
结论很明确:这个市场不值得进入,已经是明显的价格战区,而且在持续变差。 新品牌新上架成功率是0%,29个新上架样本里0个盈利;整体可识别盈利产品只有6.67%,说明不是“有机会”,而是大多数人都在亏。市场里新品牌数量只有10个,暂时还没到30+品牌的绝对超饱和线,但利润表现已经先一步崩掉了,所以对大品牌和小商家都不友好。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
结论很明确:这个市场不值得进入。 以当前数据看,利润空间被压到价格战区,新品牌几乎没有成功样本,用户预算虽然够做单个ASIN前期启动,但不够抵消后续品牌化、研发和认证的长期投入。
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不值得进入:新品盈利率是0%,整体可识别盈利产品只占6.67%,而且新品牌新品几乎全部失败,已经是明显的价格战/高竞争市场,不适合大品牌或小商家硬闯。你现有50万人民币预算足够做单个ASIN的前期投入,但在这里更像是在买一个高失败率位置,难以换来稳定盈利。
这个市场不值得进入,已经明显偏向价格战和过度拥挤;新产品里没有任何盈利型成功样本,反而新品牌几乎全军覆没。 你现在的50万CNY预算表面上够做单个SKU,但在这个类目里更像是“能进场,不等于能活下来”,尤其还要额外承受品牌、创新和认证成本。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B07N2QT4B4 | TAILI | 2019-01-24 | Yes | £20.94 | 500pcs | £10470.0 | 11.89% | £1244.89 |
![]() | B0CZMRD3KD | GONGSHI | 2024-06-18 | Yes | £29.43 | 200pcs | £5886.0 | 16.46% | £968.84 |
![]() | B0CZMS2KLP | GONGSHI | 2024-06-20 | Yes | £35.81 | 100pcs | £3581.0 | 21.15% | £757.39 |
![]() | B08V1BCZWX | MEIQIHOME | 2021-03-10 | Yes | £18.63 | 200pcs | £3726.0 | 10.65% | £396.82 |
![]() | B07JHXR4GV | TAILI | 2018-10-17 | Yes | £23.69 | 100pcs | £2369.0 | 12.32% | £291.87 |
![]() | B0F63CNLYH | STORAGE MASTER | 2020-03-26 | Yes | £21.66 | 100pcs | £2166.0 | 12.38% | £268.16 |
![]() | B0F1TQX8GM | GONGSHI | 2025-04-11 | Yes | £20.2 | 100pcs | £2020.0 | 10.78% | £217.76 |
![]() | B088CXQ3XZ | SUOCO | 2020-05-09 | Yes | £20.49 | 50pcs | £1024.5 | 15.13% | £155.01 |
![]() | B0F1TP8TQ3 | GONGSHI | 2025-04-11 | Yes | £18.42 | 50pcs | £921.0 | 10.84% | £99.84 |
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
![]() | B0FF4Y2T5M | FEBYLIU | 2025-09-14 | No | £10.66 | 500pcs | £5330.0 | -9.16% | £-488.22 |
![]() | B0GXHWP4ZD | Keeplus | 2026-04-17 | No | £9.5 | 200pcs | £1900.0 | -6.29% | £-119.51 |
![]() | B0FF4TFD2J | FEBYLIU | 2025-09-14 | No | £14.29 | 100pcs | £1429.0 | -7.2% | £-102.88 |
![]() | B0FVM3CMXL | aotuo0608 | 2025-10-10 | No | £10.06 | 10pcs | £100.6 | -15.79% | £-15.88 |
![]() | B0FXWHNVYV | TranRantic | 2025-10-27 | No | £14.99 | 10pcs | £149.9 | -9.63% | £-14.43 |
![]() | B0FRYQTB7C | STORAGE MASTER | 2025-09-21 | No | £19.25 | 50pcs | £962.5 | 0.42% | £4.05 |
![]() | B0FRYH7H14 | STORAGE MASTER | 2025-09-21 | No | £15.05 | 50pcs | £752.5 | 2.2% | £16.56 |
![]() | B0FRYNK6SR | STORAGE MASTER | 2025-09-21 | No | £15.34 | 30pcs | £460.2 | 4.83% | £22.23 |
![]() | B0FK1M19J4 | TAILI | 2025-07-26 | No | £23.18 | 10pcs | £231.8 | 12.68% | £29.4 |
![]() | B0GXJ44M9W | Keeplus | 2026-04-17 | No | £10.48 | 200pcs | £2096.0 | 7.18% | £150.5 |
![]() | B0GGKLRKWT | ZENO | 2026-04-29 | No | £20.14 | 100pcs | £2014.0 | 9.89% | £199.19 |
![]() | B0FH9MLFGX | ZOESTORAGE | 2025-10-17 | No | £17.41 | 2000pcs | £34820.0 | 2.25% | £783.45 |
![]() | B0FF4WMFP5 | FEBYLIU | 2025-09-14 | No | £11.47 | -pcs | £- | -7.6% | £- |
![]() | B0GJS173LK | EULANT | 2026-01-26 | No | £28.02 | -pcs | £- | 12.83% | £- |
![]() | B0H3ZQXJDP | Generic | 2026-06-04 | No | £12.94 | -pcs | £- | -1.87% | £- |
![]() | B0G48DQBX1 | Juwacoo | 2025-11-27 | No | £18.02 | -pcs | £- | -4.59% | £- |
![]() | B0DYF2Y814 | flintronic | 2026-05-20 | No | £7.79 | -pcs | £- | -16.41% | £- |
![]() | B0FLDL4RYZ | UOUNE | 2025-08-06 | No | £- | -pcs | £- | -% | £- |
![]() | B0GS9BRDQL | STORAGE MASTER | 2026-03-12 | No | £- | -pcs | £- | -% | £- |
![]() | B0FF4XF9BQ | FEBYLIU | 2025-11-01 | No | £- | -pcs | £- | -% | £- |
这不是适合进入的市场:新品牌和老品牌的新上架成功率都是0%,28个新上架样本里29个是亏损,整体新上架成功率为0%,这是明显的价格战/高竞争市场。 同时,已识别样本里只有6.67%产品盈利,说明利润空间极薄,用户500000 CNY的预算虽然足够做单个SKU,但在这个市场里大概率只是在高成本换低胜率。
What is the ratio of profitable products
What is the ratio of different brands owning all nonprofitable new products
结论很明确:这是一个不值得进入的市场,已经进入拥挤和低回报状态,新品牌几乎没有成功空间。 近一年新品牌新上架产品盈利率为0%,样本里12个新品牌新发布产品全部未盈利;而整体可识别盈利产品只占6.67%,说明不是“还有机会”,而是大多数人都在亏。市场还在持续有新东西进来,但最近一年新增里 17 个新产品和 1 个老链接换新都在亏,最近月份也几乎全是失败,没有看到回升信号。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 2 | 3 | 0 | 0 | 0 | 0 | 13 |
| 2026 | 0 | 1 | 2 | 0 | 0 | 0 | 0 | 11 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3 |
| 2025/9 | 0 | 2 | 2 | 0 | 0 | 0 | 0 | 4 |
| 2025/10 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 2 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2026/4 | 0 | 1 | 2 | 0 | 0 | 0 | 0 | 1 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |