- Benchmark ASINB0FCLNBLMR
- MarketplaceUK
- Category ID3028624031
- Analyzed Products
- Keywordgarden decor
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-22
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入：当前已经是同质化摆件的价格战区，最近新增品牌没有跑出任何可验证的盈利样本，用户预算虽然有 50 万元，但也只能勉强覆盖单个款式的入场成本，撑不起长期对抗。对大品牌和小商家来说都不是好市场；如果硬进，小商家基本只能靠激进营销和更强的流量打法去拼，普通打法很难活下来。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很明确：这个市场不值得进入，用户预算可以勉强覆盖入场，但不足以支撑长期竞争，而且样本里没有看到可复制的稳定盈利路径。 目前能直接看到的品牌样本里，老品牌 Nemesis Now 的新款 B0FKWWCGTM 仍然亏损，另一个旧款 B0F7N3P9NJ 也亏损；新品牌 Springs River Water 的新款 B0GYR7BZ98 也亏损，说明市场不是“靠预算就能赢”，而是更偏向同质化、低差异化的摆件竞争。
Early sourcing + logistics + marketing budget (GBP)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?33.33%New listing success rate (old brands):0.00%New listing success rate (new brands):0.00%Alternatives- 太阳能庭院灯/草坪灯：比摆件更实用，安装简单，夜间有照明效果，用户更容易接受。
- 花园彩旗/风吹装饰布旗：价格通常更低、上手快、视觉变化明显，适合快速提升庭院氛围。
- 悬挂式花盆/壁挂花篮：兼具装饰与种植功能，比纯装饰摆件更有实际用途，购买决策更容易。
- 防水花园标牌/插牌（欢迎牌、姓名牌、植物牌）：成本较低、个性化强，适合替代静态雕塑类装饰。
- 户外防水挂饰（风铃、金属悬挂片）：更便于安装和更换，动态感强，通常比树脂摆件更有吸引力。
- 微型盆栽/多肉组合：既能装饰又能养护，适合桌面、窗台和小庭院，价格和进入门槛都较低。
- 户外彩色石子/花坛边饰：用于路径和花坛边界美化，实用性强，且比单个雕像更低成本。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入：整体利润率是0%，新上架产品利润率也是0%，而且近期新增产品几乎只有失败，没有形成可复制的赚钱样本。对大品牌来说，这不是“能砸钱进去就行”的市场；对小商家来说，更是直接被价格战和同质化卡死的市场。
Least investment in new productsMost investment in new productsNew products with Highest revenueGeneric
Looks like this brand has no product that is significant nonprofitableOld brand with the most profitable new productsNemesis Now
Recent Monthly Revenue (GBP):-(-)B0FKWWCGTMBrand is an old entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (GBP):-(-)B0F7N3P9NJBrand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 蘑菇帽小仙子造型，和天使类产品差异明显
- |
- 红白配色更醒目，缩略图更抓眼
- |
- 童话感强，适合花园/书架装饰，容易吸引点击
B0F7N3P9NJBrand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQSales & BSR
Differentiation:- 天使系列里包含跪坐、睡眠等多种姿态，和仙子摆件差异较大
- |
- 金白蓝系传统天使配色，视觉识别清晰
- |
- 宗教送礼+庭院装饰双场景，购买动机明确
B0GYR7BZ98Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这不是一个适合进入的市场：利润几乎被压到看不见，且新老品牌都没有跑出可验证的赚钱样本。 现有数据里，整体与新产品的可识别盈利率都是0%，新产品端也没有任何已确认的正向利润分布；同时，市场里可见的两个新发布样本都亏损，且都属于同质化极强的花园/天使/摆件类商品。
Profitability difficultyUnknown - Insufficient New ReleasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Non-Profitable Products
Products with negative profitability ranked by lowest profit value. Only includes products classified as non-profitable regardless of release date.
B0FKWWCGTMNemesis Now2025-08-01No£--pcs£--%£-B0F7N3P9NJNemesis Now2025-05-06No£--pcs£--%£-
B09BJT9JKRFaderr2021-07-30No£--pcs£--%£-B0GYR7BZ98Springs River Water2026-04-28No£--pcs£--%£-Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0FKWWCGTMNemesis Now2025-08-01No£--pcs£--%£-B0GYR7BZ98Springs River Water2026-04-28No£--pcs£--%£-#New Product Success Rates
Listing这个市场不值得进入，已经接近“同质化+低成功率”的高风险区。 目前新上架产品成功率是0%，新品牌和老品牌都没有形成可复制的盈利样本；对小商家来说，正面硬打基本没戏，大品牌若要进场也只能靠更高预算、品牌力和差异化硬推。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
Nemesis NowSprings River Water#Success Rate by Entry Time
Listing这个市场不适合进入，结论很明确：已经进入价格战+低差异化区间，新品牌几乎没有成功样本。 近期开新并不多，但新增里已经出现了连续失败信号：新品牌中可确认的新增产品成功率是0%，最近新增的3个新品里没有一个形成可验证的盈利闭环；同时，样本里的失败产品都集中在“同质化摆件/树脂天使/花园精灵”这类高重复款，说明不是需求空白，而是拼价格、拼营销、拼老牌资源。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 2 2026 0 0 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 2 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 1 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases