM | YueXing | 2026-02-03 | No | £8.29 | -pcs | £- | -21.23% | £- |
![]() | B0G5LFVZ4L | YueXing | 2026-02-04 | No | £8.03 | -pcs | £- | -25.43% | £- |
![]() | B0GG651NM9 | FOLANDO | 2026-01-11 | No | £8.99 | -pcs | £- | -9.25% | £- |
![]() | B0GD27DVC7 | DDUP | 2025-12-29 | No | £7.99 | -pcs | £- | -41.17% | £- |
![]() | B0GD27Y731 | DDUP | 2025-12-29 | No | £7.49 | -pcs | £- | -46.17% | £- |
![]() | B0GT9B93F4 | JinZeYou | 2026-03-20 | No | £8.99 | -pcs | £- | -13.07% | £- |
![]() | B0G7DZW8XY | YueXing | 2026-02-13 | No | £7.53 | -pcs | £- | -27.13% | £- |
![]() | B0GT94G1WH | JinZeYou | 2026-03-20 | No | £8.99 | -pcs | £- | -11.61% | £- |
结论很明确:这个市场不适合进入,属于严重拥挤、接近价格战的高风险市场。 新产品整体成功率是0%,30个新上架产品里没有一个达到盈利标准;新品牌里也是0%,说明不是“谁先冲进去谁赢”,而是几乎所有新进入者都被利润和竞争直接压垮。
What is the ratio of profitable products
What is the ratio of different brands owning all nonprofitable new products
这个市场不值得进入,已经是明显的价格战+过度拥挤市场。 近一年新品牌释放出来的 27 个新产品里,100% 都没有跑出可持续盈利,而且最近 2025-2026 的新品几乎全部是亏损;这不是可复制的机会,而是新品牌在同一类通用款里互相内卷。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 4 | 1 | 0 | 0 | 0 | 0 | 0 | 14 |
| 2026 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 11 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/8 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2025/9 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/10 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 5 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 5 |
| 2026/1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 5 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 4 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |