
这个市场不值得进入,原因很直接:新品牌只有 Diboniur 一个,2 个新上架产品全部亏损,新的盈利率是 0%,而且最近的新品表现也没有任何改善迹象,已经是明显的低利润、强竞争市场。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
结论很明确:这不是一个适合进入的市场。 用户预算50万人民币虽然能覆盖单个ASIN的前期铺货、物流和投放,但按现有样本看,这个赛道已经在价格战里,且新品牌几乎没有跑通;对大品牌和小商家都不友好,应该直接止步。
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不适合进入,原因很直接:新品牌入场后 100% 亏损,当前样本里没有任何可验证的盈利新品牌案例,已经是明显的价格战/低利润区。 今年看到的新品牌 Diboniur 只有 2 个新上架 ASIN,2 个都不赚钱,品牌成功率 0%,而且新品盈利率也是 0%;再叠加市场总体可识别利润率 0%,说明这不是“还能挑到机会”的市场,而是已经在把新进入者快速压到低利润。
这个市场不适合进入,结论是不要做。 目前只看到 1 个新品牌 Diboniur 的 2 个新上架产品,盈利率为 0%,而且新产品盈利分布里没有任何一个达到 10% 以上;这已经说明不是可复制的赚钱市场,而是低利润、低成功率的试错场。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Products with negative profitability ranked by lowest profit value. Only includes products classified as non-profitable regardless of release date.
![]() | B0FMYCMSQ3 | Diboniur | 2025-08-31 | No | £11.05 | 100pcs | £1105.0 | 3.41% | £37.69 |
![]() | B0GL2BM1B4 | Diboniur | 2026-02-02 | No | £- | -pcs | £- | -% | £- |
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
![]() | B0FMYCMSQ3 | Diboniur | 2025-08-31 | No | £11.05 | 100pcs | £1105.0 | 3.41% | £37.69 |
![]() | B0GL2BM1B4 | Diboniur | 2026-02-02 | No | £- | -pcs | £- | -% | £- |
这个市场不值得进入:已经明显走向价格战,且新品牌几乎没有真正的成功样本。 目前可见的新品牌仅 Diboniur,一个新品牌两款新品全部不赚钱,成功率为 0%,而且核心在售款 B0FMYCMSQ3 虽然月销 100、月营收 £1105,但利润率只有 3.4%,远低于可接受的 15% 线,属于“有销量、没利润”的典型红海。
What is the ratio of profitable products
What is the ratio of different brands owning all nonprofitable new products
这个市场不值得进入,结论很明确:近两年新品牌几乎没有形成可复制的盈利,已经落入低毛利、强替代、强竞争的危险区。 现有数据里,新品牌只有 Diboniur 的两个新上架产品被抓到,两个都不赚钱;其中 B0FMYCMSQ3 价格 11.05 GBP,月营收 1105 GBP,但失败原因是“利润偏低 + 同质化 + 市场太小/竞争太强”,B0GL2BM1B4 也同样因为“缺乏差异化 + 低利润 + 竞争激烈”出局。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 |
| 2026 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/8 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 |
| 2025/9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |