- Benchmark ASINB0DGX5XRX7
- MarketplaceUS
- Category ID2412711011
- Analyzed Products
- Keywordgirls tank dress, girls summer dress, girls play dress
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-24
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很直接：这个市场不适合进入，属于明显的低利润、接近价格战的高风险区。 新品牌新上架盈利率只有7.89%，整体新品牌成功率也只有8.82%，都低于你要求的安全线；而且市场里只有3个新品牌在样本中跑通，说明不是“多做一点就能赢”，而是大多数新产品都被压在失败端。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing不建议进入，这个市场已经接近价格战和失败区。 你有50万人民币，表面上够覆盖单个ASIN的前期发货、备货和投放，但按市场里能跑通的样本看，真正稳住利润的门槛并不低，而新品牌的新上架成功率只有7.89%，整体可盈利产品占比也只有6.00%，这已经是高风险信号。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?10.52%New listing success rate (old brands):0.00%New listing success rate (new brands):8.82%Which new brands have these successful new listings?Potential certificate expensesCPC CertificationSome categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternatives- 儿童纯棉打底背心/短款背心：比连衣裙更便宜、穿脱更简单，也更适合高频洗换和户外玩耍场景。
- 儿童短裤套装（T恤+短裤）：在夏季日常穿着中更实用，搭配门槛低，且通常可用通用尺码覆盖更广年龄段。
- 儿童蓬蓬裙/纱裙半裙：保留“好看、可转圈”的审美诉求，但价格常低于完整连衣裙，且上身可随意搭配现有T恤。
- 儿童吊带裙内搭方案（现有T恤+吊带裙/背带裙）：如果用户已有基础上衣，只需补一件更便宜的下装替代整套购买，决策成本更低。
- 儿童运动连衣裙/棉T裙：比设计感强的“公主裙”更日常，兼顾活动方便与穿着舒适，适合不想为一次性场景买专门款的用户。
- 二手/转卖平台上的同类女童夏装：对价格敏感用户是更低成本替代，且此类产品尺码波动大，二手反而更容易淘到合适库存。
- 亲子共享/借用裙装：对于生日、拍照、演出等低频场景，向亲友借用通常比购买更省钱，也避免尺码不合适的风险。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入：已经明显处于价格战/饱和风险区，连新品牌想做出稳定利润都很难。 现有样本里，市场整体可盈利产品只有6.00%，新上新产品可盈利率只有7.89%，远低于健康市场；而且新品牌里像 DXTON 这种新品直接失败，显示不是“做个新品就能卖”，而是需要更强资源和更高投入。
大品牌的标杆是 BFUSTYLE，不是新品牌案例。 它是老品牌，单款 ASIN B0DM68Y67S 月销100、月营收1517美元，利润率20.1%，早期投入约1960.80美元，其中广告约437.85美元；同系列 B0DM67MTQQ 和 B0DM66P12W 也分别做到22.15%和21.95%的利润率，且都维持100/75/50单的稳定销量。它的打法很清晰：蝴蝶满印、童趣显眼、围绕女孩夏季舞台/派对场景，靠更强的品牌力和持续投放把“常见版型”做成高转化产品。对大品牌来说，这个市场不是靠低成本切入，而是靠持续预算、品牌心智和流量投放硬推；按样本看，单ASIN早期投入至少接近2000美元级别，且这还不含研发、品牌和认证成本。
Most investment in new productsLeast investment in new productsNew products with Highest revenueArshiner
Recent Monthly Revenue (USD):$1,157.00(100pcs/month)B0G7DJM91M (4.8/5 (166 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable
Recent Monthly Revenue (USD):$764.25(75pcs/month)B0G7DTX9CP (4.8/5 (166 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable
Recent Monthly Revenue (USD):$705.00(75pcs/month)B0G7CXL8LK (4.8/5 (165 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsBFUSTYLE
Recent Monthly Revenue (USD):$1,517.00(100pcs/month)B0DM68Y67S (4.7/5 (1967 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableRecent Monthly Revenue (USD):$1,146.75(75pcs/month)B0DM67MTQQ (4.7/5 (1967 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableRecent Monthly Revenue (USD):$763.50(50pcs/month)B0DM66P12W (4.7/5 (1967 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableLeast profitable new productsDXTON
Recent Monthly Revenue (USD):-(-)B0G635FSCP (4.1/5 (14 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 黑白骷髅全印花，风格最个性、最少见
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- 万圣节/酷感主题明显，和常规童裙差异大
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- A字背心裙版型，适合想要吸睛图案的家长
B0D1VPVYWB (4.6/5 (42 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQSales & BSR
Differentiation:- 大面积彩色蝴蝶印花，视觉冲击强
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- 图案主题鲜明，和雏菊、骷髅等款差异大
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- 轻盈无袖摇摆裙，适合舞蹈、派对场景
B0DM68Y67S (4.7/5 (1967 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing结论很明确：这个市场不值得进入。 新品盈利率只有7.89%，低于10%的高风险线；而且新产品里92.11%都没达到盈利标准，已经是明显的低利润价格战环境。对大品牌来说也不是好机会，因为头部盈利案例仍然只来自少数品牌，且很多新品需要靠低价、老链接承接和持续投放才能撑住。
Profitability difficultyModerate Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0DM68Y67SBFUSTYLE2025-01-20Yes$15.17100pcs$1517.020.1%$304.92B0DM67MTQQBFUSTYLE2025-01-13Yes$15.2975pcs$1146.7522.15%$254.01B0G7DJM91MArshiner2026-01-21Yes$11.57100pcs$1157.017.47%$202.13B0DM66P12WBFUSTYLE2025-01-13Yes$15.2750pcs$763.521.95%$167.59B0G7DTX9CPArshiner2026-01-21Yes$10.1975pcs$764.2513.18%$100.73B0G7CXL8LKArshiner2026-01-21Yes$9.475pcs$705.012.71%$89.61Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0G7DJM91MArshiner2026-01-21Yes$11.57100pcs$1157.017.47%$202.13B0G7DTX9CPArshiner2026-01-21Yes$10.1975pcs$764.2513.18%$100.73B0G7CXL8LKArshiner2026-01-21Yes$9.475pcs$705.012.71%$89.61#New Product Success Rates
Listing这个市场不值得进入，结论很明确：新品牌几乎打不动，且已经接近价格战/饱和状态。 现有样本里，新上架产品盈利率只有7.89%，整体盈利产品也只有6.00%；更关键的是，旧品牌新上架产品盈利率直接是0%，说明老玩家已经把“能赚钱的新品”基本吃光了。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
ArshinerNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
ArshinerLovekiderOther#Success Rate by Entry Time
Listing这个市场不值得进入，已经进入过热竞争区。 近年新品牌虽然只有3个，但新品牌新上架产品的成功率只有8.82%（3个成功、31个失败），而且2026年新增新产品明显集中在失败端：23个失败、只有3个成功，说明竞争正在变得更难，不是更容易。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 12 2026 0 0 1 3 0 0 0 22 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 4 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 5 2025/12 0 0 0 0 0 0 0 3 2026/1 0 0 1 3 0 0 0 4 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 5 2026/4 0 0 0 0 0 0 0 7 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 6 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesBFUSTYLE Fancy Dresses for Girls Summer Playwear Butterfly Dress Twirl Sleeveless Sundress for Girl 7-8 Years
This listing is deemed profitablePrice (USD)$15.17Released TypeOld Release (2025-01-20)Brand is an old entry in this marketSize and Weight28.2 x 18.9 x 2.2 cm, 191.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
蝴蝶满印图案，视觉识别度高, 大面积彩色蝴蝶印花，整体更偏童趣和显眼的夏日舞台风Key Buying Motive
高分辨率印花配合柔软有弹性的面料，兼顾上身舒适与图案表现Target Customers
适合偏爱蝴蝶主题、舞蹈/换装/派对场景的7-8岁女孩Early Investment
Investment
Monthly Revenue (Recent) (USD)$1,517.00100 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight16.92% / 20.10%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight10.65% / 13.83%Peak / Non PeakSales & BSR Performance
ArshinerB0G7CXL8LK (4.8/5 (165 Reviews))Arshiner Summer Dresses for Toddler Girls Easter Sundress Blue 5-6 Years
This listing is deemed profitablePrice (USD)$9.40Released TypeNew Release (2026-01-21)Brand is a new entry in this marketSize and Weight30.8 x 25.7 x 1.4 cm, 9.00gProfitable Factors
Based on old ASINUnique appearance designLow pricing strategyDesign & Appearance
蓝色款在同类童装连衣裙中更显清爽百搭，适合春夏和节日场景, 吊带蝴蝶结+大口袋+A字裙摆，偏经典基础款，主要靠颜色和尺码做区分Key Buying Motive
可调节系带肩带，穿脱更方便；双大口袋提升实用性Target Customers
面向1-2岁到学龄前女孩的日常玩耍、夏季出行和节日穿搭需求Early Investment
Investment
Monthly Revenue (Recent) (USD)$705.0075 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight8.66% / 12.71%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-0.90% / 3.14%Peak / Non PeakSales & BSR Performance
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