
结论很明确:这个市场不值得进入,已经是明显的价格战区,而且对大品牌和小商家都不友好。 目前新增品牌只有4个,但这4个新品牌推出的17个新品里,盈利率是0%,说明新入场几乎没有可复制的赚钱路径;更关键的是,最近新上架的产品利润区间集中在-8.84%到0.18%,市场正在往更激烈的低利润方向走。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
结论很明确:这个市场不值得进入。 500,000 CNY 预算表面上够做单个ASIN前期启动,但市场已经是明显的低利润、强价格战环境,新品牌几乎没有可复制的盈利样本;对大品牌和小品牌都不是好机会。
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不该进入:已明显过热,且是价格战区。 新品牌新上架几乎没有盈利,整体可复制的成功案例极少;对大品牌和小商家都不是好机会。
这个市场不值得进入,已经明显接近饱和且偏价格战。 新品牌几乎没有盈利窗口:29个新品里没有一个达到盈利,新品盈利率是0%,而新品的已知利润区间只有-8.84%到0.18%;同时,品牌层面新入场者只有4个,却已经有76个品牌参与,新增品牌里还出现了多款靠高评价和高销量硬推的“predatory competitors”,不是适合小商家学习的样本。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0CDFPNW4C | Lifewit | 2023-10-19 | Yes | £16.05 | 50pcs | £802.5 | 10.79% | £86.59 |
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
![]() | B0FWK3GT84 | HUILATE | 2025-10-16 | No | £9.44 | 100pcs | £944.0 | -25.16% | £-237.51 |
![]() | B0FPFF3P21 | SOALSUIS | 2025-09-02 | No | £20.51 | 50pcs | £1025.5 | -1.99% | £-20.4 |
![]() | B0G8G86TS9 | ICEMOR | 2025-12-18 | No | £44.05 | 50pcs | £2202.5 | 2.24% | £49.34 |
![]() | B0G2LFBY6B | ICEMOR | 2025-11-17 | No | £33.46 | 50pcs | £1673.0 | 4.8% | £80.31 |
![]() | B0G8G4MVYD | ICEMOR | 2025-12-18 | No | £42.05 | -pcs | £- | -1.2% | £- |
![]() | B0GJB5MR16 | Mangata | 2026-01-23 | No | £17.99 | -pcs | £- | -10.38% | £- |
![]() | B0GRR2JFFK | FABINADO | 2026-03-08 | No | £28.14 | -pcs | £- | -5.19% | £- |
![]() | B0GRRGP5SD | FABINADO | 2026-03-08 | No | £20.44 | -pcs | £- | -6.54% | £- |
![]() | B0G34BYCRD | LAJIAKE | 2026-01-20 | No | £20.66 | -pcs | £- | 4.81% | £- |
![]() | B0GVZMCLF6 | Lifewit | 2026-04-27 | No | £- | -pcs | £- | -% | £- |
![]() | B0GRRPCHDN | FABINADO | 2026-03-08 | No | £18.17 | -pcs | £- | -7.99% | £- |
![]() | B0GJPRVYDF | FABINADO | 2026-01-28 | No | £26.99 | -pcs | £- | -9.43% | £- |
![]() | B0GRRDH8W6 | FABINADO | 2026-03-08 | No | £24.26 | -pcs | £- | -8.65% | £- |
![]() | B0GJPVP4LT | FABINADO | 2026-01-28 | No | £34.99 | -pcs | £- | -5.06% | £- |
![]() | B0GJPS5FJF | FABINADO | 2026-01-28 | No | £34.99 | -pcs | £- | -4.88% | £- |
![]() | B0GRR8Z3WQ | FABINADO | 2026-03-08 | No | £28.17 | -pcs | £- | -5.14% | £- |
![]() | B0GJPYSXLZ | FABINADO | 2026-01-28 | No | £26.99 | -pcs | £- | 0.39% | £- |
![]() | B0GRRD6X1L | FABINADO | 2026-03-08 | No | £18.19 | -pcs | £- | -7.93% | £- |
![]() | B0GRQYVVHY | FABINADO | 2026-03-08 | No | £24.26 | -pcs | £- | -8.65% | £- |
![]() | B0GRRL9NDG | FABINADO | 2026-03-08 | No | £20.45 | -pcs | £- | -6.52% | £- |
这不是一个适合进入的市场:新品牌几乎没有成功案例,且新上架产品成功率为0%,市场已经明显进入价格战/拥挤竞争状态。你手里的50万人民币预算虽然足够启动单个ASIN,但在这个市场里更像是“买入门票”,不是“买到胜率”。
证据很直接:全市场可识别利润产品占比只有0.40%,新上架产品盈利率0.00%;利润率分布里,低于0%的产品有12个,而10%以上的只有1个,说明大多数产品都卡在低毛利甚至亏损区间。时间趋势也不乐观,2025年到2026年新发布产品持续增加,但2026年出现了一波密集的新上架失败潮,尤其是FABINADO在2026年3月到4月集中上新14个非盈利ASIN,ICEMOR也有6个产品全军覆没,说明这个类目里“做新品”本身并不能换来胜率。对你来说,最关键的是新品牌阵营里,真正可用的成功样本几乎不存在;所谓表现还可以的ICEMOR是老品牌,6个产品0%盈利,代表的是大品牌也很难赚,不是小商家机会。
如果硬要看具体案例,B0G2LFBY6B(ICEMOR)是一个典型的“卖得动但不赚钱”的样本:月销50件、月营收1673英镑、前3个月平均83件,但利润率只有4.8%,早期投入约8331.54英镑,其中广告就占1873.76英镑,而且还是new released on old ASIN路线;这类产品靠通用规格、浅色家居风、Kallax适配来抢量,差异化很弱。对小商家而言,真实可借鉴的成功样本几乎没有,且任何需要200+评论/年的打法都应视为predatory competitors,不是可复制的小卖家路径。结论很明确:不建议进入;大品牌和小商家都不具备高胜率,若想做只能当作高预算、低回报、强营销硬拼的项目。
What is the ratio of profitable products
What is the ratio of different brands owning all nonprofitable new products
这个市场不适合现在进入,结论很明确:新品牌几乎全军覆没,且已经进入价格战/饱和警报区。 近期新增品牌共有4个、近期新上架产品29个,但新上架产品的可盈利率是0.00%,市场整体可盈利产品只占0.40%,新产品利润区间集中在-8.84%到0.18%,说明不是“还有机会”的市场,而是“拼到几乎没利润”的市场。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 1 | 1 | 1 | 0 | 0 | 0 | 0 | 4 |
| 2026 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 22 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/9 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/11 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3 |
| 2026/1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 10 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 8 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |