
这个市场不值得进入,已经是明显的价格战型成熟市场:样本里没有任何可验证的新品牌成功案例,新品牌盈利率是0%,整体可识别盈利率也是0%,而最近进入的核心产品还直接亏损10.02%。这不是“努力一下就能做起来”的市场,而是低毛利、同质化、被老品牌压住的市场。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
这个市场不该进入。 现有数据已经显示出明显的低利润、同质化和成熟品牌压制,新进入者在这个品类里很难跑出健康回报;对小商家尤其不友好,因为可复制的低价款已经被卷进了负利润区。
Alternative solutions may pose a risk to your investment in certain markets.
这不是一个值得进入的市场:当前样本里可判定利润的产品盈利率是0%,新品盈利率也是0%,而且已出现老品牌新款做到800单/月却仍然亏损10%左右的价格战信号。对大品牌和小商家都不友好,小商家要想进去,基本只会先撞上同质化和低毛利陷阱。
这个市场不值得进入:当前样本里只有 1 个旧品牌 ZOESTORAGE,且新上架核心 ASIN B0FH9QDWFC 直接亏损 -10.02%,新产品盈利率 0%,这就是典型的低毛利价格战市场。 更关键的是,现有可见数据里没有任何新品牌成功案例,反而只有一个老品牌在靠 800 件/月、£10,160/月营收硬撑,但单品仍亏 £1,018.03/月;以你 500,000 CNY 的预算来看,连“做出一个不亏”的基础盘都没有,谈不上安全进入。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Products with negative profitability ranked by lowest profit value. Only includes products classified as non-profitable regardless of release date.
![]() | B0FH9QDWFC | ZOESTORAGE | 2025-10-21 | No | £12.7 | 800pcs | £10160.0 | -10.02% | £-1018.03 |
![]() | B0FH98X1RF | ZOESTORAGE | 2025-07-11 | No | £- | -pcs | £- | -% | £- |
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
![]() | B0FH9QDWFC | ZOESTORAGE | 2025-10-21 | No | £12.7 | 800pcs | £10160.0 | -10.02% | £-1018.03 |
这个市场不值得进入,已经是价格战高风险区,且对新品牌/小商家都不友好。 现有数据里,连最核心的成功样本都没有:新发产品成功率为0%,老品牌新发产品成功率同样为0%,说明不是“谁更会做就能赢”,而是同质化严重、利润被压薄、进入后大概率只能卷价格。
What is the ratio of profitable products
What is the ratio of different brands owning all nonprofitable new products
这个市场不值得进入,结论很直接:新品牌没有任何成功样本,整体已经进入高风险价格战区。 现有数据里,整体可识别盈利率是0%,新上架产品盈利率也是0%,而最近一年只有1个新上架案例,结果还亏损10%;这不是成长型市场,而是几乎没有利润空间的市场。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |