- Benchmark ASINB0CPDKS48V
- MarketplaceUK
- Category ID4224775031
- Analyzed Products
- Keywordplant support
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-24
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入，已经是明显的超饱和+价格战区。 关键信号非常一致：43个新上架里，盈利为0，整体新上架成功率0%；新品牌12个、对应新上架24个，盈利同样是0%，而且近几个月持续“只上新、不赚钱”，不是机会窗口，是竞争在继续恶化。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很明确：这个市场不值得进入，用户预算能覆盖部分单品启动，但不够支撑安全入场，更不适合小商家。 当前看到的是典型的价格战环境：新品牌TIKTALK和Chuanke都出现了全部新品亏损，TIKTALK 4个新品里0个盈利，Chuanke 3个新品里0个盈利；KAZITOO这个老品牌虽然体量大，但新上架产品同样是亏损，说明竞争不是靠“做出来”就能赚钱，而是靠更强的资金和持续投放在硬扛。
Early sourcing + logistics + marketing budget (GBP)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?44.18%New listing success rate (old brands):0.00%New listing success rate (new brands):0.00%Alternatives- DIY竹竿/木棍绑扎支撑：用园艺绑带、麻绳或软胶扎带把植物固定到现有木棍/竹竿上，成本通常更低，且在英国本地园艺店、五金店或超市更容易买到。
- 可调式单杆植物支架（含插地钩/支撑夹）：比整套装饰型格架更便宜，适合番茄、牡丹、单株攀援苗的基础支撑，安装更直接。
- 网状爬藤网/格栅网：用在墙边、围栏、阳台栏杆或花箱上，利用现有结构替代独立金属拱架，覆盖面更大、单次投入更低。
- 可重复使用的软性植物支撑圈/花环支架：适合开花灌木和高株草花，往往比高塔式支架便宜，也更容易快速放入盆栽中。
- 插地式番茄笼/折叠钢笼：如果目标是果蔬直立管理，这类基础笼架通常比装饰性 obelisk 更实用、价格更友好，且收纳占用小。
- 现有围栏/栅栏借力方案：购买简单的植物夹、绑带或扩展扣，把植物固定到已有围栏、棚架或阳台护栏上，几乎不需要额外大件支架。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，已经是明显的价格战/过度拥挤市场。 关键证据很直接：新品牌新上架里，盈利率是 0%，最近新增的 33 个新品牌新品全部不盈利；同时大多数样本利润都卡在 10%以下，连你可参考的中小卖家成功案例都几乎没有，说明不是“做得好就能赢”，而是“进场就先亏”。
大品牌视角也不成立：老品牌新上架的成功率同样是 0%，而且市场里旧品牌新上架占比很高（44.18%），这说明头部老牌在持续抢位，但依然没有跑出可复制的盈利样板。用户预算 50万 CNY 虽然能覆盖单个 ASIN 的前期投入，但面对这种结构，钱更多只是在买入场券，不会自动换来利润；更糟的是，样本里新品牌产品利润多在 4.9%~13.7%之间，像 TIKTALK 的 B0G1BFWP2B 只有 8.3% 利润率，77 个评论、售价 32.99–39.44 GBP，仍然是非盈利；KAZITOO 的 B0G64K61TZ 甚至是 -9.01%，14 个评论也没救回来。再看时间趋势，2026 年新上架明显增多，但几乎全是非盈利，最近月份也没有任何盈利回暖，说明竞争在继续恶化，不是在打开机会窗口。
结论很明确：不要进。 这个类目同时对大品牌和小商家都不友好；如果硬要做，只能学失败样本的反面：别做又大又重、物流吃掉利润的款，别把价格打到 10%以下还幻想广告能救，别选那种 200 条评论以内却明显靠冲量的“伪成功”产品。可参考的失败样本：TIKTALK 的 B0G1BFWP2B、B0G1BK2V5R、B0G1BHM1MN；KAZITOO 的 B0G64K61TZ、B0GDFBWVP6；Chuanke 的 B0GXY82HQV、B0GXYBTH97。
New products with Highest revenueLeast investment in new productsMost investment in new productsTIKTALK
Recent Monthly Revenue (GBP):-(-)B0G1BK2V5R (4.2/5 (78 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (GBP):-(-)B0G1BFWP2B (4.1/5 (77 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (GBP):-(-)B0G1BHM1MN (4.1/5 (75 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQOld brand with the most profitable new productsKAZITOO
Recent Monthly Revenue (GBP):-(-)B0G64K61TZ (3.4/5 (14 Reviews))Brand is an old entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (GBP):-(-)B0GDFBWVP6 (4.3/5 (7 Reviews))Brand is an old entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (GBP):-(-)B09C4Y9J6BBrand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQLeast profitable new productsChuanke
Recent Monthly Revenue (GBP):-(-)B0GXY82HQV (4.4/5 (9 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (GBP):-(-)B0GXYBTH97 (4.3/5 (8 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (GBP):-(-)B0H5JYTPLCBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 175cm高塔式花架，尺寸和造型最突出
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- 黑色金属+花饰顶，装饰感强，图片更吸睛
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- 适合攀援花卉展示，家装园艺受众明确
B0GFNNF25S (4.4/5 (423 Reviews))Brand is an old entry in this marketNew Upgraded Version on Old ASINInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
Differentiation:- 10个装圆环支架，数量和视觉密度最强
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- 绿色细杆更隐形，植物画面更整洁
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- 可拼接成圈/围栏，功能展示更容易吸引点击
B0FSS7XVCG (4.4/5 (73 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，已经是明显的价格战/饱和市场。 新品利润结构几乎塌陷：新产品里可识别利润的样本中，20%以上利润的只有极少数，10%以下和亏损占了绝大多数；而且新品牌新上架产品里盈利率为0%，说明新品牌不是靠正常打法赚钱，而是被老品牌和强营销玩家挤压得非常厉害。
Profitability difficultyHigh Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Non-Profitable Products
Products with negative profitability ranked by lowest profit value. Only includes products classified as non-profitable regardless of release date.
B09C4WZMK2KAZITOO2021-08-23No£28.53200pcs£5706.0-28.88%£-1647.89
B08J48G234GardenGloss2021-07-30No£44.99100pcs£4499.0-26.71%£-1201.68
B0GDFKN7GTKAZITOO2026-01-27No£35.84200pcs£7168.0-16.26%£-1165.51
B0CTCGPQZWLyTaispuly2024-07-02No£29.13100pcs£2913.0-33.84%£-985.75
B0CTCSY8H4KAZITOO2024-03-06No£27.96100pcs£2796.0-17.78%£-497.12
B0CTCGHNRHLyTaispuly2025-05-04No£27.4250pcs£1371.0-30.61%£-419.66B0FSS7XVCGTIKTALK2026-04-22No£39.75100pcs£3975.0-9.67%£-384.38
B0DM668Q2FThealyn2024-11-26No£51.3150pcs£2565.5-12.75%£-327.1
B0GSZM1T3SLyTaispuly2026-06-10No£25.7150pcs£1285.5-20.35%£-261.59
B0DZ5R4MQKRUHUHUR2025-04-24No£17.67100pcs£1767.0-13.37%£-236.24
B0DPQ66WYWHzNzYHD2024-12-07No£17.93100pcs£1793.0-12.26%£-219.82
B0DXF687YTunho2025-02-22No£57.4650pcs£2873.0-7.63%£-219.2
B0B288STP7Gicare2022-07-17No£35.09100pcs£3509.0-5.4%£-189.48
B0GDFVJ3BNKAZITOO2026-01-20No£31.4950pcs£1574.5-11.6%£-182.64B0G64K61TZKAZITOO2026-03-27No£31.750pcs£1585.0-9.01%£-142.8
B0GYCG7BSNCaroeas2026-05-27No£24.99100pcs£2499.0-4.13%£-103.2
B0G65XBFKCYHZMZHY2026-01-23No£26.2950pcs£1314.5-7.77%£-102.13
B0DM6D37LTThealyn2025-02-17No£26.5150pcs£1325.5-7.44%£-98.61
B0FZSMVJJRThealyn2025-12-11No£55.33100pcs£5533.0-1.77%£-97.93
B0G43TMCJXMQHUAYU2026-01-24No£17.3650pcs£868.0-7.76%£-67.35Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0GDFKN7GTKAZITOO2026-01-27No£35.84200pcs£7168.0-16.26%£-1165.51B0FSS7XVCGTIKTALK2026-04-22No£39.75100pcs£3975.0-9.67%£-384.38B0GSZM1T3SLyTaispuly2026-06-10No£25.7150pcs£1285.5-20.35%£-261.59B0GDFVJ3BNKAZITOO2026-01-20No£31.4950pcs£1574.5-11.6%£-182.64B0G64K61TZKAZITOO2026-03-27No£31.750pcs£1585.0-9.01%£-142.8B0GYCG7BSNCaroeas2026-05-27No£24.99100pcs£2499.0-4.13%£-103.2B0G65XBFKCYHZMZHY2026-01-23No£26.2950pcs£1314.5-7.77%£-102.13B0FZSMVJJRThealyn2025-12-11No£55.33100pcs£5533.0-1.77%£-97.93B0G43TMCJXMQHUAYU2026-01-24No£17.3650pcs£868.0-7.76%£-67.35
B0FY5B21FHMQHUAYU2026-01-26No£18.1250pcs£906.01.1%£9.97
B0GFVL8YJYONEANU2026-04-03No£21.2550pcs£1062.510.92%£116.03B0GFNNF25SPICK FOR LIFE2026-01-20No£41.1-pcs£-8.78%£-
B0GSZJ68JZLyTaispuly2026-06-11No£28.22-pcs£--17.26%£-B0GXY82HQVChuanke2026-06-02No£30.38-pcs£-13.7%£-B0G1BK2V5RTIKTALK2026-02-05No£49.3-pcs£-10.9%£-
B0FKYK2HM8LOLYSIC2025-10-31No£23.78-pcs£--9.01%£-
B0GFW6TDSMONEANU2026-03-28No£39.05-pcs£-18.6%£-B0G1BFWP2BTIKTALK2026-02-05No£39.44-pcs£-8.35%£-
B0GSZPB3MCLyTaispuly2026-06-07No£32.24-pcs£--23.18%£-
B0GGHSD9BYDINGIXOC2026-01-14No£20.44-pcs£--0.84%£-#New Product Success Rates
Listing这个市场不值得进入，已经是高度竞争/价格战市场，且新品牌几乎没有真实成功样本。 你给的样本里，所有可识别的新上架产品成功率是0%，新品牌新发布产品成功率也是0%；同时利润率分布里，负利润样本占比很高，而新产品里没有任何一个达到你要求的15%以上可接受利润。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
KAZITOOOther#Success Rate by Entry Time
Listing这个市场已经明显过热，不建议进入。 近期开局的新增品牌几乎全部失败，2026年新增品牌新品成功率是0%，而且最近几个月持续都是“只见新增、几乎不见盈利”，这不是可进入市场，而是价格战和低效投放已经把空间挤没了。
从数据看，2026年已出现至少16个新品牌在短时间内集中入场，7月到现在持续高频上新，但新增品牌24个新品里盈利为0，整体43个新品里盈利也为0；最近一年里，2026年新品非盈利占比是100%，2025年也没有出现可验证的盈利新品。按你的规则，这已经是超饱和+价格战区，而且新增品牌里大量品牌单月/半年内就堆出多款失败品，说明不是缺少流量，而是进入门槛被营销和低价压得太重。短期看，KAZITOO是失败样本最集中的品牌之一，5个非盈利新品；LOLYSIC、Dynozim、Thealyn、Chuanke、ONEANU、MUAEEOK、TIKTALK 等也都在失败名单里反复出现，说明不是个别失手，而是结构性失速。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 4 2026 2 1 0 0 0 0 0 36 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 1 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 3 2026/1 2 1 0 0 0 0 0 8 2026/2 0 0 0 0 0 0 0 6 2026/3 0 0 0 0 0 0 0 6 2026/4 0 0 0 0 0 0 0 7 2026/5 0 0 0 0 0 0 0 2 2026/6 0 0 0 0 0 0 0 7 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases