- Benchmark ASINB0FTZ42GV5
- MarketplaceUS
- Category ID1045470
- Analyzed Products
- Keywordrunning shoes
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-24
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不值得进入，对大品牌和小商家都不友好。 目前可见的新品牌为 0，盈利样本几乎完全被 Amazon Essentials 这种老品牌吃掉；唯一明确赚钱的新品是 B0FTZ42GV5，利润率 28.95%，但它是老品牌在旧链接上推新，并不代表新品牌有可复制的胜算。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
Old Brands
#Budget Requirement
Listing这不是一个适合现在进入的市场：整体投资门槛中等，但可盈利样本几乎被旧品牌吃掉，且唯一明确盈利案例来自 Amazon Essentials 这种老品牌能力型玩家。 以你当前 50万人民币预算，单个ASIN的前期供货、物流和投放是够碰一款货的，但不够支撑长期品牌战；如果要追同类打法，实际上更像在和旧品牌的品牌力、联名资源和流量预算硬碰硬。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?100.00%New listing success rate (old brands):100.00%Which old brands have these successful new listings?Potential certificate expensesCPC CertificationSome categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternatives- 二手/闲置童装平台上的同尺码连衣裙：通常价格更低，适合对款式要求不高、只求穿一次或短期穿着的家庭，可显著降低购买风险。
- 平价多件装基础款棉质连衣裙：如果用户只是需要日常穿着，这类非联名、非“新款”基础款往往更便宜，且在超市/电商更容易买到，补货也方便。
- 可调节肩带或松紧腰的通用宝宝裙：比强调设计元素的品牌款更实用，尺码容错更高，适合成长快、想减少退换货概率的用户。
- 棉质背心裙/无袖A字裙：若目标是夏季舒适穿搭，这类款式通常更轻便、价格更低，也更容易与内搭、打底裤搭配，使用门槛更低。
- 可反复穿搭的裙裤套装或上衣+短裤组合：虽然不是同类单品，但在活动量大的幼儿场景里更方便活动，且单件替换成本更低，整体性价比更高。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入：对小商家和大品牌都不友好，而且明显偏向老品牌控场。 目前可见的有效样本里，Amazon Essentials 作为老品牌/大品牌，1个盈利、1个亏损，整体成功率只有50%；真正能赚钱的样本 B0FTZ42GV5 虽然利润率有28.9%，但它依赖的是老品牌背书和旧ASIN改款，不是新品牌可复制的自然胜利。
Old brand with the most profitable new productsAmazon Essentials
Recent Monthly Revenue (USD):$1,245.00(50pcs/month)B0FTZ42GV5 (4.7/5 (266 Reviews))Brand is an old entry in this marketNew Upgraded Version on Old ASINSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable#Differentiations
Unique productsCommon productsDifferentiation:- Product features and designs are too common without differentiation
B0FTZ42GV5 (4.7/5 (266 Reviews))Brand is an old entry in this marketNew Upgraded Version on Old ASINSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- Product features and designs are too common without differentiation
B0F7HBZZ9FBrand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不适合进入。 现有数据几乎只看到 Amazon Essentials 这一家老品牌在撑盘，且唯一可确认的盈利新品是老品牌的旧链接新发，利润率 28.9%，早期投入约 3818.93 美元；这不是新品牌机会，而是品牌力驱动的单点成功，小品牌没有清晰可复制的正例。
Profitability difficultyUnknown - Insufficient New ReleasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0FTZ42GV5Amazon Essentials2026-04-21Yes$24.950pcs$1245.028.95%$360.43Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0FTZ42GV5Amazon Essentials2026-04-21Yes$24.950pcs$1245.028.95%$360.43#New Product Success Rates
Listing这个市场不适合进入，而且对新品牌和小商家都不是好机会。现有数据只看到 1 个可识别品牌 Amazon Essentials，且它拿走了全部可见盈利样本；更关键的是，盈利主要来自“旧品牌 + 旧款延伸上新”，不是纯新品牌自然突围，这说明门槛高、优势集中在老牌手里，不是一个对新人友好的市场。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
Amazon EssentialsNo data available#Success Rate by Entry Time
Listing结论很直接：这个市场目前不可进入，属于高门槛、明显偏价格战的环境。 现有样本里，过去几年的新增几乎没有形成可验证的持续成功，最近能赚钱的只有 Amazon Essentials 的一个旧品牌联名款，说明不是新人友好型市场，而是大品牌靠品牌力和旧链接承接流量。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 0 2026 0 0 0 0 1 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 1 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesAmazon EssentialsB0FTZ42GV5 (4.7/5 (266 Reviews))Amazon Essentials X Sofia Grainge Girls' Baby Girls' and Toddlers Woven Casual Dress, Pink Big Gingham, 3T
This listing is deemed profitablePrice (USD)$24.90Released TypeNew Upgraded Version on Old ASIN (2026-04-21)Brand is an old entry in this marketSize and Weight28.3 x 21.7 x 3.2 cm, 132.00gProfitable Factors
Established brand with longevityBased on old ASINDesign & Appearance
粉色大格纹，视觉上更偏甜美童装风格。, 大格纹面料+背带式/伞裙感廓形，和常见纯色婴童裙相比辨识度更高。Key Buying Motive
与 Sofia Grainge 联名，叠加品牌审美背书；100% 纯棉双层针织，兼顾柔软、透气与弹性；肩带可调节，适合宝宝到幼童的成长区间。Target Customers
偏好“联名审美款”而非基础款的婴童/幼童家长，尤其是重视舒适面料、日常穿搭和拍照效果的买家。Early Investment
Investment
Monthly Revenue (Recent) (USD)$1,245.0050 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight26.43% / 28.95%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight20.03% / 22.54%Peak / Non PeakSales & BSR Performance