- Benchmark ASINB0CJ2Z2P79
- MarketplaceUS
- Category ID8090963011
- Analyzed Products
- Keywordwood craft
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-20
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入，已经是明显的价格战区，而且对大品牌和小商家都不友好。 现有数据里，可确认的新品盈利率是0%，整体可见利润率区间只有-23%到8.52%，连最强的样本也没过你要求的15%可接受线，说明这里不是“靠优化就能赚”的盘子，而是“靠压价和流量硬扛”的市场。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
Old Brands
#Budget Requirement
Listing结论很直接：这个市场不适合进入，用户预算500000 CNY也不够把它做成可持续生意。 市场整体盈利率是0.00%，新品盈利率也是0.00%，而且利润难度被标记为高，说明这里已经进入了明显的低利润竞争区，不是靠常规铺货就能赢的盘子。
证据很硬：老品牌新发产品的盈利率也是0.00%，失败率100%；同时，GLOBLELAND 这类老品牌里可识别的样本只有2个非盈利产品，没有任何可确认盈利产品。 代表性ASIN里，B0CJ2Z2P79 虽然有4.7星、498条评论、每月卖50件、月收入约39950，但利润率只有8.52%，已经落在你定义的价格战危险区；B0F1FRX8Z5 直接无有效销量，B0D2VM559J 也是低热度非盈利。唯一能看出一点差异化的是 B0D2VM559J 的森林主题和 B0CVTR12C4 的通用纹理背景，但这类差异并没有转化成利润，说明市场已经对“常见纸艺背景章”高度疲劳。对小卖家来说，这里没有可确认的“真小卖家成功案例”，反而更像是需要高评论、高投放、甚至偏激进营销才能维持曝光的市场。
预算判断：能启动，但不能安心进入；按现有数据，这不是值得做的类目。 你的500000 CNY只能覆盖单个ASIN前期的拿货、运费和基础推广，连品牌、研发、认证的长期投入都没算进去；而这里又没有任何可验证的高利润新品样本来证明投入后能换来回报。若一定要做，大品牌只能去对标 GLOBLELAND 这类老品牌的既有位置，但小品牌不应拿老品牌当成功模板，因为它们不是同一种资源打法。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?100.00%New listing success rate (old brands):0.00%Alternatives- 印章套装（透明亚克力章/硅胶章）+现成主题模板卡：比木工/木纹类木章更省事，不需要雕刻或复杂工具，直接盖章即可做手账、贺卡和儿童手工。
- 木纹图案贴纸/和纸胶带：价格更低、上手更容易，适合做装饰和拼贴，能快速替代木工风格的视觉效果。
- 仿木纹纹理纸/卡纸：比木制手工材料更便宜且无需加工工具，适合剪贴、折纸、卡片制作与包装装饰。
- 图案打孔器/冲孔器：可重复使用，出效果快，比雕刻或木质手工更适合批量制作贺卡、标签和装饰页。
- 橡皮章印台套装：搭配现成图案章使用成本低、门槛低，用户可以通过不同颜色和叠印效果实现类似木工主题创作。
- 木纹/自然主题数字素材包（可打印）：几乎零门槛、成本最低，用户下载后即可打印用于贴纸、卡片、剪贴簿和课堂手工。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入：整体已经是高风险价格战区，且没有任何新品牌成功样本可作为小商家标杆。 数据里可见可判断利润的产品利润率为0.00%，新品盈利率也是0.00%；同时旧品牌新上架产品盈利率同样是0.00%，说明不是“新品牌没机会”，而是这个品类连老牌也很难把新产品做成赚钱生意。市场走势也不支持进入：近几年几乎没有有效的新品牌扩张，2026年只看到1个新上架样本且直接亏损，属于明显的弱势/停滞信号。
Old brand with the most profitable new productsGLOBLELAND
Recent Monthly Revenue (USD):-(-)B0F1FRX8Z5Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):$399.50(50pcs/month)B0CJ2Z2P79 (4.7/5 (498 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%#Differentiations
Unique productsCommon productsDifferentiation:- 复古账本风，和其他款差异最大
- |
- 整张大尺寸背景章，成图最醒目
- |
- 棕褐旧纸视觉强，点击吸引力高
B0CJ2Z2P79 (4.7/5 (498 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%Sales & BSR
Differentiation:- 森林木桩蘑菇题材，风格更小众
- |
- 自然系元素组合独特，辨识度高
- |
- 图案可爱且清晰，适合卡片手账
B0D2VM559J (4.2/5 (20 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，已经是低利润、强竞争的价格战市场。 现有可识别利润样本里，盈利产品占比为0%，新上架产品盈利占比也为0%；已知产品中，8.52%是唯一接近成本线的结果，远低于你要求的15%可接受线，说明新入场很难靠正常定价活下来。
Profitability difficultyHigh Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Non-Profitable Products
Products with negative profitability ranked by lowest profit value. Only includes products classified as non-profitable regardless of release date.
B0CJ2Z2P79GLOBLELAND2023-10-05No$7.9950pcs$399.58.52%$34.04B0D2VM559JLANGFON2024-04-28No$5.99-pcs$--28.93%$-
B0CVTR12C4INFUNLY2024-04-08No$6.13-pcs$--0.85%$-
B0GVSGX514INFUNLY2026-04-02No$--pcs$--%$-B0F1FRX8Z5GLOBLELAND2025-03-14No$--pcs$--%$-
B0D6R5PWLDLANGFON2024-06-11No$--pcs$--%$-Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0GVSGX514INFUNLY2026-04-02No$--pcs$--%$-#New Product Success Rates
Listing这个市场不适合进入，结论非常明确：利润被压到 8.52% 上限以下，整体盈利率 0%，已经进入高风险价格战区。 目前只看到 1 个新发布样本，且这个样本是老品牌 INFUNLY 的新上架产品，结果仍然亏损；这说明不是“新品牌有机会”，而是连老品牌做新款都没跑通，进入门槛和竞争压力都很高。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
INFUNLY#Success Rate by Entry Time
Listing这个市场不适合进入，结论很明确：已经陷入价格战，且当前样本里几乎没有可复制的成功新入场案例。 用户预算 50万人民币看起来不低，但面对的是高竞争、低回报的环境；无论大品牌还是小商家，现在进去都不是好时机。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 0 2026 0 0 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 1 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases