Amazon Essentials Girls' Uniform Knee High Socks, 6 Pairs, White, Medium (4-8 Years)
Knee-High Socks - 产品分析报告
  • Benchmark ASIN
    B0FDS4ZVLH
  • Marketplace
    US
  • Category ID
    23461294011
  • Analyzed Products
  • Keyword
    girls knee socks, girls uniform socks, school uniform socks
  • Price Range
    -
  • Minimum Net Profit Margin
    10.00%
  • MOQ
    100
  • Est. Purchasing Cost
    No price data
  • Data Date
    2026-07-24
  • Your Budget (for new listing) (CNY)
    ¥500,000.00
Profitability Difficulty
Low
High Risk Due to Price Competition
Newly Released Counts (All Brands)
18
New Brand (0)
Old Brand (18)
Success rate (all brands)
0.00%
New Brand (0%)
Old Brand (0.00%)
Most products net profit margin range
8.95% - 12.73%
Listing

Report summary from Keble AI Agent: Listing

这个市场不值得进入,已经是明显的价格战+饱和市场。新品牌为0,18个新上架里可验证盈利的也是0%,而最近一年的新增几乎全部挂在旧品牌身上,说明不是开放增量,而是老品牌反复加码挤压空间;用户50万人民币能进货,但进得去不代表赚得到。

Recommended Products Features Direction
B0D56Y98ZB
Why do customers choose it?
  • 提供黑、白、海军蓝、炭灰等基础校服色系,并有少量节日/搭配色变体,适合不同校规与穿搭场景
  • 无图案的纯色中筒/过膝袜,强调无缝袜头与底部透气网眼
  • 无缝袜头+中等厚度棉质,兼顾舒适与四季穿着,且提供3/5双装和多尺码覆盖
  • 面向需要校服搭配、舞台演出和日常穿着的学龄女孩及男女童家庭
  • Sales
    Avg. price: $14.50|Latest price: $13.49|Approx. recent monthly revenue: $2,900.00 (200 pcs)|Net profit margin: 10.92%
    B0CCRV82LC
    Why do customers choose it?
  • 配色只是常规基础色组合,没有明显差异化
  • 纯色长筒校袜,版型和竞品高度接近
  • 无缝袜头、棉质中厚、透气网眼,功能卖点常见且同质化
  • 面向校服搭配的女童/学生长筒袜需求,但客群过于泛化,缺少细分场景
  • Sales
    Avg. price: $11.65|Latest price: $8.98|Approx. recent monthly revenue: - (- pcs)|Net profit margin: 6.91%

    These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.

    New Brands
    VS
    Old Brands
    0 new brands4 old brands
    0 brands have new listings4 brands have new listings
    0 new listings18 new listings
    0 succeeded
    0 succeeded
    0 failed
    18 failed

    Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.

    Old Brands
    ...

      How much did others invest?

      Collapse
    • #Budget Requirement

      Listing

      结论很直接:这个市场不值得进入,当前是明显的价格战/饱和市场,用户500,000 CNY可以覆盖入场成本,但不代表能跑通盈利。 市场里新产品的盈利率为0%,而整体可判定为盈利的产品只有20.99%;同时,最近新上架的样本里几乎全部被旧品牌占住,说明新品牌空间极小,进去大概率先亏后死。

      Early sourcing + logistics + marketing budget (USD)
      N/A
      Explains the budget

      With all these investments, who has profitable new releases

      How many new listings are released by old brands?
      100.00%
      New listing success rate (old brands):
      0.00%
      Potential certificate expenses
      CPC Certification

      Some categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).

      Alternatives
      1. 二手/转卖同类校服袜:在本地二手平台、Facebook Marketplace、社区家长群或学校群里找几乎全新的校服袜,通常比新品更便宜,也更容易临时补货。
      2. 超市/折扣店的通用长筒袜:如Walmart、Target、Dollar General、Ross、TJ Maxx里的儿童长筒袜,款式未必完全“校服专用”,但价格更低、到手更快,适合对品牌和细节要求不高的家庭。
      3. 儿童舞蹈/礼仪长袜:舞蹈袜、演出袜或礼仪长筒袜通常有类似的纯色、贴身、长筒效果,线下门店和电商都很常见,部分比学校专用袜更便宜。
      4. 无品牌基础款棉长筒袜:搜索“kids cotton knee high socks / long socks”的无品牌多双装,往往价格更低,且颜色选择更宽,适合只需要满足校服着装要求的用户。
      5. 学校用品套餐中的附带袜子:一些校服店、开学套装或学校指定供应商会把袜子和制服一起打包出售,单件价格看似不低,但总采购成本和凑单成本更低。
      6. 家长社群拼单/团购:通过家长群集中购买同款或类似长筒袜,能摊薄运费并获得批量折扣,适合学期初集中补货的场景。

      Alternative solutions may pose a risk to your investment in certain markets.

    • #Brands Investment Analysis

      Listing

      这个市场不值得进入:新上架里可验证为盈利的比例是0%,新品牌为0,但近一年已经有4个老品牌、18个新上架在打同一类校袜,且2026年5月集中出现了14个非盈利新上架,明显是价格战+同质化市场。对大品牌和小商家都不是好机会,尤其小商家几乎没有可复制的真实成功窗口。

      EPEIUS
      Old brand with the most profitable new products
      EPEIUS Girls Knee High Socks Seamless Cotton School Uniform Socks Kids Boy Long Sock 8-11 Years White 3 Pack (White L)
      Recent Monthly Revenue (USD):$6,990.00(600pcs/month)
      B0CCRT57Q7 (4.8/5 (1327 Reviews))Brand is an old entry in this market
      Old ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
      EPEIUS Girls Knee High Socks Seamless Cotton School Uniform Socks Kids Boy Long Sock Navy Blue 3 Pack 5-8 Years (Navy Blue, M)
      Recent Monthly Revenue (USD):$4,664.00(400pcs/month)
      B0CCRSYXVQ (4.8/5 (1308 Reviews))Brand is an old entry in this market
      Old ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
      EPEIUS Girls Knee High Socks Seamless Cotton School Uniform Socks Kids Boy Long Sock 8-11 Years Black 5 Pack (Black L)
      Recent Monthly Revenue (USD):$2,942.00(200pcs/month)
      B0D56W15GK (4.8/5 (1308 Reviews))Brand is an old entry in this market
      Old ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
    • #Differentiations

      Unique productsCommon products
      EPEIUS Girls Knee High Socks Seamless Cotton School Uniform Socks Kids Boy Long Sock 5-8 Years Black White Charcoal Navy Burgundy 5 Pack M
      Differentiation:
      1. 配色最丰富,黑白海军蓝炭灰加酒红,视觉上更容易吸引点击
      2. 多色混装,和单色款相比区分度更高,适合想一次买齐的家庭
      3. 校服袜基础功能明确,图片展示颜色对比强,产品识别度高
      B0D56Y98ZB (4.8/5 (1308 Reviews))Brand is an old entry in this market
      Old ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
      EPEIUS Girls Knee High Socks Seamless Cotton School Uniform Socks Kids Boy Long Sock 8-11 Years 3 Pack (White Bright Red Green L)
      Differentiation:
      1. 白、亮红、绿色组合最醒目,图片冲击力强,最容易吸引点击
      2. 与其他黑白海军蓝系校袜差异最大,颜色风格更活泼
      3. 适合学校活动、表演等场景,视觉上更有购买吸引力
      B0CCRV82LC (4.8/5 (1308 Reviews))Brand is an old entry in this market
      Old ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQ
    • What net profit margin are others making?

      Collapse
    • #Net Profit Margins: All vs New

      Listing

      结论很直接:这个市场不值得进入,属于明显的价格战+高饱和市场。 近期新上架里,能看到的“新品牌”盈利率几乎没有;新产品利润大多卡在10%以下,说明靠常规打法很难赚钱,进入后更像是在和大品牌、旧品牌以及低价竞争者硬拼。

      Profitability difficulty
      High Risk Due to Price Competition

      All products distribution on different profit levels

      All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.

      x < -10.0%
      -10.0% <= x < 0.0%
      0.0% <= x < 10.0%
      10.0% <= x < 20.0%
      20.0% <= x < 30.0%
      30.0% <= x < 40.0%
      x >= 40.0%
      other

      New products distribution on different profit levels

      This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'

      x < -10.0%
      -10.0% <= x < 0.0%
      0.0% <= x < 10.0%
      10.0% <= x < 20.0%
      20.0% <= x < 30.0%
      30.0% <= x < 40.0%
      x >= 40.0%
      other
    • #Top Products by Net Profit Margin

      Top 20 Profitable Products

      Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.

      B0CCRT57Q7
      B0CCRT57Q7
      EPEIUS
      2023-07-25
      Yes
      $11.65
      600pcs
      $6990.0
      10.48%
      $732.56
      B0CCRSYXVQ
      B0CCRSYXVQ
      EPEIUS
      2023-07-25
      Yes
      $11.66
      400pcs
      $4664.0
      12.97%
      $604.93
      B0D56ZBF38
      B0D56ZBF38
      EPEIUS
      2024-05-25
      Yes
      $14.56
      200pcs
      $2912.0
      17.41%
      $506.98
      B0D56X62VQ
      B0D56X62VQ
      EPEIUS
      2024-05-25
      Yes
      $14.68
      200pcs
      $2936.0
      13.17%
      $386.68
      B0D56XJ41B
      B0D56XJ41B
      EPEIUS
      2024-05-25
      Yes
      $14.58
      200pcs
      $2916.0
      13.26%
      $386.67
      B0D56ZRDWP
      B0D56ZRDWP
      EPEIUS
      2024-05-25
      Yes
      $14.41
      200pcs
      $2882.0
      12.67%
      $365.15
      B0D56Y98ZB
      B0D56Y98ZB
      EPEIUS
      2024-05-25
      Yes
      $14.5
      200pcs
      $2900.0
      10.92%
      $316.68
      B0CCRTWV85
      B0CCRTWV85
      EPEIUS
      2023-07-25
      Yes
      $11.62
      200pcs
      $2324.0
      13.56%
      $315.14
      B0D56YKKDQ
      B0D56YKKDQ
      EPEIUS
      2024-05-25
      Yes
      $14.62
      200pcs
      $2924.0
      10.45%
      $305.56
      B0D56W15GK
      B0D56W15GK
      EPEIUS
      2024-05-25
      Yes
      $14.71
      200pcs
      $2942.0
      10.23%
      $300.97
      B0CCRSR2K8
      B0CCRSR2K8
      EPEIUS
      2023-07-25
      Yes
      $11.7
      200pcs
      $2340.0
      12.49%
      $292.27
      B0CCRT5R1W
      B0CCRT5R1W
      EPEIUS
      2023-07-25
      Yes
      $11.69
      200pcs
      $2338.0
      10.83%
      $253.21
      B0D56ZBF47
      B0D56ZBF47
      EPEIUS
      2024-05-25
      Yes
      $14.57
      100pcs
      $1457.0
      12.92%
      $188.25
      B0CCRSW29J
      EPEIUS
      2023-07-25
      Yes
      $11.64
      50pcs
      $582.0
      19.97%
      $116.23
      B0BZYPBJ5L
      B0BZYPBJ5L
      Sarfel
      2023-03-30
      Yes
      $9.99
      50pcs
      $499.5
      14.35%
      $71.68
      B0BZYNF7SP
      B0BZYNF7SP
      Sarfel
      2023-03-30
      Yes
      $10.13
      50pcs
      $506.5
      13.54%
      $68.59
      B09TQWZJ13
      B09TQWZJ13
      Sarfel
      2022-03-02
      Yes
      $8.74
      50pcs
      $437.0
      12.97%
      $56.68

      Top 20 Non-Profitable New Products

      New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.

      B0GX6JJRG8
      B0GX6JJRG8
      Topbuti
      2026-04-14
      No
      $8.2
      50pcs
      $410.0
      -2.91%
      $-11.93
      B0H2Q3PTKV
      B0H2Q3PTKV
      EPEIUS
      2026-05-23
      No
      $11.6
      -pcs
      $-
      8.25%
      $-
      B0H2PWPGSM
      B0H2PWPGSM
      EPEIUS
      2026-05-23
      No
      $11.99
      -pcs
      $-
      9.65%
      $-
      B0G4BYCQBY
      B0G4BYCQBY
      Topbuti
      2025-11-28
      No
      $6.95
      -pcs
      $-
      -35.61%
      $-
      B0H2Q22775
      B0H2Q22775
      EPEIUS
      2026-05-23
      No
      $14.99
      -pcs
      $-
      17.98%
      $-
      B0H2Q2B3SN
      B0H2Q2B3SN
      EPEIUS
      2026-05-23
      No
      $11.99
      -pcs
      $-
      12.16%
      $-
      B0H2PZ3WMP
      B0H2PZ3WMP
      EPEIUS
      2026-05-23
      No
      $11.99
      -pcs
      $-
      9.65%
      $-
      B0H2Q9BC11
      B0H2Q9BC11
      EPEIUS
      2026-05-23
      No
      $11.99
      -pcs
      $-
      9.65%
      $-
      B0FS13R9PY
      B0FS13R9PY
      Sarfel
      2025-09-22
      No
      $10.35
      -pcs
      $-
      15.35%
      $-
      B0H2Q4QQVD
      B0H2Q4QQVD
      EPEIUS
      2026-05-23
      No
      $14.99
      -pcs
      $-
      17.98%
      $-
      B0G47RHZ2T
      B0G47RHZ2T
      Topbuti
      2025-11-27
      No
      $6.95
      -pcs
      $-
      -6.94%
      $-
      B0H2Q3S4LW
      B0H2Q3S4LW
      EPEIUS
      2026-05-23
      No
      $11.99
      -pcs
      $-
      12.16%
      $-
      B0H2Q6DQ8M
      B0H2Q6DQ8M
      EPEIUS
      2026-05-23
      No
      $11.99
      -pcs
      $-
      12.16%
      $-
      B0H2PXDQ79
      B0H2PXDQ79
      EPEIUS
      2026-05-23
      No
      $11.99
      -pcs
      $-
      9.65%
      $-
      B0H2Q1WTFT
      B0H2Q1WTFT
      EPEIUS
      2026-05-23
      No
      $11.99
      -pcs
      $-
      9.65%
      $-
      B0H2PVMDT3
      B0H2PVMDT3
      EPEIUS
      2026-05-23
      No
      $11.99
      -pcs
      $-
      12.16%
      $-
      B0H2PZ8VZ4
      B0H2PZ8VZ4
      EPEIUS
      2026-05-23
      No
      $11.97
      -pcs
      $-
      9.58%
      $-
      B0FDS4ZVLH
      B0FDS4ZVLH
      Amazon Essentials
      2025-11-12
      No
      $17.87
      -pcs
      $-
      20.42%
      $-
    • Is this a good time to enter the market?

      Collapse
    • #New Product Success Rates

      Listing

      结论很直接:这个市场不适合进入,已经是价格战区,且新品几乎全军覆没。 现有数据里,新品成功率是0%,总体可识别盈利率只有20.99%,而新品利润分布全部落在“未能确认/不达标”区间;再结合近一年新品几乎都来自老品牌的旧链接翻新,说明不是开放型增量市场,而是强压竞争市场。

      New products success rate.

      What is the ratio of profitable products

      Profitable (Unidentifiable released date)
      Profitable (Old product)
      Profitable (New product)
      Profitable (New product on old listing)
      New products but non profitable
      No data available

      Nonprofitable new products divide by brands

      What is the ratio of different brands owning all nonprofitable new products

      EPEIUS
      Topbuti
      Other
    • #Success Rate by Entry Time

      Listing

      这个市场不适合进入,已经进入低利润、强竞争的价格战区。 新品总共有18个,但新品牌是0个,说明不是“新品牌涌入”的开放市场,而是少数老品牌在同一细分里反复加码;最近一年几乎没有真正的新品成功,2026年新增的14个新上架里,全部都没有形成可验证的盈利,市场明显在变难,不是在变好。

      How many products released each year

      Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing

      How many products released each month

      Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing

    • #Net Profit Margins by Entry Time

      Different profit ratios of products released in year

      Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.

      Time/Profit%x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other
      202200000000
      202300000000
      202400000000
      202500000004
      2026000000014
      ≥ 10% Profitable
      < 10% Unprofitable
      Unidentifiable

      Different profit ratios of products released in month

      Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.

      Time/Profit%x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other
      2025/700000000
      2025/800000000
      2025/900000001
      2025/1000000000
      2025/1100000003
      2025/1200000000
      2026/100000000
      2026/200000000
      2026/300000000
      2026/400000001
      2026/5000000013
      2026/600000000
      ≥ 10% Profitable
      < 10% Unprofitable
      Unidentifiable
    • What factors contribute to success or failure?

      Collapse
    • #Case Study

      Success Cases
      EPEIUS Girls Knee High Socks Seamless Cotton School Uniform Socks Kids Boy Long Sock 8-11 Years White 3 Pack (White L)
      Price (USD)
      $11.65
      Released Type
      Old Release (2023-07-25)
      Brand is an old entry in this market
      Size and Weight
      23.6 x 16.4 x 3.1 cm, 150.00g

      Profitable Factors

      Based on old ASINDistinct functions and features

      Design & Appearance

      提供白色、黑色、海军蓝、炭灰等学校制服常用基础色,覆盖不同校服搭配需求, 无明显复杂图案,主打无缝袜头与底部网眼结构,属于功能型基础款

      Key Buying Motive

      无缝平滑袜头提升穿着舒适度,底部网眼结构有助于保持干爽;3双装适合日常高频替换

      Target Customers

      面向需要校服搭配、演出礼服或日常通学的7-11岁儿童,尤其是对舒适度和基础色统一性有要求的家庭

      Early Investment

      Investment

      Monthly Revenue (Recent) (USD)
      $6,990.00
      600 sold in the past 30 days · as of 2026年7月

      Net Profit Margin

      Sea Freight
      6.31% / 10.48%
      Peak / Non Peak
      Rail Freight
      - / -
      Peak / Non Peak
      Air Freight
      -2.04% / 2.13%
      Peak / Non Peak

      Sales & BSR Performance

      EPEIUS Girls Knee High Socks Seamless Cotton School Uniform Socks Kids Boy Long Sock 8-11 Years 3 Pack (Black White Light Grey L)
      Price (USD)
      $11.69
      Released Type
      Old Release (2023-07-25)
      Brand is an old entry in this market
      Size and Weight
      24.0 x 15.0 x 3.2 cm, 150.00g

      Profitable Factors

      Based on old ASINDistinct functions and featuresUnique appearance design

      Design & Appearance

      黑白浅灰三色组合,更偏学校制服与日常通配, 无缝平滑脚趾与底部透气网眼结构,属于功能性差异而非私模外形

      Key Buying Motive

      无缝袜头减少摩擦,底部网眼增强透气排汗,适合长时间穿着

      Target Customers

      面向需要校服搭配、课堂/演出/活动场景,以及重视舒适度的8-11岁女孩家庭

      Early Investment

      Investment

      Monthly Revenue (Recent) (USD)
      $2,338.00
      200 sold in the past 30 days · as of 2026年7月

      Net Profit Margin

      Sea Freight
      6.75% / 10.83%
      Peak / Non Peak
      Rail Freight
      - / -
      Peak / Non Peak
      Air Freight
      -1.25% / 2.84%
      Peak / Non Peak

      Sales & BSR Performance

      Loading samples... 20%
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