- Benchmark ASINB0FPPF797H
- MarketplaceUS
- Category ID3420713011
- Analyzed Products
- Keywordrunning shoes
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-24
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
不建议进入，这个市场已经明显偏向价格战和资源战，小品牌没有可复制的胜算。 现有数据里，真正能盈利的新入场样本几乎只有 Amazon Essentials 的单个新品 B0FPPF797H，而它不是轻量打法：单品月销约 50 件，月收入约 1094.50 美元，前期投入约 4334 美元，利润率也只有 13.71%，说明要靠持续投放和品牌力硬推。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing不建议进入，这个市场已经接近/进入价格战区，且小品牌基本没有可复制的胜算。 你的预算500,000 CNY看起来足够覆盖单个ASIN的前期入场，但并不足以改变这个类目里“高竞争、低新增品牌成功率”的现实；真正的问题不是钱够不够，而是回报结构太差。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?66.66%New listing success rate (old brands):0.00%New listing success rate (new brands):50.00%Which new brands have these successful new listings?Potential certificate expensesCPC CertificationSome categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternatives- 儿童皮鞋/乐福鞋：适合正式场合、校服或礼服需求；与跑鞋相比更便宜且更容易被家长直接接受，尤其当用户只需要一次性或低频穿着时。
- 二手/转售童鞋：在同尺码、短周期穿着场景下，二手平台上的成色好的童鞋通常更低价、获取更快，能替代全新跑鞋的购买决策。
- 通用款儿童运动鞋/训练鞋：如果用户并不需要专业跑步性能，可选择更便宜的通勤/日常运动鞋，满足学校、玩耍、轻度活动需求，购买门槛更低。
- 带魔术贴的儿童休闲鞋：相比系带跑鞋更易穿脱，适合幼儿和家长省时省力；在“方便性”上更有吸引力，也常见于更低价位。
- 足弓友好/赤足风格的入门童鞋：如果用户关注脚部发育但不想为高性能跑鞋付费，这类鞋通常定价不高、穿着简单，能作为“健康导向”的替代方案。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，至少对小商家不值得；对大品牌也不是好机会，因为利润并不差，但新入场者已经明显被挤压，且最近新增主要是亏损品。 当前样本里可直接看到，2025年新增产品里亏损/不达标的占主导，2026年虽然出现了 Amazon Essentials 的成功新品，但它靠的是大品牌资源和更高投入，不是小商家可复制的轻量打法。
Least investment in new productsMost investment in new productsNew products with Highest revenueAmazon Essentials
Recent Monthly Revenue (USD):$1,094.50(50pcs/month)B0FPPF797H (4.6/5 (186 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsnerteo
Recent Monthly Revenue (USD):$1,102.50(50pcs/month)B07QNSN1GP (4.5/5 (17439 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableRecent Monthly Revenue (USD):$1,071.00(50pcs/month)B07QT7TY3R (4.5/5 (17439 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableRecent Monthly Revenue (USD):$1,021.00(50pcs/month)B07QTQBRGB (4.5/5 (17439 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable#Differentiations
Unique productsCommon productsDifferentiation:- 棕色系系带德比正装鞋，和运动鞋外观差异很大
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- 更偏特殊场合/礼服搭配，目标人群更明确
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- 经典皮鞋轮廓，商品图更容易吸引想找正装鞋的家长
B0FPPF797H (4.6/5 (186 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 黑红撞色加宽鞋头，外观和常规跑鞋明显不同
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- 零落差、宽楦机能鞋风格鲜明，功能定位更独特
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- 适合学步和足部发育需求，容易吸引关注健康脚感的家长
B0F73X7BZN (4.6/5 (298 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不适合进入，核心结论是：新品利润结构偏弱，且真正能跑出来的只有老品牌，新品牌基本没有可复制的成功样本。 目前看不到适合小商家稳妥切入的窗口，若要做只能靠强品牌或重投入去硬推，风险很高。
Profitability difficultyUnknown - Insufficient New ReleasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B07QNSN1GPnerteo2019-04-20Yes$22.0550pcs$1102.527.07%$298.45B07QTQBRGBnerteo2019-04-20Yes$20.4250pcs$1021.028.84%$294.46B07QT7TY3Rnerteo2019-04-20Yes$21.4250pcs$1071.026.62%$285.11B0FPPF797HAmazon Essentials2026-02-11Yes$21.8950pcs$1094.513.71%$150.06Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0FPPF797HAmazon Essentials2026-02-11Yes$21.8950pcs$1094.513.71%$150.06#New Product Success Rates
Listing这个市场不值得进入，结论很明确：新品牌几乎没有真正的成功空间，已经被老品牌和成熟款式主导。 现有数据里，新品总体盈利率只有16.67%，而且新品牌新品盈利率也只有50%，但样本里真正能站住的只有 Amazon Essentials 的单个新品 B0FPPF797H，不能代表小品牌可复制成功。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
Amazon EssentialsNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
STQ KIDSAmazon Essentials#Success Rate by Entry Time
Listing这个市场不适合现在进入，原因很直接：近期开新品牌几乎没有形成可复制的成功，新品牌新上架里盈利率只有50%，但样本只有2个，而且另一半已经失败；更关键的是，最近半年新增基本只剩少量品牌在硬打，已经不是“容易切入”的状态。
从时间看，2025年9月到10月出现了5个新上架但都不盈利的产品，品牌集中在 Amazon Essentials 和 STQ KIDS；到2026年2月才出现 1 个盈利新品 B0FPPF797H，说明市场不是持续放量增长，而是前期密集试错、后期只有少数大品牌能跑出结果。B0FPPF797H 虽然盈利，利润率只有 13.7%，月销 50 件，前期投入约 4334.22 美元，广告就占 974.33 美元；这类结果说明想复制成功，至少需要中等预算和持续投放，不是低成本就能做成。反过来，B0FQ4X8HL7 直接是非盈利、无有效销量，说明同一品牌的同类新品也不是都能活。
对小卖家来说，没有看到真正的小品牌成功样本：目前能站住的盈利新品是 Amazon Essentials，明显属于强势品牌打法，不是<300评价的真实小卖家案例；失败样本则集中在 STQ KIDS 和 Amazon Essentials 的新品。市场里老品牌新产品的盈利率为 0%，老品牌新品非盈利率达到 100%，说明竞争强到连老品牌都不容易复制，整体更像价格和投放驱动，而不是靠普通选品就能赢。结论很明确：不要进入。 如果一定要做，只能按大品牌逻辑准备至少约 4,334 美元起步的单品预算，并接受前期广告压力；小卖家没有明显胜算。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 5 2026 0 0 0 1 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 2 2025/10 0 0 0 0 0 0 0 3 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 1 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Casesnerteo Toddler Shoes Boys Kids Running Sneakers | Breathable, Lightweight. Machin Washable Dark Grey 10 M US Toddler
This listing is deemed profitablePrice (USD)$22.05Released TypeOld Release (2019-04-20)Brand is an old entry in this marketSize and Weight18.8 x 12.2 x 7.8 cm, 372.00gProfitable Factors
Based on old ASINDistinct functions and featuresDesign & Appearance
深灰色网布鞋面，整体偏百搭耐脏, 轻量网布运动鞋外观，搭配魔术贴与弹力带的童鞋结构Key Buying Motive
透气针织鞋面、轻便、可机洗，并用魔术贴+弹力带提升穿脱便利和包裹稳定性Target Customers
面向需要日常通园、跑跳活动且希望孩子能快速独立穿脱鞋子的幼童家庭Early Investment
Investment
Monthly Revenue (Recent) (USD)$1,102.5050 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight24.37% / 27.07%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight16.16% / 18.86%Peak / Non PeakSales & BSR Performance
nerteo Toddler Shoes Boys Kids Running Sneakers | Breathable, Lightweight. Machin Washable Dark Grey 9 M US Toddler
This listing is deemed profitablePrice (USD)$21.42Released TypeOld Release (2019-04-20)Brand is an old entry in this marketSize and Weight17.9 x 13.2 x 8.6 cm, 322.00gProfitable Factors
Based on old ASINLow pricing strategyDesign & Appearance
深灰色主色，偏基础百搭，吸引日常通勤与幼儿园场景用户, 针织鞋面+运动鞋轮廓，属于常见公开市场款式，没有明显独占外观Key Buying Motive
针织鞋面、轻量透气、魔术贴+弹力带组合，主打易穿脱与舒适Target Customers
需要日常通勤、幼儿园/学步阶段、注重轻便透气和方便穿脱的幼童家长Early Investment
Investment
Monthly Revenue (Recent) (USD)$1,071.0050 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight23.64% / 26.62%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight15.94% / 18.93%Peak / Non PeakSales & BSR Performance
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