- Benchmark ASINB0G19N1SQW
- MarketplaceUK
- Category ID3146281
- Analyzed Products
- Keywordgarment rack, clothes rack, coat rack, rolling clothes rack, freestanding clothing rack
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-24
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入，已经是明显的价格战区，而且新品牌几乎没有真实成功空间。 近25个新上架里，盈利率是0%，而新上架利润区间最高也只有0.62%，这不是“还能优化一下”的问题，而是整体被成本和竞争压到没利润。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing这不是一个适合进入的市场：预算勉强够，但市场已经明显陷入价格战，成功率几乎为零。 你的50万人民币只能覆盖一部分单品前期投入；按市场推荐，单个新品的起步预算中位数约为44,609英镑，最低也要约24,380英镑，换算后你的预算属于“能上场但不够稳”的级别，而且这还没算研发、品牌和认证成本。
Early sourcing + logistics + marketing budget (GBP)£24,380.09 - £44,608.72Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?68.00%New listing success rate (old brands):0.00%New listing success rate (new brands):0.00%Alternatives- 墙面/门后挂钩系统（免打孔粘胶或门后挂式），可临时替代少量外套、包和常穿衣物收纳，成本更低、安装更简单，适合租房和小空间用户。
- 床底/柜底可推拉收纳箱 + 防尘衣罩，用于季节性衣物、备用工装或洗后待晾衣物，通常比独立衣架更便宜，也更适合不想占用地面空间的用户。
- 可折叠晾衣架/伸缩晾衣绳，适合“主要用途其实是晾晒或临时挂放”的场景，价格更低、收起更快，且对空间要求更小。
- 带门板的简易布衣柜/无纺布衣橱，适合需要“看起来像衣柜”但预算有限的用户；相比金属落地衣架，它更容易形成封闭收纳，减少灰尘和视觉杂乱。
- 衣柜内加装层板、裤架或伸缩挂杆的改造方案，适合已有衣柜但挂位不够的家庭；一次性投入通常低于购买独立滚轮衣架，且更稳、更隐蔽。
- 折叠式行李架/临时置物架，适合短租、客房、旅行或临时住客场景；体积小、可收纳、上手快，比标准落地衣架更轻便。
- 二手/闲置平台上的金属衣架或旧置衣架，适合对外观和品牌要求不高的用户；通常价格更低，交付更快，能直接满足基础挂衣需求。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing结论很直接：这个市场不值得进入，已经是价格战重灾区，而且对新品牌几乎没有成功空间。 你看到的样本里，新品牌新上架产品盈利率是0%，市场总体可盈利产品比例也是0%；同时出现了明显的 oversaturation 信号——新品牌新上架几乎全灭，老品牌也一样没有跑出正收益，这不是“有竞争”，而是“亏损共识”。
证据很硬：Hbzunt 作为新品牌，单品 B0GR8RLK27 售价约 £19.60，最近7条评价、评分2.8，活跃销售但利润率只有 4.71%，离可接受的 15% 还差很远，说明低价段已经被成本和平台费用吃掉；XTDMJ 的 B0FLDFYXS7 售价约 £17.89，14条评价、评分3.5，利润率 4.98%，同样不达标；YOOGAA 的 B0FYFPFXBF 售价约 £35.99，28条评价、评分4.4，但利润率直接是 -24.69%，说明大件/超重款连提价都救不回来。老品牌这边，MISSLO 的 B0G19N1SQW 有 44 条评价、4.6 分，月收入约 £1,418.50，但利润率仍是 -10.8%，最近月利润 -£153.62；Sakugi 品牌 8 个可识别产品里 0 个盈利，总收入约 £7,510,050 但成功率仍是 0%，这说明大品牌资源更强，也没能把这个赛道做正。市场进入预算推荐在 £24,380–£44,609，而你预算是 500,000 CNY，表面上够，但这只是前期铺货、物流、投放，不包含研发、品牌和认证；即使有钱，也是在一个“越卖越亏”的环境里烧钱。
New products with Highest revenueHbzunt
Recent Monthly Revenue (GBP):£1,960.00(100pcs/month)B0GR8RLK27 (2.8/5 (7 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Old brand with the most profitable new productsSakugi
Recent Monthly Revenue (GBP):-(-)B0F3SWZXLPBrand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (GBP):-(-)B0FZJPS766Brand is an old entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (GBP):-(-)B0DHZDFQ2LBrand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQMost investment in new productsLeast investment in new productsXTDMJ
Recent Monthly Revenue (GBP):£894.50(50pcs/month)B0FLDFYXS7 (3.5/5 (14 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQLeast profitable new productsYOOGAA
Recent Monthly Revenue (GBP):-(-)B0FYFPFXBF (4.4/5 (28 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (GBP):-(-)B0FYFS1XKKBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 果冻粉配色更吸睛，图片点击率高
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- 与常见白色/灰色款差异明显
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- 适合偏好家居装饰感的用户
B0CT85T5CS (4.7/5 (13068 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQSales & BSR
Differentiation:- 便携可折叠，形态与普通落地衣架差异大
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- 轻量小体积，适合旅行/露营场景
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- 伸缩免安装，适合临时使用人群
B0FLDFYXS7 (3.5/5 (14 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不适合进入，已经明显是低利润高竞争的价格战区，而且对新品牌几乎不友好。 新品里只有8%落在0~10%利润区，0%以上可见的健康利润带几乎不存在；相反，已知利润样本里43.28%是亏损，负利润样本占绝对主导，说明你进去后很容易被卷进低价和高投放的消耗战。
Profitability difficultyHigh Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Non-Profitable Products
Products with negative profitability ranked by lowest profit value. Only includes products classified as non-profitable regardless of release date.
B0DM62J1J3Sakugi2025-03-18No£19.373000pcs£58110.0-23.96%£-13923.15
B0C1Z747TVJumua2018-09-30No£18.521000pcs£18520.0-9.57%£-1772.36
B0FLP4L9KJSONGMICS2025-12-30No£14.39200pcs£2878.0-45.89%£-1320.71B0DT4FGZFYSakugi2025-05-29No£24.5500pcs£12250.0-9.29%£-1138.02
B07MV3ZFHXSONGMICS2019-06-29No£24.49100pcs£2449.0-29.82%£-730.29
B0FLPP2MD6SONGMICS2025-12-30No£14.69100pcs£1469.0-44.79%£-657.96
B0BXNFWFMSSONGMICS2023-03-07No£20.18100pcs£2018.0-26.76%£-540.01
B07GFQ1BWHAmazon Basics2018-08-14No£36.2750pcs£1813.5-27.04%£-490.37
B0FLQ2RVFGSONGMICS2025-12-30No£19.150pcs£955.0-40.66%£-388.3
B0C4H42SQ2SONGMICS2023-09-04No£29.950pcs£1495.0-25.37%£-379.28
B0C1Z6P847Jumua2018-09-30No£18.61200pcs£3722.0-9.33%£-347.26
B0BZNQRPLPSONGMICS2023-03-27No£26.1350pcs£1306.5-26.5%£-346.22
B00LZNE4RGSONGMICS2014-07-21No£17.9850pcs£899.0-37.86%£-340.36
B0CT8LKPV5SONGMICS2024-05-30No£27.3950pcs£1369.5-24.63%£-337.3
B0CT8DXV6GSONGMICS2024-05-30No£28.2650pcs£1413.0-22.83%£-322.58
B0D2R9QPLFSONGMICS2024-04-26No£18.0950pcs£904.5-31.56%£-285.46
B0D2RCBW63SONGMICS2024-04-26No£18.150pcs£905.0-31.1%£-281.45
B01GHEOK58SONGMICS2016-06-02No£18.3350pcs£916.5-30.32%£-277.88
B0D2R523PKSONGMICS2024-04-26No£18.2450pcs£912.0-29.55%£-269.49
B0BTT7VWYLSONGMICS2023-02-06No£18.9750pcs£948.5-27.03%£-256.37Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0FLP4L9KJSONGMICS2025-12-30No£14.39200pcs£2878.0-45.89%£-1320.71B0FLPP2MD6SONGMICS2025-12-30No£14.69100pcs£1469.0-44.79%£-657.96B0FLQ2RVFGSONGMICS2025-12-30No£19.150pcs£955.0-40.66%£-388.3
B0FGQ7Q1YFSakugi2026-04-27No£30.2550pcs£1512.5-10.73%£-162.29B0G19N1SQWMISSLO2025-11-07No£28.3750pcs£1418.5-10.83%£-153.62
B0G4WCCS8DSakugi2026-03-15No£31.9950pcs£1599.5-7.61%£-121.72
B0FP1CG2FSSakugi2026-02-28No£32.5750pcs£1628.50.78%£12.71B0FLDFYXS7XTDMJ2025-08-06No£17.8950pcs£894.54.98%£44.55B0GR8RLK27Hbzunt2026-03-05No£19.6100pcs£1960.04.71%£92.32B0FYFPFXBFYOOGAA2025-10-30No£35.99-pcs£--24.69%£-
B0GRGTRN51MISSLO2026-03-06No£23.82-pcs£--10.47%£-
B0GVRV6NJSVOLISON2026-04-02No£15.93-pcs£--7.95%£-
B0GX14HXXRYorbay2026-04-13No£26.75-pcs£--3.01%£-
B0GRBLCNM8GOOGO2026-03-05No£22.11-pcs£--16.82%£-
B0GWZWS5W7Yorbay2026-04-13No£21.89-pcs£--6.95%£-
B0GRB8JFFYGOOGO2026-03-05No£17.81-pcs£--32.23%£-B0FZJPS766Sakugi2025-11-04No£--pcs£--%£-B0FYFS1XKKYOOGAA2025-10-30No£--pcs£--%£-B0G6SRGGSKSONGMICS2025-12-13No£--pcs£--%£-B0GF28S4DZSONGMICS2026-01-06No£--pcs£--%£-#New Product Success Rates
Listing这个市场不值得进入，已经明显过热且处于价格战区。 新品整体盈利率为0%，新品牌新品盈利率也是0%；最近一年新增新品里，2025年有10个新品全部亏损，2026年又有11个新品亏损、4个“挂旧链接”的新品也亏损，说明不是单点失败，而是持续恶化的竞争环境。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
SONGMICSMISSLOSakugiGOOGOOther#Success Rate by Entry Time
Listing这个市场不值得进入，已经是明显的价格战/过度拥挤市场。 近一年的新进入品牌几乎全部失败：新品牌新品成功率是0%，同时近月新增里持续出现失败案例，没有任何可验证的真实新品牌爆款，说明不是“还能靠差异化切入”的阶段，而是“谁进来谁先被压利润”的阶段。
从时间趋势看，市场不是在打开，而是在变难：2025年后到2026年持续有新产品进入，但几乎全部落在非盈利区间；2026年3月到6月仍有多批新上架，却没有带来对应的盈利改善。尤其是 2025/12 只有 SONGMICS 的3个ASIN进入低利润区间以下，但 2026 年里像 Sakugi、MISSLO、GOOGO、VOLISON、Yorbay 这些品牌持续上新却仍然大面积非盈利，说明竞争在加剧而不是分流。按你的标准，这已经属于高风险且接近饱和，不适合大品牌或小品牌继续硬冲。
证据很直接：新品牌样本里 8 个新产品全部非盈利，成功率 0%；市场总体可识别盈利产品占比 0%；最近入场的案例几乎都没有达到你要求的 15%+ 可接受利润区间，反而大量集中在 0%以下到10%以下。预算上，你的 50万人民币折算后对单个ASIN的启动是够碰这类市场的，但这个市场不是“钱够就能进”，而是很可能还要额外砸研发、品牌和认证；而且当前可见的成功信号主要来自老品牌或强势品牌的继续扩张，不是小商家可复制的真实成功。结论：不要进入。 如果硬要参考，只能看 SONGMICS、Sakugi、MISSLO、GOOGO、VOLISON、Yorbay 这些品牌的打法，但它们更像大品牌消耗战样本，不是小企业可安全复制的机会。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 3 0 0 0 0 0 0 7 2026 1 1 2 0 0 0 0 11 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 1 2025/9 0 0 0 0 0 0 0 1 2025/10 0 0 0 0 0 0 0 2 2025/11 0 0 0 0 0 0 0 2 2025/12 3 0 0 0 0 0 0 1 2026/1 0 0 0 0 0 0 0 2 2026/2 0 0 1 0 0 0 0 0 2026/3 0 1 1 0 0 0 0 4 2026/4 1 0 0 0 0 0 0 4 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases