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这个市场不适合进入:新品牌进入已经明显拥挤,近 12 个月新品牌 14 个、老品牌 19 个,最近新上架产品里只有 23.53% 赚钱,73.33% 的新品没赚钱;同时大量产品利润卡在 10% 以下,已经是明显的价格战带。对大品牌和小品牌来说,都不是好市场,尤其小品牌几乎没有正常复制的成功路径。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
结论很明确:这个市场不适合进入。 新品牌进入后成功率低,且大量新品在价格和利润上都被压得很薄;你现在的 50万CNY 预算虽然能覆盖“单个新品前期启动”,但只能打到中低配,不足以支撑长期研发、品牌和认证投入。
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不值得进入,已经明显拥挤,且正在走向价格战。最近一批新品牌里,成功率只有23.53%,而新品牌新上架的失败率高达82.35%;到2026年这一轮新上架里,几乎清一色是亏损或暂未验证,市场不是在放大机会,而是在放大踩坑概率。
结论很明确:这个市场不值得进入,尤其不适合小品牌。 新品牌进入数量已经很高,最近新入场产品里只有23.53%赚钱,而整体现有可判断产品里也只有44.74%赚钱,说明这里不是“机会市场”,而是低胜率、强价格战、靠品牌/投放硬扛的市场。
证据非常直接。 近12个月里新品牌明显增多,像FUHAYA、Sicodo、KENSUKA、AIAUXAI、GiGreen、Ououdee、ANDHOT、Jogteg、kelongn、MEE audio、AILKIN、LWZCAM、Antool、BZINK都在进入;其中2026年新增释放的新品里,盈利与亏损是7比7,另有大量产品还没跑出来,说明最近一波新进入并没有改善环境,反而在变差。最近的新产品获利带明显集中在20%~30%,但低于10%的新产品也已经出现,且Sicodo的B0G425259P利润率只有3.01%,kelongn的B0GYCKPM1P是-8.07%,这就是典型的低利润挤压区。更关键的是,FUHAYA 的 B0FX2WY9VC 虽然赚钱,但它的打法并不适合普通小卖家:17.8%利润率、总启动预算约$2,949,但早期投入显示到$56,969.89,广告就占$12,801.13,而且它还是黑帽新上架、370条评论,这种打法更像“高投放+异常评论节奏”的竞争样板,不是正常小卖家可复制路径。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B0DM5D9VPH | GAXIWILO | 2024-11-06 | Yes | $16.99 | 4000pcs | $67960.0 | 32.76% | $22263.7 |
![]() | B0D5R8FZFB | AILZPXX | 2024-06-17 | Yes | $13.73 | 2000pcs | $27460.0 | 28.59% | $7850.82 |
![]() | B07HH1QSLB | Amazon Basics | 2019-01-15 | Yes | $9.85 | 5000pcs | $49250.0 | 13.41% | $6604.43 |
![]() | B0DLFMJZTL | LUDOS | 2025-01-01 | Yes | $14.99 | 1000pcs | $14990.0 | 30.41% | $4558.46 |
![]() | B0DP99S936 | LUDOS | 2025-01-01 | Yes | $9.99 | 2000pcs | $19980.0 | 20.51% | $4097.9 |
![]() | B0F8VQVHFV | GAXIWILO | 2025-05-16 | Yes | $9.98 | 2000pcs | $19960.0 | 20.11% | $4013.96 |
![]() | B0DP9BTQDH | LUDOS | 2025-01-01 | Yes | $9.99 | 2000pcs | $19980.0 | 18.62% | $3720.28 |
![]() | B075F5X8BR | Skullcandy | 2017-10-17 | Yes | $10.01 | 2000pcs | $20020.0 | 13.84% | $2770.77 |
![]() | B0C93FJDBJ | LUDOS | 2023-10-18 | Yes | $8.48 | 2000pcs | $16960.0 | 14.34% | $2432.07 |
![]() | B0D5R782FG | AILZPXX | 2024-06-17 | Yes | $14.12 | 500pcs | $7060.0 | 29.38% | $2074.23 |
![]() | B0DKN7N6R1 | LUDOS | 2024-11-10 | Yes | $9.99 | 1000pcs | $9990.0 | 19.76% | $1974.03 |
B07DGPSWY3 | Skullcandy | 2018-06-01 | Yes | $9.12 | 2000pcs | $18240.0 | 10.69% | $1949.86 | |
![]() | B0GQ3LS4YW | AILZPXX | 2026-04-20 | Yes | $14.89 | 400pcs | $5956.0 | 30.38% | $1809.44 |
![]() | B0F1LV9XNY | LUDOS | 2025-09-07 | Yes | $12.99 | 450pcs | $5845.5 | 27.11% | $1584.72 |
![]() | B0FQ58B9XX | iMangoo | 2025-09-30 | Yes | $19.99 | 200pcs | $3998.0 | 31.8% | $1271.37 |
![]() | B0G11NY27M | ASKUBSKU | 2025-11-30 | Yes | $16.49 | 300pcs | $4947.0 | 25.6% | $1266.44 |
![]() | B00P89DXYI | Betron | 2017-01-16 | Yes | $14.99 | 300pcs | $4497.0 | 28.04% | $1260.96 |
![]() | B0FQ59YYZ7 | iMangoo | 2025-09-23 | Yes | $19.99 | 200pcs | $3998.0 | 31.51% | $1259.77 |
![]() | B07J4WHNFC | Panasonic | 2018-10-01 | Yes | $11.79 | 500pcs | $5895.0 | 21.17% | $1247.98 |
![]() | B0D3X4DN6Z | Gsangoo | 2024-05-27 | Yes | $14.17 | 300pcs | $4251.0 | 28.69% | $1219.62 |
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
![]() | B0GQ3LS4YW | AILZPXX | 2026-04-20 | Yes | $14.89 | 400pcs | $5956.0 | 30.38% | $1809.44 |
![]() | B0F1LV9XNY | LUDOS | 2025-09-07 | Yes | $12.99 | 450pcs | $5845.5 | 27.11% | $1584.72 |
![]() | B0FQ58B9XX | iMangoo | 2025-09-30 | Yes | $19.99 | 200pcs | $3998.0 | 31.8% | $1271.37 |
![]() | B0G11NY27M | ASKUBSKU | 2025-11-30 | Yes | $16.49 | 300pcs | $4947.0 | 25.6% | $1266.44 |
![]() | B0FQ59YYZ7 | iMangoo | 2025-09-23 | Yes | $19.99 | 200pcs | $3998.0 | 31.51% | $1259.77 |
![]() | B0F1LSG6HM | LUDOS | 2025-09-07 | Yes | $9.99 | 400pcs | $3996.0 | 20.05% | $801.2 |
![]() | B0FX2WY9VC | FUHAYA | 2025-12-15 | Yes | $11.34 | 100pcs | $1134.0 | 17.79% | $201.74 |
![]() | B0FXLQC74K | AIAUXAI | 2025-10-27 | Yes | $13.98 | 50pcs | $699.0 | 23.29% | $162.8 |
这个市场不值得进,已经明显接近价格战区,且对新品牌非常不友好。 新品牌新上架里只有23.53%盈利,整体新产品盈利率也只有26.67%;更关键的是,新品牌成功几乎全靠少数旧链路打法,真正的新品牌新产品盈利只有2个,而失败有14个,说明新人胜率很低。
What is the ratio of profitable products
What is the ratio of different brands owning all profitable new products
What is the ratio of different brands owning all nonprofitable new products
这个市场已经进入超饱和,而且是明显的价格战区域,不适合继续进入。最近新品牌进入并不少,但成功率只有26.67%(8/30),失败率73.33%(22/30),而且近几个月新上架产品里非盈利占比持续走高,说明竞争不是在变好,而是在变难。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 0 | 1 | 4 | 2 | 0 | 7 |
| 2026 | 0 | 1 | 0 | 0 | 0 | 1 | 0 | 18 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2025/9 | 0 | 0 | 0 | 0 | 2 | 2 | 0 | 1 |
| 2025/10 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 |
| 2025/11 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 1 |
| 2025/12 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 3 |
| 2026/1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 6 |
| 2026/4 | 0 | 1 | 0 | 0 | 0 | 1 | 0 | 4 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 4 |