- Benchmark ASINB0FNS5YKL1
- MarketplaceUS
- Category ID3420821011
- Analyzed Products
- Keywordkids running shoes, girls running shoes, big kid sneakers
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-24
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入，结论是明确的：已经进入价格战和老品牌内卷阶段。 新品牌只有 1 个，且新品牌新上架成功率是 0%；整体新上架成功率只有 17.39%，但真正赚钱的几乎全是老品牌 Stelle 的延伸款，说明这里不是给普通新卖家试错的市场。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很明确：这个市场不值得进入，预算也不够安全。 以核心同类产品看，用户预算 500000 CNY 只能覆盖入场前几个月的供货、运费和投放，连长期研发、品牌建设和认证都没算进去；而市场里新品牌新上架的盈利率是 0%，老品牌新上架盈利率也只有 19.05%，说明这里不是好赚的钱，而是强者用资源硬扛的市场。
Early sourcing + logistics + marketing budget (USD)$2,109.74 - $2,109.74Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?91.30%New listing success rate (old brands):19.05%New listing success rate (new brands):0.00%Which old brands have these successful new listings?Potential certificate expensesCPC CertificationSome categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternatives- 二手/转卖的同尺码儿童运动鞋：通常比新品便宜，适合只需要临时过渡、穿着频率不高或脚长得快的孩子。
- 上一季款或清仓款大童跑鞋：在Amazon/Walmart/Target等渠道更容易找到折扣，功能接近，价格往往更低。
- 无品牌/入门款儿童网面运动鞋：更容易买到、价格通常更低，能满足日常走路、上学和轻度跑跳需求。
- 可调节魔术贴儿童运动鞋：比套穿式更省心，穿脱简单，适合低龄儿童或需要学校自理穿鞋的场景。
- 成人尺码中的小号青少年训练鞋：如果尺码合适，常比专门标注“kids running shoes”更容易找到促销款，选择也更多。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入：新品牌几乎没有成功样本，整体已经偏向高竞争、低容错。 数据里只有1个新品牌 Amazon Essentials，但它的新上架里 100% 是非盈利；整体可识别产品里盈利率只有 6.82%，新上架盈利率也只有 17.39%，已经接近“价格战+淘汰赛”结构，不是适合大品牌或小商家去赌的市场。
Least investment in new productsMost investment in new productsNew products with Highest revenueAmazon Essentials
Recent Monthly Revenue (USD):-(-)B0FNSH8X1JBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):$1,604.00(50pcs/month)B0FNS5YKL1 (4.3/5 (62 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQOld brand with the most profitable new productsStelle
Recent Monthly Revenue (USD):$1,686.00(50pcs/month)B0FT81652Q (4.5/5 (208 Reviews))Brand is an old entry in this marketNew Upgraded Version on Old ASINSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableRecent Monthly Revenue (USD):$1,660.00(50pcs/month)B0FT7WS8JD (4.5/5 (214 Reviews))Brand is an old entry in this marketNew Upgraded Version on Old ASINSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableRecent Monthly Revenue (USD):$1,643.50(50pcs/month)B0FT7VXYN2 (4.5/5 (213 Reviews))Brand is an old entry in this marketNew Upgraded Version on Old ASINSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable#Differentiations
Unique productsCommon productsDifferentiation:- 渐变紫配色更醒目，图片点击率高
- |
- 鞋面配色有辨识度，适合喜欢个性款的女孩
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- 轻量针织跑鞋，日常跑跳场景清晰
B0BL6T7SCR (4.5/5 (2402 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
Differentiation:- 纯白一脚蹬外观简洁，通学感强
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- 低帮轻便，适合学校和日常穿搭
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- 白色更百搭，容易吸引家长点击
B0FT7VTWMY (4.5/5 (214 Reviews))Brand is an old entry in this marketNew Upgraded Version on Old ASINSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，且对新品牌是明确的高风险市场。 结果很清楚：新产品里几乎没有高利润空间，真正能赚钱的主要是老品牌矩阵里的个别款，市场更像是老品牌内卷，不是小品牌机会场。
Profitability difficultyHigh Risk Due to Low Success RateAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0BL6T7SCRRUNSIDE2023-03-01Yes$25.63100pcs$2563.024.15%$618.97
B09Q1YBXNHMURDESOT2022-01-09Yes$28.4650pcs$1423.034.12%$485.53B0FT7VXYN2Stelle2025-09-30Yes$32.8750pcs$1643.526.92%$442.44B0FT7WS8JDStelle2025-09-30Yes$33.250pcs$1660.026.51%$440.07
B0CG869ZP5RUNSIDE2023-08-22Yes$24.53100pcs$2453.017.18%$421.43B0FT81652QStelle2025-09-30Yes$33.7250pcs$1686.024.16%$407.34
B0BRCZMMDJBNV2023-01-30Yes$23.3850pcs$1169.024.84%$290.38B0BL71W1X1RUNSIDE2023-03-01Yes$25.5450pcs$1277.016.99%$216.97
B0F8HG3HY9Stelle2025-05-13Yes$22.5850pcs$1129.015.84%$178.84B0CG84HRCHRUNSIDE2023-08-22Yes$24.6350pcs$1231.514.5%$178.57B0FT7VTWMYStelle2025-09-30Yes$22.8750pcs$1143.515.39%$175.99
B0F8HQS27LStelle2025-05-13Yes$22.4350pcs$1121.514.77%$165.65Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0FT7VXYN2Stelle2025-09-30Yes$32.8750pcs$1643.526.92%$442.44B0FT7WS8JDStelle2025-09-30Yes$33.250pcs$1660.026.51%$440.07B0FT81652QStelle2025-09-30Yes$33.7250pcs$1686.024.16%$407.34B0FT7VTWMYStelle2025-09-30Yes$22.8750pcs$1143.515.39%$175.99#New Product Success Rates
Listing这个市场不适合进入，核心原因是新产品成功率只有17.39%，但真正能盈利的整体产品只占6.82%，而且多数新入场产品都在亏损；这不是一个适合中小卖家做常规切入的市场。 目前看到的盈利几乎都来自大品牌/老品牌延伸，尤其是 Stelle 这类既有品牌在旧链接上做新上架，说明门槛高、竞争强，新品牌想靠正常打法切入非常难。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
StelleNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
StelleDREAM PAIRSBNVAmazon Essentials#Success Rate by Entry Time
Listing这不是适合进入的市场。 最近的新进入表现明显变差：2025年还只有 Stelle 这类老品牌做出 4 个可盈利新上架，但到 2026 年几乎所有新上架都在亏损或不达标，最近一年新增里盈利的只看到 1 个、非盈利的至少 14 个，说明竞争已经转成低回报的价格战。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 1 3 0 0 5 2026 0 0 0 0 0 0 0 14 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 1 2025/9 0 0 0 1 3 0 0 4 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 8 2026/5 0 0 0 0 0 0 0 6 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesRUNSIDE Girls Tennis Shoes Lightweight Sports Kids Sneakers Lace-up for Running/Walking, Toddler/Little Kid/Big Kid Gradient Purple
This listing is deemed profitablePrice (USD)$25.63Released TypeOld Release (2023-03-01)Brand is an old entry in this marketSize and Weight18.7 x 16.3 x 10.5 cm, 209.00gProfitable Factors
Based on old ASINUnique appearance designLow pricing strategyDesign & Appearance
渐变紫配色，视觉辨识度高，偏向女孩审美, 鞋面采用渐变色拼接效果，在同类基础跑鞋里更显眼Key Buying Motive
轻量化、透气针织鞋面与防滑EVA鞋底，兼顾日常跑跳与穿着舒适度Target Customers
更适合喜欢高辨识度配色、同时需要幼儿到大童通用尺码的女童日常运动场景Early Investment
Investment
Monthly Revenue (Recent) (USD)$2,563.00100 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight20.79% / 24.15%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight10.66% / 14.02%Peak / Non PeakSales & BSR Performance
Stelle Girls Tennis Shoes Slip-on Kids Sneakers Lightweight Running Shoe Boys Walking Athletic Flats for Little/Big Kids(White, 13ML)
This listing is deemed profitablePrice (USD)$22.87Released TypeNew Upgraded Version on Old ASIN (2025-09-30)Brand is an old entry in this marketSize and Weight26.8 x 16.9 x 10.2 cm, 608.00gProfitable Factors
Based on old ASINDistinct functions and featuresLow pricing strategyDesign & Appearance
白色款，整体更偏简洁通学风, 低帮一脚蹬运动鞋轮廓，网布+一体式轻量鞋面，外观更接近通勤/校鞋Key Buying Motive
一脚蹬后跟设计，方便孩子独立穿脱，并兼顾足弓缓震与防滑轻量底Target Customers
面向需要学校日常、跑跳活动和旅行通用的女童/大童家庭，尤其重视孩子自主穿鞋与轻便保护的家长Early Investment
Investment
Monthly Revenue (Recent) (USD)$1,143.5050 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight10.31% / 15.39%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-6.08% / -0.99%Peak / Non PeakSales & BSR Performance
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