- Benchmark ASINB0FTZ22L2T
- MarketplaceUS
- Category ID1040664
- Analyzed Products
- Keywordmen's running shoes
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-24
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不值得进入，已经接近被大品牌主导的低利润竞争区，小商家没有真实可复制的成功窗口。 现有样本里新品牌数量为0，最近一年可见的新上架产品只有1个，而且新上架产品盈利率也是0%；这不是增长市场，而是靠联名、认证和品牌势能硬撑的存量市场。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
Old Brands
#Budget Requirement
Listing结论很直接：这个市场不值得进入，用户预算足够做单个ASIN启动，但市场本身已经是高风险、接近价格战环境，成功概率很低。 现有数据里只有1个新上架产品，整体可盈利产品比例为0.00%，新上架可盈利比例也是0.00%；这不是“能不能赚钱”的问题，而是“进去后大概率先被低利润和低活跃拖死”的问题。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?100.00%New listing success rate (old brands):0.00%Potential certificate expensesCPC CertificationSome categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternatives- 二手/转售同类童装连衣裙：在 Amazon Renewed、eBay、Facebook Marketplace 或本地妈妈群里找同款/近似款，通常价格更低，尺码试错成本也更小。
- H&M / Target / Carter's 的基础款棉质背带裙或 A 字裙：风格接近、购买更容易，且常有更低价位和频繁折扣。
- 本地折扣店（如 Ross、TJ Maxx、Marshalls）里的儿童棉连衣裙：可现场挑选面料和尺码，通常比品牌联名款更便宜。
- 无品牌/自有品牌纯棉婴童裙装：用“100% cotton baby dress / toddler dress”在 Amazon、Walmart、Temu 或 Shein 搜索，往往能找到更低价的替代。
- 手工/本地 Etsy 小店的简易棉质背心裙：如果只是需要类似风格，部分小店可做简化版，价格有时比联名款更灵活。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入：已经明显是老品牌主导、低盈利、弱增长的高风险市场。 核心证据很直接：市场总体盈利率只有0%，新发产品盈利率也是0%，而且唯一能看到的成功样本来自老品牌 Amazon Essentials，不能当小商家模板；对小商家来说，这不是机会，是被价格和品牌力挤压的市场。
大品牌对标只能看 Amazon Essentials 的打法，但它也没有证明这条赛道对新产品友好。 代表 ASIN 是 B0FTZ22L2T：售价 $19.71，近月销量 50 件，近月收入 $985.50，表面毛利率 23.6%，但最终仍被判定为不盈利，早期投入约 $2,475.77，其中广告约 $556.55；它的卖点是 Sofia Grainge 联名、100%棉双层针织、OEKO-TEX 认证，说明大品牌要靠联名+认证+品牌背书吃市场。这个样本是老品牌新品，且 249 个评论并不低，属于典型的品牌型打法，不是小商家可复制的低成本路径。
小商家没有可用的真实成功案例，反而更该把 B0FTZ22L2T 当作反面教材。 这个品类里没有看到任何 <300 评论、真正盈利的新品牌样本；现有唯一可见新上架案例却是老品牌同款延伸，且近月仍是“不盈利”。从趋势看，2026 年才出现这一条新上架记录，说明不是自然扩张的增量市场，而是大品牌继续加码的存量竞争；结合当前数据，进入者如果没有联名、认证、品牌资源和足够投放，很容易被压成薄利甚至亏损。结论很明确：不要进入。
Old brand with the most profitable new productsAmazon Essentials
Recent Monthly Revenue (USD):-(-)B0DN7DDX99Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):$985.50(50pcs/month)B0FTZ22L2T (4.6/5 (249 Reviews))Brand is an old entry in this marketNew Upgraded Version on Old ASINInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- Product features and designs are too common without differentiation
B0FTZ22L2T (4.6/5 (249 Reviews))Brand is an old entry in this marketNew Upgraded Version on Old ASINInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
Differentiation:- Product features and designs are too common without differentiation
B0DN7DDX99Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这不是一个值得进入的市场：当前样本里可判断利润的产品 100% 不赚钱，新品盈利率也是 0%，而且 2026 年新上架的核心样本已经是非盈利、销量还没达到 100 单/3 个月的活跃门槛。 这说明市场不是健康竞争，而是低利润、低活跃、靠大品牌和重投放硬撑的局面；小 бизнес 没有明显的自然成功窗口，大品牌也不应把它当成稳妥赛道。
Profitability difficultyUnknown - Insufficient New ReleasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Non-Profitable Products
Products with negative profitability ranked by lowest profit value. Only includes products classified as non-profitable regardless of release date.
B0FTZ22L2TAmazon Essentials2026-04-14No$19.7150pcs$985.523.57%$232.29B0DN7DDX99Amazon Essentials2024-11-15No$--pcs$--%$-Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0FTZ22L2TAmazon Essentials2026-04-14No$19.7150pcs$985.523.57%$232.29#New Product Success Rates
Listing这不是一个适合进入的市场：利润率整体为0%，新产品盈利率0%，而且当前可见样本几乎被老品牌主导。 用户预算50万人民币看起来不低，但这类市场不是“够不够钱”的问题，而是连基本盈利样本都没跑出来，硬进只会被低价竞争和高投放成本吞掉。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
Amazon Essentials#Success Rate by Entry Time
Listing这个市场不值得进入，结论很明确：几乎没有新品牌成功，反而是老品牌在用联名、认证和更高投入抢占有限机会。 目前看到的新进入几乎没有形成可复制的赚钱路径，市场更像是被大品牌和强资源玩家主导；对小企业来说，这不是机会区，而是高风险区。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 0 2026 0 0 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 1 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases