
结论很明确:这个市场不值得进入,已经处在明显的价格战区,而且对大品牌和小商家都不友好。 过去一段时间新品牌持续涌入,但19个新发布产品里没有任何一个跑出盈利,新品牌成功率是0%,而且最近一批上新几乎都是亏损或未形成有效销量,市场不是在变好,而是在继续恶化。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
结论很明确:这个市场不值得进入,且对大品牌和小商家都不友好。 新品几乎没有可复制的盈利样本,市场已经被通用款和低价竞争拖成价格战;你现在的50万人民币预算,足够覆盖少数新品的前期铺货和投放,但不足以改变这个市场的结构性劣势。
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不值得进入,已经明显是价格战区,而且对新品牌和小商家都不友好。 证据很直接:市场总体可见产品盈利率是0%,新品盈利率也是0%,新品牌新品盈利率0%,同时高利润密度区间下限只有-7.88%到3.16%,说明大多数货都在低毛利里硬拼。
这个市场不值得进入:新品几乎全线亏损,已经是明显的低价绞杀区。 新品牌虽然不少,但没有形成真正的成功样板,反而是7个新品牌里0个盈利;对小商家来说,连“正常做法”都很难跑通,更不用说不靠激进打法了。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Products with negative profitability ranked by lowest profit value. Only includes products classified as non-profitable regardless of release date.
![]() | B073Q81J8R | Amazon Basics | 2017-07-11 | No | £8.4 | 50pcs | £420.0 | -41.93% | £-176.1 |
![]() | B0FVF9V1RG | Linda's Essentials | 2025-10-09 | No | £13.02 | 1000pcs | £13020.0 | -1.19% | £-154.93 |
![]() | B0G5NJRBQX | BSYXLSX | 2026-02-08 | No | £8.32 | 200pcs | £1664.0 | -6.12% | £-101.83 |
![]() | B0DGGFF6Y3 | FRENESSA | 2024-09-09 | No | £6.61 | 100pcs | £661.0 | -14.41% | £-95.25 |
![]() | B073Q73B9H | Amazon Basics | 2017-07-11 | No | £14.94 | 50pcs | £747.0 | -12.5% | £-93.37 |
![]() | B073Q81HV6 | Amazon Basics | 2017-07-11 | No | £12.43 | 50pcs | £621.5 | -13.18% | £-81.91 |
![]() | B0CH847F7F | Deconovo | 2023-09-04 | No | £11.47 | 50pcs | £573.5 | -8.81% | £-50.52 |
![]() | B0FMFRXWYJ | Harbour Housewares | 2025-08-14 | No | £10.99 | 50pcs | £549.5 | -7.54% | £-41.43 |
![]() | B0F8V4Q5DN | Aiitomg | 2025-05-16 | No | £8.86 | 20pcs | £177.2 | -14.93% | £-26.45 |
![]() | B0G2SGBKM2 | CloudWei SmartSelect | 2025-12-14 | No | £8.99 | 30pcs | £269.7 | -8.96% | £-24.16 |
![]() | B0DY7BNBGP | Invalidism | 2025-02-24 | No | £10.94 | 10pcs | £109.4 | -14.01% | £-15.32 |
![]() | B0DR64HW37 | Bingobang | 2024-12-21 | No | £9.99 | 10pcs | £99.9 | -10.34% | £-10.32 |
![]() | B0FMFRKQCC | Harbour Housewares | 2025-08-14 | No | £10.99 | 10pcs | £109.9 | -7.02% | £-7.71 |
![]() | B0CH83KHFN | Deconovo | 2023-09-04 | No | £11.91 | 10pcs | £119.1 | -0.88% | £-1.04 |
![]() | B07VBSVNCM | QILERR | 2019-07-20 | No | £9.91 | 50pcs | £495.5 | 0.24% | £1.19 |
![]() | B0CW19HD75 | HAOYUNTE | 2024-02-20 | No | £10.44 | 20pcs | £208.8 | 1.47% | £3.07 |
![]() | B0C9T16SGZ | HAOYUNTE | 2023-06-30 | No | £12.15 | 50pcs | £607.5 | 2.99% | £18.17 |
![]() | B0G13HWH79 | HAOYUNTE | 2025-11-06 | No | £9.35 | 50pcs | £467.5 | 7.64% | £35.72 |
![]() | B0GSZMCVPZ | ZipGlo | 2026-03-18 | No | £10.97 | 200pcs | £2194.0 | 1.7% | £37.3 |
![]() | B0F8Q3JBPB | Aiitomg | 2025-05-15 | No | £12.66 | 50pcs | £633.0 | 7.08% | £44.82 |
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
![]() | B0FVF9V1RG | Linda's Essentials | 2025-10-09 | No | £13.02 | 1000pcs | £13020.0 | -1.19% | £-154.93 |
![]() | B0G5NJRBQX | BSYXLSX | 2026-02-08 | No | £8.32 | 200pcs | £1664.0 | -6.12% | £-101.83 |
![]() | B0FMFRXWYJ | Harbour Housewares | 2025-08-14 | No | £10.99 | 50pcs | £549.5 | -7.54% | £-41.43 |
![]() | B0G2SGBKM2 | CloudWei SmartSelect | 2025-12-14 | No | £8.99 | 30pcs | £269.7 | -8.96% | £-24.16 |
![]() | B0FMFRKQCC | Harbour Housewares | 2025-08-14 | No | £10.99 | 10pcs | £109.9 | -7.02% | £-7.71 |
![]() | B0G13HWH79 | HAOYUNTE | 2025-11-06 | No | £9.35 | 50pcs | £467.5 | 7.64% | £35.72 |
![]() | B0GSZMCVPZ | ZipGlo | 2026-03-18 | No | £10.97 | 200pcs | £2194.0 | 1.7% | £37.3 |
![]() | B0GVJH1BHD | BSYXLSX | 2026-03-31 | No | £11.99 | -pcs | £- | 1.21% | £- |
![]() | B0GVJHP9BB | BSYXLSX | 2026-03-31 | No | £10.33 | -pcs | £- | -2.88% | £- |
![]() | B0GSYQK14H | ZipGlo | 2026-03-18 | No | £10.99 | -pcs | £- | 3.44% | £- |
![]() | B0GFW7LRXB | BSYXLSX | 2026-04-23 | No | £11.64 | -pcs | £- | -1.4% | £- |
![]() | B0G5N5VBHP | BSYXLSX | 2026-02-08 | No | £9.99 | -pcs | £- | 0.29% | £- |
![]() | B0GGR98LZ5 | Hopzab | 2026-01-14 | No | £5.89 | -pcs | £- | -15.12% | £- |
![]() | B0GVJDC78S | BSYXLSX | 2026-03-31 | No | £11.99 | -pcs | £- | 1.21% | £- |
![]() | B0GSYTK9JD | ZipGlo | 2026-03-18 | No | £10.03 | -pcs | £- | -0.69% | £- |
![]() | B0FP153VBQ | ChAusa | 2025-08-28 | No | £- | -pcs | £- | -% | £- |
![]() | B0GZ7KS52W | Linda's Essentials | 2026-05-01 | No | £- | -pcs | £- | -% | £- |
![]() | B0GFZ15NMV | BSYXLSX | 2026-01-10 | No | £- | -pcs | £- | -% | £- |
![]() | B0H46GQ534 | Harbour Housewares | 2026-06-05 | No | £- | -pcs | £- | -% | £- |
这个市场不适合进入,结论很直接:新品成功率为0%,整体利润率为0%,已经是典型的价格战高风险市场。 你能看到的不是“少数人做得好”,而是新品牌几乎全军覆没;而且很多失败款都是基础款、同质化严重,说明后进者很难靠普通产品切进去。
What is the ratio of profitable products
What is the ratio of different brands owning all nonprofitable new products
这个市场不适合进入,已经明显走向价格战和过度饱和。 过去一年新品牌不断进场,但最近几批新上架几乎全部失败:2025年新上架里只有少数样本还没沉下去,2026年新上架样本里新增失败品牌明显更多,最近月份持续只有亏损,没有看到可复制的正向成功。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 3 | 1 | 0 | 0 | 0 | 0 | 2 |
| 2026 | 0 | 1 | 1 | 0 | 0 | 0 | 0 | 11 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/8 | 0 | 2 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/10 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/11 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2026/2 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/3 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 5 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |