- Benchmark ASINB0FHBCJ3JR
- MarketplaceUK
- Category ID3146281
- Analyzed Products
- Keywordover door shoe organizer, door shoe storage hanging, hanging shoe organizer
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-24
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入，结论明确：已经进入高风险价格战区，对大品牌和小商家都不友好。 新品整体盈利率只有4.84%，远低于10%的高风险线；而新品利润分布里，低于10%的占比极高，说明不是靠差异化赚钱，而是靠压价和重投放硬撑。
证据很直接：近一年有14个新品牌进入，但新品牌新品成功率几乎没有形成可复制样本；市场里63个新上架里只有3个盈利，59个亏损。 时间趋势也在恶化，越晚进入越难赚钱，最近月份几乎都是“新上架但不盈利”；而样本里真正赚钱的只有少数老品牌的新款，比如 MISSLO 的 B0FHBCJ3JR，价格 24.64 GBP，利润率 14.77%，月收入约 2464 GBP；KYEVIS 的 B0FJF8H94F，价格 23.86 GBP，利润率 也在可接受区间。反过来，新品牌 FitRepa 的 B0FP2TK8T6 是 -3.87%，Suacculent 的 B0G2LGXSCH 只有 1.55%，B0G2LBHVPR 2.45%，都说明普通新卖家进来很难跑通。更重要的是，老品牌 MISSLO 自己有 43 个产品、28 个有明显收入、总月收入约 24118.30 GBP，属于明显的市场占位者，新卖家要和这种资源型玩家硬拼，基本只能靠更激进的投放和更低价。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing这不是一个适合进入的市场：你有钱，但市场已经明显打成价格战，新品牌成功率极低。 你的预算 50万CNY 远高于单个新品的推荐起步预算约 1.63万GBP，资金上足够入场；但从结果看，市场利润率很薄，且新品牌几乎没有成功案例，花钱也不等于能赢。
Early sourcing + logistics + marketing budget (GBP)£16,258.79 - £16,258.79Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?50.79%New listing success rate (old brands):9.38%New listing success rate (new brands):0.00%Which old brands have these successful new listings?Alternatives- 抽屉式床底收纳箱/床下鞋盒：通常比门挂式鞋架更便宜，且不占门背空间，适合有床底空隙的用户。
- 可折叠无门衣柜/简易布衣柜内置鞋层：一次性解决鞋子和衣物收纳，安装要求低，租房用户接受度高。
- 入门级可叠加鞋盒（透明或半透明款）：单价低、可视化强，适合不想在门上打扰或担心门变形的用户。
- 门后挂钩式单鞋/拖鞋收纳袋：比整列鞋架更轻便，适合少量鞋或室内拖鞋、儿童鞋，安装更简单。
- 墙面免钉鞋架/鞋子置物架：如果门后空间不足，可用可撕式胶贴或少量固定件，替代门挂式方案。
- 玄关窄型落地鞋架：虽然也是鞋架，但成本更低、拿取更直观，适合不想折腾门挂安装的家庭。
- 换季鞋装压缩收纳袋+普通储物箱：更适合长期存放不常穿鞋，价格通常更低，且对空间利用更灵活。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，已经是高风险价格战市场。 新品牌几乎没有成功样本，新品牌新上架盈利率为0%，而老品牌新上架盈利率也只有很低的水平；同时，市场里大量产品利润率都在10%以下，说明不是靠差异化赚钱，而是靠压价和重投放硬撑。
New products with Highest revenueSuacculent
Recent Monthly Revenue (GBP):-(-)B0G2LGXSCH (4.4/5 (25 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (GBP):-(-)B0G2LBHVPR (4.4/5 (25 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (GBP):-(-)B0G3KQYR55Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQOld brand with the most profitable new productsMISSLO
Recent Monthly Revenue (GBP):£2,464.00(100pcs/month)B0FHBCJ3JR (4.6/5 (280 Reviews))Brand is an old entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableMost investment in new productsLeast profitable new productsLeast investment in new productsFitRepa
Recent Monthly Revenue (GBP):-(-)B0FP2TK8T6 (4.2/5 (13 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 白色外观更干净，适合浅色衣柜和家居风格
- |
- 30双大容量+加宽口袋，和常见12-24袋款差异明显
- |
- 可放靴子和大码男鞋，功能更偏实用型收纳
B0FHBCJ3JR (4.6/5 (280 Reviews))Brand is an old entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 黑色基础款，和白/灰系产品外观差异最大
- |
- 免打孔钩+粘贴钩，安装方式更灵活
- |
- 适合租房、学生公寓等小空间用户
B0FP2TK8T6 (4.2/5 (13 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，结论很直接：已明显进入低利润、强竞争状态，小商家和大品牌都不是好时机。 新品利润分布里，0%~10% 的产品占 26.98%，再加上 -10%~0% 占 19.05%，也就是已知利润的新产品里有 46.03% 低于 10%，基本就是价格战区；更关键的是，新品牌新品盈利率为 0%，而老品牌新品盈利率高达 93.8%，说明现在能跑出来的不是普通新卖家，而是老牌大品牌在砸资源抢位。
Profitability difficultyHigh Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0FB9GVTL9ULG2025-07-05Yes£27.97100pcs£2797.015.84%£443.05B0FHBCJ3JRMISSLO2025-09-22Yes£24.64100pcs£2464.014.77%£363.94
B0FB9JP1BKULG2025-06-28Yes£28.2250pcs£1411.016.07%£226.75
B0G4QXJJCPLifewit2026-03-29Yes£19.99100pcs£1999.010.94%£218.7
B0FJF8H94FKYEVIS2025-09-05Yes£23.8650pcs£1193.012.81%£152.83Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0FHBCJ3JRMISSLO2025-09-22Yes£24.64100pcs£2464.014.77%£363.94B0G4QXJJCPLifewit2026-03-29Yes£19.99100pcs£1999.010.94%£218.7B0FJF8H94FKYEVIS2025-09-05Yes£23.8650pcs£1193.012.81%£152.83#New Product Success Rates
Listing这个市场不值得进入，已经明显进入低利润、强竞争状态。 关键结论很直接：新上架产品成功率只有4.84%，远低于10%的高风险线；新品牌这边更差，31个新产品里0个盈利，说明真正的新卖家几乎没有合法成功空间。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
MISSLOLifewitKYEVISNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
MISSLOOther#Success Rate by Entry Time
Listing不建议进入，这个市场已经接近/进入超饱和与价格战区。 近一年新品牌快速涌入，但几乎所有新入场都在亏损；真正能跑出来的只有老品牌里的少数款，新品牌没有看到可复制的稳定成功样本。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 3 2 0 0 0 34 2026 0 0 3 1 0 0 0 20 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 2 0 0 0 0 7 2025/9 0 0 0 2 0 0 0 3 2025/10 0 0 0 0 0 0 0 5 2025/11 0 0 1 0 0 0 0 14 2025/12 0 0 0 0 0 0 0 5 2026/1 0 0 1 0 0 0 0 12 2026/2 0 0 1 0 0 0 0 1 2026/3 0 0 1 1 0 0 0 3 2026/4 0 0 0 0 0 0 0 2 2026/5 0 0 0 0 0 0 0 1 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesMISSLO 30 Pairs Door Shoe Rack Hanging Shoe Organiser, Breathable Over Door Shoe Storage with 20 Wide Pockets, 10 Tiers Shoes Organizer for Wardrobe Door Storage Fit Boots Holder Hanger (White, 71")
This listing is deemed profitablePrice (GBP)£24.64Released TypeNew Release (2025-09-22)Brand is an old entry in this marketSize and Weight33.6 x 22.5 x 5.7 cm, 91.00gProfitable Factors
Based on old ASINDistinct functions and featuresLow pricing strategyDesign & Appearance
白色版本在同类灰/黑色为主的竞品中更显干净、适合浅色衣柜风格, 30个大口袋、10层加宽结构，容量明显高于常见12-24袋款Key Buying Motive
加宽口袋+30双容量，且可放入较大的男鞋、靴子Target Customers
需要在单个门后集中收纳大量鞋子、且偏好浅色家居风格的收纳型用户Early Investment
Investment
Monthly Revenue (Recent) (GBP)£2,464.00100 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight13.97% / 14.77%Peak / Non PeakRail Freight2.04% / 2.84%Peak / Non PeakAir Freight2.04% / 2.84%Peak / Non PeakSales & BSR Performance
KYEVIS 10 Tier Over Door Shoe Storage Organiser with Deep Pockets, Large Capacity Hanging Storage Rack for Sneakers, Boots, Toys and Daily Necessities, Grey
This listing is deemed profitablePrice (GBP)£23.86Released TypeNew Release (2025-09-05)Brand is an old entry in this marketSize and Weight43.8 x 26.4 x 3.3 cm, 710.00gProfitable Factors
Based on old ASINDistinct functions and featuresDesign & Appearance
10层深口袋结构，且单层垂直高度更高，能更好容纳靴子和高帮鞋Key Buying Motive
每层6英寸净高，配合斜口设计，兼顾大鞋容量与取放顺手Target Customers
适合需要收纳靴子、高帮运动鞋，以及门后深度收纳的人群Early Investment
Investment
Monthly Revenue (Recent) (GBP)£1,193.0050 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight12.08% / 12.81%Peak / Non PeakRail Freight-0.10% / 0.63%Peak / Non PeakAir Freight-0.10% / 0.63%Peak / Non PeakSales & BSR Performance
Loading samples... 67%