
这个市场不值得进入,对大品牌和小商家都一样。核心不是“能不能卖”,而是22个新上架产品里 0 个盈利,新品牌新上架成功率 0.00%,而且最近新入场的利润区间已经落到 -9.98% 到 1.52%,这就是明显的价格战市场,越做越难赚。
证据很硬:市场里一共识别出 7 个新品牌、7 个老品牌、22 个新发布产品,但没有任何一个新发布产品达到可接受的盈利状态;按时间看,2026 年的新发布几乎全部是“其他/未盈利”,没有出现能稳定赚钱的新增样本,说明市场是在走向更激烈的价格竞争,不是在放大机会。品牌层面也没有看到可复制的成功路径:新品牌里 Guiwuiyu 只有 1 个新品 B0GCBPDFNT,售价约 £32.30,月销约 50,利润 -14.99%;新品牌 HoldOneLight 的 B0GYR1JK1S 利润约 -11.04%,B0H69PF941 甚至还没有形成有效销量。老品牌里 MYMULIKE 的 B0CWLJ6Q5D 也是 -10.0%,B0CWLGJZ1N 只有 4.5%,说明连成熟玩家也被压在低毛利里,根本不是新手友好市场。
如果只看小商家,结论更明确:没有真正的成功案例。这类产品高度同质化,成功样本里也没有低于 300 评价、能证明自然起量的小品牌;相反,像 MYMULIKE 这种老品牌已有 3 个非盈利产品,整体月收入虽然高(约 £842,600),但利润并没有跟上,说明它靠的是规模,不是新进入者能轻松复制的赚钱模型。对你现在的 500,000 CNY 预算来说,能覆盖部分首发成本,但在这个赛道里不足以支撑长期品牌战、持续投放和持续压价;也就是说,就算勉强上架,也很难把利润做出来。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
结论很直接:这个市场不值得进入,既不适合大品牌,也不适合小商家。 现在不是“有机会”的市场,而是明显的价格战市场:可识别利润产品占比为0.00%,新上架产品盈利率也是0.00%,而且新进入品牌与老品牌的新上架产品全部落在非盈利区间,说明大家一进来就被成本和竞争压住了。
Alternative solutions may pose a risk to your investment in certain markets.
这不是一个值得进入的市场:整体已经进入价格战区,而且新品牌几乎没有成功样本。 目前可识别的市场里,盈利产品占比 0.00%,新上架产品盈利占比也只有 0.00%,再加上 7 个新品牌进入、14 个品牌中新品普遍亏损,说明这条赛道已经明显饱和,不适合继续推进。
这不是适合进入的市场:利润率整体偏低、竞争已明显拥挤,新品牌几乎没有真正的盈利样本。 关键不是“能不能卖”,而是“卖了也很难赚钱”,而且已经出现明显的价格战信号。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Products with negative profitability ranked by lowest profit value. Only includes products classified as non-profitable regardless of release date.
![]() | B0DRVSP448 | MQJIAZHI | 2024-12-30 | No | £24.88 | 50pcs | £1244.0 | -21.55% | £-268.08 |
![]() | B0GCBPDFNT | Guiwuiyu | 2025-12-23 | No | £32.3 | 50pcs | £1615.0 | -14.99% | £-242.08 |
![]() | B0DS617M18 | MQJIAZHI | 2025-01-18 | No | £32.84 | 50pcs | £1642.0 | -9.01% | £-147.94 |
![]() | B0GJZP7T2C | MQJIAZHI | 2025-09-28 | No | £23.02 | 50pcs | £1151.0 | -9.76% | £-112.33 |
![]() | B0CWLJ6Q5D | MYMULIKE | 2024-02-27 | No | £21.44 | 50pcs | £1072.0 | -10.0% | £-107.2 |
![]() | B0GK62MMH5 | MQHUAYU | 2026-01-28 | No | £23.56 | 50pcs | £1178.0 | -8.76% | £-103.19 |
![]() | B0GJZYB85J | MQJIAZHI | 2025-09-28 | No | £38.76 | 50pcs | £1938.0 | -1.32% | £-25.58 |
![]() | B0F948X69S | Generic | 2025-07-01 | No | £24.6 | 50pcs | £1230.0 | 0.16% | £1.97 |
![]() | B0GK5726DK | MQHUAYU | 2026-01-29 | No | £42.63 | 50pcs | £2131.5 | 1.66% | £35.39 |
![]() | B0FT1566ZC | MQJIAZHI | 2025-09-28 | No | £33.73 | 50pcs | £1686.5 | 2.33% | £39.3 |
![]() | B0F946KVJ6 | Generic | 2025-06-06 | No | £34.59 | 50pcs | £1729.5 | 3.1% | £53.62 |
![]() | B0CZHRZDWG | MQUPIN | 2024-03-30 | No | £38.22 | 50pcs | £1911.0 | 5.68% | £108.55 |
![]() | B0D1N71SQJ | MQHUAYU | 2024-06-22 | No | £37.68 | 100pcs | £3768.0 | 6.24% | £235.13 |
![]() | B0CWLGJZ1N | MYMULIKE | 2024-02-27 | No | £36.77 | 200pcs | £7354.0 | 4.5% | £330.93 |
![]() | B0GYR1JK1S | HoldOneLight | 2026-04-28 | No | £34.16 | -pcs | £- | -11.04% | £- |
![]() | B0GXT93GWY | DINGIXOC | 2026-04-20 | No | £36.25 | -pcs | £- | -2.06% | £- |
![]() | B0F9X1SRCH | MQJIAZHI | 2025-05-26 | No | £26.96 | -pcs | £- | -15.99% | £- |
![]() | B0GX62YJ6J | FasTrove | 2026-06-13 | No | £32.46 | -pcs | £- | -6.94% | £- |
![]() | B0GTPYHV6M | Tatqilo | 2026-04-25 | No | £36.32 | -pcs | £- | -2.03% | £- |
![]() | B0G3NQYMVG | KOBAZ | 2026-03-23 | No | £46.65 | -pcs | £- | 0.44% | £- |
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
![]() | B0GCBPDFNT | Guiwuiyu | 2025-12-23 | No | £32.3 | 50pcs | £1615.0 | -14.99% | £-242.08 |
![]() | B0GJZP7T2C | MQJIAZHI | 2025-09-28 | No | £23.02 | 50pcs | £1151.0 | -9.76% | £-112.33 |
![]() | B0GK62MMH5 | MQHUAYU | 2026-01-28 | No | £23.56 | 50pcs | £1178.0 | -8.76% | £-103.19 |
![]() | B0GJZYB85J | MQJIAZHI | 2025-09-28 | No | £38.76 | 50pcs | £1938.0 | -1.32% | £-25.58 |
![]() | B0GK5726DK | MQHUAYU | 2026-01-29 | No | £42.63 | 50pcs | £2131.5 | 1.66% | £35.39 |
![]() | B0FT1566ZC | MQJIAZHI | 2025-09-28 | No | £33.73 | 50pcs | £1686.5 | 2.33% | £39.3 |
![]() | B0GYR1JK1S | HoldOneLight | 2026-04-28 | No | £34.16 | -pcs | £- | -11.04% | £- |
![]() | B0GXT93GWY | DINGIXOC | 2026-04-20 | No | £36.25 | -pcs | £- | -2.06% | £- |
![]() | B0GX62YJ6J | FasTrove | 2026-06-13 | No | £32.46 | -pcs | £- | -6.94% | £- |
![]() | B0GTPYHV6M | Tatqilo | 2026-04-25 | No | £36.32 | -pcs | £- | -2.03% | £- |
![]() | B0G3NQYMVG | KOBAZ | 2026-03-23 | No | £46.65 | -pcs | £- | 0.44% | £- |
![]() | B0FJS82XCM | Briful | 2026-04-11 | No | £68.47 | -pcs | £- | 4.82% | £- |
![]() | B0GT64WDNQ | VeftBltrem | 2026-03-19 | No | £30.65 | -pcs | £- | -7.31% | £- |
![]() | B0GJZXYKBP | MQJIAZHI | 2026-02-24 | No | £- | -pcs | £- | -% | £- |
![]() | B0GYGKHCP6 | SOLACECASA | 2026-04-25 | No | £- | -pcs | £- | -% | £- |
![]() | B0FXG8XQLX | Generic | 2025-10-24 | No | £- | -pcs | £- | -% | £- |
![]() | B0H69PF941 | HoldOneLight | 2026-06-22 | No | £- | -pcs | £- | -% | £- |
![]() | B0GY44Q1D1 | DINGIXOC | 2026-04-22 | No | £- | -pcs | £- | -% | £- |
![]() | B0GXF7KY9T | MYMULIKE | 2026-04-16 | No | £- | -pcs | £- | -% | £- |
![]() | B0G393P3NY | KOBAZ | 2026-04-13 | No | £- | -pcs | £- | -% | £- |
这个市场不值得进入,已经是明显的过度拥挤和价格战区。 核心证据很直接:市场里可识别的新上架产品中,盈利率是0%,新上架产品整体盈利率也是0%;样本里22个新产品全部不盈利,说明不是“少数失败”,而是系统性失败。对于新品牌更糟,9个新品牌新产品全部亏损;老品牌新产品也是13个全亏,说明连成熟玩家都打不出有效利润,市场对新人没有真正可复制的胜利路径。
What is the ratio of profitable products
What is the ratio of different brands owning all nonprofitable new products
结论很明确:这个市场不值得进入,已经进入拥挤甚至接近价格战状态。 近期开新节奏在加快,但新品牌几乎全灭,最近可识别的新品牌新上架成功率是0%,而且最近新入场的新品大多连10%利润都守不住,说明不是机会市场,而是被成本和竞争压死的市场。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 5 |
| 2026 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 15 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/9 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 3 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 8 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |