- Benchmark ASINB0FTZ4VGKB
- MarketplaceUS
- Category ID1045470
- Analyzed Products
- Keywordrunning shoes
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-22
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入，结论很明确：它已经是明显的价格竞争市场，新品牌机会很窄，且对小商家不友好。你有50万人民币，能覆盖单个ASIN前期启动，但这只是“进场钱”，不够支撑后续品牌化、研发和认证；如果没有明显差异化，进去只会跟着老品牌打消耗战。
证据很直接：当前市场里新品牌只有1个，老品牌1个，新上架产品只有2个，样本虽小，但结果已经说明问题——新品牌新品成功率只有50%，而且这个成功并不是普通小卖家案例，而是Amazon Essentials这种跨品类大品牌背书带来的结果；它的盈利款 B0FTZ4VGKB 只有14.76%利润率，刚过及格线，月销约200件、月收入约39.8万人民币，还带有联名和认证加持。反过来，另一款 B0FTZ73F7H 直接失败。老品牌 RUNSIDE 则有3个盈利款、2个亏损款，盈利款利润率在13.39%~20.86%，但这些款的评论量都在3293~3314，属于明显的强势存量玩家，不是小商家可复制的起点。市场里最赚钱的不是新进入的小卖家，而是已经占住份额的老品牌和带品牌力的新大牌。
- Big Brand Entry：可以进，但必须接受重投放、联名/认证/设计更新的成本；可参考 Amazon Essentials 的 B0FTZ4VGKB 和 RUNSIDE 的 B08MQGN6FQ、B08MPP7JZG、B08MQJL3B9。
- Small Business Entry：不建议进，市场里没有看到真正可复制的中小卖家成功样本；现有成功款都要靠品牌背书、差异化设计或老链接基础。
- 关键风险：新品失败款 B0FTZ73F7H 已经证明，同质化会直接被市场淘汰；而且高评论存量款（3293+ reviews）意味着这类竞争更像强势渠道战，不是普通创业能轻松切入的盘子。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing不建议进入，这个市场对中小卖家不友好，且已经接近或进入价格战区。 你的预算 50万 CNY 虽然能覆盖单个 ASIN 的前期铺货、物流和投放，但不足以对冲后续的品牌化、研发和认证成本；更关键的是，能打出利润的新品并不多，且市场里真正可模仿的成功案例主要来自旧品牌，而不是中小卖家。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?0.00%New listing success rate (new brands):50.00%Which new brands have these successful new listings?Potential certificate expensesCPC CertificationSome categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternatives- 二手/清仓童装连衣裙：在 Amazon、Walmart 或本地童装店找上一季同类款，通常更便宜，且尺码/穿着场景相近，适合预算敏感型用户。
- 基础款纯棉T恤裙/POLO裙：相比联名款更容易买到，价格通常更低，日常穿搭替代性强，且对季节限制更小。
- 无品牌/超市自有品牌童装：如 Target、Carter’s 促销款或本地百货自有品牌，款式简单、供应稳定、折扣多，适合对品牌不敏感的买家。
- 童装套装中的上衣+半身裙组合：可拆分搭配，单件损坏也不影响整体使用，比单一连衣裙更灵活，常常总价更低。
- 旧衣转卖平台上的近新童装：如 ThredUp、Poshmark、Mercari 的近新童装，获取成本低，且适合快速替代临时穿着需求。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，已经明显偏向价格战，且对小品牌尤其不友好。 目前能看到的成功案例主要靠老品牌资源、联名背书和较强投放，新品牌只能靠差异化与预算硬顶，风险很高；而且样本里已经出现同品牌一半成功、一半失败的情况，说明不是轻松赚钱的盘子。
Least investment in new productsMost investment in new productsNew products with Highest revenueAmazon Essentials
Recent Monthly Revenue (USD):$3,980.00(200pcs/month)B0FTZ4VGKB (4.5/5 (94 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsRUNSIDE
Recent Monthly Revenue (USD):$1,176.50(50pcs/month)B08MQGN6FQ (4.5/5 (3313 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$1,158.00(50pcs/month)B08MPP7JZG (4.5/5 (3293 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableRecent Monthly Revenue (USD):$1,155.50(50pcs/month)B08MQJL3B9 (4.5/5 (3314 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable#Differentiations
Unique productsCommon productsDifferentiation:- 红色双条纹，视觉识别度高
- |
- 连衣裙版型与两款运动鞋差异最大
- |
- 名人联名+童装风格，更容易吸引家长点击
B0FTZ4VGKB (4.5/5 (94 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 紫色配色最醒目，和蓝色款差异明显
- |
- 飞织运动鞋外观与连衣裙截然不同
- |
- 轻量透气+魔术贴，日常穿脱体验好
B08MQJL3B9 (4.5/5 (3314 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing结论很明确：这个市场不值得进入，且对小商家和大品牌都不友好。核心原因不是单纯有利润，而是利润集中在少数成熟老品牌，且新品牌样本几乎没有形成可复制的成功路径；目前更像是“低利润、强品牌、重投放”的市场。
Profitability difficultyModerate Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0FTZ4VGKBAmazon Essentials2026-04-21Yes$19.9200pcs$3980.014.76%$587.45B08MPP7JZGRUNSIDE2020-11-04Yes$23.1650pcs$1158.020.86%$241.56B08MQGN6FQRUNSIDE2020-11-04Yes$23.5350pcs$1176.520.29%$238.72B08MQJL3B9RUNSIDE2020-11-04Yes$23.1150pcs$1155.513.39%$154.73Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0FTZ4VGKBAmazon Essentials2026-04-21Yes$19.9200pcs$3980.014.76%$587.45#New Product Success Rates
Listing这个市场不值得现在进入：整体利润结构偏薄、成功高度集中在少数大品牌，且新品牌样本里只有 1 个盈利、1 个亏损，根本谈不上稳定机会。 以你 50 万元人民币预算来看，能覆盖单个 SKU 的前期启动，但不足以对抗已经站稳的品牌和更高的长期品牌投入，做小品牌更难。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
Amazon EssentialsNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
Amazon Essentials#Success Rate by Entry Time
Listing这个市场不值得进入，结论很明确：新品牌几乎没有空间，正在走向价格战。 近一年里只有 Amazon Essentials 出现了 1 个新品牌样本，而且结果是一胜一负，整体成功率只有 50%，但这并不代表机会好，反而说明新进入者样本极少、且需要依赖强营销/品牌力；同时可见的非盈利新款里，Amazon Essentials 的新上架款 B0FTZ73F7H 直接失败，而盈利款 B0FTZ4VGKB 只有 14.76% 的利润率，刚过及格线，说明利润空间并不宽。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 1 2026 0 0 0 1 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 1 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 1 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesRUNSIDE Kids Shoes, Boys Girls Sneakers Lightweight Athletic Walking/Running Tennis Shoes, Size 11 Little Kid, Navy
This listing is deemed profitablePrice (USD)$23.16Released TypeOld Release (2020-11-04)Brand is an old entry in this marketSize and Weight20.7 x 17.0 x 9.7 cm, 222.00gProfitable Factors
Based on old ASINDistinct functions and featuresLow pricing strategyDesign & Appearance
海军蓝配色在同类多色款中更偏稳重，适合日常通勤与学校场景, 针织透气鞋面搭配波浪防滑EVA鞋底，整体为常见儿童运动鞋版型Key Buying Motive
轻量化针织鞋面、魔术贴/系带便捷穿脱、非滑EVA大底和缓震鞋垫，强调儿童日常跑跳舒适性Target Customers
面向需要给学龄前到小童购买‘容易穿脱、轻便、耐走耐跑’运动鞋的家长Early Investment
Investment
Monthly Revenue (Recent) (USD)$1,158.0050 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight17.00% / 20.86%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight5.04% / 8.91%Peak / Non PeakSales & BSR Performance
RUNSIDE Kids Shoes, Boys Girls Sneakers Lightweight Athletic Walking/Running Tennis Shoes, Size 11 Little Kid, Purple
This listing is deemed profitablePrice (USD)$23.53Released TypeOld Release (2020-11-04)Brand is an old entry in this marketSize and Weight21.0 x 17.2 x 10.0 cm, 240.00gProfitable Factors
Based on old ASINDistinct functions and featuresDesign & Appearance
紫色款在同系列中更突出，适合偏好亮眼童鞋的家长和孩子, 网眼针织鞋面配合一体化轻量跑鞋轮廓，整体偏运动休闲风Key Buying Motive
透气快干鞋面、超轻量、魔术贴/系带便于儿童自行穿脱、防滑EVA大底与减震鞋垫Target Customers
更适合需要儿童日常通学、跑跳和户外活动一鞋多用的家长Early Investment
Investment
Monthly Revenue (Recent) (USD)$1,176.5050 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight16.29% / 20.29%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight3.84% / 7.83%Peak / Non PeakSales & BSR Performance
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