- Benchmark ASINB0FTZ42GV5
- MarketplaceUS
- Category ID1045470
- Analyzed Products
- Keywordrunning shoes
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-24
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入，尤其不适合小品牌。 目前看到的不是可复制的增量机会，而是被 Amazon Essentials 这类老品牌用联名、旧链接改款和设计差异牢牢占住的高门槛赛道；对新卖家来说，真正能赚钱的路径几乎只剩“有品牌势能的大玩家”，普通新品很难站稳。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
Old Brands
#Budget Requirement
Listing结论很明确：这个市场对你当前的50万人民币预算是可进入的，但不适合照搬低门槛打法；真正能打的只有高辨识度、带品牌背书的新款，低差异化产品会直接卷死。 目前能拿到的市场样本显示，整体可见盈利产品比例是50%，但“新上架产品”里可见盈利比例达到100%，说明不是单纯的价格战市场，而是更偏向老品牌带新款、靠设计差异和品牌力吃利润。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?100.00%New listing success rate (old brands):100.00%Which old brands have these successful new listings?Potential certificate expensesCPC CertificationSome categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternatives- 儿童运动鞋/学步鞋：如果用户放弃购买这种连衣裙，最直接的替代是转向更高频、刚需更强的儿童鞋类，尤其是学步鞋或轻便运动鞋；通常比童装礼服更实用，尺码容错也更高，购买决策更容易。
- 基础打底连体衣/爬服：同样面向婴幼儿，价格通常更低、穿脱更简单，且适用场景比连衣裙更广，适合作为“先买功能性服装”的替代方案。
- 日常棉质T恤套装：比单件连衣裙更便宜，搭配自由度更高，清洗和替换也更容易，适合家长优先考虑性价比与实穿性的情况。
- 连裤袜/打底裤搭配上衣：如果目标是“看起来整洁好搭”，打底裤加上衣的组合往往比裙装更便宜，也更便于活动，尤其适合托育、外出和日常穿着。
- 二手/转售平台上的同类童装：对于想要相似风格但更低预算的用户，二手童装市场通常更便宜、获取更快，且婴幼儿服饰穿着次数少，性价比通常较高。
- 本地平价快时尚童装：相比品牌联名款，线下或同平台的平价童装更容易下单、退换更方便，用户往往会用它替代“非刚需的设计款童装”。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing结论很明确：这个市场不适合进入，尤其不适合小品牌；更像是大品牌主导的高投入赛道。 现有数据里，老品牌新品盈利率是100%，但这并不代表普通新卖家有机会，反而说明优势集中在既有资源和品牌势能手里；同时，2026年的新增几乎只有 1 个可见新上架样本，样本太少，暂时看不出真正的开放空间，更不能当成低门槛机会。
Old brand with the most profitable new productsAmazon Essentials
Recent Monthly Revenue (USD):$1,245.00(50pcs/month)B0FTZ42GV5 (4.7/5 (266 Reviews))Brand is an old entry in this marketNew Upgraded Version on Old ASINSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable#Differentiations
Unique productsCommon productsDifferentiation:- Product features and designs are too common without differentiation
B0FTZ42GV5 (4.7/5 (266 Reviews))Brand is an old entry in this marketNew Upgraded Version on Old ASINSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- Product features and designs are too common without differentiation
B0F7HBZZ9FBrand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing结论很直接：这个市场不值得进入。 当前可见数据里，能成立的盈利样本只有 Amazon Essentials 的 1 个产品 B0FTZ42GV5，且它是老品牌借旧链接上新、不是新品牌自然切入；这说明真正可复制的新品牌机会几乎没有，小商家更不该进场。
Profitability difficultyUnknown - Insufficient New ReleasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0FTZ42GV5Amazon Essentials2026-04-21Yes$24.950pcs$1245.028.95%$360.43Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0FTZ42GV5Amazon Essentials2026-04-21Yes$24.950pcs$1245.028.95%$360.43#New Product Success Rates
Listing这个市场不适合进入，尤其不适合中小卖家；当前信号更像是老品牌主导的高门槛市场，而不是可复制的增量机会。 证据很直接：用户预算是50万人民币，但已出现 Amazon Essentials 这类老品牌用联名+旧链接改款拿到盈利，说明真正能活下来的不是普通新品，而是有品牌势能、供应链和内容资源的玩家。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
Amazon EssentialsNo data available#Success Rate by Entry Time
Listing这个市场不适合进入，结论很明确：表面上有单品盈利，但本质是老品牌主导、真实新品牌机会极少，属于高门槛市场，不是适合小商家或普通大品牌的增量市场。 目前能看到的唯一明确成功样本是 Amazon Essentials 的 B0FTZ42GV5，利润率约 28.95%，月销约 50 件、月营收约 1,245 美元，靠的是品牌力、基于旧链接延伸、以及明显差异化设计；这说明赚钱不是靠“新品自然起量”，而是靠老品牌资源和强运营。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 0 2026 0 0 0 0 1 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 1 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesAmazon EssentialsB0FTZ42GV5 (4.7/5 (266 Reviews))Amazon Essentials X Sofia Grainge Girls' Baby Girls' and Toddlers Woven Casual Dress, Pink Big Gingham, 3T
This listing is deemed profitablePrice (USD)$24.90Released TypeNew Upgraded Version on Old ASIN (2026-04-21)Brand is an old entry in this marketSize and Weight28.3 x 21.7 x 3.2 cm, 132.00gProfitable Factors
Established brand with longevityBased on old ASINUnique appearance designDesign & Appearance
粉色大格纹，视觉识别度高, 大格纹+褶皱裙摆，和竞品的纯色/荷叶边风格区分明显Key Buying Motive
Sofia Grainge联名加持，100%棉双层针织，带可调肩带与OEKO-TEX认证Target Customers
偏好联名童装、注重舒适亲肤和安全认证的婴幼儿/幼童家长Early Investment
Investment
Monthly Revenue (Recent) (USD)$1,245.0050 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight26.43% / 28.95%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight20.03% / 22.54%Peak / Non PeakSales & BSR Performance