- Benchmark ASINB0FTZ28GSS
- MarketplaceUS
- Category ID2412652011
- Analyzed Products
- Keywordgirls cotton blouse, girls ruffle blouse, toddler girl blouse
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-24
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入，对大品牌和小商家都不是好机会：新品牌 3 个、但新品牌新品盈利率是 0%，整体新发布盈利率只有 5.13%，已经低于 10% 的高风险线，说明这里不是正常竞争，而是明显的价格战和同质化内卷。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论：这个市场不值得进入，且对大品牌和小商家都不是好机会。 现有数据已经显示明显的价格战和失败主导：市场盈利产品占比只有8.06%，低于10%的高风险线；新品盈利率只有5.13%，而新品牌新品盈利率为0%，这不是可复制的进入窗口。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?82.05%New listing success rate (old brands):6.25%New listing success rate (new brands):0.00%Which old brands have these successful new listings?Potential certificate expensesCPC CertificationSome categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternatives- 二手/转卖平台上的同尺码儿童上衣：如本地二手群、Facebook Marketplace、闲鱼式平台（美国可用的二手平台），通常更便宜，适合对品牌和新旧度不敏感的家庭。
- 大型卖场自有品牌的基础款纯棉女童短袖上衣：如 Target Cat & Jack、Walmart Wonder Nation、Old Navy 基础款，价格往往更低、到货更快，款式也足够日常。
- 多件装基础纯棉T恤/打底衫：如果用户只是需要日常上学/托儿所穿着，Polo风或花边细节不强的多件装更省钱、更耐洗，也更容易搭配。
- 弹力针织女童T恤裙/连衣裙：一件式穿搭比上衣更省心，适合不想单独搭配下装的家长，且在同价位常能买到更多图案和颜色。
- 跳蚤市场/教会义卖/车库甩卖的童装：对价格最敏感的用户，这是获取低价、临时过渡款的高性价比替代方案。
- 折扣平台的清仓童装捆绑包：如 TJ Maxx、Marshalls、Ross、Nordstrom Rack 的童装折扣区，经常能找到更低价的品牌童装，适合追求性价比但不限定款式的买家。
- 手作或缝纫改造旧T恤：把已有的普通女童T恤加上蕾丝、荷叶边或小翻领，能以更低成本接近“ruffle blouse”的外观，适合愿意动手的家庭。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不适合进入，结论很明确：新品牌几乎没有成功空间，已经进入高风险、强竞争状态。 目前市场样本里，盈利产品只占8.06%，而新发布产品的盈利率只有5.13%；更关键的是，新品牌新发产品盈利率为0%，老品牌新发产品盈利率也只有62.5%，说明大多数新进入者都在亏钱或难以跑通。
Least investment in new productsMost investment in new productsNew products with Highest revenueSpring&Gege
Recent Monthly Revenue (USD):-(-)B0H2D2T3QD (4.5/5 (2 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0H2D6PS6T (5/5 (1 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0H2D1ZPK2 (4.5/5 (2 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQOld brand with the most profitable new productsAmazon Essentials
Recent Monthly Revenue (USD):$1,990.00(100pcs/month)B0FTZ3ZZKK (4.7/5 (242 Reviews))Brand is an old entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableRecent Monthly Revenue (USD):$1,990.00(100pcs/month)B0FTZ28GSS (4.7/5 (241 Reviews))Brand is an old entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable
Recent Monthly Revenue (USD):$811.50(50pcs/month)B0DN6XYRXC (4.7/5 (242 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable#Differentiations
Unique productsCommon productsDifferentiation:- 双件装更醒目，主图更容易吸引点击
- |
- 柠檬黄+条纹配色与常见纯白款差异最大
- |
- 彼得潘领、荷叶袖和刺绣包边，甜美元素丰富
- |
- 联名款+幼童定位，礼物感和购买欲更强
B0FTZ3ZZKK (4.7/5 (242 Reviews))Brand is an old entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 碎花印花与白衬衫类产品区分明显
- |
- 短袖宽松版型，夏季感强，主图更抓眼
- |
- 荷叶彼得潘领搭配花型，整体更甜美可爱
- |
- 适合幼童日常穿搭，容易被家长点击
B0C3VFMZ6T (4.6/5 (21 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，且对新品牌和小商家都不是好机会。 近 39 个新发布里，只有 2 个新产品盈利，整体新发布盈利率仅 5.13%；更关键的是，新品牌新发布的盈利率为 0%，新品牌 3 个里已经有 3 个新产品全部亏损，说明新进入者几乎没有真实生存空间。
Profitability difficultyHigh Risk Due to Low Success RateAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0869NJ32KNautica2020-07-29Yes$14.86400pcs$5944.011.15%$662.76B0FTZ3ZZKKAmazon Essentials2026-04-19Yes$19.9100pcs$1990.022.96%$456.91
B07MH1YRWWSOLOCOTE2018-12-27Yes$17.81100pcs$1781.023.28%$414.62B0FTZ28GSSAmazon Essentials2026-04-19Yes$19.9100pcs$1990.019.97%$397.41B0869NZYN4Nautica2020-07-29Yes$14.88100pcs$1488.017.21%$256.09B07MNWBMDCSOLOCOTE2019-02-20Yes$17.9450pcs$897.024.06%$215.82B0DN6XYRXCAmazon Essentials2025-04-07Yes$16.2350pcs$811.522.08%$179.18B07MH1Y2Y8SOLOCOTE2018-12-27Yes$16.450pcs$820.020.91%$171.47B07M641YV9SOLOCOTE2018-12-27Yes$17.9950pcs$899.514.07%$126.56B07MNWC9PVSOLOCOTE2018-12-27Yes$15.250pcs$760.015.57%$118.34Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0FTZ3ZZKKAmazon Essentials2026-04-19Yes$19.9100pcs$1990.022.96%$456.91B0FTZ28GSSAmazon Essentials2026-04-19Yes$19.9100pcs$1990.019.97%$397.41#New Product Success Rates
Listing这个市场不适合进入，而且对大品牌和小商家都不是好机会。新产品整体成功率只有5.13%，远低于10%的高风险线；更关键的是，34个新产品里只有2个赚钱，94.59%都不赚钱，已经是明显的价格战/高竞争市场。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
Amazon EssentialsNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
Amazon EssentialsArshinerOther#Success Rate by Entry Time
Listing这个市场不值得进入，已经明显接近/进入价格战与过度拥挤状态。 近一年新入场的真实新品牌几乎没有成功，最近的新增里，7个新品牌新上架产品里 100% 都不赚钱；按年份看，2026 年新上架样本里只有 3 个产品落在可判定盈利区，其余 33 个都被归到其他/未形成有效盈利，说明最近不是机会窗口，而是竞争快速加剧。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 3 2026 0 0 1 1 1 0 0 33 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 1 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 2 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 2 2026/3 0 0 0 0 0 0 0 15 2026/4 0 0 1 1 1 0 0 8 2026/5 0 0 0 0 0 0 0 5 2026/6 0 0 0 0 0 0 0 2 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesSOLOCOTE Girls White Blouse Ruffle Long Sleeve Button Down Shirts Princess Cotton Loose Soft Tops Spring and Summer, 190903 7-8 White
This listing is deemed profitablePrice (USD)$17.99Released TypeOld Release (2018-12-27)Brand is an old entry in this marketSize and Weight29.2 x 25.2 x 3.3 cm, 90.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
纯白色定位，适合校服/正式场景，颜色策略较集中, 长袖衬衫式版型，带荷叶边领口和袖口，珍珠纽扣前襟，整体更偏甜美公主风Key Buying Motive
40%棉面料，强调透气、柔软和多次机洗后的舒适性Target Customers
面向需要校服、演出、家庭聚会等偏正式场景穿搭的5-14岁女孩Early Investment
Investment
Monthly Revenue (Recent) (USD)$899.5050 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight10.09% / 14.07%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-0.86% / 3.12%Peak / Non PeakSales & BSR Performance
SOLOCOTE Girls White Blouse Ruffle Long Sleeve Button Down Shirts Princess Cotton Loose Soft Tops Spring and Summer, 190903 13-14 White
This listing is deemed profitablePrice (USD)$16.40Released TypeOld Release (2018-12-27)Brand is an old entry in this marketSize and Weight24.4 x 14.7 x 4.6 cm, 141.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
纯白色+荷叶边领口/袖口，走更强的“公主感/校服感”路线, 长袖纽扣衬衫版型，配高荷叶边领和荷叶边袖口，区别于常见短袖或印花款Key Buying Motive
100%棉、透气亲肤，且适合学校制服、日常与节庆多场景穿搭Target Customers
更偏向需要白色校服风、正式场合穿着的5-14岁女孩与家长Early Investment
Investment
Monthly Revenue (Recent) (USD)$820.0050 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight17.48% / 20.91%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight9.31% / 12.75%Peak / Non PeakSales & BSR Performance
Loading samples... 20%