- Benchmark ASINB0FTZ4VGKB
- MarketplaceUS
- Category ID1045470
- Analyzed Products
- Keywordrunning shoes
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-20
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不适合进入，核心原因是它已经被大品牌样本占位，且新品牌成功样本太少，根本不构成可复制机会。 当前只看到 1 个新品牌 Amazon Essentials 跑出盈利款 B0FTZ4VGKB，售价 $19.90，月销约 200 件，月收入约 $3,980，利润率 14.76%，但它吃到了 Sofia Grainge 联名、OEKO-TEX、US Cotton 和旧款继承流量这些资源；同品牌另一个新款 B0FTZ73F7H 直接失败，说明这里不是“做个类似款就能赢”的市场，而是资源型打法。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
#Budget Requirement
Listing这不是适合进入的市场。当前样本里只有 2 个新产品，盈利/亏损各 1 个，表面盈利率 50%，但真正的胜出样本太少，且唯一盈利款完全靠 Amazon Essentials 的品牌力与联名背书；这意味着新手不是在和普通卖家竞争，而是在和大品牌资源竞争。
从资金看，你的 50万人民币只能覆盖单个 ASIN 的前期采购、头程、FBA 和早期投放，但无法覆盖后续的品牌建设、研发和认证成本。样本中盈利款 B0FTZ4VGKB 售价 19.9 美元，月销约 200 件，月收入约 39.8 万；其利润率 14.76%，刚好接近你要求的及格线，但它依赖 94 条评价、4.5 星和 Sofia Grainge 联名、OEKO-TEX、US Cotton 这些强背书，属于大品牌打法，不是小商家可复制模板。亏损款 B0FTZ73F7H 同样是新款却完全没跑出来，说明仅靠“基础款改版”不够，进入门槛并不低。**
对于大品牌，能参考的就是 Amazon Essentials 这类打法：用联名、认证、视觉差异和老 ASIN 继承流量去做新款；但这类路线需要更高的品牌预算，不是 50 万人民币能稳妥铺开的。对于小商家，这市场没有真正靠谱的“小商家成功案例”：当前没有 <300 评价且可验证的独立成功样本，反而是大牌在吃利润；因此我不会建议小商家进场。结论很明确：不要推进。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?0.00%New listing success rate (new brands):50.00%Which new brands have these successful new listings?Potential certificate expensesCPC CertificationSome categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternatives- 儿童基础纯棉T恤连衣裙：更便宜、上手更容易，日常穿着场景更广，不需要特别搭配。
- 二手/转卖童装平台上的同类连衣裙：通常价格更低，且对快速长个子的婴幼儿更具性价比。
- 同尺码的简易爬服/连体衣：对低龄宝宝更实用，穿脱和换尿布更方便，替代“买一条新裙子”的需求。
- 超市或折扣店的无品牌童装裙：获取更容易，促销频率高，适合预算敏感型家长。
- 可叠穿的T恤+短裤/打底裤组合：比专门买裙子更灵活，季节适应性更强，单件可重复搭配。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不适合进入，结论很明确：当前样本里只有 50% 产品能盈利，而且新产品里也只有 50% 成功，远低于你要求的健康水平；同时年度和月度上只看到 1 个新利润款、1 个新亏损款，说明市场不是增长型机会，而是被少数大品牌样本占位的高门槛市场。
对大品牌来说，唯一可模仿的正例是 Amazon Essentials 的 B0FTZ4VGKB：售价 $19.90，毛利率 14.8%，月销 200 件，月营收约 $3,980，前三个月平均 133 件，首期投入约 $7,882，其中广告约 $1,773。它能跑通的关键不是低价本身，而是白帽推广、稳定销量、4.5 分评价和“同款”定位；你能复制的只有简单、标准化、强功能导向的设计和价格带，别去抄它的品牌资源。相反，Amazon Essentials 的 B0FTZ73F7H 直接是新上架亏损款、无销量、无价格数据，说明同品牌也不是每个新款都能活，盲目跟风会直接变成库存风险。
对小生意来说，这个市场没有真实可抄的健康成功案例：当前可识别的“小品牌新成功”样本为 0，反而出现了新品牌失败样本；所以它既不是低预算友好型市场，也不是靠普通选品就能切入的市场。再加上市场总体盈利率只有 50%，没有看到新品牌持续扩张的证据，也没有看到足够多的高质量成功小品牌，说明这里更像是大品牌能靠资源硬推、但小商家很难靠自然打法站稳的市场。短结论：不要进。 如果你硬要做，只能把 Amazon Essentials 的 B0FTZ4VGKB 作为大品牌参考，把 B0FTZ73F7H 作为反面教材，核心就是避开低效上新、避免无销量先铺货、不要押注单个高风险新品。
Most investment in new productsNew products with Highest revenueLeast investment in new productsAmazon Essentials
Recent Monthly Revenue (USD):$3,980.00(200pcs/month)B0FTZ4VGKB (4.5/5 (94 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable#Differentiations
Unique productsCommon productsDifferentiation:- Product features and designs are too common without differentiation
B0FTZ4VGKB (4.5/5 (94 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- Product features and designs are too common without differentiation
B0FTZ73F7HBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，结论很明确：样本里只有2个可判断的新产品，1个盈利、1个不盈利，表面上盈利率50%，但这不是健康信号，而是典型的“头部品牌试水+单品失利”的假象。 目前看不到新品牌的真实成功路径，也看不到可复制的小卖家案例；对你来说，这是一个高不确定、不可作为入场依据的市场。
Profitability difficultyUnknown - Insufficient New ReleasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0FTZ4VGKBAmazon Essentials2026-04-21Yes$19.9200pcs$3980.014.76%$587.45Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0FTZ4VGKBAmazon Essentials2026-04-21Yes$19.9200pcs$3980.014.76%$587.45#New Product Success Rates
Listing这个市场不值得进入，结论很明确：它已经被头部旧品牌主导，而且新品牌的有效成功几乎没有形成可复制的路径。 目前看到的唯一盈利新产品来自 Amazon Essentials 的 B0FTZ4VGKB，月销约200件、月营收约39.8万日元/美元口径数据（原始数据给到398000），只有94条评价，属于“旧品牌带新款”的强势案例；而同品牌另一款 B0FTZ73F7H 直接失败，说明连大牌也不是每个新款都能跑通，更不用说普通新卖家。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
Amazon EssentialsNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
Amazon Essentials#Success Rate by Entry Time
Listing结论很明确：这个市场不值得进入，已经呈现出高风险、偏价格战的特征。 近一年真正的新品牌成功几乎不存在，最近新增里只有 Amazon Essentials 的单个样本，而且一个亏损、一个利润只在 10%~20% 区间；这不是可复制的机会，而是大品牌试错场。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 1 2026 0 0 0 1 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 1 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 1 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesAmazon EssentialsB0FTZ4VGKB (4.5/5 (94 Reviews))Amazon Essentials Unisex Babies x Sofia Grainge Cotton Pique Baby Girls and Toddler Dress, Red Double Stripe, 3T
This listing is deemed profitablePrice (USD)$19.90Released TypeNew Release (2026-04-21)Brand is a new entry in this marketSize and Weight26.8 x 24.7 x 5.2 cm, 132.00gProfitable Factors
Established brand with longevityBased on old ASINUnique appearance designDesign & Appearance
红色双条纹配色，视觉上更醒目，适合童装场景。, 无袖连衣裙版型，叠加POLO领与前襟纽扣、收腰褶裥，和常见基础童裙相比更有品牌联名感。Key Buying Motive
Sofia Grainge联名带来品牌背书；同时具备OEKO-TEX认证和US Cotton原料，强化安心与品质感。Target Customers
偏好联名童装、注重面料安全认证与日常穿着舒适性的婴幼儿/幼童家长。Early Investment
Investment
Monthly Revenue (Recent) (USD)$3,980.00200 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight10.19% / 14.76%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-3.84% / 0.73%Peak / Non PeakSales & BSR Performance