- Benchmark ASINB0GC65ZZXL
- MarketplaceUK
- Category ID3313474031
- Analyzed Products
- Keywordstorage baskets
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-24
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不值得进入，已经是低利润、同质化、近乎清零的新品牌成功市场。 现有数据里，新品牌只有 Hifree 进入，2 个新上架产品全部亏损；新发布产品盈利率 0%，整体可见盈利产品比例也为 0%，这不是“难做”，而是当前打法下几乎没有正向样本。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很明确：不值得进入。这个市场已经进入价格战区，且新品牌几乎没有成功样本；你现在的50万人民币只能覆盖前期铺货和投放，但不足以支撑长期研发、品牌和认证成本。
从数据看，市场盈利面非常差：整体可判定为盈利的产品比例是0%，新发布产品的盈利比例也是0%；新品牌新上架的盈利率同样是0%，而新品牌新上架的非盈利率是100%。这不是“有机会但难做”，而是连最基本的正向结果都没跑出来。再看两个代表性样本，Hifree 的 B0GC65ZZXL 定价约£19.03，月销300、月营收约£5709，但毛利率只有7.67%，低于你应当接受的15%门槛；它还只有133条评价，明显不是“真小商家成功案例”，更像靠投放硬推的样本。另一个老品牌 Coloch 的 B0CL9M7DRN 毛利率是-12.13%，说明老品牌也在亏；这不是小商家能靠正常打法轻松切入的环境，而是连品牌型玩家都在被成本压着打。
市场结构同样不好。当前可见的新上架样本几乎全是Hifree这类新品牌，且时间趋势显示2026年3月出现集中上新，但没有任何盈利转化；这意味着市场在拉新，但不是在赚钱。唯一相对“能卖”的Hifree B0GC65ZZXL 其实也只是卖得动，不代表赚得到；它的特征只是加了无线抽气泵，属于轻度差异化，并不足以支撑高利润。Coloch 的 B0CL9M7DRN 则是典型同质化收纳盒，功能、外观都很普通，说明这个赛道要么靠低价，要么靠更重的品牌和投放，小商家如果想进，基本要走激进投放甚至掠夺式营销，否则很难起量。
Early sourcing + logistics + marketing budget (GBP)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?0.00%New listing success rate (new brands):0.00%Potential certificate expensesCE CertificationSome categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternatives- 普通压缩收纳袋（手动滚压/按压式）
- 抽气式旅行收纳袋（不含电动泵，直接接家用吸尘器）
- 真空压缩衣物收纳带/压缩收纳绑带
- 可折叠收纳箱/软布收纳盒
- 换季衣物用织物收纳袋（拉链防尘款）
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，已经是明显的价格战区，而且正在被新品牌持续挤压。 核心证据很直接：市场里可识别的盈利产品比例是0%，新上架产品的盈利比例也是0%；同时你给的核心样本 Hifree 虽然是新品牌，但两条新上架 ASIN 全部亏损，其中 B0GC65ZZXL 只有7.7%利润率、133个评论、月销300、月营收£5,709，却仍被判定为非盈利，说明“有销量不等于能赚钱”。
大品牌角度也不成立，小品牌角度更不成立。 Hifree 这条成功不了的样本，早期投入约£39,963，其中广告就占£8,987.68，说明要把单个 ASIN 推起来需要较重的投放；但它依然没跨过10%利润线，且品牌成功率是0%。更糟的是，市场里没有找到任何可作为“小品牌成功案例”的真实样本；相反，Coloch 这种老品牌样本 B0CL9M7DRN 也是0利润率、60个评论、无收入，证明老品牌在这里也不能作为小品牌参考。结论很明确：别进。 如果硬要看 benchmark，唯一值得你参考的是失败样本——B0GC65ZZXL 要避开的点是重投放、低利润、靠销量硬撑；B0CL9M7DRN 要避开的点是大体积、运输和履约成本过重、最终直接吞掉利润。
Least investment in new productsMost investment in new productsNew products with Highest revenueHifree
Recent Monthly Revenue (GBP):-(-)B0GRSSHXKNBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (GBP):£5,709.00(300pcs/month)B0GC65ZZXL (4.2/5 (133 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Old brand with the most profitable new productsColoch
Recent Monthly Revenue (GBP):-(-)B0CL9M7DRN (4.8/5 (60 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 旅行便携性强，附无线抽气泵，使用场景很直观
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- 蓝色真空袋+白色泵的图片对比明显，货架上容易被点开
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- 整套12件并分大小号，适合想快速压缩行李的人群
B0GC65ZZXL (4.2/5 (133 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Sales & BSR
Differentiation:- 米色收纳盒与透明窗形成清晰展示，视觉上更像家居爆款
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- 6个装+可叠放设计，适合衣柜整理的家庭用户，购买动机明确
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- 布艺折叠收纳箱外观与真空袋差异大，品类区分明显
B0CL9M7DRN (4.8/5 (60 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不适合进入，已经是低利润、同质化的价格战市场。 目前可见的新产品利润率只有7.7%，而且新品牌进入后没有任何可验证的盈利案例；新品牌 Hifree 的两个新上架产品都未盈利，其中一个还要靠 3.9963 万元级别的早期投入才能做到每月约 5709 英镑收入，说明不是靠低成本就能跑出来的生意。
Profitability difficultyUnknown - Insufficient New ReleasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Non-Profitable Products
Products with negative profitability ranked by lowest profit value. Only includes products classified as non-profitable regardless of release date.
B0GC65ZZXLHifree2026-03-08No£19.03300pcs£5709.07.67%£437.89B0CL9M7DRNColoch2023-12-20No£16.43-pcs£--12.13%£-B0GRSSHXKNHifree2026-03-09No£--pcs£--%£-Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0GC65ZZXLHifree2026-03-08No£19.03300pcs£5709.07.67%£437.89B0GRSSHXKNHifree2026-03-09No£--pcs£--%£-#New Product Success Rates
Listing这个市场不适合进入，结论是明确的：新品牌与新产品几乎全线失败，且已出现价格战/低利润信号。 目前样本里可识别的盈利产品为0%，新上架产品盈利率也是0%；近一年没有看到新品牌的正向突破，反而是Hifree这类新入场品牌的2个新产品全部亏损，说明不是“少量试错失败”，而是当前赛道对新进入者非常不友好。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
Hifree#Success Rate by Entry Time
Listing结论很明确：这个市场不值得进入，当前已经偏向价格战和高风险试错，不适合大品牌，也不适合小商家。 近一年只有 Hifree 这一家新品牌进入，且 2 个新上架产品全部亏损；更关键的是，近期开新几乎没有形成可复制的盈利样本，说明市场不是“机会多”，而是“新手进来就难赚钱”。
从数据看，Hifree 的 B0GC65ZZXL 虽然有 133 条评价、月销 300、月营收约 5709 英镑，但利润率只有 7.7%，低于你要求的可接受线 15%，而且前 3 个月平均月销 700 但早期总投入高达约 39963 英镑，广告就占约 8988 英镑，说明这类结果是靠重投入换来的，不是低预算新卖家能轻易复制。另一个新品 B0GRSSHXKN 直接是无销量、非盈利，品牌 Hifree 整体成功率 0%，新品牌新发布盈利率也是 0%，非盈利率 100%。这不是“少数失败”，而是新品牌入场后全部失手；同时，月度与年度新增都只看到 2026 年的 2 个新产品，说明不是有大量新品牌涌入的爆发期，而是市场门槛高、成功样本极少。
对大品牌来说，虽然用户预算 50 万元人民币表面上能覆盖单个 SKU 的启动成本，但这个市场没有清晰的可复制盈利路径，且样本显示要靠高额广告与品牌势能才能做出 7.7% 这种仍然不达标的结果；对小商家来说，真正可借鉴的“<300 评价且稳定盈利”的成功案例没有出现，反而只有一个 133 评价但仍亏损的新品，说明这个类目对小卖家不友好。最终建议：不要进场。 如果硬要做，至少要先证明你能做出显著差异化、并承担远高于单一 SKU 启动预算的品牌和投放成本；否则就是被价格战和低利润吞没。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 0 2026 0 0 1 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 1 0 0 0 0 1 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases