- Benchmark ASINB0FTZ4VGKB
- MarketplaceUS
- Category ID7141123011
- Analyzed Products
- Keywordrunning shoes
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-20
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入：当前看到的不是可复制的增长机会，而是被 Amazon Essentials 这种强势品牌用联名、认证和品牌势能撑起来的单点成功；对小卖家来说几乎没有真实可抄的低门槛案例，对大品牌来说也只是“能进，但得重投、重做差异化”。
证据很直接：新品牌只有 1 个，样本里就 2 个新发品，成功率 50% 但样本太小，不能代表市场友好；更关键的是，盈利款 B0FTZ4VGKB 只有 14.76% 利润率，刚过线但不算安全，月销 200 件、月营收约 398,000，靠的是 Sofia Grainge 联名、OEKO-TEX 和 US Cotton Trust Protocol 这类门槛；失败款 B0FTZ73F7H 则直接没销量、没利润。市场没有出现 30+ 新品牌涌入的 oversaturation 警报，但已经明显进入强竞争、低容错状态，且近期开新并没有形成更健康的利润扩张，反而是“有资源的品牌能成，普通款很难活”。
- 大品牌结论：可以做，但必须按 Amazon Essentials 这种打法走，预算至少要覆盖联名、认证、内容和投放，不是单靠 500000 CNY 的起步资金就能稳赢；你预算够单个 ASIN 早期启动，但不够长期研发和品牌战。可参考品牌：Amazon Essentials；可参考 ASIN：B0FTZ4VGKB。
- 小商家结论：不建议进场。没有看到真实的 <300 评论/年的稳定成功案例，反而看到基础款直接失败；如果硬要进，几乎要靠激进投放和更强产品差异化，属于高风险打法。可参考失败样本：B0FTZ73F7H。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
#Budget Requirement
Listing结论：这个市场不值得进入，用户预算足够做单个ASIN的早期启动，但市场本身是高风险、偏价格/品牌驱动的赛道。 现在能看到的有效样本里，Amazon Essentials 的新款里只有 1 个盈利、1 个亏损，盈利率 50%，但这并不代表普通卖家也能复制；真正能赚钱的那个 ASIN B0FTZ4VGKB 依赖联名、认证和品牌势能，单价 19.9 美元，月销 200 件、月营收约 39.8 万日元/人民币口径数据对应约 398,000，净利率 14.76%，而另一个新款 B0FTZ73F7H 直接是无销售、无利润。这个信号说明：不是“低成本就能赢”，而是“有品牌资源和内容资源才可能赢”。
对用户预算 500,000 CNY 来说，单个ASIN的早期资金是够的，但只够前几个月的进货、物流和投放，不足以覆盖长期研发、品牌建设和认证成本；如果按这个市场的真实打法，预算更像是入场券，不是胜率保证。 当前能确认的可参考样本都来自 Amazon Essentials 这种大牌/强势品牌，其成功款的关键不是低价本身，而是联名、OEKO-TEX、US Cotton Trust Protocol 这些门槛；而失败款则说明同类基础款很容易没声量。基于现有数据，我不建议把这个市场当成小卖家的机会市场，更不建议把旧品牌当作小卖家的参照，因为它们本质上是大品牌打法。若一定要做，大品牌应对标 Amazon Essentials 的联名认证路线；小卖家没有真正可验证的“<300 reviews/年”的成功案例可抄，说明小卖家成功概率很低，且很可能需要激进投放才能挤进来。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?0.00%New listing success rate (new brands):50.00%Which new brands have these successful new listings?Potential certificate expensesCPC CertificationSome categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternatives- 二手/转售平台上的同类儿童连衣裙（如本地二手童装、Facebook Marketplace、Poshmark、Mercari）
- 平价连锁店的基础款婴幼儿裙装（如 Walmart、Target、Old Navy 的自有品牌）
- 家长交换/亲友转让的二手童装
- 批量多件装的基础棉质婴幼儿服饰（更适合低预算、快速补货）
- 无品牌白牌婴幼儿连衣裙/裙裤套装（通常价格更低、购买更容易）
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，至少对中小卖家和大品牌都不友好：样本里只有2个可判断产品，盈利率50%，但真正能跑通的只有 Amazon Essentials 的 B0FTZ4VGKB，另一款 B0FTZ73F7H 直接失利；更关键的是，市场新品牌新发品盈利/亏损各50%，说明不是稳定机会，而是靠品牌势能和差异化硬推出来的单点成功。 目前看不到“可复制的普遍盈利”，只有“少数强势品牌能做成”的迹象，所以不建议贸然入场。
Most investment in new productsNew products with Highest revenueLeast investment in new productsAmazon Essentials
Recent Monthly Revenue (USD):$3,980.00(200pcs/month)B0FTZ4VGKB (4.5/5 (94 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable#Differentiations
Unique productsCommon productsDifferentiation:- Product features and designs are too common without differentiation
B0FTZ4VGKB (4.5/5 (94 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- Product features and designs are too common without differentiation
B0FTZ73F7HBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这不是一个值得进入的市场：当前样本里只有1个新品牌 Amazon Essentials，且新上架产品利润率只有14.8%，没有达到我建议的15%安全线；更关键的是，样本里一半成功、一半失败，说明进入结果不稳定，单靠普通小卖家很难复制。 目前看不到“低门槛高成功率”的机会，更像是依赖品牌力、联名和认证来撑利润的市场。
Profitability difficultyUnknown - Insufficient New ReleasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0FTZ4VGKBAmazon Essentials2026-04-21Yes$19.9200pcs$3980.014.76%$587.45Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0FTZ4VGKBAmazon Essentials2026-04-21Yes$19.9200pcs$3980.014.76%$587.45#New Product Success Rates
Listing结论很明确：这个市场不值得进入。 当前样本里只有 2 个新发布产品，盈利率 50%，但这不是健康信号，而是被 Amazon Essentials 这一家新进入品牌完全包住的极端小样本结果；更关键的是，盈利款 B0FTZ4VGKB 依赖联名、品牌势能和明显更强的差异化，另一款 B0FTZ73F7H 直接失败，说明普通基础款在这里很难活。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
Amazon EssentialsNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
Amazon Essentials#Success Rate by Entry Time
Listing这个市场不适合进入：已经接近/进入价格战状态，且对新卖家很不友好。 现有样本里新品牌新上架产品的盈利率只有50%，但这不是健康的“可复制成功”，而是由 Amazon Essentials 这一个品牌的两个样本撑起来的；其中 1 个赚钱、1 个不赚钱，说明胜负高度依赖品牌势能和单品打法，不是普通小卖家能稳定复制的路。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 1 2026 0 0 0 1 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 1 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 1 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesAmazon EssentialsB0FTZ4VGKB (4.5/5 (94 Reviews))Amazon Essentials Unisex Babies x Sofia Grainge Cotton Pique Baby Girls and Toddler Dress, Red Double Stripe, 3T
This listing is deemed profitablePrice (USD)$19.90Released TypeNew Release (2026-04-21)Brand is a new entry in this marketSize and Weight26.8 x 24.7 x 5.2 cm, 132.00gProfitable Factors
Established brand with longevityBased on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
红色双条纹，视觉上更醒目，适合偏美式童装风格, 无袖连衣裙版型，搭配Polo领、纽扣门襟和收腰褶皱，和常见基础款宝宝裙相比更有联名感Key Buying Motive
Sofia Grainge 联名带来品牌话题度；同时具备 OEKO-TEX 认证和 US Cotton Trust Protocol 认证，强化安全与面料信任Target Customers
偏好联名童装、看重面料安全认证与舒适透气感的婴幼儿家长Early Investment
Investment
Monthly Revenue (Recent) (USD)$3,980.00200 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight10.19% / 14.76%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-3.84% / 0.73%Peak / Non PeakSales & BSR Performance