- Benchmark ASINB0GHQ9WPSN
- MarketplaceUS
- Category ID2617941011
- Analyzed Products
- Keywordschool memory book, kids scrapbook album, school years memory book, photo keepsake album
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-24
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入，已经明显过热。 13个新品牌、34个新品牌新品里，真正跑出来的只有3个，成功率仅8.82%；同时新品牌新品里90.48%都没形成可验证的盈利，最近新增产品几乎是一边倒失败，说明这里不是正常起盘市场，而是高压挤压市场。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing这个市场不值得进入。 用户预算500,000 CNY远高于单个新品的推荐起步预算约2,640.79 USD（约1.9万CNY），钱够做单品启动，但市场回报太差：整体可判断的产品里只有20.00%盈利，新品里盈利率只有9.09%，而新品利润分布主要卡在10%~20%区间，说明已经是强价格竞争区，低利润和试错失败都很重。
Early sourcing + logistics + marketing budget (USD)$2,640.79 - $2,640.79Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?22.72%New listing success rate (old brands):10.00%New listing success rate (new brands):8.82%Which new brands have these successful new listings?Which old brands have these successful new listings?Potential certificate expensesCPC CertificationSome categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternatives- 用普通三孔活页夹/资料夹自己装订：买标准A4/Letter活页夹，再配塑料分页袋、照片保护袋和标签页，成本通常更低，也更容易按年级随时增减内容。
- 用相册内页套装替代成品记忆书：直接买4x6/5x7照片插页或混合尺寸相册页，把学校照片、奖状、作业扫描件集中收纳，省去购买专门“学校记忆书”的溢价。
- 用文件收纳册/证书收纳册：如果核心需求是保存成绩单、通知单、奖状和作品，这类产品更轻便、容量更大、拿取更快，适合不想手工贴装的人。
- 用剪贴本空白内页本：选择普通scrapbook或艺术手账本，自行贴照片和写备注，价格通常低于专门的school memory book，而且风格更自由。
- 用数码备份+按需打印：把学校照片、扫描件、视频和作品统一存到手机云盘/相册，再只打印少量精选照片装入便宜的相册或文件夹，适合想低成本长期保存的家庭。
- 用年度成长打印模板+装订服务：在文档网站或模板平台下载免费/低价成长记录模板，打印后用本地装订或打孔成册，比购买专用成品更便宜，也更容易一次成型。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不建议进入：已经出现明显过热，且新品牌成功率极低。 近半年新品牌扎堆入场，但新上架产品里真正赚钱的只占 9.09%，再加上大量新品直接亏损或无销量，说明这里不是可复制的机会市场，而是高压竞争市场。
大品牌视角： Motipuns 作为老品牌，11个可识别产品里有5个盈利、6个亏损，整体盈利率约 45.45%；其中较稳的单品是 B0F9KVBHYW，售价 $26.98，利润率 22.08%，月销 50，月营收 $134,900；B0CT5WS9ZR 也能做到 16.72% 利润率、月销 50、月营收 $104,000。但这类成功依赖老品牌资源和既有 listing 基础，不能当成小卖家的模板。按当前用户预算 500,000 CNY，只能覆盖单 ASIN 前期起盘，不足以支撑长期品牌投入、内容包装和持续投放，风险很高。
小卖家视角： 真正能当小品牌参考的只有 PraxiKidy 的 B0GG9YVH4W，这是新品牌里唯一清晰跑通的成功案例，售价 $28.71，利润率 18.44%，月销 50，月营收 $143,550，前期投入约 $4,241.04，其中广告约 $1,050.93。它能卖起来，靠的是“学校纪念册+礼品化外观+功能整合”的差异化；反面案例更有警示意义：Hiwhy 4个产品全亏损，ClassyWhimsy 5个产品全亏损；B0GXDV1387 和 B0GXDWTNYB 虽然评分高，但利润率只有 9.52% / 9.92%，已经掉进低利润红线附近，且都没有形成稳定销量；B0GXWBQKNC 甚至是 -4.57%。月度趋势也很差，2026年新品牌新品数量暴增，亏损新品远多于盈利新品，属于典型的挤压式入场环境。结论很直接：不要进场。 如果硬要做，大品牌也只是有条件承压，小品牌则需要接近“掠夺式营销”才能勉强抢量，但这不是健康机会。
New products with Highest revenuePraxiKidy
Recent Monthly Revenue (USD):$1,435.50(50pcs/month)B0GG9YVH4W (4.8/5 (25 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsMotipuns
Recent Monthly Revenue (USD):$1,349.00(50pcs/month)B0F9KVBHYW (4.3/5 (41 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableRecent Monthly Revenue (USD):$1,161.00(50pcs/month)B0GCHTD5F3 (4.7/5 (149 Reviews))Brand is an old entry in this marketNew Upgraded Version on Old ASINSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable
Recent Monthly Revenue (USD):$1,040.00(50pcs/month)B0CT5WS9ZR (4.7/5 (149 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableLeast investment in new productsMost investment in new productsHiwhy
Recent Monthly Revenue (USD):-(-)B0GXDV1387 (4.9/5 (10 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0GXDWTNYB (4.9/5 (12 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):-(-)B0GXF1NBHRBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQLeast profitable new productsClassyWhimsy
Recent Monthly Revenue (USD):-(-)B0GXVPRJ5Q (5/5 (1 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0GXWBQKNC (5/5 (1 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0GXW51MZ5 (5/5 (1 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 礼盒包装更强，送礼更吸睛
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- 彩色硬壳和多彩图文，视觉差异大
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- 附节日页、索引标签和打孔尺，功能更丰富
B0GHQ9WPSN (4.5/5 (14 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 方格练习本风封面很有记忆点
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- 更像校园笔记本，和常规纪念册区别明显
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- 14个收纳袋，兼顾照片和纸质纪念物收纳
B0GCHTD5F3 (4.7/5 (149 Reviews))Brand is an old entry in this marketNew Upgraded Version on Old ASINSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入。 新品牌并不是靠“低成本小打法”在赢，而是被少数品牌用差异化设计、功能堆叠和更强投放硬拉出来；同时低利润产品占比很高，已经进入明显的价格战区。
Profitability difficultyHigh Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0F1YLPGNNDUNCAN & STONE PAPER CO.2025-03-18Yes$27.550pcs$1375.033.1%$455.13
B0F1YGWL6BDUNCAN & STONE PAPER CO.2025-03-18Yes$27.450pcs$1370.033.14%$454.02B0GHQ9WPSNVYRANA2026-01-31Yes$28.7575pcs$2156.2516.62%$358.37B0F9KVBHYWMotipuns2025-05-22Yes$26.9850pcs$1349.022.08%$297.86B0GG9YVH4WPraxiKidy2026-01-12Yes$28.7150pcs$1435.518.44%$264.71
B0GLWN79FMGersoniel2026-02-06Yes$25.9350pcs$1296.519.14%$248.16
B0DS852155Fancy Land2025-01-04Yes$18.6850pcs$934.020.89%$195.12B0CT5WS9ZRMotipuns2024-01-25Yes$20.850pcs$1040.016.72%$173.89
B0DNJKNTNYMotipuns2024-11-19Yes$20.5850pcs$1029.016.27%$167.42
B0F2T97GXMMotipuns2025-03-28Yes$20.7150pcs$1035.514.97%$155.02B0GCHTD5F3Motipuns2025-12-25Yes$23.2250pcs$1161.013.0%$150.93Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0GHQ9WPSNVYRANA2026-01-31Yes$28.7575pcs$2156.2516.62%$358.37B0GG9YVH4WPraxiKidy2026-01-12Yes$28.7150pcs$1435.518.44%$264.71B0GLWN79FMGersoniel2026-02-06Yes$25.9350pcs$1296.519.14%$248.16B0GCHTD5F3Motipuns2025-12-25Yes$23.2250pcs$1161.013.0%$150.93#New Product Success Rates
Listing这个市场不适合进入，已经接近价格战/过度拥挤状态。 新品成功率只有9.09%，其中90.91%的新发布都没跑出来；老品牌新品更弱，成功率0%，说明连成熟玩家也不是靠“常规上新”就能稳定赚钱。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
MotipunsGersonielPraxiKidyVYRANANonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
FullhawlFancy LandClassyWhimsyMotipunsHiwhyOther#Success Rate by Entry Time
Listing这个市场已经过热，不建议进入。 2026年新品牌大量涌入，但几乎全部新发布都没跑出来：新品牌新发布盈利率只有8.82%，非盈利率高达88.24%；同时最近一年里新上架产品里，2026年出现32个非盈利新品、只有3个明确盈利新品，明显是越新越难赚。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 1 0 0 0 5 2026 0 0 3 3 0 0 0 32 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 1 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 3 2025/12 0 0 0 1 0 0 0 1 2026/1 0 0 0 2 0 0 0 5 2026/2 0 0 2 1 0 0 0 8 2026/3 0 0 0 0 0 0 0 4 2026/4 0 0 0 0 0 0 0 7 2026/5 0 0 0 0 0 0 0 4 2026/6 0 0 1 0 0 0 0 2 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesMotipunsB0DNJKNTNY (4.7/5 (149 Reviews))Motipuns School Memory Book Photo Album for Kids, School Years Keepsake Book Album Scrapbook from Preschool Through 12th Grade with 14 Pocket for Storage Portfolio Every Grade Pictures (Polka Dots)
This listing is deemed profitablePrice (USD)$20.58Released TypeOld Release (2024-11-19)Brand is an old entry in this marketSize and Weight32.9 x 27.6 x 2.6 cm, 644.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
波点主题配色，视觉上更偏活泼童趣, 以波点封面区分于条纹、作文本、彩虹等常见竞品外观Key Buying Motive
14个收纳口袋，兼顾照片、作业、证书和奖状长期归档Target Customers
面向想把孩子从学前班到12年级学校资料集中保存的家长Early Investment
Investment
Monthly Revenue (Recent) (USD)$1,029.0050 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight12.80% / 16.27%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-2.43% / 1.04%Peak / Non PeakSales & BSR Performance
DUNCAN & STONE PAPER CO.B0F1YLPGNN (4.3/5 (35 Reviews))Elegant School Memory Book Prek-12 - Durable School Photo Book w/Photo Spaces, Prompts & More - 70 Pages Kids Scrapbook for Easy Journaling (Mauve)
This listing is deemed profitablePrice (USD)$27.50Released TypeOld Release (2025-03-18)Brand is an old entry in this marketSize and Weight22.7 x 16.9 x 1.9 cm, 340.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
莫兰迪灰粉/雾感马卡龙配色，整体更偏礼品感和高级感。, 麻布封面+烫金字样的极简装帧，不同于常见儿童彩色插画风。Key Buying Motive
带有引导式提示页和可直接书写的跨学年纪念布局，适合系统整理从学前到毕业的照片与回忆。Target Customers
更吸引注重审美、想把学校成长记录做成礼物式纪念册的家长。Early Investment
Investment
Monthly Revenue (Recent) (USD)$1,375.0050 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight31.88% / 33.10%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight25.86% / 27.08%Peak / Non PeakSales & BSR Performance
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