- Benchmark ASINB0FHG3BDTB
- MarketplaceUS
- Category ID1045904
- Analyzed Products
- Keywordrunning shoes
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-22
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入：当前已经不是“能不能做”的问题，而是典型的低利润、低创新、强竞争市场。 现有数据里可识别的新品牌数是 0，说明没有看到可验证的新商家成功样本；新上架产品盈利率也是 0.00%，而且市场里唯一清晰的新上架样本 B0FHG3BDTB 直接落在 6.74% 利润率，远低于 10% 的价格战警戒线，属于明摆着的低毛利硬拼。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
Old Brands
#Budget Requirement
Listing这个市场不值得进入：用户预算 50万 CNY，表面上够覆盖单个ASIN前期打样、首批货、头几个月物流和投放，但市场本身已经是价格战/低利润环境，且没有看到可复制的盈利样本。 目前市场可识别的盈利产品占比是 0.00%，新上架产品盈利占比也是 0.00%，这意味着不是“钱不够”，而是“进场后大概率还是亏”。
证据很直接：Amazon Essentials 这条新上架旧链接产品 B0FHG3BDTB，售价 $12.77，利润率只有 6.74%，低于 10% 的盈利门槛；而且只有 99 个评价、月销 50 件、月收入约 63,850 美元，却仍然不盈利，说明在这个价位和成本结构下，连大品牌都很难守住利润。 同品牌旧款 B0FHG5QC6X 也被判定为不盈利且无有效销量，说明这里不是靠堆预算就能换来结果；同时市场里新发布产品的盈利率为 0.00%，并且最近几个月/几年几乎没有可见的新产品成功信号，市场走势是停滞甚至偏弱，不是上升期。唯一能看到的所谓“成功”样本也不是小商家成功案例，而是老品牌的低毛利试水，不能拿来当小商家的进入标杆。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?100.00%New listing success rate (old brands):0.00%Potential certificate expensesCPC CertificationSome categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternatives- 直接买二手或清仓同类童装休闲裤：对“必须有一条类似长裤”的需求，二手平台、奥特莱斯或季末清仓往往更便宜，尺码也常见，适合先过渡使用。
- 选择同品牌/同风格的基础款运动裤或针织束脚裤：比棉斜纹裤更宽容、穿脱更省事，价格通常相近或更低，也更适合幼儿日常活动。
- 购买无品牌/仓储式多件装儿童长裤：如果核心诉求是性价比，多件装基础款通常单条成本更低，且补货更容易。
- 用可调节腰围的校服裤/通用儿童长裤替代：这类产品覆盖场景更广，孩子长得快时更耐用，减少频繁复购。
- 先用短期补丁方案：在已有裤子上加腰围调节扣、腰带夹或内穿打底裤，能低成本延后购买新裤子，适合临时需求。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入：样本里已经出现老牌强势玩家 Amazon Essentials，但它这个新上架款 B0FHG3BDTB 只有 6.7% 利润率、月销 50、月收入约 638.50 美元，却仍然被判定为非盈利；这说明这里已经是明显的低利润竞争区，小品牌很难靠正常打法站稳。更关键的是，当前数据里没有看到足够的“真实小品牌成功”样本，反而更像是靠老品牌资源、低价和持续投放在硬扛，进入风险很高。
Old brand with the most profitable new productsAmazon Essentials
Recent Monthly Revenue (USD):-(-)B0FHG5QC6XBrand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):$638.50(50pcs/month)B0FHG3BDTB (4.4/5 (99 Reviews))Brand is an old entry in this marketNew Upgraded Version on Old ASINInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- Product features and designs are too common without differentiation
B0FHG3BDTB (4.4/5 (99 Reviews))Brand is an old entry in this marketNew Upgraded Version on Old ASINInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
Differentiation:- Product features and designs are too common without differentiation
B0FHG5QC6XBrand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入：当前样本里没有任何可验证的盈利新入局，且利润率几乎全在低位，属于价格战/弱需求环境。 对大品牌和小商家都不是好机会；如果硬进，只能靠强品牌、强投放或更高研发/品牌投入，500000 CNY 也只能覆盖单个SKU的前期成本，无法保证长期赢面。
Profitability difficultyUnknown - Insufficient New ReleasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Non-Profitable Products
Products with negative profitability ranked by lowest profit value. Only includes products classified as non-profitable regardless of release date.
B0FHG3BDTBAmazon Essentials2026-02-11No$12.7750pcs$638.56.74%$43.04B0FHG5QC6XAmazon Essentials2025-07-13No$--pcs$--%$-Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0FHG3BDTBAmazon Essentials2026-02-11No$12.7750pcs$638.56.74%$43.04#New Product Success Rates
Listing结论很直接：这个市场不适合进入。 现在的信号是典型的高风险、低回报、强竞争市场：新产品盈利率为0%，市场里可见的样本全部落在“other”区间，说明几乎没有可复制的稳定盈利带；同时，已知成功案例全部来自老品牌 Amazon Essentials，而不是新品牌。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
Amazon Essentials#Success Rate by Entry Time
Listing结论很明确：这个市场不适合进入，已经处在高风险、低回报的状态。 你当前看到的不是“还有机会”的市场，而是“老品牌继续挤压、利润被压到接近地板”的市场；尤其对小商家来说，基本没有健康切入点，对大品牌也不值得重投。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 0 2026 0 0 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 1 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases