- Benchmark ASINB0FHG3BDTB
- MarketplaceUS
- Category ID1045904
- Analyzed Products
- Keywordrunning shoes, fashion jewelry
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-22
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不适合进入，已经是低利润、强压价的高风险市场。 现有可见样本里，新发布产品盈利率是0%，整体可识别盈利率也是0%；最近的新样本 Amazon Essentials 的 B0FHG3BDTB 只有6.74%利润率，明显落在价格战区，而且同类产品 B0FHG5QC6X 也同样不赚钱，说明这不是靠常规铺货能跑通的赛道。
证据非常集中：市场里没有任何可复制的“小商家成功案例”，也没有新品牌起量的空间。 当前统计显示新品牌数为0，已识别的老品牌只有 Amazon Essentials；它旗下2个可识别产品全部非盈利，B0FHG3BDTB 月销50件、月营收638.50美元，但利润仍为负向结果，说明“有销量”不等于“能赚钱”。从时间趋势看，2026年2月出现的新发布样本仍然是0%盈利，后续月份也没有新的正向样本，市场不是在变好，而是在被价格压得更死。产品失败原因也很一致：缺乏差异化、市场过小或竞争过强、利润空间本来就低；海军蓝基础款、常规版型、常规功能都很容易被复制，导致任何新进入者都很难建立护城河。
- Big Brand Entry：不建议。 虽然 500000 CNY 足够覆盖单个 ASIN 的前期投入，但这里的关键不是预算，而是没有可验证的盈利样本；Amazon Essentials 这类老品牌能靠资源和旧链接做新款，但它们的结果仍然是非盈利，不能作为你能复制的正面案例。
- Small Business Entry：更不建议。 市场里没有识别到真正的 small business 成功样本，也没有低于300评论还能稳定赚钱的可参考对象；若没有明显产品更新、外观差异或功能突破，进入后大概率会被迫打价格战。
- 最关键的短结论：不要进。 这不是一个适合新品牌或小商家切入的类目，当前信号是“销量有、利润没、差异化弱、老品牌压制强”。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
Old Brands
#Budget Requirement
Listing结论很直接：这个市场不值得进入。 现有数据里，市场可识别的盈利产品比例是0%，新发布产品盈利比例也是0%；最近的新增样本 Amazon Essentials 的 B0FHG3BDTB 只有 6.74% 利润率，已经落在明显的价格战区间，而且它还是“新挂在旧链接”也没做出盈利，说明这个赛道不是靠常规铺货就能赚到钱。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?100.00%New listing success rate (old brands):0.00%Potential certificate expensesCPC CertificationSome categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternatives- 二手/成色好的同类童装休闲长裤（本地二手平台、跳蚤市场、家长群转让）
- 超市/折扣店自有品牌童裤（如 Target、Walmart、Kohl’s 的入门款，通常更便宜且可现场试穿）
- 基础款运动裤/卫裤（弹力腰、无拉链，穿脱更快，适合日常替代）
- 打折季购买多件装童装裤（单价更低，适合预算敏感型用户）
- 可裁剪/可调节裤长的“成长裤”或松紧腰校服裤（穿着周期更长，降低换新频率）
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这不是一个适合进入的市场：当前样本里可识别的盈利产品占比为0%，新发布产品盈利率也是0%，而且所有新发布样本都集中在老品牌 Amazon Essentials 的同款改款上，说明市场不是在给新进入者留空间，而是在被强势老品牌和价格压力挤压。 用户预算 500000 CNY 看起来够做单个 ASIN 的前期投入，但在这个市场里，钱不是门槛，真正的问题是没有可复制的正向样本。
Old brand with the most profitable new productsAmazon Essentials
Recent Monthly Revenue (USD):-(-)B0FHG5QC6XBrand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):$638.50(50pcs/month)B0FHG3BDTB (4.4/5 (99 Reviews))Brand is an old entry in this marketNew Upgraded Version on Old ASINInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- Product features and designs are too common without differentiation
B0FHG3BDTB (4.4/5 (99 Reviews))Brand is an old entry in this marketNew Upgraded Version on Old ASINInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
Differentiation:- Product features and designs are too common without differentiation
B0FHG5QC6XBrand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不可进入。 数据只覆盖到2个样本，但信号已经很差：新上架产品里可识别的利润率只有1个样本，且只有6.74%，低于你要求的15%可接受线，典型是价格战区；同时新产品只有1个可识别样本、成功率等于0%，没有看到任何可复制的健康新入场案例。
Profitability difficultyUnknown - Insufficient New ReleasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Non-Profitable Products
Products with negative profitability ranked by lowest profit value. Only includes products classified as non-profitable regardless of release date.
B0FHG3BDTBAmazon Essentials2026-02-11No$12.7750pcs$638.56.74%$43.04B0FHG5QC6XAmazon Essentials2025-07-13No$--pcs$--%$-Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0FHG3BDTBAmazon Essentials2026-02-11No$12.7750pcs$638.56.74%$43.04#New Product Success Rates
Listing这个市场不值得进入，结论很明确：它已经接近价格战区，而且现有样本里连一个可验证的盈利新产品都没有。 目前可见的新上架产品盈利率是0%，整体盈利率也是0%；同时，样本中的核心产品 B0FHG3BDTB 由 Amazon Essentials 推出，利润率只有6.7%，低于10%的盈利门槛，月销约50件、月营收638.50美元，但仍被判定为非盈利，说明这个类目里“有销量”不等于“能赚钱”。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
Amazon Essentials#Success Rate by Entry Time
Listing这个市场不适合进入，结论很明确：当前是彻底的价格战/饱和市场，低利润且新品牌几乎没有真正跑出来的空间。 现有数据里，市场整体可识别盈利率是0.00%，新上架产品盈利率也是0.00%；最近一年也没有形成可持续的新机会，唯一被记录到的“成功”样本甚至不是纯新产品，而是 Amazon Essentials 的旧链接改款 B0FHG3BDTB，这种模式更偏向大品牌借旧链接吃资源，不是小商家可复制的入口。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 0 2026 0 0 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 1 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases