- Benchmark ASINB0GJ6CM9PK
- MarketplaceCA
- Category ID6205177011
- Analyzed Products
- Keywordfoot roller, foot massager roller, plantar fasciitis roller
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-24
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入，已经进入明显的价格战区，且新品牌成功率只有4.76%，不是适合小卖家试错的赛道。对大品牌来说也只能靠重投放、改款和渠道资源硬切，普通预算进场没有优势。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很直接：这个市场不适合进入，用户预算可以覆盖单个ASIN的起步成本，但市场本身已经接近价格战和过度拥挤，不能把它当成可行机会。 现有数据里，新品牌几乎是清一色失败：新品牌新上架产品盈利率只有4.76%，非盈利率高达95.24%；而且最近一年和最近几个月的新上架几乎都在持续增加非盈利产品，说明竞争不是在变好，而是在变差。
Early sourcing + logistics + marketing budget (CAD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?0.00%New listing success rate (new brands):4.76%Which new brands have these successful new listings?Alternatives- 冰冻水瓶滚动：用冷冻水瓶在足底前后滚动，成本更低，还能同时做冷敷，适合临时缓解足底筋膜炎不适。
- 网球/高尔夫球足底按摩：家里常见、几乎零额外成本，放在办公桌下或沙发旁就能用，便携且不占空间。
- 一次性/重复使用冷敷足底贴或冰袋：对炎症型足跟痛更直接，操作更简单，不需要学习正确滚法。
- 弹力带足底与小腿拉伸：如果用户更偏向康复和预防，弹力带配合足底筋膜和腓肠肌拉伸通常比器械更便宜、更通用。
- 泡沫轴小腿放松：很多足底疼痛来自小腿后侧紧张，泡沫轴比专用足底滚轮更通用，一件器械可覆盖更多部位。
- 硅胶/软质足弓垫或鞋垫：不主动按摩，但能在走路时持续分散压力，属于更省事的长期替代方案。
- 药房或超市的标准足部按摩霜/止痛凝胶：对想要‘马上缓解’但不想买工具的人更容易接受，且获取渠道广。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，已经是明显的价格战市场。样本里只有13.04%产品可盈利，新上新产品的可盈利率只有4.76%，而且高利润并不代表好做——LOMEE 的新品 B0GJ6CM9PK 虽然能赚，早期投入约 5948.35 CAD，首月利润只有 227.82 CAD，更像靠投放和堆预算换来的结果；对小卖家来说，三款 Generic 新品全部亏损，说明低预算进入几乎没有生存空间。
New products with Highest revenueLOMEE
Recent Monthly Revenue (CAD):C$1,777.00(100pcs/month)B0GJ6CM9PK (4.8/5 (79 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsBESKAR
Recent Monthly Revenue (CAD):C$19,380.00(1000pcs/month)B0C23X74J6 (4.6/5 (8382 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (CAD):C$1,940.00(100pcs/month)B0C23T7Y7T (4.6/5 (8378 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (CAD):C$1,939.00(100pcs/month)B0C23XPYWP (4.6/5 (8378 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableLeast investment in new productsLeast profitable new productsMost investment in new productsGeneric
Recent Monthly Revenue (CAD):-(-)B0GSP87TDC (5/5 (3 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (CAD):-(-)B0GSNZXRTZ (5/5 (3 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (CAD):-(-)B0GSNZZFJD (5/5 (3 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 黑橙撞色更醒目，图片辨识度高
- |
- 圆弧+凸点设计，功能差异更明显
- |
- 更像针对足弓/足底筋膜放松的专业工具
B0GJ6CM9PK (4.8/5 (79 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 木质双滚轮造型和其它塑料款差别大
- |
- 配有足部反射区图，视觉信息更吸睛
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- 大尺寸+自然木色，适合居家场景展示
B07Q1FHSCF (4.4/5 (604 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%Sales & BSR
#Net Profit Margins: All vs New
Listing这不是一个适合进入的市场：新品牌几乎全军覆没，且没有任何成熟的“低风险新品牌成功样本”可抄。 现有数据里，新上架产品的盈利率只有4.76%，亏损率高达95.24%；并且样本里没有出现10%以下利润占主流的“健康入场”，反而是大量产品落在低利润或亏损区间，说明这是明显的高竞争、低容错市场。
Profitability difficultyHigh Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0C23X74J6BESKAR2023-04-11YesC$19.381000pcsC$19380.017.42%C$3376.0B0C23T7Y7TBESKAR2023-04-11YesC$19.4100pcsC$1940.017.81%C$345.52B0C23XPYWPBESKAR2023-04-11YesC$19.39100pcsC$1939.017.5%C$339.33
B0C23VP9PRBESKAR2023-04-11YesC$19.12100pcsC$1912.017.12%C$327.34
B0C23W8GVQBESKAR2023-04-11YesC$19.12100pcsC$1912.016.98%C$324.66B0GJ6CM9PKLOMEE2026-01-22YesC$17.77100pcsC$1777.012.82%C$227.82Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0GJ6CM9PKLOMEE2026-01-22YesC$17.77100pcsC$1777.012.82%C$227.82#New Product Success Rates
Listing这个市场不值得进入，已经接近价格战区，而且新品牌成功率只有4.76%，基本可以直接判定为高风险市场。 你手上的500,000 CNY预算，虽然足以覆盖单个SKU的前期铺货、运费和投放，但在这个类目里并不能改变大环境：20个新产品里只有1个赚钱，且赚钱的只有LOMEE的B0GJ6CM9PK，其余19个都在亏，说明不是“谁有钱谁就能赢”，而是“谁更像老品牌、谁更会烧预算、谁更能靠原有爆款改款”才有机会。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
LOMEENonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
GenericAirnieseEcloveLOMEEOther#Success Rate by Entry Time
Listing这个市场不适合进入，结论很明确：新品成功率只有4.76%，而且最近新增品牌大量翻车，已经进入明显的价格战高风险区。 过去一段时间里，2025年只有6个新品非盈利，到了2026年已经飙到14个非盈利新品，最近几个月几乎都是失败收场，说明竞争不是变少，而是越来越难做。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 1 0 0 0 0 0 0 5 2026 0 0 0 1 0 0 0 14 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 1 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 4 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 1 2026/1 0 0 0 1 0 0 0 5 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 3 2026/4 0 0 0 0 0 0 0 5 2026/5 0 0 0 0 0 0 0 1 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesBESKAR Foot Massager Roller for Plantar Fasciitis Relief
This listing is deemed profitablePrice (CAD)C$19.40Released TypeOld Release (2023-04-11)Brand is an old entry in this marketSize and Weight15.7 x 6.8 x 5.4 cm, 109.00gProfitable Factors
Established brand with longevityBased on old ASINDesign & Appearance
常见单轴凸点滚轮造型，便携小尺寸，无明显私模差异Key Buying Motive
主打足底筋膜炎、足弓和脚跟的深层指压按摩，并强调便携使用Target Customers
足底筋膜炎、脚跟痛、足弓酸痛的日常自我放松人群Early Investment
Investment
Monthly Revenue (Recent) (CAD)C$1,940.00100 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight17.48% / 17.81%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight11.67% / 12.00%Peak / Non PeakSales & BSR Performance
BESKAR Foot Massager Roller for Plantar Fasciitis Relief
This listing is deemed profitablePrice (CAD)C$19.12Released TypeOld Release (2023-04-11)Brand is an old entry in this marketSize and Weight15.8 x 6.8 x 6.4 cm, 113.00gProfitable Factors
Established brand with longevityBased on old ASINDesign & Appearance
粉色版本更偏女性/礼品化，和竞品常见黑色、绿色形成一定区分, 泡状凸点滚筒+符合足弓弧度的单体滚轴造型，属于常见公开市场设计Key Buying Motive
主打足底筋膜炎、足弓和脚跟的自助按压放松，便携且无需供电Target Customers
适合久站久走、跑步后放松、足底筋膜炎/脚跟痛人群，以及想在办公室/家中随时使用的轻便型需求Early Investment
Investment
Monthly Revenue (Recent) (CAD)C$1,912.00100 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight16.72% / 17.12%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight10.53% / 10.92%Peak / Non PeakSales & BSR Performance
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