- Benchmark ASINB0FQ2RLPNR
- MarketplaceCA
- Category ID6370072011
- Analyzed Products
- Keywordlacrosse massage ball, trigger point ball, massage balls
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-24
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不值得进入，已经是低利润、强价格战的饱和市场。 新品牌新发布产品 16 个里，盈利 0%，整体新发布产品 19 个里盈利率也是 0%，最近进入的产品几乎都在 0%~6.97% 的低利润带，完全不符合你设定的“15% 以上才算可接受”的门槛。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很明确：这个市场不值得进入。 用户预算 50万CNY 只能覆盖前几个月的备货、物流和投放，但当前样本里新品牌几乎全军覆没，利润空间又被压到很薄，属于明显的价格战市场。
Early sourcing + logistics + marketing budget (CAD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?15.78%New listing success rate (old brands):0.00%New listing success rate (new brands):0.00%Alternatives- 网球（或旧网球）
- 坚果棒/按摩棒
- 泡沫轴（短款或迷你款）
- 筋膜按摩枪（入门低价款）
- 按摩靠枕/颈部按摩垫
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，已经明显拥挤，而且利润太薄。 新品牌几乎没有成功样本：新品牌新上架产品盈利率为0%，新上架产品整体盈利率也为0%；同时，市场可识别的盈利产品占比只有2.90%，说明这里基本是低价互卷，不是健康增长市场。
Most investment in new productsNew products with Highest revenueLeast investment in new productsBESKAR
Recent Monthly Revenue (CAD):-(-)B0G3VDD896Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (CAD):C$1,346.00(100pcs/month)B0FQ2RLPNR (4.2/5 (170 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%
Recent Monthly Revenue (CAD):C$3,350.00(250pcs/month)B0FQ2TFYN7 (4.2/5 (170 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Old brand with the most profitable new productsFITZELAR
Recent Monthly Revenue (CAD):C$1,095.00(50pcs/month)B08RCV1548 (4.6/5 (903 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableLeast profitable new productsWANDiORY
Recent Monthly Revenue (CAD):-(-)B0H11BM2HD (4.5/5 (2 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (CAD):-(-)B0H118HHQK (4.7/5 (22 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (CAD):-(-)B0H119BXCS (4.8/5 (28 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 花生双球造型更少见，辨识度高
- |
- 浅紫配色更吸睛，图片点击率更强
- |
- 更适合深层放松和便携使用，受众明确
B0C5HYGM66 (4.4/5 (525 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQSales & BSR
Differentiation:- 蓝色平滑球+凸点球组合，外观差异更明显
- |
- 一套两种触感，满足不同按摩需求
- |
- 颜色鲜明，图片展示更有视觉吸引力
B07NXDH9RQ (4.2/5 (522 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%Sales & BSR
#Net Profit Margins: All vs New
Listing结论：这个市场不值得进入，已经进入低利润、强竞争的价格战区，而且对新品牌几乎没有成功空间。 19个新发布产品里，盈利率是0%，新品牌新发产品盈利率也是0%；新品牌只有3个，但老品牌有19个，说明这不是“早期红利市场”，而是老牌和新入局品牌一起挤压的成熟战场。
Profitability difficultyHigh Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B016L9K7X8TRIGGERPOINT2016-03-23YesC$25.4350pcsC$1271.527.11%C$344.71B08RCV1548FITZELAR2021-01-02YesC$21.950pcsC$1095.010.84%C$118.7Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0FQ2RLPNRBESKAR2025-11-02NoC$13.46100pcsC$1346.06.55%C$88.17B0FQ2TFYN7BESKAR2025-11-20NoC$13.4250pcsC$3350.06.47%C$216.75
B0FQ2QX87LBESKAR2025-11-12NoC$13.43250pcsC$3357.56.85%C$229.99B0FQ2TH499BESKAR2025-09-06NoC$13.47400pcsC$5388.06.55%C$352.92B0H11BM2HDWANDiORY2026-05-08NoC$19.8-pcsC$-10.24%C$-
B0GGHKQCQYVoxlara2026-01-13NoC$13.45-pcsC$-0.66%C$-B0H118HHQKWANDiORY2026-05-08NoC$12.99-pcsC$-2.68%C$-B0H119BXCSWANDiORY2026-05-11NoC$12.99-pcsC$-3.22%C$-
B0GZZYS311WANDiORY2026-05-08NoC$12.99-pcsC$-2.46%C$-
B0F8C2KNZ1MURLIEN2026-01-14NoC$12.46-pcsC$-2.35%C$-
B0F8C53W9WMURLIEN2026-04-10NoC$12.6-pcsC$-3.31%C$-
B0GZZXN6V1WANDiORY2026-05-08NoC$19.8-pcsC$-13.43%C$-
B0GZSX8HB3Voxlara2026-05-07NoC$13.21-pcsC$--0.25%C$-
B0H11BS9DZWANDiORY2026-05-08NoC$12.99-pcsC$-2.41%C$-B0GGRGM8ZRMURLIEN2026-01-14NoC$--pcsC$--%C$-B0GZT57RVJVoxlara2026-05-07NoC$--pcsC$--%C$-B0G3VDD896BESKAR2025-11-25NoC$--pcsC$--%C$-#New Product Success Rates
Listing这个市场不值得进入，已经明显接近价格战/过度拥挤状态。 新品牌进场几乎没有正向样本：新上架产品成功率是0%，新品牌的新产品成功率也是0%；整体可识别盈利率只有2.9%，且新产品利润分布里没有任何一个落在15%以上的可接受区间，说明不是健康增长，而是低利润内卷。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
BESKARWANDiORYVoxlaraMURLIEN#Success Rate by Entry Time
Listing这个市场不适合进入，已经进入明显的价格战/饱和区。 近端新品牌几乎没有真正跑通：14个新品牌新发布产品里，盈利率是0%，而非盈利率是100%；最近一年里，2026年出现的新品基本全是亏损，尤其是 WANDiORY、MURLIEN、Voxlara 这些品牌的新上架产品都没有形成可复制的盈利样本，说明竞争正在快速恶化，而不是变好。
证据非常直白：新品牌端没有成功案例，反而有明显的“重营销”信号。 代表性样本 B0FQ2RLPNR（BESKAR）虽然是新品牌新上架、月销100、近月营收1346 CNY，但利润率只有6.6%，仍然亏损；它的早期投入已达2665.08 CNY，其中广告就占599.11。BESKAR 5个产品全部非盈利，成功率0%，但月营收合计仍有13441.50，说明这类品牌需要持续砸预算才撑得住。按你的规则，利润率低于10%就是价格战区，这里连一个新品牌的稳定盈利样本都没有；同时出现多款新品靠较高投入去撑销量，说明不是“轻量小卖家”可复制的模式。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 4 0 0 0 0 1 2026 0 0 0 0 0 0 0 14 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 1 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 3 0 0 0 0 1 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 3 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 1 2026/5 0 0 0 0 0 0 0 8 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesTRIGGERPOINTB016L9K7X8 (4.6/5 (3515 Reviews))TriggerPoint Foam Massage Ball for Deep-Tissue Massage
This listing is deemed profitablePrice (CAD)C$25.43Released TypeOld Release (2016-03-23)Brand is an old entry in this marketSize and Weight8.4 x 7.1 x 6.5 cm, 50.00gProfitable Factors
Established brand with longevityBased on old ASINDesign & Appearance
经典单球圆形设计，表面简洁，无明显差异化外观Key Buying Motive
泡棉表面更易清洁、更卫生，适合小肌群深层按压Target Customers
需要针对小肌群进行精准深层放松的康复/理疗用户Early Investment
Investment
Monthly Revenue (Recent) (CAD)C$1,271.5050 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight26.94% / 27.11%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight24.31% / 24.48%Peak / Non PeakSales & BSR Performance
FITZELARB08RCV1548 (4.6/5 (903 Reviews))FITZELAR Massage Lacrosse Balls for Myofascial Release, Quality Certification, Massage Deep Tissue for Back and Shoulder, Trigger Point Therapy, Muscle Knots, Relieving Muscle Pain, Yoga Ball for Feet
This listing is deemed profitablePrice (CAD)C$21.90Released TypeOld Release (2021-01-02)Brand is an old entry in this marketSize and Weight19.5 x 13.8 x 7.6 cm, 140.00gProfitable Factors
Based on old ASINDesign & Appearance
粉色与蓝白渐变配色，较普通纯色球更有识别度, 标准单球圆形设计，属于常见公版筋膜球结构Key Buying Motive
2.5英寸、45度硬度、单点深压，偏向更精准的触发点放松Target Customers
需要针对背部、肩颈、足底进行深层筋膜放松的人群Early Investment
Investment
Monthly Revenue (Recent) (CAD)C$1,095.0050 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight9.81% / 10.84%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-6.27% / -5.23%Peak / Non PeakSales & BSR Performance