
这个市场不值得进入:新品牌与新上架产品几乎没有盈利空间,已经是明显的低利润价格战区。用户50万CNY表面上够做单个ASIN的前期投入,但这不是钱不够的问题,而是进去后大概率仍然跑不出正收益。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
这个市场不适合进入,原因不是预算不够,而是已经陷入明显的高竞争、低利润、近乎价格战状态。 用户预算50万CNY表面上能覆盖单个ASIN的前期打样、首批备货、头几个月物流和投放,但这个市场里新产品盈利率只有0%,整体可盈利产品占比仅1.64%,说明靠常规打法几乎没有胜算。
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不值得进入,已经明显进入价格战/过度饱和区。 关键证据很直接:市场可识别盈利产品只占1.64%,新上架产品盈利率是0.00%;近一年新产品里几乎全是亏钱货,2025年和2026年持续出现大量非盈利新货,说明不是在扩张利润,而是在加剧内卷。
这个市场不值得进入:新产品几乎没有真正的盈利空间,且新品牌/旧品牌的新上新都在亏损或不达标,属于高竞争、低回报的价格战市场。 你的50万人民币预算只能覆盖单个SKU的前期投入,但在这里,靠常规打法很难跑出正收益;如果硬做,更多是在和老品牌的低毛利存量盘硬碰硬。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B0C5HZRRQC | ZACENYU | 2023-05-17 | Yes | £22.91 | 50pcs | £1145.5 | 11.89% | £136.2 |
B0CDFPNW4C | Lifewit | 2023-10-19 | Yes | £16.05 | 50pcs | £802.5 | 10.79% | £86.59 | |
![]() | B09YY3CKZJ | YancLife | 2022-04-27 | Yes | £16.99 | 50pcs | £849.5 | 10.11% | £85.89 |
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
![]() | B0G2RK77JV | TAILI | 2025-11-18 | No | £39.07 | -pcs | £- | 17.41% | £- |
![]() | B0FLPY5XG2 | Pvieked | 2025-08-08 | No | £14.63 | -pcs | £- | -5.11% | £- |
![]() | B0GHJMBPFX | VENO | 2026-04-27 | No | £- | -pcs | £- | -% | £- |
![]() | B0G4PCB5CZ | VENO | 2025-12-25 | No | £39.24 | -pcs | £- | 7.27% | £- |
![]() | B0G4PC9TFZ | VENO | 2025-12-25 | No | £34.03 | -pcs | £- | 12.25% | £- |
![]() | B0FHH6JBV2 | aichilra | 2025-08-22 | No | £23.64 | -pcs | £- | 0.55% | £- |
![]() | B0G2RPB95R | TAILI | 2025-11-18 | No | £30.66 | -pcs | £- | 14.94% | £- |
![]() | B0G4PD7JLB | VENO | 2025-12-25 | No | £18.99 | -pcs | £- | 8.84% | £- |
![]() | B0G4PGF9SM | VENO | 2025-12-25 | No | £43.67 | -pcs | £- | 8.21% | £- |
![]() | B0G4PK2SHW | VENO | 2025-12-25 | No | £44.99 | -pcs | £- | 7.11% | £- |
![]() | B0G4PKZ49L | VENO | 2025-12-25 | No | £25.27 | -pcs | £- | 10.09% | £- |
![]() | B0G4PG1ZWS | VENO | 2025-12-25 | No | £39.3 | -pcs | £- | 8.38% | £- |
![]() | B0G4PFG5FW | VENO | 2025-12-25 | No | £18.02 | -pcs | £- | 6.12% | £- |
![]() | B0FJXM9KKD | Vieshful | 2025-10-18 | No | £33.99 | -pcs | £- | 16.04% | £- |
![]() | B0GRKGDZHS | Generic | 2026-03-06 | No | £17.54 | -pcs | £- | -10.2% | £- |
![]() | B0G4PFQN34 | VENO | 2025-12-25 | No | £34.24 | -pcs | £- | 12.0% | £- |
![]() | B0GWT2MFPP | - | 2026-04-11 | No | £- | -pcs | £- | -% | £- |
![]() | B0GDP6H3FB | AXVRAV | 2026-01-01 | No | £- | -pcs | £- | -% | £- |
![]() | B0FLDPJTK5 | OARCO | 2025-08-06 | No | £- | -pcs | £- | -% | £- |
![]() | B0GQTTD85N | 4CONVY | 2026-03-02 | No | £- | -pcs | £- | -% | £- |
这个市场不适合进入,已经进入明显的价格战/过度拥挤状态。 新品整体成功率是0%,样本里22个新品全部不盈利;同时市场可识别的盈利产品占比只有1.64%,而新品盈利占比也是0%,说明新进入者几乎没有立足空间。
What is the ratio of profitable products
What is the ratio of different brands owning all nonprofitable new products
这个市场不值得进入,已经是明显的价格战区。 新品盈利率几乎为零,最近一批新品牌和老品牌的新品都在亏损,说明不是“还有机会”,而是“进去就被压价”。
近年的入场数据也在恶化:2025年和2026年新增产品几乎全是非盈利,2025年新上架的可识别样本里只有16个进入盈利区,2026年目前只有8个,而同期亏损新品持续出现;新品整体盈利率为0.00%,全市场可识别盈利产品只占1.64%。按你给的标准,这已经不是正常竞争,而是高度饱和+高风险市场。样本里也能直接看到这种压力:TAILI 的 B0G2RK77JV 39.07 GBP 仍不赚钱,Pvieked 的 B0FLPY5XG2、VENO 的多款新上架、YancLife 的 B0GDP6H3FB 都是失败案例;反过来,少数赚钱的多是老品牌旧逻辑延伸出来的产品,比如 Lifewit 的 B0CDFPNW4C 以及 YancLife 的 B09YY3CKZJ,说明成功更依赖老牌基础、低价和沿用旧款,而不是新品牌轻松切入。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 16 |
| 2026 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 8 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3 |
| 2025/9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 10 |
| 2026/1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |