
这个市场不值得进入,已经是明显的价格战和过度拥挤市场。新品牌近一年只有6个,但新品牌新品盈利率是0%,整体新发布产品盈利率也是0%,而27个新发布里23个都没有盈利;最近入场的产品利润区间还直接压在-10.96%到-2.17%,说明竞争不是“还有空间”,而是新玩家几乎全被成本和同质化打穿。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
结论很明确:不建议进入,这个市场已经是价格战/饱和市场。 用户预算20万人民币虽然能覆盖少数单品的前期铺货与投放,但在这里不足以建立长期竞争力;更关键的是,市场整体几乎没有可验证的盈利样本,继续投入大概率只会被高运费、平台费用和同质化竞争吃掉利润。
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不值得进入,已经明显是价格战高风险区,且对新品牌极不友好。 现有样本里可识别利润产品为0.00%,新品盈利率也是0.00%;新品牌新品未盈利率高达85.00%,老品牌新品未盈利率也有85.71%,说明不是“谁来都能做”,而是大多数新品一上来就被成本和竞争压死。
这不是一个适合进入的市场:新品几乎全线低利润,且新品牌的真实成功率为0%,市场已经落入明显的价格战/过度竞争区。 500000 CNY 的预算只能覆盖单个ASIN的前期铺货和投放,但在这里不足以换来稳定利润,尤其是大件金属柜这类产品,物流和平台费用一压,利润很容易直接变负。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Products with negative profitability ranked by lowest profit value. Only includes products classified as non-profitable regardless of release date.
![]() | B0BSFQ8WZ2 | SONGMICS | 2023-05-24 | No | £74.78 | 50pcs | £3739.0 | -27.67% | £-1034.58 |
![]() | B0FHWFJSPT | LAND·VOI | 2025-10-12 | No | £171.59 | 50pcs | £8579.5 | -9.52% | £-816.76 |
![]() | B0CNYT1BS3 | YITAHOME | 2023-11-25 | No | £93.33 | 50pcs | £4666.5 | -15.83% | £-738.7 |
![]() | B0FSQBKPDP | FlairVibe | 2025-10-15 | No | £147.72 | 50pcs | £7386.0 | -9.71% | £-717.18 |
![]() | B0FHWDPTZX | LAND·VOI | 2025-10-12 | No | £173.56 | 20pcs | £3471.2 | -9.04% | £-313.79 |
![]() | B0FXGSBVJW | MMT Furniture Designs Ltd | 2019-10-13 | No | £176.44 | 10pcs | £1764.4 | -17.55% | £-309.65 |
![]() | B0CNYT5Z3V | YITAHOME | 2023-11-25 | No | £87.7 | 10pcs | £877.0 | -18.44% | £-161.71 |
![]() | B0DHZRP3K6 | SUPEER | 2024-09-26 | No | £181.01 | 10pcs | £1810.1 | -7.29% | £-131.95 |
![]() | B0C556Z1DL | FRIDEKO HOME | 2023-05-13 | No | £159.99 | 20pcs | £3199.8 | -1.46% | £-46.71 |
![]() | B0DTHVVC5V | HollyHOME | 2025-01-20 | No | £69.1 | 10pcs | £691.0 | -1.8% | £-12.43 |
![]() | B097G8M7HC | JINGUR | 2022-09-12 | No | £138.63 | 10pcs | £1386.3 | -0.79% | £-10.95 |
![]() | B0CR1TBWDJ | iJINGUR | 2023-12-27 | No | £117.35 | 10pcs | £1173.5 | -0.13% | £-1.52 |
![]() | B097GDGC4D | iJINGUR | 2021-08-27 | No | £129.99 | 20pcs | £2599.8 | 0.91% | £23.66 |
![]() | B097G9ZG55 | iJINGUR | 2021-08-27 | No | £135.99 | 20pcs | £2719.8 | 2.05% | £55.76 |
![]() | B0CLRJRHZY | TaskStorz | 2023-10-29 | No | £199.99 | -pcs | £- | 4.08% | £- |
![]() | B0D1127K1K | HOMSTEEL | 2024-09-03 | No | £125.31 | -pcs | £- | -6.15% | £- |
![]() | B0CPXV3WS5 | TaskStorz | 2023-12-17 | No | £85.89 | -pcs | £- | -14.64% | £- |
![]() | B0GQGWXBDG | FRIDEKO HOME | 2026-02-27 | No | £125.0 | -pcs | £- | -1.85% | £- |
![]() | B0FHWDTM1K | LAND·VOI | 2025-10-12 | No | £153.7 | 10pcs | £1537.0 | -% | £- |
![]() | B0DHZSQC5G | SUPEER | 2024-09-26 | No | £176.89 | -pcs | £- | -% | £- |
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
![]() | B0FHWFJSPT | LAND·VOI | 2025-10-12 | No | £171.59 | 50pcs | £8579.5 | -9.52% | £-816.76 |
![]() | B0FSQBKPDP | FlairVibe | 2025-10-15 | No | £147.72 | 50pcs | £7386.0 | -9.71% | £-717.18 |
![]() | B0FHWDPTZX | LAND·VOI | 2025-10-12 | No | £173.56 | 20pcs | £3471.2 | -9.04% | £-313.79 |
![]() | B0GQGWXBDG | FRIDEKO HOME | 2026-02-27 | No | £125.0 | -pcs | £- | -1.85% | £- |
![]() | B0FHWDTM1K | LAND·VOI | 2025-10-12 | No | £153.7 | 10pcs | £1537.0 | -% | £- |
![]() | B0FHW9D44P | LAND·VOI | 2025-10-12 | No | £143.89 | 10pcs | £1438.9 | -% | £- |
![]() | B0GWM85WWV | LAND·VOI | 2026-04-09 | No | £122.78 | -pcs | £- | -0.16% | £- |
![]() | B0GWM8XKZY | LAND·VOI | 2026-04-09 | No | £129.99 | -pcs | £- | 1.64% | £- |
![]() | B0FHW99H1T | LAND·VOI | 2025-10-12 | No | £179.99 | -pcs | £- | -7.57% | £- |
![]() | B0FHWDZ21V | LAND·VOI | 2025-10-12 | No | £150.75 | -pcs | £- | -% | £- |
![]() | B0FHWCS7BW | LAND·VOI | 2025-10-12 | No | £134.97 | 10pcs | £1349.7 | -% | £- |
![]() | B0FHW93DY9 | LAND·VOI | 2025-10-12 | No | £149.99 | -pcs | £- | -% | £- |
![]() | B0FHW85VVJ | LAND·VOI | 2025-10-12 | No | £149.99 | -pcs | £- | -% | £- |
![]() | B0FY68971C | TaskStorz | 2025-11-26 | No | £104.89 | -pcs | £- | -9.8% | £- |
![]() | B0GKNN1K4W | IKIMI | 2026-03-26 | No | £176.4 | -pcs | £- | -% | £- |
![]() | B0FSQ3VG84 | FlairVibe | 2025-10-15 | No | £148.86 | 30pcs | £4465.8 | -% | £- |
![]() | B0G7KBMR37 | TaskStorz | 2025-12-16 | No | £104.69 | -pcs | £- | -11.42% | £- |
![]() | B0G7KRKTRM | TaskStorz | 2025-11-17 | No | £92.97 | -pcs | £- | -8.26% | £- |
![]() | B0GL56B2MT | BIZOEIRON | 2026-02-03 | No | £126.92 | -pcs | £- | -% | £- |
![]() | B0FW3QPPJY | SUPEER | 2025-10-14 | No | £- | -pcs | £- | -% | £- |
这个市场不适合进入,已经明显过热并接近价格战区。 新品成功率为0%,而且近期开出的新品几乎全都亏损:新品里23个全部非盈利,整体可识别盈利率也是0%;2025年新品发布明显集中爆发,10月出现14个非盈利新品,11月又有2个,说明竞争在快速加剧而不是在变好。
What is the ratio of profitable products
What is the ratio of different brands owning all nonprofitable new products
这个市场不该进入:已经是价格战+过度拥挤的高风险市场。 近一年新进入品牌只有6个,但所有可识别的新品牌新产品盈利率是0%,新发布产品整体盈利率也是0%,而新发布利润区间直接落在-10.96%到-2.17%,说明不是“还有空间”,而是新玩家几乎全面被压在亏损区间。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 2 | 0 | 0 | 0 | 0 | 0 | 18 |
| 2026 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 7 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/10 | 0 | 2 | 0 | 0 | 0 | 0 | 0 | 13 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3 |
| 2026/1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |