
这个市场不值得进入:新品牌24个新上架样本里盈利率是0%,而且新品牌样本本身只有8个品牌、24个产品,已经不是试错市场,而是明显的低利润价格战区。市场还在变硬,最近一轮新增几乎全军覆没;对大品牌和小企业都不是好窗口。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
结论很明确:这个市场不值得进入,用户当前预算可以做单个ASIN的首轮入场,但市场本身已经接近/进入价格战区,且新品牌几乎没有盈利样本。 这不是一个适合小品牌稳健切入的市场,大品牌也不该把它当成高胜率扩张盘,因为利润被压得太薄,且新入场结果整体偏差。
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不值得进入,已经进入明显的低利润/价格战状态,而且对新品牌几乎不友好。 现有样本里,整体可识别盈利产品只占 1.56%,新发布产品盈利率是 0.00%;更糟的是,新品牌的新品全部落在亏损区,说明这里不是“还能试错”的市场,而是“上来就被成本和竞争压住”的市场。
这个市场不值得进入,已经是明显的价格战/过度拥挤市场。 关键结论很直接:新产品里可见利润几乎都在亏损或接近打平,连新品牌也没有形成可复制的稳定盈利路径,做大品牌或小品牌都不该现在入场。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B0F8Q33DPX | Venwemong | 2025-05-15 | Yes | £16.27 | 50pcs | £813.5 | 10.72% | £87.21 |
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
![]() | B0FVF9V1RG | Linda's Essentials | 2025-10-09 | No | £13.02 | 1000pcs | £13020.0 | -1.19% | £-154.93 |
![]() | B0G1M8JTHF | WELDUN | 2026-01-06 | No | £10.87 | 100pcs | £1087.0 | -4.38% | £-47.61 |
![]() | B0FMFRXWYJ | Harbour Housewares | 2025-08-14 | No | £10.99 | 50pcs | £549.5 | -7.54% | £-41.43 |
![]() | B0FMFRKQCC | Harbour Housewares | 2025-08-14 | No | £10.99 | 10pcs | £109.9 | -7.02% | £-7.71 |
![]() | B0GGRDPN46 | AIZESI | 2026-01-14 | No | £9.75 | 300pcs | £2925.0 | 9.54% | £279.05 |
![]() | B0GFW7LRXB | BSYXLSX | 2026-04-23 | No | £11.64 | -pcs | £- | -1.4% | £- |
![]() | B0GKN55J57 | Summitre | 2026-01-30 | No | £3.84 | -pcs | £- | -26.47% | £- |
![]() | B0GGRB9V93 | AIZESI | 2026-01-14 | No | £9.49 | -pcs | £- | 8.74% | £- |
![]() | B0FBMKMQFQ | BSYXLSX | 2025-07-31 | No | £10.83 | -pcs | £- | -2.69% | £- |
![]() | B0GZ2NCYQG | DXPETA | 2026-04-30 | No | £9.92 | -pcs | £- | -8.1% | £- |
![]() | B0GSFLGPRN | AIZESI | 2026-03-13 | No | £7.78 | -pcs | £- | 4.19% | £- |
![]() | B0GFWDVGD7 | BSYXLSX | 2026-04-23 | No | £9.99 | -pcs | £- | -4.77% | £- |
![]() | B0GFW8Z8PF | BSYXLSX | 2026-04-23 | No | £11.68 | -pcs | £- | -1.4% | £- |
![]() | B0GVJH1BHD | BSYXLSX | 2026-03-31 | No | £11.99 | -pcs | £- | 1.21% | £- |
![]() | B0GSFGQ153 | AIZESI | 2026-03-13 | No | £11.88 | -pcs | £- | 12.88% | £- |
![]() | B0GVJNRVL5 | BSYXLSX | 2026-03-31 | No | £11.05 | -pcs | £- | -0.57% | £- |
![]() | B0GVJDC78S | BSYXLSX | 2026-03-31 | No | £11.99 | -pcs | £- | 1.21% | £- |
![]() | B0GVJHP9BB | BSYXLSX | 2026-03-31 | No | £10.33 | -pcs | £- | -2.88% | £- |
![]() | B0GSFQ8MF7 | AIZESI | 2026-03-13 | No | £11.54 | -pcs | £- | 12.28% | £- |
![]() | B0G5YN33XS | LTHERMELK | 2025-12-09 | No | £- | -pcs | £- | -% | £- |
这个市场不适合进入,已经明显是价格战/饱和市场。 关键结论很直接:新品牌新上架产品成功率是0%,24个新上架样本全部不赚钱;而且市场里出现了明显的“老品牌压制+新品牌集体亏损”结构,说明现在进场不是机会窗口,而是高风险消耗战。
What is the ratio of profitable products
What is the ratio of different brands owning all nonprofitable new products
这个市场不适合进入,已经是高风险且明显走向饱和/价格战的市场。 最近的新品牌几乎全军覆没:24个新品牌新品里,盈利率是0%,而且最近一年新增新品全部都落在非盈利区间;2026年新增节奏还在加快,但利润没有跟上,说明竞争是在变硬,不是在变好。
证据很直接:2025年到2026年,新品牌持续进入,但新品牌成功率是0/24;2026年3月单月就有7个新品牌新品失败,2026年1月又有6个失败,显示不是偶发,而是系统性失利。按品牌看,Linda's Essentials 2025年10月入场的 B0FVF9V1RG 虽然有主动销售、月销1000、月营收£13,020,但利润率仍是-1.2%,早期投入约4530.96美元;BSYXLSX 在 2025-07/2026-04-23 两批新品里,9个新品全部亏损,像 B0FBMKMQFQ(517条评论,-2.69%)和 B0GFW7LRXB(43条评论,-1.4%)都说明“有销量≠有利润”。同时,老品牌 Venwemong 的 B0F8Q33DPX 只有10.72%利润率,但仍是少数能赚的样本;其余旧品多数也只有 3.89%~12.41% 这类偏薄利润,说明这不是给中小卖家留利润的市场,而是把大家都压进低毛利区间。用户预算 500000 CNY 看起来够做单个ASIN,但在这里即便有预算,也很难跨过研发、品牌和持续投放门槛;更糟的是,市场里还出现了 517、1834、4974 这类高评论产品,属于明显的强营销/疑似刷评型竞争压力,普通小卖家不应按“小而美”思路硬闯。
结论:不要进入。 对大品牌来说,虽然资金可能够,但要打赢也得长期烧钱;对小企业来说,真正可复制的成功样本几乎没有,且需要面对低毛利、强投放和疑似刷评对手。若一定要学,最多只能参考 Venwemong 的 B0F8Q33DPX 和 Linda's Essentials 的 B0FVF9V1RG 这类“有销量但利润极薄/转负”的定价与投放打法,但它们不是健康可复制的入场模板。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 3 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2026 | 0 | 1 | 1 | 0 | 0 | 0 | 0 | 17 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/8 | 0 | 2 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/10 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/1 | 0 | 1 | 1 | 0 | 0 | 0 | 0 | 4 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 7 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 4 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |