- Benchmark ASINB0FH9QDWFC
- MarketplaceUK
- Category ID3313474031
- Analyzed Products
- Keywordkitchen storage rack
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-23
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入，而且已经是典型的价格战区。现有数据里，整体可识别盈利率是0%，新上架产品盈利率也是0%，新增品牌也是0，说明不是“竞争激烈但还能做”，而是几乎没有可复制的正向样本，用户的50万人民币预算也打不出健康回报。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
Old Brands
#Budget Requirement
Listing这个市场不适合进入，直接结论是：你的50万人民币预算不够打赢，也不该进。 目前市场已经明显被老品牌和通用款占住，且新上架产品几乎没有盈利样本，已经是典型的低利润、强竞争环境。
Early sourcing + logistics + marketing budget (GBP)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?100.00%New listing success rate (old brands):0.00%Alternatives- 收纳箱/收纳盒（可折叠布箱、塑料抽屉盒）——通常单价更低或接近，直接替代“压缩收纳”需求，且不需要抽气工具，使用门槛更低。
- 真空袋+手动抽气泵的更小规格替代装（只买少量袋子或单个装）——如果用户只是试用或临时收纳，先从更便宜、更易买到的入门规格切入，比整套12包装更灵活。
- 衣物打包压缩带/旅行压缩绑带——成本更低、可重复使用，适合行李和换季衣物临时减容，虽然压缩效果不如真空袋，但更省事。
- 可重复使用的压缩衣物整理包（非真空式，拉链分层/卷压式）——不依赖抽气设备，适合旅行和日常整理，使用更简单，购买决策也更轻。
- 床品/羽绒被专用收纳袋（非真空）——如果用户只是要把被子、枕头收起来，这类袋子更直观、维护成本更低，不必担心漏气导致回弹。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，结论很明确：已经是价格战区，而且对新卖家几乎没有正向空间。 现在可见数据里，整体可判定盈利的产品比例是0.00%，新上架产品盈利率也是0.00%；同时，ZOESTORAGE 这类老品牌的新上架 ASIN B0FH9QDWFC 以 £12.7 的售价，做到 800 单/月、月营收约 £1,016,000，却依然是 -10.02% 利润率，说明这个类目不是靠“卖得动”就能赚钱，而是被物流、平台费和投放成本直接压穿了。
对大品牌来说，这不是机会，是要重投才能勉强守住的位置；对小品牌来说，更没有可复制的健康成功样本。 目前能看到的标杆只有老品牌 ZOESTORAGE：B0FH9QDWFC 的亮点只是 4.4 星、146 条评价、800 单/月，但“套装更完整”并没有带来差异化，页面与通用真空收纳袋几乎一致，仍然亏损；另一个旧款 B0FH98X1RF 甚至是无活跃销量。换句话说，老品牌也没有跑通利润模型，更别说把它当作小品牌模板。用户预算 500,000 CNY 只能覆盖单个 ASIN 的前期铺货和投放，但在这个类目里，连老品牌都被压到 -10.02%，说明小品牌若想硬闯，必须接受更高预算、更多投放和更激进的打法，仍然没有盈利确定性。
Old brand with the most profitable new productsZOESTORAGE
Recent Monthly Revenue (GBP):-(-)B0FH98X1RFBrand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQRecent Monthly Revenue (GBP):£10,160.00(800pcs/month)B0FH9QDWFC (4.4/5 (146 Reviews))Brand is an old entry in this marketNew Upgraded Version on Old ASINSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%#Differentiations
Unique productsCommon productsDifferentiation:- Product features and designs are too common without differentiation
B0FH9QDWFC (4.4/5 (146 Reviews))Brand is an old entry in this marketNew Upgraded Version on Old ASINSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Sales & BSR
Differentiation:- Product features and designs are too common without differentiation
B0FH98X1RFBrand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入：已接近/处于低利润价格战区，且样本里没有任何真正可复制的新品牌成功案例。 当前可见数据里，利润分布几乎全在亏损侧：新上架产品盈利率 0%，整体可识别盈利率 0%，两款样本都由老品牌 ZOESTORAGE 占据，其中 B0FH9QDWFC 月销约800件、月营收约£10,160，但利润率为 -10.02%，月亏约£1,018；另一款 B0FH98X1RF 甚至已经停止销售。
Profitability difficultyUnknown - Insufficient New ReleasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Non-Profitable Products
Products with negative profitability ranked by lowest profit value. Only includes products classified as non-profitable regardless of release date.
B0FH9QDWFCZOESTORAGE2025-10-21No£12.7800pcs£10160.0-10.02%£-1018.03B0FH98X1RFZOESTORAGE2025-07-11No£--pcs£--%£-Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0FH9QDWFCZOESTORAGE2025-10-21No£12.7800pcs£10160.0-10.02%£-1018.03#New Product Success Rates
Listing这不是一个适合进入的市场：当前数据呈现出典型的价格战+高门槛格局，且新产品成功率为0%，明显不值得继续推进。 现有样本里，唯一清晰可见的新增产品是 ZOESTORAGE 的 B0FH9QDWFC，售价£12.70，月销800件，月营收约£10,160，但利润率是-10.0%，也就是卖得动却赚不到钱；从品牌层面看，ZOESTORAGE 这一个品牌的可识别产品里盈利率也是0%，新产品盈利率同样是0%，说明这个赛道不是“谁先冲进去谁吃肉”，而是“谁进来谁先被利润吞掉”。
对小商家来说，真实可行的成功案例没有出现；对大品牌来说，也只是能靠更高预算硬扛，但仍然不代表值得进。 目前没有任何可确认的“低于300条评论、且真正盈利”的新品牌成功样本；反而这个核心样本已有146条评论、仍然亏损，且属于老品牌在旧链接上推新，不能算小商家成功案例。按你的规则，这类新产品如果想扭转亏损，通常还要额外投入R&D、品牌和长期投放，而你单ASIN预算虽有500,000 CNY，但报告里的清晰样本已经显示早期投入约£11,430，广告约£2,570.61，仍然是负利润，说明这不是“够预算就能赢”的市场，而是“要更大预算也未必能赢”的市场。没有看到新品牌健康起量，也没有看到超过15%利润的新进入者，市场不是可进入，而是应当回避。
关键结论：不要进。 现有数据没有显示新品牌可以合法、稳定地成功；相反，老品牌新产品是100%亏损，整体可识别盈利率0%，新产品盈利率0%，这已经足够说明这里是高风险、低回报、强竞争的市场。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
ZOESTORAGE#Success Rate by Entry Time
Listing这个市场不值得进入，结论很明确：已经进入价格战风险区，且对新品牌不友好。 目前可识别的新品牌盈利率是0%，整体可识别盈利率也是0%，再加上近一年新品进入几乎停滞，说明不是机会扩张，而是市场在收缩、试错成本在抬高。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 1 0 0 0 0 0 0 0 2026 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 1 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases