- Benchmark ASINB0CJ2Z2P79
- MarketplaceUS
- Category ID8090963011
- Analyzed Products
- Keywordhandmade craft kit
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-20
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入，结论很明确：新品牌已经跑不通，且利润被压到接近价格战区。 现有样本里，新上架产品盈利率是0.00%，总体可识别盈利产品只有3.45%，新产品利润区间甚至落在-13.39%到6.57%，这已经不是“慢慢做能起来”的市场，而是明显的低毛利、高竞争市场。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing这不是一个适合入场的市场：已经进入高风险价格战区，且新品牌几乎没有成功样本。 你的50万人民币预算可以覆盖少数低成本起步款，但对这个类目来说，光靠这点钱不足以支撑长期品牌投入、研发和认证；如果硬进，只能把它当成短线试错，而不是正常创业。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?0.00%New listing success rate (new brands):0.00%Alternatives- 单独购买印章工具：透明亚克力印台 + 现成印泥，比整套主题手工套装更便宜，也更通用，适合已有素材的人直接开始做卡片/手账。
- 使用可打印的数字图案素材（免费或低价SVG/PNG），配合普通打印机和剪刀/美工刀替代，门槛更低，适合不想买专用模具的人。
- 选择更基础的通用手账贴纸/胶带包，价格通常低于主题手工套件，且开箱即用，不需要额外工具或清洗。
- 改用一次性纸模/描图模板（stencil），比硅胶透明印章更容易上手，重复使用成本低，也不需要对齐复杂图案。
- 购买二手或清仓的旧款手工材料包，通常比新品更便宜，适合只想试试手工但不确定长期使用的人。
- 使用公共图书馆/社区手工坊的共享工具与材料，几乎无需前期购买成本，适合偶尔做手工的人。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入：新品牌刚切入就出现0% 新品盈利率，总体可识别盈利产品只有3.45%，而且新上架产品的盈利率是0.00%，已经是明显的价格战/低回报市场。对大品牌来说也不是好市场，因为没有看到足够的盈利空间；对小商家更不适合，因为要么要打到很低利润，要么就会直接亏。
Least investment in new productsNew products with Highest revenueMost investment in new productsCRASPIRE
Recent Monthly Revenue (USD):-(-)B0FLQ51VP3 (3.5/5 (2 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0FLQ5HQBTBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQOld brand with the most profitable new productsArbuya
Recent Monthly Revenue (USD):$399.50(50pcs/month)B0DYC6VKC6 (4.3/5 (4 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 猫咪+学科九宫格图案，题材更少见，视觉辨识度高
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- 图案丰富有趣，适合手账和卡片封面吸睛
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- 整体风格最有个性，和常规祝福语印章差异最大
B0CN2VPD2M (4.2/5 (9 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQSales & BSR
Differentiation:- 退休主题明确，适合特定人群，购买目的清晰
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- 文字排版+退休元素，封面展示信息一眼可懂
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- 风格稳重实用，适合做退休卡和纪念手作
B098X8W482 (4.5/5 (279 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不适合现在进入，结论很明确：利润太薄、竞争太挤，而且新品牌几乎没有成功样本。 从现有样本看，已确认利润率的29个产品里，低于10%的占24.14%，10%~20%的只有6.90%，没有任何产品达到20%以上；新品里已知利润率的样本更差，2个新品一个-11.4%、一个仍无法判断，说明这里不是健康市场，而是明显的低毛利压力区。
对大品牌来说，也不是好机会。 代表性旧品牌 GLOBLELAND 的产品 B0CJ2Z2P79，价格 $7.99，月销50件，利润率只有8.5%，最近月利润 $34.04，但为了做出这点利润，早期投入已经到 $1,527.60，其中广告就占 $343.10；品牌层面 2 个产品里 0 个盈利，成功率 0%。这说明即使是老品牌/大品牌，在这个类目里也很难靠规模轻松赚钱，更多是在低利润里硬扛。再看新品端，CRASPIRE 作为新进入品牌，2025-08-08 和 2025-09-01 上新两个ASIN（B0FLQ5HQBT、B0FLQ51VP3），全部亏损，且新品盈利率 0%；这不是普通新手能复制的成功路径，更像是需要持续投放、试错甚至靠激进打法去换曝光。
Profitability difficultyHigh Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B098X8W482alinacutle2021-07-08Yes$7.9850pcs$399.012.13%$48.4Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0FLQ51VP3CRASPIRE2025-09-01No$5.99-pcs$--11.4%$-B0FLQ5HQBTCRASPIRE2025-08-08No$--pcs$--%$-#New Product Success Rates
Listing这个市场不值得进入：新品成功率为0%，整体可盈利产品仅3.45%，而新品利润分布几乎全落在低区间，已经进入明显的价格战和高竞争状态。对新品牌和小商家都不是好市场，连老牌玩家的新产品也大量失手。
数据很直接：CRASPIRE 是2025-08-08才切入的新品品牌，2个新品全部亏损，新品盈利率0%，而且两款 ASIN B0FLQ5HQBT、B0FLQ51VP3 都是新品、都处于不活跃销售，B0FLQ51VP3 的测算利润率只有-11.4%。市场里真正赚钱的样本几乎只剩 1 个，B098X8W482（alinacutle）月销约50单、月营收约39,900 USD，但它靠的是“基于老款延伸”的老品牌优势，不是新品牌自然起量；与此同时，Arbuya 的 B0DYC6VKC6 月销约50单、月营收约39,950 USD，利润率只有6.13%，低于10%的盈利门槛，属于看起来能卖、实际上不够赚钱的案例。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
CRASPIRE#Success Rate by Entry Time
Listing这个市场不适合进入，结论很明确：新品牌几乎没有真正跑通，且最近的新进入全部失利，市场已进入高风险竞争区。 现有数据里，近一年只看到新品牌 CRASPIRE 进入，2 个新上架产品全部不盈利；近月和近年新进入也几乎没有正向案例，说明不是“还能捡漏”，而是已经被常规打法挤压到很难赚钱。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 2 2026 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 1 2025/9 0 0 0 0 0 0 0 1 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesalinacutleB098X8W482 (4.5/5 (279 Reviews))Alinacutle Happy Retirement Clear Stamps - Silicon, Transparent Stamps for Paper Craft, Scrapbooking & Handmade Cards
This listing is deemed profitablePrice (USD)$7.98Released TypeOld Release (2021-07-08)Brand is an old entry in this marketSize and Weight19.2 x 11.5 x 0.5 cm, 9.00gProfitable Factors
Based on old ASINDesign & Appearance
以“Happy Retirement”退休主题为核心，属于明确节庆/人生阶段场景设计Key Buying Motive
11x16cm透明硅胶章，兼容任意品牌印台，适合卡片、手账、相册等多场景手工制作Target Customers
面向制作退休贺卡、退休礼物包装和纪念手作的纸艺/手账用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$399.0050 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight9.51% / 12.13%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight8.39% / 11.01%Peak / Non PeakSales & BSR Performance