- Benchmark ASINB0FJS6DQNC
- MarketplaceUS
- Category ID7141123011
- Analyzed Products
- Keywordboys swim trunks, kids swim shorts
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-24
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不适合进入：新品牌成功率是0%，新产品整体盈利率只有10.53%，而且近来的盈利几乎都被老品牌Olreco和少数大牌拿走，已经是明显的存量厮杀市场，不是给新玩家的机会场。用户50万预算虽然能覆盖单个ASIN的起步成本，但这只是起盘钱，不足以改变这个市场的低成功率和高对抗性。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很明确：这个市场不适合进入。 用户预算500,000 CNY看起来足够覆盖单个ASIN的起步成本，但市场已经出现明显的价格战和过度拥挤迹象，短期能活下来的更多是老品牌或大品牌，新品牌成功率太低，不值得推进。
Early sourcing + logistics + marketing budget (USD)$2,214.75 - $20,763.12Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?94.73%New listing success rate (old brands):11.11%New listing success rate (new brands):0.00%Which old brands have these successful new listings?Potential certificate expensesCPC CertificationSome categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternatives- 儿童防晒泳衣/连体速干长袖泳装：通常比泳裤更一体化，适合家长想减少涂防晒和防晒补涂的场景，且很多款式在价格上与泳裤接近甚至更低。
- 普通运动短裤/沙滩短裤：如果只是去海边玩水、戏水或临时下水，很多家庭会直接用家里已有的运动短裤替代，不必专门买泳裤，成本更低、获取更容易。
- 儿童速干训练短裤：外观接近日常短裤，游泳后也能直接继续穿，兼顾泳池和日常穿着，属于更“多用途”的替代品。
- 泳衣租借/公共泳池或水上乐园现场临时购买：对低频使用家庭，租借或现场应急购置能避免单独买一条儿童泳裤，决策门槛更低。
- 二手儿童泳裤/二手童装平台：孩子长得快、使用频次低时，二手渠道往往更便宜且尺寸选择灵活，是预算敏感用户的强替代。
- 学校/营地统一发放或指定的泳装：如果是校队、夏令营或集体活动，跟随活动统一采购比自行挑选更省事，且可减少买错尺码的风险。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这不是一个适合进入的市场：新品牌只有2个，但新品里真正跑赢的只有10.53%，整体可盈利产品也只有17.82%，而且新品利润率集中在25.88%~35.30%却仍然大量失败，说明这里不是“利润空间大”，而是“竞争太硬、同质化太重”。 对小品牌尤其不友好；对大品牌来说也只是靠品牌力和更高投放硬挤，不是值得新增切入的赛道。
New products with Highest revenueWAWSAM
Recent Monthly Revenue (USD):$749.50(50pcs/month)B0GBXNHS47 (4.6/5 (573 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQOld brand with the most profitable new productsOlreco
Recent Monthly Revenue (USD):$1,957.00(100pcs/month)B0GZ2K6M2F (4.8/5 (235 Reviews))Brand is an old entry in this marketNew Upgraded Version on Old ASINSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableRecent Monthly Revenue (USD):$1,943.00(100pcs/month)B0GZ2Q5CQX (4.8/5 (237 Reviews))Brand is an old entry in this marketNew Upgraded Version on Old ASINSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable
Recent Monthly Revenue (USD):$1,908.00(100pcs/month)B0H1R7RQ9J (4.8/5 (235 Reviews))Brand is an old entry in this marketNew Upgraded Version on Old ASINSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableMost investment in new productsLeast profitable new productsLeast investment in new productsAmazon Essentials
Recent Monthly Revenue (USD):-(-)B0GD58FSD2Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):$658.50(50pcs/month)B0FJS6DQNC (4.5/5 (167 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%#Differentiations
Unique productsCommon productsDifferentiation:- 荧光亮绿色套装，和其他偏常规图案款差异最大
- |
- 两件套含防晒上衣+泳裤，更适合婴幼儿出游
- |
- UPF50+、功能抽绳和再生面料，家长更愿意点开
B0DJWQDRHX (4.8/5 (1859 Reviews))Brand is an old entry in this marketNew ReleaseSufficient Sales to Meet MOQBlack HatThis listing is deemed profitableSales & BSR
Differentiation:- 冰淇淋滴落图案很童趣，缩略图识别度高
- |
- 高饱和粉黄配色，和常见条纹/纯色款明显不同
- |
- 压缩内衬+UPF50+，兼顾好看和实用，容易吸引家长
B0GZ2WXHVS (4.8/5 (248 Reviews))Brand is an old entry in this marketNew Upgraded Version on Old ASINInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，结论很明确：已经接近/进入过度拥挤区，且新品牌成功率极低。 新产品里可确认盈利的只有10.53%，而整体可确认盈利率也只有17.82%；更关键的是，新品牌新上架产品的盈利率为0%，说明真正的新品机会几乎不存在，当前更像是老品牌和强势品牌在互相挤压的存量战场。
Profitability difficultyHigh Risk Due to Low Success RateAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0GZ2K6M2FOlreco2026-04-30Yes$19.57100pcs$1957.034.96%$684.17B0GZ2Q5CQXOlreco2026-04-30Yes$19.43100pcs$1943.034.84%$676.95
B0GXJPXQ5YOlreco2026-04-17Yes$18.05100pcs$1805.033.59%$606.3
B0D6Z98R9FSarfel2024-06-13Yes$20.0100pcs$2000.027.25%$545.01
B0F7RSQFR8Sarfel2025-05-07Yes$17.28100pcs$1728.025.9%$447.56
B0FFH22HZFOlreco2025-06-25Yes$18.19100pcs$1819.024.28%$441.66
B0F6NPK8QKSarfel2025-04-28Yes$18.02100pcs$1802.024.04%$433.21B0H1R7RQ9JOlreco2026-05-14Yes$19.08100pcs$1908.022.51%$429.5
B0FFH4BLGLOlreco2025-06-25Yes$18.51100pcs$1851.021.59%$399.64
B0D2WCHNB5Sarfel2024-04-28Yes$16.35100pcs$1635.024.21%$395.84
B0FFH67XN3Olreco2025-06-25Yes$18.36100pcs$1836.021.28%$390.71
B0GZ2ZPY8HOlreco2026-04-30Yes$18.84100pcs$1884.018.24%$343.65
B0F6NRC3DJSarfel2025-04-28Yes$16.47100pcs$1647.018.03%$296.96B0D2WD74W6Sarfel2024-04-28Yes$14.99100pcs$1499.019.38%$290.51
B0FFH3CYYBOlreco2025-06-25Yes$14.41100pcs$1441.018.06%$260.25
B0DJWP66FZThe Children's Place2024-10-11Yes$18.6650pcs$933.025.9%$241.65
B0F38FX6RFLove Wood2025-04-01Yes$18.3650pcs$918.024.96%$229.14B0DJWQDRHXThe Children's Place2025-10-24Yes$19.1750pcs$958.518.06%$173.11Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0GZ2K6M2FOlreco2026-04-30Yes$19.57100pcs$1957.034.96%$684.17B0GZ2Q5CQXOlreco2026-04-30Yes$19.43100pcs$1943.034.84%$676.95B0GXJPXQ5YOlreco2026-04-17Yes$18.05100pcs$1805.033.59%$606.3B0H1R7RQ9JOlreco2026-05-14Yes$19.08100pcs$1908.022.51%$429.5B0GZ2ZPY8HOlreco2026-04-30Yes$18.84100pcs$1884.018.24%$343.65B0DJWQDRHXThe Children's Place2025-10-24Yes$19.1750pcs$958.518.06%$173.11#New Product Success Rates
Listing这个市场不适合进入：新品牌几乎没有真实成功样本，老品牌与少数强势品牌在抢利润，整体已经接近价格战。 以核心相似款来看，新品成功率只有10.53%，新品牌新品盈利率直接是0%，而整体可见利润产品占比也只有17.82%，这不是可复制的成长型市场，而是高竞争、高试错成本市场。
证据非常直接：用户预算50万人民币，理论上足够覆盖单个ASIN的起步盘，但市场门槛并不低。 新品进入的推荐预算中位数约2286.74美元，约合1.6万人民币，表面上看门槛不高；但真正能跑出来的并不是普通小品牌，而是老品牌Olreco和The Children's Place这类强势玩家。Olreco一家公司拿走了83.33%的新品盈利样本，且其盈利新品集中在B0GZ2K6M2F、B0H1R7RQ9J、B0GZ2Q5CQX、B0GZ2ZPY8H、B0GXJPXQ5Y，单品利润率大多在22.51%~34.96%，月销普遍50~100件；但它同时也背着43个新品亏损样本，说明即便是强品牌也在大量试错。更糟的是，新品牌样本里只有WAWSAM和Amazon Essentials，且两者新品全部亏损；其中WAWSAM唯一已知新品B0GBXNHS47月销50件、573条评论，Amazon Essentials的B0FJS6DQNC只有167条评论但仍亏损，B0GD58FSD2甚至没有明确销量数据，无法证明其是真正可复制的成功。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
OlrecoThe Children's PlaceNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
OlrecoOther#Success Rate by Entry Time
Listing这个市场不值得进入，已经进入明显的价格战/饱和区。 近一年新品牌几乎没有成功案例，最近新上架的商品里盈利率只有10.53%，而整体可识别利润的商品里也只有17.82%是赚钱的；更糟的是，最近的新增主要靠老品牌和老链接续命，而不是新品牌真正跑出来。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 1 0 0 1 0 0 0 6 2026 0 1 0 1 1 3 0 43 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 1 0 0 1 0 0 0 0 2025/11 0 0 0 0 0 0 0 4 2025/12 0 0 0 0 0 0 0 2 2026/1 0 0 0 0 0 0 0 0 2026/2 0 1 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 1 0 3 0 28 2026/5 0 0 0 0 1 0 0 12 2026/6 0 0 0 0 0 0 0 3 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesThe Children's PlaceB0DJWQDRHX (4.8/5 (1859 Reviews))The Children's Place,Baby Boys,and Toddler Swim Trunk and Short Sleeve Rashguard 2-Piece Set,Neon Lime,12 Months,18 Months
This listing is deemed profitablePrice (USD)$19.17Released TypeNew Release (2025-10-24)Brand is an old entry in this marketSize and Weight29.2 x 26.3 x 3.6 cm, 125.00gProfitable Factors
Established brand with longevityUnique appearance designDistinct functions and featuresDesign & Appearance
荧光亮绿色系，视觉上更醒目，适合户外和海边场景, 宝宝/幼童两件套：短袖防晒上衣+泳裤，区别于多数仅卖单条泳裤的竞品Key Buying Motive
UPF 50+防晒、再生面料、带功能性抽绳的泳裤套装Target Customers
面向婴幼儿和学步期男童，家长更关注防晒与套装省心搭配Early Investment
Investment
Monthly Revenue (Recent) (USD)$958.5050 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight14.02% / 18.06%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight2.32% / 6.36%Peak / Non PeakSales & BSR Performance
Sarfel Kids Swim Trunks Kids Bathing Suits Boys Bathing Suit Size 8 Swimming Shorts for Boys Swim Trunks with Compression Liner
This listing is deemed profitablePrice (USD)$17.28Released TypeOld Release (2025-05-07)Brand is an old entry in this marketSize and Weight18.2 x 14.9 x 3.5 cm, 130.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designLow pricing strategyDesign & Appearance
采用彩虹渐变横条配色，视觉辨识度高于常规纯色或简单图案款, 夏威夷风彩条图案，和竞品常见冰淇淋滴落、热带叶片等图案相比更有鲜明季节感Key Buying Motive
压缩内衬替代普通网眼内衬，减少摩擦并提升贴身支撑Target Customers
更偏向追求舒适支撑、同时希望孩子穿着更有夏日视觉感的家长Early Investment
Investment
Monthly Revenue (Recent) (USD)$1,728.00100 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight23.45% / 25.90%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight19.00% / 21.44%Peak / Non PeakSales & BSR Performance
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