- Benchmark ASINB0FZRDM8MT
- MarketplaceUK
- Category ID3313540031
- Analyzed Products
- Keywordstorage basket
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-24
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入：它已经被低利润和同质化产品拖进价格战，新品牌新上架的盈利率只有14.29%，整体可识别盈利率只有10%，而且最近一年新品牌的成功案例几乎只剩 BOYUNSHI 一家，说明不是普通卖家能稳稳切进去的赛道。用户预算虽然有500000 CNY，但按现有样本看，钱不是最大问题，真正的问题是差异化不够、利润太薄、失败率太高。\n\n从数据看，7个新上架里只有1个赚钱，6个亏损；新品牌成功率14.29%，失败率85.71%。赚钱的 BOYUNSHI（B0FZRDM8MT）价格£19.44，毛利率11.2%，月销50件、月营收£972，但这已经是“刚过线”而不是舒服赚钱；它能活下来主要靠功能差异——304不锈钢、三格分舱、隐藏餐具仓、可加热保温，和普通塑料收纳盒拉开了区别。反过来，Otopone 的 B0G495LWVF（£12.55，-21.12%）和 DXQCHDUO 的 B0FX9TXK1Z（£16.96，亏损）都证明了：只要还是常规透明盒、分区沥水篮这类基础结构，基本都跑不通；Bofanze 的 B0F4WZWQLJ 也有4.5星但仍是-3.57%，说明好评不等于能赚钱，这类产品一旦没有更强设计或更强品牌力，就会被成本和平台费用压住。\n\n对大品牌来说，理论上可以用更强品牌、投放和产品升级去做，但这是需要重投、且不是高胜率的市场；对小品牌来说，更不适合，因为这里没有足够多的“真正常规成功”样本，能复制的成功路径几乎只有 BOYUNSHI 这种明显做了功能升级的产品，而且还只是勉强盈利。结论很直接：不要进入；如果一定要做，必须先做出明显功能/外观/材质差异，并接受前期投放和开发成本会高于单个ASIN预算所看到的表面数值。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很直接：不建议进入。 这个细分市场已经明显偏向价格战，样本里可识别利润产品只占10%，而新品牌新上架产品的盈利率只有14.29%，非盈利率高达85.71%；同时市场里可见的新品牌主要都是新入场者，且几乎没有“真正常规成功”的小品牌样本，说明这不是适合普通新卖家轻松切入的赛道。
Early sourcing + logistics + marketing budget (GBP)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?0.00%New listing success rate (new brands):14.29%Which new brands have these successful new listings?Alternatives- 可重复使用的拉链保鲜袋（带分隔贴纸/标签）
- 硅胶可折叠餐盒/便当盒
- 一次性纸浆/甘蔗渣餐盒
- 带密封盖的普通食品保鲜盒套装
- 分隔式餐盘+保鲜膜组合
- 冰箱抽屉收纳盒（用于预先分装食材）
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入：已经出现明显的低利润和亏损样本，新品牌要靠高投入去抢位，但能跑通的案例太少，且回报并不够厚。对大品牌和小品牌都不是好赛道；大品牌可以勉强做，但需要更强的品牌和投放能力，小品牌则没有足够安全边际。
New products with Highest revenueBOYUNSHI
Recent Monthly Revenue (GBP):£972.00(50pcs/month)B0FZRDM8MT (4/5 (66 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsBofanze
Recent Monthly Revenue (GBP):-(-)B0F4WZWQLJ (4.5/5 (7 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQLeast investment in new productsLeast profitable new productsMost investment in new productsOtopone
Recent Monthly Revenue (GBP):-(-)B0G495LWVF (4.5/5 (4 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 金属质感更醒目，和常见塑料饭盒差异大
- |
- 三格分隔+隐藏餐具仓，功能更像通勤便携便当盒
- |
- 黄白配色搭配高级，适合学校、办公、户外场景
B0FZRDM8MT (4/5 (66 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 六格零食台式收纳，形态与饭盒/保鲜盒明显不同
- |
- 带提手的梯形盒体，适合派对和零食展示更吸睛
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- 可直接摆放多种零食，商品图陈列感强，易引发点击
B0DJ72VVCCBrand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不适合进入。新品牌新款的盈利率只有14.29%，但已知样本里85.71%的新产品不盈利，且整体可识别盈利率只有10.00%，这已经是明显的低利润、强竞争市场。 目前没有出现30个以上新品牌涌入的“极度过饱和”证据，但从新品盈利结构看，市场基本是价格战+差异化门槛并存，低风险进入并不存在。
Profitability difficultyHigh Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0FZRDM8MTBOYUNSHI2025-11-05Yes£19.4450pcs£972.011.2%£108.87Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0FZRDM8MTBOYUNSHI2025-11-05Yes£19.4450pcs£972.011.2%£108.87#New Product Success Rates
Listing这不是适合进入的市场：新品牌几乎全军覆没，整体只看到10.00%可盈利，且新上架产品盈利率仅14.29%，已经接近价格战/高压竞争区。 当前数据里，真正能活下来的只有 BOYUNSHI 的 B0FZRDM8MT：定价 £19.44，毛利率 11.2%，月销 50 件，近月营收 £972，但它也只是在刚过线的边缘，说明这个类目要赚钱并不宽松。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
BOYUNSHINonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
OtoponeDXQCHDUOletuxaamzFiacvrsKlomveris#Success Rate by Entry Time
Listing结论很明确：这个市场不值得进入，已经接近价格战/拥挤区，且对小品牌尤其不友好。 过去一年新品牌只有 7 个可识别样本里 1 个赚钱，成功率只有 14.29%，而 6 个都失败；最近一年和最近几个月都持续出现新品牌失败，说明竞争不是变轻，而是在变难。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 1 0 0 0 4 2026 0 0 0 0 0 0 0 2 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 1 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 1 0 0 0 3 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 1 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 1 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesBOYUNSHIB0FZRDM8MT (4/5 (66 Reviews))BOYUNSHI Bento Box Lunch Boxes, Stainless Steel Lunch Box with 3 Compartments Lunchbox Snack Boxes for Kids Adults, Leak-Proof Bento Box for School, Office & Outdoor, Microwave Dishwasher Safe, 27oz
This listing is deemed profitablePrice (GBP)£19.44Released TypeNew Release (2025-11-05)Brand is a new entry in this marketSize and Weight24.5 x 17.2 x 8.1 cm, 550.00gProfitable Factors
Distinct functions and featuresDesign & Appearance
金属质感搭配黄/白边框，外观比普通塑料饭盒更显高级, 三格分舱+超薄便携盒体，带隐藏餐具仓，整体更像便携式分隔餐盒而非普通储物篮Key Buying Motive
304不锈钢材质，三格防漏分隔，可放冰袋保冷或加热水保温，并且可拆卸内胆支持洗碗机清洗Target Customers
适合需要通勤、上学、办公与户外同时使用的便携分餐人群，尤其偏好更耐用、可反复使用的成人/儿童便当用户Early Investment
Investment
Monthly Revenue (Recent) (GBP)£972.0050 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight10.40% / 11.20%Peak / Non PeakRail Freight-1.57% / -0.77%Peak / Non PeakAir Freight-1.57% / -0.77%Peak / Non PeakSales & BSR Performance