- Benchmark ASINB0DMWJPCZG
- MarketplaceUK
- Category ID3229384031
- Analyzed Products
- Keywordgarden decor
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-24
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这不是可进入的市场：整体已经是价格战区，且对大品牌和小商家都不友好。 现有数据里，新品牌数为0，但这不代表有机会；真正可验证的新上架只有4个，全部不赚钱，新上架盈利率是0%，整体利润面也没有任何健康样本，说明市场不是“还能切进去”，而是“已经把利润压没了”。
证据很直接：近4个新上架全部失败，近月与近年都没有任何盈利样本，说明市场在持续走弱而不是改善。 价格区间上，样本利润率只看到约11.05%到17.66%的区间，但实际可验证的新上架全都落在不盈利里；产品失败原因高度一致，都是“缺少差异化 + 市场极度拥挤 + 利润太薄”。可见失败样本包括 Homewish 的 B09CCTGKVW、Manfei 的 B0D4V4ML82 和 B0D4V7YVSF、richhome 的 B0FH68GF3F、Loussiesd 的 B0FNWQ7V8K、Homemissing 的 B0FQ4XPLBZ。它们价格大多在约21.25到34.21英镑之间，却都靠微纤维、隐形拉链、角绑带这类基础配置互相复制，没有形成可防守的卖点。中期表现也很差：2025年8月到10月出现的4个新上架全部只是“other”，没有任何可验证盈利，说明不是个别产品失手，而是进入后普遍跑不出来。用户预算50万人民币，表面上够做单品启动，但面对这种结果，预算只能支撑前期上架，不足以改变市场本身的价格战结构。
- 大品牌结论：即使是资金更强的品牌，也不应进入；唯一能考虑的是带来明显产品升级、设计差异或渠道优势，但当前数据没看到可复制的盈利路径。
- 小商家结论：不适合进入；没有任何<300评论的真实成功样本可当参考，反而现有失败样本显示要靠极强投放或压价才可能抢到一点份额，这属于高风险打法，不是健康机会。
- 关键提醒：这里不是“再优化一下就能做”的市场，而是“先天利润被打穿”的市场；如果没有独特产品、明显成本优势或强渠道资源，不要进入。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
Old Brands
#Budget Requirement
Listing这不是好市场，不建议进入。你现有预算 50万人民币，表面上能覆盖一部分单品的前期铺货、物流和投放，但市场里可见的可盈利样本几乎为零：整体盈利产品比例是 0%，新上架产品盈利比例也是 0%，而且新产品的利润区间数据没有出现任何高于10%的健康样本，说明这里更像是价格战区域，不是可复制的利润市场。
Early sourcing + logistics + marketing budget (GBP)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?100.00%New listing success rate (old brands):0.00%Alternatives- 使用普通纯色床品/床笠代替花园主题四件套：价格通常更低、选择更多，也更容易与现有卧室风格搭配；如果用户只是想要“焕新感”，这是最省事的替代方案。
- 购买花园感贴纸/墙贴来营造主题，而不是换整套寝具：单价更低、安装更简单、也不受床尺寸限制，适合租房或临时装饰。
- 用可拆洗的装饰抱枕套或靠垫套替代整套花卉床品：投入更小，视觉上仍能快速建立自然/花园氛围，且更容易分批购买。
- 选择廉价窗帘、桌布或床尾巾等软装替代：这些单品对房间主题的“存在感”很强，但比整套床品更便宜，使用门槛也更低。
- 改用植物/仿真花/干花摆件做主题装饰：比购买主题寝具更灵活，且可在卧室、书桌或窗边重复使用，适合希望低成本营造 garden decor 的用户。
- 如果用户想要儿童房的自然风格，可用主题被套或毯子单品替代完整套装：只买一个核心件即可实现大部分视觉效果，预算压力更小。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这不是一个适合进入的市场：0%盈利率、0%新品成功率，且新品几乎全军覆没，明显是价格战/低回报高风险市场。 现有数据里没有看到“30~100+新品牌涌入”的爆发式扩张，但已经足够差：市场总盈利率为0%，新品盈利率为0%，近月新品都是失败，说明不是单纯赛道小，而是竞争把利润压没了。
Old brand with the most profitable new productsfurn.
Recent Monthly Revenue (GBP):-(-)B0FDBN26DLBrand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQRecent Monthly Revenue (GBP):£2,131.00(50pcs/month)B0DMWJPCZG (4.2/5 (91 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 粉色城堡+花卉，画面最有童话感
- |
- 与常见纯花卉款差异更大，更吸睛
- |
- 少女公主房定位明确，易吸引点击
B0D4V7YVSF (4.2/5 (31 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQSales & BSR
Differentiation:- 黄蓝红花卉配色更醒目，缩略图抓眼
- |
- 田园/博主风视觉与其他款区分明显
- |
- 适合喜欢明亮花园风的用户，易促成购买
B09CCTGKVW (4.5/5 (705 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入：已经进入低利润价格战区，且样本里没有任何可验证的盈利产品。 新品盈利率为0%，整体盈利率也为0%，说明现在不是“找机会”，而是“躲风险”。
Profitability difficultyModerate Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Non-Profitable Products
Products with negative profitability ranked by lowest profit value. Only includes products classified as non-profitable regardless of release date.
B0DMWJPCZGfurn.2024-11-13No£42.6250pcs£2131.014.73%£313.9
B0FH68GF3Frichhome2025-07-10No£25.84-pcs£-16.64%£-B0D4V7YVSFManfei2024-05-22No£26.31-pcs£-12.38%£-B0D4V4ML82Manfei2024-05-22No£34.21-pcs£-14.2%£-B09CCTGKVWHomewish2021-08-11No£21.25-pcs£-11.89%£-
B08GYJ9WXDLoussiesd2020-08-28No£24.89-pcs£-10.62%£-
B0FGHH3ZVGHomewish2025-07-03No£27.85-pcs£-17.84%£-
B0FQ4XPLBZHomemissing2025-09-08No£29.75-pcs£-12.05%£-
B0DGLD25MPLoussiesd2024-09-10No£35.38-pcs£-17.54%£-B0FGH9WTNJHomewish2025-07-03No£38.53-pcs£-20.04%£-
B0BTVQ8162Homewish2023-02-04No£34.59-pcs£-18.57%£-
B08C9LVYC5Loussiesd2021-12-13No£38.0-pcs£-19.87%£-
B0DCJPSJ4THomewish2024-08-08No£28.73-pcs£-15.52%£-
B08ZKPM8CSHomemissing2021-03-20No£28.99-pcs£-16.14%£-B08GYMM5KHLoussiesd2020-08-28No£21.09-pcs£-11.14%£-
B0CY5J8VB8feelingyou2024-03-15No£37.4-pcs£-11.51%£-
B0FNWQ7V8KLoussiesd2025-08-27No£26.49-pcs£-13.1%£-
B0C2KHK1W9Generic2023-04-15No£31.48-pcs£-13.43%£-B0FNWLP5STLoussiesd2025-08-27No£19.23-pcs£-8.33%£-
B0C2KGBFRVGeneric2023-04-15No£27.54-pcs£-9.35%£-Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0FQ4XPLBZHomemissing2025-09-08No£29.75-pcs£-12.05%£-B0FNWQ7V8KLoussiesd2025-08-27No£26.49-pcs£-13.1%£-B0FNWLP5STLoussiesd2025-08-27No£19.23-pcs£-8.33%£-
B0FVFVND87Manfei2025-10-09No£--pcs£--%£-#New Product Success Rates
Listing这个市场不值得进入：新品牌和老品牌的新上架全部失败，整体新产品成功率 0%，已经是明显的价格战/饱和市场。 你现在看到的不是“还能靠差异化切进去”的市场，而是一个连老品牌都没跑出来、几乎所有新上架都亏钱的红海；对大品牌和小商家都不友好。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
ManfeiLoussiesdHomemissing#Success Rate by Entry Time
Listing这个市场不值得进入，已经是价格战/过度拥挤状态。 近期开店几乎全军覆没：新品牌新上架没有任何可验证的盈利，最近4个新上架样本全部不赚钱；市场整体可识别的盈利率也是0%，这不是可进入市场，而是明显的高风险市场。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 4 2026 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 2 2025/9 0 0 0 0 0 0 0 1 2025/10 0 0 0 0 0 0 0 1 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases