![UNITURE Wooden Foot Rest Under Desk [for Better Sitting Posture] Office Footrest, Leg Rest, Foot Stall, Under Desk Foot Rest, Office Foot Rest Under Desk](https://m.media-amazon.com/images/I/718fGjjXsuL._AC_SY145_.jpg)
- Benchmark ASINB0F9YW9TSY
- MarketplaceUK
- Category ID200982031
- Analyzed Products
- Keywordunder desk footrest, office foot rest, desk foot stool
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-24
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不值得进入，属于低利润、强竞争、对新品牌极不友好的赛道。 现有数据没有出现新品牌可复制的稳定成功样本，反而已经看到明显的价格压缩迹象；你有50万人民币预算，能做单个ASIN的前期启动，但这不足以改变市场结构，硬进只会把钱消耗在低胜率竞争里。
证据非常直接：新上架产品25个里，盈利率是0%，而且整体新品利润区间集中在-9.41%到10.09%，这已经接近或进入价格战区。 按品牌看，新品牌有11个，旧品牌27个，说明不是空白市场；更关键的是，近几个月的新发布几乎全是“其他/未形成有效盈利”，2026年4月、5月、6月的新发布里没有一个能稳定转正。EcoHug 是典型新品牌样本，只有1个新品，月销100、月收入约20.72万人民币，但利润率只有0.63%，几乎没有利润空间；Tel Charme * 更差，唯一新品 B0G656ZKZ8 直接亏损14.79%，只有3条评价，说明新品牌用正常打法很难扛住成本。反过来看，HUANUO 这类老品牌有明确盈利款 B09V7VNZ9Y，售价约24.13英镑、月销200、月收入约48.26万人民币、利润率10.28%，但同品牌也有 B0B5KJ12FN 亏损6.37%，B0GF2L98SX 亏13.6%，B0GF2QMVQ1 亏11.03%，说明连大牌都在被成本和竞争持续挤压。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很明确：这个市场不适合进入，用户也买得起，但不值得投。 市场已经进入价格战区，且新品牌表现极差；你现在的50万人民币预算，足够做单个ASIN的早期铺货和投放，但不足以覆盖长期品牌、研发和认证成本，硬冲只会把钱花在低胜率赛道里。
证据很直接：整体可盈利产品只占5.15%，新品可盈利率是0%，而新品牌新品盈利率同样是0%；这已经不是“试试看”的市场，而是“多数人亏钱”的市场。 代表性样本里，EcoHug 这类新品牌新品只卖到35条评价、月销100、月收入约20.72万，利润率只有0.63%，几乎没有利润空间；Tel Charme * 新品只有3条评价，直接亏损14.79%，说明低预算新进场很容易被运费、平台费和售价压死。反过来看，HUANUO 这类老品牌虽然有1个盈利款 B09V7VNZ9Y，售价约24.13英镑、月销200、月收入约48.26万，但同品牌还有 B0B5KJ12FN 亏损6.37%、B0GF2L98SX 甚至处于非盈利状态，说明连大品牌都在持续被成本和竞争挤压。更关键的是，当前新产品主要靠旧品牌和大牌在撑场，新品牌的成功率接近没有，市场不是机会扩张，而是竞争收缩。
如果你非要做，Big Brand 只能跟 HUANUO、ErgoFoam、AMERIERGO、Kensington 这类已经验证过的老牌打法学，但这不代表市场值得进；Small Business 更没有真正可复制的成功案例，因为所有能看的新品牌样本都没有形成稳定盈利。 你应直接放弃这个类目，原因不是“预算不够”，而是“市场结构不允许小品牌靠正常打法赢”。
Early sourcing + logistics + marketing budget (GBP)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?44.00%New listing success rate (old brands):0.00%New listing success rate (new brands):0.00%Alternatives- 可调节电脑椅脚踏/脚凳一体配件：很多办公椅自带或可直接加装，价格通常更低，安装简单，适合想要临时改善坐姿的人。
- 厚书本/文件盒叠放成简易脚垫：几乎零成本，马上可用，适合预算极低、只想先试试抬脚效果的用户。
- 小型收纳箱或塑料周转箱倒扣：便宜、好买、硬度够，兼具脚踏和收纳功能，适合家庭或临时办公场景。
- 瑜伽砖/泡沫运动砖：轻便、价格低、可调高度（叠放使用），比专用脚踏更容易获得，适合短时办公或居家使用。
- 可折叠小板凳/换鞋凳：在家居渠道更常见，移动方便，除脚踏外还能用于穿鞋、置物，性价比往往更高。
- 稳固的台阶凳/踏脚凳：五金店或家居店容易买到，承重通常更好，适合需要更稳的支撑但不想买专用办公脚踏的人。
- 气囊式/充气脚垫：收纳体积小，价格通常低于记忆棉脚踏，适合偶尔使用、需要便携或临时调整高度的用户。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不适合进入，尤其不适合小品牌；它已经明显进入价格战/低利润区。 现有数据里，新品牌只有一个可见案例就亏损，而且新上架产品整体盈利率为0%，这不是可测试的机会，而是高风险内卷市场。
Least investment in new productsNew products with Highest revenueMost investment in new productsEcoHug
Recent Monthly Revenue (GBP):£2,072.00(100pcs/month)B0FRN7HCRY (4.4/5 (35 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Old brand with the most profitable new productsHUANUO
Recent Monthly Revenue (GBP):£4,826.00(200pcs/month)B09V7VNZ9Y (4.4/5 (824 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableLeast profitable new productsTel Charme *
Recent Monthly Revenue (GBP):-(-)B0G656ZKZ8 (3.7/5 (3 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 外形最有辨识度：黑色弧形泡棉+绿色点缀
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- 翻面可当摇摆脚踏，功能差异明显
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- 绒面软泡棉观感更舒适，易吸引点击
B07C8836PN (4.6/5 (5150 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
Differentiation:- 与软泡棉款差异大，塑料板造型更通用
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- 3档倾角调节，功能形态和其他产品不同
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- 大面积纹理踏面，典型办公脚踏外观
B001MS70F2 (4.2/5 (6024 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%Sales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，已经明显进入低利润红海。 新品里可确认利润的样本中，亏损/低于10%利润的占绝大多数，只有少数能做到10%~20%，而且没有任何新产品超过20%；同时新品牌里已出现明显失败案例，说明不是“新手也能轻松赚”的市场。
Profitability difficultyHigh Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0924JX1V7AMERIERGO2020-08-12Yes£29.31300pcs£8793.014.07%£1237.18
B08P6NGWRKAMERIERGO2021-08-10Yes£24.16200pcs£4832.010.64%£514.13B09V7VNZ9YHUANUO2022-03-10Yes£24.13200pcs£4826.010.28%£496.12
B08MZRD8BRMesqool2020-11-09Yes£28.2350pcs£1411.513.39%£189.0B07C8836PNErgoFoam2018-04-19Yes£34.6720pcs£693.410.83%£75.1Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0FLJJN2BTSHENGRUI2025-08-07No£12.8100pcs£1280.0-18.6%£-238.08
B0FFGZDKB9FOXHIVE2025-08-28No£28.69150pcs£4303.5-2.23%£-95.96
B0GLGQDQK7UKGator2026-02-04No£18.9450pcs£947.0-9.79%£-92.71
B0FTRXSZ7BUMTA2025-10-03No£15.950pcs£795.0-8.72%£-69.32
B0FN8GGSNVChiziyixin2025-08-21No£14.8810pcs£148.8-0.68%£-1.01B0FRN7HCRYEcoHug2025-09-25No£20.72100pcs£2072.00.63%£13.06
B0FRDYS72DZRSDIXKI2025-09-17No£19.7550pcs£987.51.53%£15.11
B0FNJC1NWNSKYNY2025-11-22No£30.0430pcs£901.27.59%£68.41
B0GF2QMVQ1HUANUO2026-05-05No£27.7250pcs£1386.011.03%£152.88
B0GF2L98SXHUANUO2026-05-11No£27.8350pcs£1391.513.6%£189.25B0F9YW9TSYUNITURE2025-09-24No£39.5750pcs£1978.515.41%£304.89B0G656ZKZ8Tel Charme *2025-12-10No£19.63-pcs£--14.79%£-
B0GYQTT4P1Ecloom2026-04-28No£30.76-pcs£-10.33%£-
B0GKFXJ8T7Bryze2026-01-29No£32.99-pcs£-3.63%£-
B0GL29NSV5PEGZONE2026-02-02No£30.1-pcs£--1.7%£-
B0G12K2PBVHmfmdy2025-11-06No£15.99-pcs£--9.34%£-
B0FFGYTQ82FOXHIVE2025-10-01No£28.72-pcs£-7.89%£-B0GR65LQGDSKYNY2025-11-22No£--pcs£--%£-B0GVNGFG8WKensington2026-04-01No£--pcs£--%£-B0GZTFBY84FOXHIVE2026-04-28No£--pcs£--%£-#New Product Success Rates
Listing老品牌和新品牌都在输，新品市场没有可复制的正向样本。 旧品牌新品盈利率0%，新品牌新品盈利率0%，而且所有可识别的新发布产品中，25个新品全部是非盈利；这不是“新手可慢慢做起来”的市场，而是已经被强势品牌和低价竞争压到几乎没有空间的市场。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
FOXHIVEOther#Success Rate by Entry Time
Listing这个市场不值得进入：已经是明显的价格战/饱和市场，新品牌几乎没有成功空间。 近一年新品牌新上架产品盈利率是0%，最近12个月新增品牌相关新产品全部失败；而整体可确认盈利产品只占5.15%，说明不是“少量机会”，而是大多数人都在亏。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 1 1 3 0 0 0 0 9 2026 0 1 0 0 0 0 0 10 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 1 0 0 0 0 0 0 2 2025/9 0 0 2 0 0 0 0 2 2025/10 0 1 0 0 0 0 0 1 2025/11 0 0 1 0 0 0 0 3 2025/12 0 0 0 0 0 0 0 1 2026/1 0 0 0 0 0 0 0 1 2026/2 0 1 0 0 0 0 0 2 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 4 2026/5 0 0 0 0 0 0 0 2 2026/6 0 0 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesErgoFoam Ergonomic Foot Rest for Under Desk | Premium Velvet Soft Foam Footrest for Under Desk | Most Comfortable Office Foot Rest in The World for Lumbar, Back, Knee Pain | Foot Stool Rocker (Black)
This listing is deemed profitablePrice (GBP)£34.67Released TypeOld Release (2018-04-19)Brand is an old entry in this marketSize and Weight44.3 x 28.7 x 10.5 cm, 460.00gProfitable Factors
Based on old ASINEstablished brand with longevityDistinct functions and featuresDesign & Appearance
黑色+绿色品牌点缀，偏稳重且有识别度, 泡棉弧形脚踏，翻转后可作为摇摆脚凳使用Key Buying Motive
高密度泡棉+天鹅绒外层，舒适度明显高于普通塑料脚踏，并支持翻转摇摆促进脚部活动Target Customers
长期久坐、需要缓解腰背/膝盖压力的办公人群，以及偏好更柔软脚感的用户Early Investment
Investment
Monthly Revenue (Recent) (GBP)£693.4020 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight9.08% / 10.83%Peak / Non PeakRail Freight-17.19% / -15.44%Peak / Non PeakAir Freight-17.19% / -15.44%Peak / Non PeakSales & BSR Performance
Ergonomic Foot Rest Under Desk, Adjustable Footrest Cushion with 2 Optional Height, Back Leg Knee Feet Support, Non-Slip Foam Footstool Pillow, Removable Washable Cover, for Home, Office, Chair, Car
This listing is deemed profitablePrice (GBP)£28.23Released TypeOld Release (2020-11-09)Brand is an old entry in this marketSize and Weight43.5 x 12.7 x 11.5 cm, 880.00gProfitable Factors
Based on old ASINDistinct functions and featuresDesign & Appearance
黑色记忆棉软包风格，整体更偏家居/办公软质感, 可拆分双层结构，支持两档高度切换；弧形曲面比普通平板/塑料脚踏更贴合脚型Key Buying Motive
记忆棉+可拆洗外套，兼顾舒适度与清洁便利；双高度可调，适配成人和儿童Target Customers
长时间久坐的办公室白领、家庭办公用户，以及需要脚踝/腿部抬高支撑的人群Early Investment
Investment
Monthly Revenue (Recent) (GBP)£1,411.5050 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight12.37% / 13.39%Peak / Non PeakRail Freight-2.98% / -1.96%Peak / Non PeakAir Freight-2.98% / -1.96%Peak / Non PeakSales & BSR Performance
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